Most organisations don’t get stuck because they lack ideas or effort.

They get stuck because decisions stop translating into execution.

Growth activity continues, but momentum fades.

That pattern shows up differently depending on the environment.

In airlines, travel platforms, and hotels, growth can look healthy on paper but customer acquisition becomes expensive, data stays fragmented, and engagement drops once the transaction is over.

In large organisations moving to cloud, progress slows because decisions feel high-risk. Modernisation starts, but uncertainty around cost, architecture, and long-term impact delays real momentum.

With AI initiatives, the challenge is rarely the technology itself. Teams know AI matters, but struggle to translate it into clear business outcomes, ownership, and execution that actually moves something forward.

Different contexts. Same underlying issue.

When clarity is missing, progress slows, even with strong teams and effort.

Progress returns once the real constraint is clear and decisions are acted on.

Nicholas Yeap

Chap Goh Mei today.

Last day of CNY. Chinese Valentine's Day.

Singles throwing oranges into rivers hoping to find their match. Couples celebrating love that's already there.

What most people miss about this tradition?

The oranges aren't just thrown randomly. They're offered with intention. With hope that someone will notice. That connection happens first.

Business works the same way.

You can't force someone to buy from you. But you can build a relationship so strong they want to work with you.

I've closed more deals over coffee conversations than polished pitch decks. Why? Because people buy from people they trust. And trust comes from relationship, not transactions.

Three things I've learned:

1. Listen more than you pitch
2. Care about their success before your commission
3. Show up consistently, not when you need something

To all the singles out there: May you find your match this year.

To those in relationships: May you 10x your chemistry in 2026.

And to everyone building a business: Remember that relationships always come first.

The sale is just what happens after.

Happy Valentine's Day!

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You book a flight.

Get a confirmation email.

Then silence for weeks.

Meanwhile, you're the most captive audience imaginable. You've already committed. You're thinking about the trip, planning, researching, anticipating.

And your airline? Nowhere.

Then you land. Within an hour, you've switched to hotels, restaurants, ground transport. The airline becomes a memory.

There are two massive windows most airlines ignore:

1. Between booking and boarding (weeks of engagement potential)

2. Right after landing (when passengers need local context)

Both windows are wide open. Both largely untouched.

I work with airlines and travel platforms on growth optimization. This gap comes up constantly.

It's not because they don't care. It's genuinely hard. You'd need to know where the passenger is, what language they speak, what they actually need in that moment.

But it's solvable.

The airlines that figure this out won't just send better emails. They'll become useful during the parts of travel that matter most.

Acquisition gets all the budget. But retention lives in these quiet moments between transactions.

What's one thing you wish airlines would do differently after you book?

Fractional & Interim CEO for technical founders and I Acquire and Grow B2B SaaS and Digital Agencies

I help high-growth SaaS and tech companies scale faster by integrating sales leadership, growth marketing, operational discipline, and AI-powered strategies. Over the last decade, I’ve taken on founder, executive, and turnaround roles where I’ve delivered measurable impact in fast-moving environments.

- Scaled a SaaS product from $0 → $10K MRR in 3 months
- Increased revenue by 40% as CEO (Promoted twice) while reducing churn 33% in less than 6 months
- Doubled customer reviews (2★ → 4★ on Capterra) 
- Built and led high-performing sales teams in SaaS, VC/PE, healthcare analytics, fintech, and executive search 

Now, after running my own agency and gaining experience in SaaS, healthcare analytics, and quantitative high-frequency trading, I’m seeking my next opportunity to drive growth inside a high-potential company. I’m open to leadership, fractional, or advisory roles where I can deliver immediate revenue impact while helping shape long-term strategy.

Alongside leadership and growth strategy, I’m also an experienced copywriter. From landing pages and email sequences to pitch decks and brand positioning, I use words to convert traffic into revenue. For SaaS and VC-backed companies, this means I can both architect the growth engine and create the customer-facing messaging that fuels it.

I primarily focus on long-term growth leadership, but I’m also open to fractional or advisory roles where I can deliver immediate impact. If you’re building something ambitious and need a leader who thrives in scaling environments, let’s connect.

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Nicholas Yeap

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taplio

The Battle

Nicholas Yeap

😎 Kris Curran 😎

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nicholas Yeap's LinkedIn Performance

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Performance ScoreNicholas Yeap's LinkedIn Performance