Non-wanky SEO and SEO Content. They say you can't know Technical SEO AND copywriting - I can. And do.

You're probably only here to see what type of person uses the word 'wanky' in a business profile, and that's OK.

===

I help B2B business owners get found on Google with non-wanky SEO. Because there's a lot of wanky SEO advice out there. I explain it in proper English, I don't promise miracles, and I won't try to sell you a course on optimising for traffic sources that account for less than 1% of your visitors.

If you're fed up with SEO advice that makes your brain hurt, I've spent 30 years learning what works and what's complete bollocks. While everyone else is losing their minds over AI search or "GEO" , I'm over here focusing on the stuff that brings in actual traffic and actual enquiries..

WHAT I OFFER:

♦️On-page and technical SEO for businesses that need to show up in Google searches that matter. From £750

♦️SEO copywriting for websites and blogs. The kind that brings in leads, not just people who click away after three seconds. From £450

♦️The Non-Wanky SEO Course (£750, payment schedules available) if you want to learn this stuff properly without someone talking at you like you're five.

♦️The Non-Wanky On-Page SEO Toolkit (£200, payment schedules available) for the quick wins you can sort out yourself.

♦️The SEO Fucking What? Newsletter - weekly -  and Podcast, where I spend 15 minutes a week ranting about whatever's currently annoying me in the SEO world (and telling you what to do instead). Free.

WHAT I WON'T DO:

♦️Promise you'll be ranking number one by next Tuesday.

♦️Charge you hundreds for tactics I could explain in ten minutes.

♦️Talk in jargon when normal words exist.

♦️Take your money if I don't think I can help.

My mornings start with SE Ranking and Google Search Console, because guessing is for people who like wasting money, and data is where the insights come from.

I've been doing this since before SEO was even called SEO, and I can tell you what drives traffic versus what gets sold in flashy courses that cost £3000.

Whether you need someone to sort out your SEO, want to learn it yourself, or just need to know why Google's ignoring your website, drop me a message.

Fair warning: if you don't need my help, I'll tell you that too.

Nikki Pilkington

Website Owner: "We made the URLs more SEO friendly."

Me: "How?"

Website Owner: "Changed them from stuff like /page123 to proper words. /services, /about-us, that kind of thing."

Me: "Good idea. Where do the old URLs redirect to?"

Website Owner: "What do you mean?"

Me: "If someone clicks an old link, or Google tries to crawl the old URLs, where do they go?"

Website Owner: "They'd go to the old page."

Me: "The old page doesn't exist anymore. You changed the URLs."

Website Owner: "..."

Me: "So they go nowhere?"

Website Owner: "I suppose."

Me: "Every backlink you've ever earned. Every page Google had indexed. Every link from your social posts. All pointing to pages that don't exist."

Website Owner: "But the new URLs are better."

Me: "..."

#SEOFuckUps2026

non-wanky SEO. Yes, non-wanky. Yes, I know - it’s OK if I’m not for you. Thanks.

Me: "What happened to your website?"

Website Owner: "My nephew made some updates."

Me: "What kind of updates?"

Website Owner: "He knows about websites. Does it at college."

Me: "What did he change?"

Website Owner: "Just tidied a few things up."

Me: "Your H1s are gone. Your meta titles all say 'Home.' Half your pages are returning 404s. And your site's running on a theme from 2014."

Website Owner: "He said it looked better."

Me: "You've lost 60% of your traffic."

Website Owner: "He only charged us fifty quid."

Me: "..."


#SEOFuckUps2026

Imitation is the sincerest form of flattery, right?

...

RIGHT?

#LinkedInFuckups2026

Website Owner: "We deleted our case studies."

Me: "Why?"

Website Owner: "They were a few years old. Made us look outdated."

Me: "How many?"

Website Owner: "Twelve of them."

Me: "Were they ranking for anything?"

Website Owner: "I don't know. Maybe?"

Me: "Did you check before you deleted them?"

Website Owner: "..."

Me: "Did you redirect them to anything?"

Website Owner: "No, they're just gone."

Me: "So twelve pages of real project examples, with client names, locations, and industry terms that Google loved..."

Website Owner: "Gone."

Me: "Because the dates looked old."

Website Owner: "We were going to write new ones."

Me: "When?"

Website Owner: "..."

#SEOFuckUps2026

Some people really don't like women, do they?

Someone (who shall remain un-named unless he wants to out himself) put one of my LinkedIn posts into an AI system and asked it if it was written by AI or human. 

Obviously (thankfully!) it said it was human. 

I tried it myself - put the same post he mentioned into ChatGPT to see what it said. 

It said the things that made my post human were:

1) Consistently strong voice and personality
2) Messy, uneven rhythm
3) Specific, unglamorous metaphors
4) Genuine motive mixed with mild self-sabotage*
5) Tone consistency with personality, not “brand voice”

My un-named "checker of posts to see if they're AI but not in a bad way" then tried to get AI to use the things it had said made my post human to write him a similar (he used the word copy, I'm being nice) post - and it couldn't. In his words, "it was bad".

And honestly, I should probably be annoyed by the fact he even bothered checking in the first place, and should definitely be annoyed by him trying to use my post to get one of his own, but I just find the whole thing kind of amusing. 

Because if AI can't copy me, and people feel the need to try to copy me, then I guess I'm doing something right, right?



*Genuine Motive Mixed With Mild Self-Sabotage is going to be the title of my autobiography one day.

I can't tag the person involved as he has blocked me, and even naming him made LinkedIn remove the post as harassment, so, you wonderful people will have to comment or DM me to find out who it is.

Please DON'T tell any one that the person I am speaking about is an idiotic plagiarist who copied every word of at least 2 of my posts (I mean who leaves the hashtag that only I'm using in the post FFS?).

Oh, and also, DON'T think that him pouting and blocking me because I refused his connection request is a bit childish.

Oh, and then writing a post about me, thinking no-one would send it to me - DON'T automatically assume that he's a bit of a twit. (I do see the irony, yes.) 

Oh, and as I don't use AI to write my LinkedIn posts, DON'T assume that him claiming that he got the exact same words because we both used AI is a lie, because it must be possible for that to happen (it's not).

Oh, and DON'T think anyone is a coward for deleting his plagiarised posts, especially not him.

(Finally, and I'm serious here - FEEL FREE to think I am stupid in so very many ways, but please DON'T ever, ever call me a fucking guru.)

#LinkedInFuckups2026
#SEOFuckups2026
#StupidSEOGurus

P.S. Probably best NOT to repost this, or click the hashtags above to find out who it is.

Did you make your whole site password protected "just while we made a few updates"?

For six weeks?

Google tried to crawl your site. Got a login page. Assumed your site was gone. Dropped your pages from the index.

The updates look great though.

#SEOFuckUps2026

Did you add pop-ups to every page to "capture more leads" and now your site takes 12 seconds to load?

Google stopped waiting after 3 seconds. So did your visitors.

But hey, at least that newsletter sign-up box nobody wanted is working great.

#SEOFuckUps2026

Google chaos (again zzz), pages that earn nothing but still matter, and the GEO rant that made a few people uncomfortable.

Hey hey! Google's been having another wobbly week. Rankings jumping around, visibility shifting, the usual chaos that happens more often than not thes

Open article: Google wobbles, zero-traffic pages, and why I'm disappointed in SEOs by Nikki Pilkington • 3 min read

Google wobbles, zero-traffic pages, and why I'm disappointed in SEOs

"You know what Google needs? To be a different colour. Not better documentation for website owners. Not AI results in GSC, oh no, not those useful things.  Colour options, that's what we want."

said no-one ever...

Open article: Google Search - Add Splash Of Color by f.mtr.cool

Gillian Jones Copywriting 

I’m an online copywriter that enjoys creating persuasive copy taking your online business to a whole other level. I create copy that converts readers into buyers and on-the-fence lurkers into diehard believers of your product or service. 

Who do I serve? 

Small to medium businesses in the tech &  b2b industry, with a view to working with SaaS and tech that helps to make life better and more meaningful through technology. That’s whether via an app, AI or a gadget that’s pure catnip to even the most resistant-to-tech puritan out there.

I also work on story strategy, helping businesses get straight on their brand origin story so that it infuses their copy and connects with their readers.

I’ll work with those outside my chosen industries if we’re a good fit, e.g.coaches, CEOs, industry leaders in their field and health (I have 10 years experience in the NHS). If we like the look of each other - I’m in.

My niche is in web pages, individual landing or sales. I now also provide content writing, that is, articles which are well-researched and go in deep. I'm also looking to work on case studies.

I'm SEO conversant but not a specialist, I can carry out SEO keyword research where needed or utilise what your in-house SEO copywriter or privately hired SEO expert has given you.

Where copy is concerned I firmly believe in voice of customer research, which informs the copy. It’s your reader's thoughts and words on what you sell that will bring the buyers to your door. I also use competitor and market research to create your copy pages.

I’m approachable, friendly and reliable. I speak Welsh fluently being able to write and speak the language and l currently live in North Wales. I can provide web copy in Welsh but not articles currently. I can also provide email communication through the medium of Welsh.

I love words, books and read widely. I’m here to bring your business copy to life so get in touch to see how I can help.

Freelance Copywriter

Betsi Cadwaladr University Health Board

Structure, policies, guidelines, procedures on confidentiality, privacy, information security, data protection, security breaches, organisation wide

Information Governance Manager

Your best brand story strategist and web copy maven for words that sell. Helping your business to thrive through the power of story. SaaS, tech, b2b. Polymath, bookworm and purveyor of ideas. Articles on tech + AI/ 🔥

Main services: WEB COPY & CONTENT for nonprofits, #techforgood. Articles/blogs/case studies. 

BRAND STORY strategy.

COPYEDITING for web copy, ebooks and articles. Brand story & strategy.

Welsh translation.👇🏻

I'm Gillian and I provide web copy for nonprofits and tech-for-good that provide services or products for neurodivergent people or those with other disabilities. 

I also provide brand story strategy to solopreneurs and SMEs. I can also provide this service to nonprofits too.

💠💠💠💠💠💠💠

I'm neurodivergent, so it figures I'd be interested in neurodivergent topics, right?

As someone with the lived experience of neurodivergence, I have a certain confidence when it comes to writing about it. 

I’m also on a mission to write for those who create software and tech for people either on the spectrum or with ADHD, or any other conditions which come under the umbrella of neurodivergence.

I love creating copy that speaks to those who will be most interested in what you provide. I believe in utilising voice of customer research so what’s on your website resonates with your readers. I also use other types of data, mainly competitor and market research. 

Web copy shouldn’t be about casually throwing a few words on a page, it should be crafted in such a way that readers are compelled to take action. 

I’d love to be a part of what you do. And if you’re a nonprofit, you’ll find my fees are reasonable, taking into account your charitable status.

My content services include articles, case studies, white papers and blogs. Articles will be well-researched with stats backed up with links to the source. I don't use AI to write my articles, they'll be human-centred with all stats fact checked first.

My copyediting services include non-fiction ebooks, long or short-form articles or web copy. 

Not a SaaS, tech company creating products and services for neurodivergent people, or a registered charity working with neurodivergent communities?

Well, get in touch anyway, because if you’re looking for web copy, content or editing services I still might be able to help you. 

I'm also open to collaborations, so if you have something in mind, hit me up!

****So, send me a message here on LinkedIn or email me here at: gillianjonescopywriting@gmail.com *****

Website: www.gillianjonescopywriting.net

1:1 Clarity hour clinic for Brand Story and copy issues £100: 👉🏼  https://www.paypal.com/paypalme/my/profile

Gillian Jones 🏨🇺🇦

Happy New Year from me over here!!

Full on snow in Wales, at least in my corner. Any snow where you are?

Really enjoyed my break. No doubt the algorithm will punish me dearly for this and you should be able to capture my joy at the beginning of a new year in 2027.

In the meantime, I’m working on psychotherapy copy and branding for a therapist and may be working on cochlear implant copy in the near future.

Fancy working with me before I’m too booked up?

Drop me a message and let’s see if I can help you.

Happy 2026 everyone. And may this new year bring you (and me) 12 months of work and happiness. 🥂💃🎈

Gillian  Jones 

I work with businesses who help people. I do this by providing brand story & strategy and inclusive web copy & content, so it reaches the people who need their services. Includes nonprofits, assistive tech/therapists.

No alternative text description for this image

taplio

The Battle

Nikki Pilkington

Gillian Jones 🏨🇺🇦

Followers

Posts

Engagements

Likes

Performance ScoreNikki Pilkington's LinkedIn Performance

Performance ScoreGillian Jones 🏨🇺🇦's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Nikki Pilkington

Gillian Jones 🏨🇺🇦

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nikki Pilkington's LinkedIn Performance

Performance ScoreGillian Jones 🏨🇺🇦's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreNikki Pilkington's LinkedIn Performance