Most organisations don’t get stuck because they lack ideas or effort.

They get stuck because decisions stop translating into execution.

Growth activity continues, but momentum fades.

That pattern shows up differently depending on the environment.

In airlines, travel platforms, and hotels, growth can look healthy on paper but customer acquisition becomes expensive, data stays fragmented, and engagement drops once the transaction is over.

In large organisations moving to cloud, progress slows because decisions feel high-risk. Modernisation starts, but uncertainty around cost, architecture, and long-term impact delays real momentum.

With AI initiatives, the challenge is rarely the technology itself. Teams know AI matters, but struggle to translate it into clear business outcomes, ownership, and execution that actually moves something forward.

Different contexts. Same underlying issue.

When clarity is missing, progress slows, even with strong teams and effort.

Progress returns once the real constraint is clear and decisions are acted on.

Nicholas Yeap

Chap Goh Mei today.

Last day of CNY. Chinese Valentine's Day.

Singles throwing oranges into rivers hoping to find their match. Couples celebrating love that's already there.

What most people miss about this tradition?

The oranges aren't just thrown randomly. They're offered with intention. With hope that someone will notice. That connection happens first.

Business works the same way.

You can't force someone to buy from you. But you can build a relationship so strong they want to work with you.

I've closed more deals over coffee conversations than polished pitch decks. Why? Because people buy from people they trust. And trust comes from relationship, not transactions.

Three things I've learned:

1. Listen more than you pitch
2. Care about their success before your commission
3. Show up consistently, not when you need something

To all the singles out there: May you find your match this year.

To those in relationships: May you 10x your chemistry in 2026.

And to everyone building a business: Remember that relationships always come first.

The sale is just what happens after.

Happy Valentine's Day!

No alternative text description for this image

You book a flight.

Get a confirmation email.

Then silence for weeks.

Meanwhile, you're the most captive audience imaginable. You've already committed. You're thinking about the trip, planning, researching, anticipating.

And your airline? Nowhere.

Then you land. Within an hour, you've switched to hotels, restaurants, ground transport. The airline becomes a memory.

There are two massive windows most airlines ignore:

1. Between booking and boarding (weeks of engagement potential)

2. Right after landing (when passengers need local context)

Both windows are wide open. Both largely untouched.

I work with airlines and travel platforms on growth optimization. This gap comes up constantly.

It's not because they don't care. It's genuinely hard. You'd need to know where the passenger is, what language they speak, what they actually need in that moment.

But it's solvable.

The airlines that figure this out won't just send better emails. They'll become useful during the parts of travel that matter most.

Acquisition gets all the budget. But retention lives in these quiet moments between transactions.

What's one thing you wish airlines would do differently after you book?

Grow & Monetise Your Personal Brand on LinkedIn™ → Unlock Leads & Leverage 💸 | Founder & CEO @ Stealth AI Startup ✨

I looked fine on the outside.
Inside, I was falling apart.

In my early 20s, I was burnt out, addicted, and disconnected from myself.
One night, sitting alone in a bathtub, I was ready to end everything.

I had no one to talk to about what I was feeling.
So I learned to sit with myself.

And in that silence, something cut through the darkness.
Not a solution. Just a warm, golden inner voice that said:

“If you can end this story at any time…
why not see how high you can go?”

That question didn’t fix my life.
But it woke me up.

What followed was a decade of rebuilding.
My nervous system. My identity. My self-worth. My sense of purpose.

No shortcuts. No gurus.
Just learning how to live again from the inside out.

And eventually, it worked.

I built businesses. I reached goals I once thought would fix everything.
From the outside, it looked like success.

Inside, it still felt empty.

It wasn’t until I let go of the trauma that had been quietly running me,
and learned how to live from a calmer, clearer inner state,
that things finally shifted.

That’s when success stopped feeling hollow.
And purpose became clear.

That journey became Unbroken You.

And then it became Yui.

Yui is the guide I needed back then.
Now built as an emotionally intelligent AI companion.

Not motivation.
Not a therapy replacement.

A calm, honest presence that helps people reflect, regulate, and rebuild.
One habit. One thought. One day at a time.

What I focus on now:
• Trauma-aware personal growth
• Emotional intelligence in the AI age
• Building AI systems that support real human change

I’ve built this 100% solo because I believe the future belongs to individuals with clarity, leverage, and soul.

I’m here…

• To help people come back to themselves
• To return to who they were always meant to be
• And to become the highest version of themselves

I’m building this openly, so no one has to figure it out alone.

William Choi

You have what it takes. 

You have the skills.
You have the passion.
You have the discipline.

You will make it through. 

Keep going 💛

undefined undefined

Founder

Author

Newly by HealthcareLink

Solopreneur building Yui: AI life companion for mental health ✨

English

Korean

Self-love is the solution. Peace is the result. | Author of Unbroken You 📓 | Building Yui: AI Self-Love Companion ✨

You chose yourself today.

You got up. 
You showed up. 
You moved forward.

That's not small. That's everything~

Proud of you 💛

Just start. 

Start it bad. 
Start it messy. 
Start it and fail. 

Just start. Take the first step. 

The heaviness goes away.
The passion fires up. 
The noise stops.

The path reveals itself. 

I promise. 

So...

You keep procrastinating. 

You feel stuck. 



Why?



It's not because you don't know what to do. 

It's because you know exactly what to do...



And feel overwhelmed. 



I've been there. 



The solution? 



Just start. 



Start it bad. 

Start it messy. 

Start it and fail. 



Just start. Take the first step. 



The heaviness goes away.

The passion begins to fire up. 

The path to your new life opens. 



So...

I'm a big fan of the "GPS Theory"

When you miss a turn, your GPS doesn't judge you.

It doesn't sigh. 

Or bring up that wrong turn from 10 minutes ago. 
Or question your ability to drive...

It just quietly recalculates, and finds another way forward.

Without drama. Without shame. 

Every time. 

Life works the same way.

I've missed more turns than I can count. 
Entire detours that lasted years...

• Wrong businesses
• Wrong relationships
• Wrong reasons for being.

But here's what I've learnt:

Your destination doesn't vanish just because you took a wrong turn.

The route changes. That's all.

The irony? 

The detours often taught me more than the path ever could.

So if you're sitting in the middle of a "wrong" turn right now.
Career, relationship, identity, whatever it is...

Breathe.

You're not lost. 
You're recalculating.

The destination is still there.
It always was, and always will be.

Keep driving 🚗💨

8 Things To Quit In 2026

  1. Overthinking 
  1. Trying to please everyone
  2. Thinking you’re not good enough
  3. Sacrificing your happiness for others
  5. Fearing the change you actually need
  6. Beating yourself up over mistakes
  7. Being afraid to be yourself
  8. Living in the past

There is no winning or losing. 
There is only showing up.

I'm a 30 yr old Millenial. I love Gen Z. 

But the sad truth? 

They're the loneliest generation in history.

(80% have felt lonely in the last year alone.)

They didn't choose this...

They grew up with technology WEAPONISED against them.

Social media posts that make them believe...

"I'm not beautiful enough."
→ 40% worry about their looks.

"I'm not physically fit enough."
→ 70% say their "ideal" body is an influencer.

"I'm not successful and rich enough."
→ 80% feel financially behind AND anxious about it. 

Every day.
24/7.

(Since CHILDHOOD btw...) 

56% of Gen Z feel lonely every month.
Compare that to 24% of Boomers.

This isn't a character flaw.
This is a system designed to break them.

So I built something to BREAK that cycle.

Yui. An AI self-love companion.

Solo. No team. No investors.
Just Claude, Flutter, and Firebase.

Here's what makes it different...

Most AI apps keep you TALKING.
More conversations. More screen time.
Same addiction loop. Different wrapper.

Yui does the opposite.

You check in. Process what you feel.
Then Yui gives you a real action TODAY.

→ A walk.
→ A hard conversation.
→ A boundary you need to set.

It tracks your patterns over time.
Spots when you're spiralling again.
And literally stops you mid-spiral.

Not to judge you. To help you NOTICE.
Then get off your phone and act on it.

The goal isn't to live inside Yui.
The goal is to live outside it.

Technology FOR humans.
Not against them.

This is the future I want to live in. 

Don't you?

I soft launched Yui on all app stores last week.

No ads.
No influencers.
No paid anything.

Just me. 
A Macbook.
Months of building.

Today we hit 100 Monthly Active Users.

I know 100 sounds small...

But...

100 people chose to open Yui.
An app nobody told them about.

100 people are having chats about self-love.
With an AI that remembers them.

That's not a vanity metric.
That's trust.

And that makes me happy :) 

What's next?

Product Hunt launch.
More content. More volume.
And letting the product speak for itself.

If Yui helps even 1 person stop abandoning themselves?

Then every solo hour was worth it.

100 down.

A long way to go.

But I've never been more sure of where I'm heading.

1 wk ago I soft launched Yui on all app stores. 



No ads.

No influencers.

No paid anything.



Just me. 

A Macbook.

Months of building.



Today she hit 100 Monthly Active Users.



I know 100 sounds small...



But...



100 people chose to open Yui.

An app nobody told them about.



100 people are having chats about self-love.

With an AI that remembers them.



That's not a vanity metric.

That's trust.



And that makes me happy :) 



Here's what I did:



I treated App Store Optimisation like a craft.



Every keyword. Every screenshot.

Every character count... 



Optimised to meet people mid-search.



No growth hacks.



Just making sure Yui shows up 

When someone searches...

"Why do I feel empty."



What's next?



Product Hunt launch.

More content. More volume.

And letting the product speak for itself.



I'm not trying to build the next Claude or ChatGPT.



I'm trying to build the thing I wish existed when I was sitting in a bathtub wondering if I'd ever feel 

Fyi: rejection is always a blessing in disguise

lowkey, this perspective will change your life.

I ran from myself for 20 years straight.

P*rn. 
Dr*gs. 
Relationships. 
$12M valuations.

4 escapes. Same hole inside.

Then life ripped everything away... 

And I was forced to do the thing I'd been avoiding. 

Stand still.

(It almost broke me.)

I wrote about it. 
What happened. 
What I found. 

Just 3 simple ideas quietly pulled me out of the fog. 

So...

If you're feeling lost, stuck, or overwhelmed right now?

This one is for you 💛

This article is sponsored by Yui: AI Life Companion — Get beta access There's a kind of "lost" that nobody talks about. Not the loud kind... not rock 

Open article: How to Keep Going When You're Feeling Stuck by William Choi • 4 min read

How to Keep Going When You're Feeling Stuck

Your corporate job could be done in 3 hours.

You know it. Your boss knows it. Everyone knows it.

I earned $150K performing 9-5.
Then $500K doing actual work. 

Here's what nobody in corporate wants to admit out loud...

Most people didn't quit their corporate job. They just stopped believing in it. I stopped believing before I even started. I earned $150K in corporate

Open article: The Quiet Resignation Nobody Talks About by William Choi • 6 min read

What even is LinkedIn anymore lol. 

All I see are memes with zero substance go viral. 
All just self-referencing LinkedIn specific features. 

Need ur honest opinion... (,,>﹏<,,)👉👈

🚨 PLEASE ANSWER 😱  Please finish this sentence by selecting an option below: "I want to see more posts on..."

I was nine years old. Sitting in class.

The teacher asked a question and for once...
I knew the answer.

My hand shot up before I even thought about it.

That pure, unfiltered confidence kids have...
Before the world gets to them.

I blurted out the answer.

Wrong.

A few kids laughed. The teacher corrected me. 
Thirty seconds. Nothing.

But I remember the heat in my face.
The way my stomach dropped.

And I remember the decision I made in that moment...

"Don't put your hand up again."

That wasn't insecurity being born.
That was self-rejection being installed.

Self-rejection that would last decades.

So I wrote a full deep dive on why this happens... 
And more importantly? 

How to finally undo it.

👇 Read more below~

You Were Trained to Reject Yourself & Why You Can't Stop Let me tell you a story from primary school. Year four. Maybe year five. A universal experien

Open article: The Psychology of Self-Rejection by William Choi • 10 min read

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The Battle

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