Monday Marketing

Monday Marketing is a weekly newsletter sent out every Monday, packed with top tools and strategies on how to grow on social media platforms!

Founder & Curator

SmartCoin Financials

India's most trusted instant loan app. On a mission to create India’s largest fully automated financial Inclusion organisation by providing an array of financial services such as micro-loans to the vast under-served middle/lower-income segment.

Social Media Manager

Logically

Directed social media strategies for Logically, a leading AI-powered news app combating fake news. Spearheaded growth initiatives through innovative marketing campaigns and leveraged a dedicated team of fact-checkers to provide reliable information to users.

Social Media Marketing, Growth Hacking, User Engagement, Fact-Checking, Campaign Management

Digiterz

As a Social Media Manager and Growth Hacker at Digiterz, I oversaw the management of various social media assets, content creation, brand monitoring, strategy development, monthly reporting, and task delegation to ensure timely project completion. 

Directed and managed social media assets for brands including Dandi Salt Challenge, Tata Mutual Fund, Ultra-Marathoner Satish Gujaran, and AR Conclave.

PitchVision

As a Social Media Manager/Growth Hacker at PitchVision, I led the management of social media assets, oversaw content creation, optimized website assets like banners, monitored brand presence, and delegated tasks to departments to ensure timely completion of projects.

Laqshya Media Group

As a Social Media Manager/Growth Hacker at Laqshya Media House, I led strategic initiatives to manage social media assets, create engaging content, monitor brand presence, develop effective strategies, generate monthly reports, assign tasks to departments, and ensure timely project completion for brands including VR Films and Purplle.

LIQVD ASIA

Directed all social media activities for Optimum Nutrition, BSN Supplements, and DMTI while at LIQVD ASIA. Managed content creation, brand monitoring, and strategy development, leading to increased engagement and brand visibility. Achieved measurable results through monthly reports, task assignments, and deadline management.

Adventure Advertising

As a Graphic Designer at Adventure Advertising, I successfully managed various graphic design and website projects for clients in the real estate industry, including Eurostar, AMD, Greenhouse, and more. Responsibilities included designing stationery, marketing collateral, print ads, building websites from scratch, as well as managing uploads and maintenance.

Graphic Designer

Eggfirst Advertising

As a graphic designer at Eggfirst, I led website design projects by crafting visually appealing front-end designs.

Samsan Travels

Drove the design and maintenance of Samsan Travels' website, ensuring regular updates with new offers and packages, resulting in increased user engagement and customer satisfaction.

Web Designer

Social Media Manager at SmartCoin Financials | Social Media Marketing

Embarking on my journey into the world of Social Media Marketing was driven by a deep-rooted passion for connecting people with meaningful content in this digital age. With over a decade of experience under my belt, I have honed my skills in Social Media Management and Marketing, where Content Creation and Curation have become my forte.

Drawing from a background in Applied Arts and Graphic Design, I infuse creativity and strategy to craft engaging and visually captivating content tailored for diverse platforms and audiences. Through collaborative efforts with brands across various sectors such as Sports, Entertainment, Fintech & Finance, and SaaS, I have successfully helped them amplify their online presence, expand their reach, and enhance their overall impact. 

The ability to understand the pulse of different industries and translate it into compelling social media narratives is where I thrive. My mission is simple yet impactful: to empower individuals and businesses in maximizing their social media potential through my expertise.

Looking ahead, I am excited about the prospect of taking on new challenges that will allow me to continue making a difference in the digital landscape. 

Let's connect on LinkedIn to explore how we can collaborate towards achieving our goals together.

Nikhil Wad

Everlong Captive

Senior Vice President Marketing

Product market fit isn't enough.

Making something people want? That's table stakes now, the minimum entry for any company seeking growth in today's saturated marketplace.
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You could have the most innovative product, or the best service, but if your message doesn’t resonate with your audience, it’s all for nothing.

You're stuck in the same competitive bucket.

Your ideal customers are out there right now, scrolling through an endless feed of ads, posts, and notifications. And with every passing second, attention spans are getting shorter, and their ability to differentiate is at an all-time low.

But here’s the thing – there’s a way to not only get noticed, but remembered. To not only attract attention, but to hold it, nurture it, and transform it into long-term customer value.

How?

It's called message market fit.

Your audience has a mental filter that’s constantly scanning for messages that are relevant, valuable, and meaningful to them. Messages that speak directly to their needs, that make them stop scrolling, take notice, and think, “This is for me."

When your message perfectly fits your market like a key sliding into a lock, that filter starts working for you instead of against you. Your message doesn’t just pass through – it gets flagged, highlighted, and pushed to the top of their mental inbox.

Filtered in, not out.

Suddenly, you’re not just another face in the crowd – you’re the face they seek out. The voice they can’t stop listening to. The name that keeps popping up in their conversations and thoughts.
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That’s the power of message market fit.

And once you find it, everything changes.

Your marketing pulls people in.
Your sales pull people through.
Your customers pull others along.
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Message market fit is demand generation at scale.

Ready to get filtered in?

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Nikhil Wad

Jonathan Hoffsuemmer

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