Nikita Vakhrushev

Aspekt

Helping DTC/Ecom Brands Increase Their Monthly Revenue By 30% With Email & SMS Marketing

RPMmedia.com

Helping businesses of all industries increase their profit through the use of digital marketing strategies like social media, SEO, and Google Ads.

CEO/Founder 

✅ Data Driven Email Marketer. Specializing in Email & SMS Marketing.

📈 Looking for new customers or increasing retention for existing customers? 

☎️ Let's talk! I have helped dozens of DTC/Ecom brands across multiple industries increase sales, generate leads, build their online audience and improve brand engagement all while maintaining a positive ROI (return on investment). I focus on generating your business RESULTS the most efficient way possible. Whether it's through email or SMS marketing. I manage and lead you all along the way through your email marketing journey, so I work on the campaigns and flows, while you focus on building your business.

My Unique Approach to Email & SMS Marketing

1. Turning Visitors Into Subscribers
I create and optimize email capturing popups and forms to obtain the highest subscription rate for your email and SMS marketing lists.

2. Converting Subscribers Into Customers
We design beautiful, yet highly converting, email campaigns and flows to turn your list of subscribers into actual purchasers.

3. Increasing Customer Lifetime Value
We use data to create and optimize opportunities in your email marketing services to increase repeat customer purchase rate. This allows your brand to consistently generate revenue from existing customers.

I promise to match your desire for success and together we will have a successful collaboration. If you'd like to know anything else, please feel free to let me know. 😁

How I operated 5 years ago is wildly different than how I operate today! 

Loved going on this pod with Cory Jackson

Founder/CEO of ASPEKT | Creating Beautiful & Highly Converting Emails for DTC Brands | Car Enthusiast & Meme Connoisseur | ENTJ

Your resend strategy is probably leaking sales

Resends aren’t just “send again to non-openers.”

That’s how you kill deliverability.

Here’s how to do it right:
 • Exclude people who opened or clicked in the last 1–4 hours
 • Use tight resend segments
 • Keep messaging fresh, not copy-pasted (even an updated header goes a long way)

We often resend the same day, especially during BFCM with this schedule:
- Morning: Main send.
- Afternoon: Follow-up to non-engagers.
- Evening: One more nudge.

It adds 10-20% more revenue. Every time like clockwork.

If you're still sending the same email to everyone, you’re not doing marketing, you’re just making noise.

Omnisend's lifecycle segmentation is the unlock:
• New customers → welcome & onboarding
• Loyal customers → referrals, rewards, upsells
• Champions → VIP perks & early access
• Ghosted once-buyers → we-miss-you winback flows

Brands that know where their customers are in the journey win more repeat purchases, more loyalty, and higher LTV.

And the best tool that has all that baked in is Omnisend:
 - AI-driven lifecycle stage map
 - Plug-and-play automation for every lifecycle stage
 - Integrated email & SMS follow-ups
 - Advanced analytics to track LTV per segment
- $68 ROI for every $1 spent

Marketing needs to feel personal and with Omnisend, it is!

Get 30% off your first 3 months with code BFCM-2025 (or use the link pinned in the comments)

Brand recognition isn’t just about logos. It’s the reason why customers trust you, buy from you, and pay more.

Nike, Coca-Cola, and Apple didn't win by accident. They won through consistent messaging, clear values, and high-frequency communication.

If your emails don’t match your website, your social tone, or your packaging, you’re creating confusion, not loyalty.

And if you're not sending on-brand, personalized emails & SMS? You're not top-of-mind.

That’s where Omnisend shines:
 - Email, SMS, & web push all in one place
 - Pre-built brand-friendly templates
 - 150K+ brands trust it, with a 4.8+ average rating
 - Built-in signup forms and brand storytelling tools

Build a brand that people remember, and keep coming back to.

Start strong and get 30% off your first 3 months with code BFCM-2025 (or the first link pinned in comments)

BFCM Pro Tip: Always embed your coupon code in your CTA URL.

Why?

Because if the customer clicks your email, shops, then hits checkout… they shouldn’t have to dig around to find your discount code again.

That’s friction and friction kills conversions.

We use a simple tool to create discount URLs that auto-apply at checkout.

Making the checkout process frictionless like a dishsoap slip-n-slide, which means wayyy higher conversion rates. 

Want the tool? DM me.

This Kills BFCM Emails Before They Even Get Opened

Subject lines make or break your Black Friday emails.

Follow these quick rules for best results:
 • Keep them under 45 characters (optimize for mobile view)
 • Ditch all-caps + exclamation points (spam triggers)
 • Use first name personalization
 • Try “Re:” style or benefit-led copy

Examples that crush:
 → “Early access, John: your cart is waiting”
 → “We didn’t do 50% off. Here’s why.”
 → “Don’t refresh. Prices are already dropping.”

If your subject line flops, doesn’t matter how good the design is.

My main life mantra: How you do one thing is how you do everything!

Axoflow

As the Marketing & Communications Manager at Axoflow, I lead key initiatives that connect brand, content, and growth. I manage strategic marketing projects—such as landing page creation and rebranding efforts—while also amplifying the voice of our leadership through content repurposing, podcast development, and social media distribution. My role bridges execution and strategy across content, design coordination, and agency collaboration.

Key Results:
Launched the official Axoflow podcast, including defining the format, setting up production workflows, and publishing across major platforms.

Built a scalable system for content repurposing, enabling consistent transformation of long-form assets (podcasts, blogs, videos) into short-form social media content.

Delivered multiple high-conversion landing pages aligned with product launches and campaigns, improving user experience and lead capture.

Supported executive thought leadership, turning internal insights into polished blog posts, LinkedIn content, and branded video snippets.

Led coordination for a major rebranding project, aligning internal designers, external agencies, and stakeholders on visual identity and messaging.

Key Activities:
Manage cross-functional marketing projects from planning to launch, including timelines, briefs, and deliverables.

Facilitate weekly check-ins and creative reviews with internal design team.

Collaborate with external agencies for branding, video production, and creative work.

Monitor landing page performance using Microsoft Clarity and analytics tools to drive UX improvements.

Work directly with the CEO and founders to shape Axoflow’s brand voice across channels.

Maintain editorial calendars and content pipelines for blog, podcast, and social platforms.

Senior Field Marketing Manager

Forge Marketing

Helping companies to be more aware of their marketing budget. We're auditing existing processes & finding opportunities.

Leading marketing teams to success and implementing business development and growth marketing ideas.

Founder

Interim.hu

Developing new business opportunities and providing interim management solutions in Debrecen region.

Business Development

Help my DTC grow

I'm the host and founder of the Help My DTC Grow Podcast. I have 10+ years of experience in SaaS, business development and ecommerce, but I'm still always on the hunt for new knowledge—and I want to share it all with you.

Each episode, I talk with inspiring guests who are running agencies and helping hundreds of DTC brands grow. This podcast brings you all the tips, tools, and insights you need to do it on your own.

Podcast Host & Sales manager

OptiMonk

Building relationships with tech companies to make mutually beneficial co-marketing. This includes link swaps, guest posts, and shared marketing efforts.
We gathered more than 10 long-term partners during this period.

Partnership & Marketing Manager

INNONIC

Building community around Innonic and gathering the SaaS industry startups under a common flag. Responsible for knowledge transfer between the divisions of Innonic and the portfolio.
Hopefully reach successful CEO's, Founders and talented workers in the SaaS world to give up-to-date and professional information for the Hungarian SaaS Community

Brand & Knowledge Manager

KITE Zrt.

March 2015 - January 2021

Business Development and Corporate Marketing Manager

- synchronizing the marketing activity of business units 
- supporting and managing the marketing planning process throughout the whole company
- giving advice on new product placements
- gather information about the agricultural market and provide market analysis for the business units
- 30+ Google Ads campaigns
- a leading role in the company's business development projects
- coordinating strategic projects
- financially evaluating possible business partners
- implementing new and innovative technologies through projects within the company (e.g.: webshop.kite.hu; pgr.hu)
- gather information from the agricultural market to make business plans (expansion on Serbian market - https://www.kitedoo.rs/)

June 2014 - March 2015

Marketing Project Coordinator

 - market share calculations based on the capacity for John Deere and KITE machinery products
 - arrange meetings with agricultural company leaders
 - write articles about machinery product groups to the new website

September 2013 - June 2014

 Junior Business Analyst:

 - Quarter year project: Connections between inventory turnover and revenue at Kite Plc.
 - Stock and revenue analysis. Excel and Oracle database calculations.

October 2012 - August 2013
 
Junior Risk Manager

 - Assistant in monthly projects on debt evaluation. 
 - Supervise outgoing agricultural loans.
 - Collect information about partners.

Business development and Marketing Manager

Toastmasters Debrecen

I am organising weekly events on public speaking. Helping others to develope their presentation skills in a safe and encouraging environment. The events are in Hungarian, due to the lack of English speakers in Hungary, but we are planning to build up an English language club in Debrecen.

Co-Founder, President - Competent Communicator, Competent Leader

debrecenbar.com

Managing the organisation and networking with countrywide organisations (TED). Writing articles to debrecenbar.com in every field. Supervising the articles which are meant to be at Fejlődj! (Self-developement) heading. I search for guestwriters and keep in touch with them.

Founder, Editor in Chief

Meetup - Pár-Beszéd Est

Organising monthly communication nights. Find interesting people around ourselves to develope!

📸 Video & audio content creation for businesses 👨‍💻 Agency founder 🤝 3 years in SaaS & Ecommerce 📊 8 years in BizDev and M&A 🗣Toastmaster CC, CL

6 months' worth of content 10 hours from your time. We know video, audio, and written content, you know your company. Gracing media will help you launch your next-generation content for your audience: short and long-form videos and blog articles in one strategically designed plan. The future of content is video and audio so don’t miss out on the opportunity, start now. Find us at miklos@gracing.media

I was the host of the Help My DTC Grow Podcast. I have 10+ years of experience in SaaS, business development, and e-commerce, but I'm still always on the hunt for new knowledge- and I want to share it all with you.

In each episode, I talk with inspiring guests who are running agencies and helping hundreds of DTC brands grow. This podcast brings you all the tips, tools, and insights you need to do it on your own. 

If you're an agency or a DTC brand that would love to be featured on the podcast, book a call with me so we can have a quick chat about your goals and results. After that, we can schedule the interview recording and help DTC brands scale up together.

I was a participant in Igen Debrecen 2, and I realized how important it is to have a clear vision. Since then I started the Debrecen Retorika Toastmasters Club and took part in the organization of Igen Debrecen startup training programs. In my opinion, it is necessary to learn new points of view to make yourself become a more flexible thinker, which is why I like business strategy, and marketing psychology books and studied as an executive MBA student of strategic marketing.

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Nikita Vakhrushev

Miklós Kovács

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The Battle

Nikita Vakhrushev

Miklós Kovács

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nikita Vakhrushev's LinkedIn Performance

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