Non-wanky SEO and SEO Content. They say you can't know Technical SEO AND copywriting - I can. And do.

You're probably only here to see what type of person uses the word 'wanky' in a business profile, and that's OK.

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I help B2B business owners get found on Google with non-wanky SEO. Because there's a lot of wanky SEO advice out there. I explain it in proper English, I don't promise miracles, and I won't try to sell you a course on optimising for traffic sources that account for less than 1% of your visitors.

If you're fed up with SEO advice that makes your brain hurt, I've spent 30 years learning what works and what's complete bollocks. While everyone else is losing their minds over AI search or "GEO" , I'm over here focusing on the stuff that brings in actual traffic and actual enquiries..

WHAT I OFFER:

♦️On-page and technical SEO for businesses that need to show up in Google searches that matter. From £750

♦️SEO copywriting for websites and blogs. The kind that brings in leads, not just people who click away after three seconds. From £450

♦️The Non-Wanky SEO Course (£750, payment schedules available) if you want to learn this stuff properly without someone talking at you like you're five.

♦️The Non-Wanky On-Page SEO Toolkit (£200, payment schedules available) for the quick wins you can sort out yourself.

♦️The SEO Fucking What? Newsletter - weekly -  and Podcast, where I spend 15 minutes a week ranting about whatever's currently annoying me in the SEO world (and telling you what to do instead). Free.

WHAT I WON'T DO:

♦️Promise you'll be ranking number one by next Tuesday.

♦️Charge you hundreds for tactics I could explain in ten minutes.

♦️Talk in jargon when normal words exist.

♦️Take your money if I don't think I can help.

My mornings start with SE Ranking and Google Search Console, because guessing is for people who like wasting money, and data is where the insights come from.

I've been doing this since before SEO was even called SEO, and I can tell you what drives traffic versus what gets sold in flashy courses that cost £3000.

Whether you need someone to sort out your SEO, want to learn it yourself, or just need to know why Google's ignoring your website, drop me a message.

Fair warning: if you don't need my help, I'll tell you that too.

Nikki Pilkington

Website Owner: "We made the URLs more SEO friendly."

Me: "How?"

Website Owner: "Changed them from stuff like /page123 to proper words. /services, /about-us, that kind of thing."

Me: "Good idea. Where do the old URLs redirect to?"

Website Owner: "What do you mean?"

Me: "If someone clicks an old link, or Google tries to crawl the old URLs, where do they go?"

Website Owner: "They'd go to the old page."

Me: "The old page doesn't exist anymore. You changed the URLs."

Website Owner: "..."

Me: "So they go nowhere?"

Website Owner: "I suppose."

Me: "Every backlink you've ever earned. Every page Google had indexed. Every link from your social posts. All pointing to pages that don't exist."

Website Owner: "But the new URLs are better."

Me: "..."

#SEOFuckUps2026

non-wanky SEO. Yes, non-wanky. Yes, I know - it’s OK if I’m not for you. Thanks.

Me: "What happened to your website?"

Website Owner: "My nephew made some updates."

Me: "What kind of updates?"

Website Owner: "He knows about websites. Does it at college."

Me: "What did he change?"

Website Owner: "Just tidied a few things up."

Me: "Your H1s are gone. Your meta titles all say 'Home.' Half your pages are returning 404s. And your site's running on a theme from 2014."

Website Owner: "He said it looked better."

Me: "You've lost 60% of your traffic."

Website Owner: "He only charged us fifty quid."

Me: "..."


#SEOFuckUps2026

Imitation is the sincerest form of flattery, right?

...

RIGHT?

#LinkedInFuckups2026

Website Owner: "We deleted our case studies."

Me: "Why?"

Website Owner: "They were a few years old. Made us look outdated."

Me: "How many?"

Website Owner: "Twelve of them."

Me: "Were they ranking for anything?"

Website Owner: "I don't know. Maybe?"

Me: "Did you check before you deleted them?"

Website Owner: "..."

Me: "Did you redirect them to anything?"

Website Owner: "No, they're just gone."

Me: "So twelve pages of real project examples, with client names, locations, and industry terms that Google loved..."

Website Owner: "Gone."

Me: "Because the dates looked old."

Website Owner: "We were going to write new ones."

Me: "When?"

Website Owner: "..."

#SEOFuckUps2026

Some people really don't like women, do they?

Someone (who shall remain un-named unless he wants to out himself) put one of my LinkedIn posts into an AI system and asked it if it was written by AI or human. 

Obviously (thankfully!) it said it was human. 

I tried it myself - put the same post he mentioned into ChatGPT to see what it said. 

It said the things that made my post human were:

1) Consistently strong voice and personality
2) Messy, uneven rhythm
3) Specific, unglamorous metaphors
4) Genuine motive mixed with mild self-sabotage*
5) Tone consistency with personality, not “brand voice”

My un-named "checker of posts to see if they're AI but not in a bad way" then tried to get AI to use the things it had said made my post human to write him a similar (he used the word copy, I'm being nice) post - and it couldn't. In his words, "it was bad".

And honestly, I should probably be annoyed by the fact he even bothered checking in the first place, and should definitely be annoyed by him trying to use my post to get one of his own, but I just find the whole thing kind of amusing. 

Because if AI can't copy me, and people feel the need to try to copy me, then I guess I'm doing something right, right?



*Genuine Motive Mixed With Mild Self-Sabotage is going to be the title of my autobiography one day.

I can't tag the person involved as he has blocked me, and even naming him made LinkedIn remove the post as harassment, so, you wonderful people will have to comment or DM me to find out who it is.

Please DON'T tell any one that the person I am speaking about is an idiotic plagiarist who copied every word of at least 2 of my posts (I mean who leaves the hashtag that only I'm using in the post FFS?).

Oh, and also, DON'T think that him pouting and blocking me because I refused his connection request is a bit childish.

Oh, and then writing a post about me, thinking no-one would send it to me - DON'T automatically assume that he's a bit of a twit. (I do see the irony, yes.) 

Oh, and as I don't use AI to write my LinkedIn posts, DON'T assume that him claiming that he got the exact same words because we both used AI is a lie, because it must be possible for that to happen (it's not).

Oh, and DON'T think anyone is a coward for deleting his plagiarised posts, especially not him.

(Finally, and I'm serious here - FEEL FREE to think I am stupid in so very many ways, but please DON'T ever, ever call me a fucking guru.)

#LinkedInFuckups2026
#SEOFuckups2026
#StupidSEOGurus

P.S. Probably best NOT to repost this, or click the hashtags above to find out who it is.

Did you make your whole site password protected "just while we made a few updates"?

For six weeks?

Google tried to crawl your site. Got a login page. Assumed your site was gone. Dropped your pages from the index.

The updates look great though.

#SEOFuckUps2026

Did you add pop-ups to every page to "capture more leads" and now your site takes 12 seconds to load?

Google stopped waiting after 3 seconds. So did your visitors.

But hey, at least that newsletter sign-up box nobody wanted is working great.

#SEOFuckUps2026

Google chaos (again zzz), pages that earn nothing but still matter, and the GEO rant that made a few people uncomfortable.

Hey hey! Google's been having another wobbly week. Rankings jumping around, visibility shifting, the usual chaos that happens more often than not thes

Open article: Google wobbles, zero-traffic pages, and why I'm disappointed in SEOs by Nikki Pilkington • 3 min read

Google wobbles, zero-traffic pages, and why I'm disappointed in SEOs

"You know what Google needs? To be a different colour. Not better documentation for website owners. Not AI results in GSC, oh no, not those useful things.  Colour options, that's what we want."

said no-one ever...

Open article: Google Search - Add Splash Of Color by f.mtr.cool

Folly

A strategic, creative brand marketer with over a decade of experience in working for a variety of clients and industries. I work with small businesses, charities and NGOs to help define their messaging, create a plan for building awareness, and manage the delivery of brand and communication projects. 

* Brand strategy, messaging & tone of voice 
* Rebrand & campaign project management
* Marketing mentoring and accountability for small businesses and solo business owners. 
* Content Strategy, audits and marketing consulting

Freelance Brand Strategist & Project Manager

Wrapped Agency

Project management and strategy for brand projects at Wrapped Agency. 

I work with the Wrapped Agency departments to interpret briefs, and work with the teams to deliver the objectives and desired outcomes of the project. I am involved in pitches, Discovery sessions and Workshops, covering the key messaging, user journeys and other required elements. I lead the concept stages of my projects, generating ideas, messaging and methods of delivery; creating project plans and assignment of responsibilities across the departments.

I am the lead point of contact for the client throughout the delivery, working with our teams to monitor progress and ensure the project is on track.

Brand Delivery & Strategy Manager

At the Wrapped Agency I work in the strategy team managing marketing campaigns, communications strategies, creative copywriting, on and offline content. 

Key roles include:
*Campaign management
*Copywriting
*Content management and strategy
*Brand proposition and storytelling
*Marketing strategy
*Proof reading
*Providing training and workshops in: creative copy, blogging, audio and content planning.

Communications Strategist

Tunstall Healthcare (UK)

At Tunstall Healthcare my key responsibilities were:
*Project managing the development and launch of the new B2C e-commerce platform www.lifelineathome.com - Tunstall's first e-commerce platform. Within 1 month we had processed over 1,300 orders on the system. 
 *Managing the SEO strategy for Lifeline at Home and social media strategy
*Managing the UK website and project managing the development of the new CMS
*Managing the various Tunstall microsites.
*Developing and implementing a digital strategy and creating personas for our marketing target audience
*Running the social media accounts for the UK and assisting other territories with their social media knowledge and strategies
*Mentoring and training our videographer/social media assistent to develop our video marketing strategy. 
*Managing our blog pipeline and creative copywriting

Digital Marketing Manager

Cancer Research UK

My key responsibilities included:
* management and planning of the content of the cancer statistics website
*ensuring content improvement and consistency on the website
*supporting the Masthead and Information Architecture project for the Statistical Information Team (moving from Oracle to Drupal), rewriting content to move away from the 'page' concept to reusable content blocks. 
* contributing towards the validation and dissemination of statistical information on cancer
*line management of the Statistical Information Website Assistant
*Overseeing the management of the statistical information newsletter, moving from an html based email sent via outlook to a templated solution using CCMP
*Directorate expert in Google Analytics, I managed a project developing the analytics across the health professionals section on the Cancer Research UK website and trained all teams on how to use Google Analytics. 

Training
I have completed the following training courses:
* Writing for the web
* Manager to leader
* Google Analytics Academy - Digital Analytics Fundamentals 1 and Platform Principles 2
* Member and student at Dot Native

Statistical Information Website Officer

Nuffield Trust

In this position I managed the content strategy and developments of the Nuffield Trust website. This involved the day-to-day managing of uploading content, commissioning blogs, reviewing older content and ensuring the pages look fresh and relevant. It also involved working with our web agency to consistently be developing the website. 

I also managed the social media platforms for the Nuffield Trust including: Twitter, Facebook, LinkedIn, Pinterest, Youtube, Vimeo and Google+. 

I had responsibility for the e-communications schedule for the Trust, ensuring the timings for our busy marketing schedule don't conflict each other. I also put together all e-communications for our digital activities, such as report launches and digital developments. 

Whilst working at the Nuffield Trust I assisted with some exciting digital developments such as our recent QualityWatch website and project with the Health Foundation. I managed Nuffield's health leaders survey digital work ahead of the General Election 2015.

Digital Communications Officer

Following my work as Receptionist at the Nuffield Trust, I moved departments to the Communications team; where I worked in digital, events and team administration. During this role I worked as a content editor on the Nuffield Trust website, where I built my responsibilities throughout my role until I worked on web content, social media and e-communications. 

As part of my events role, I managed Nuffield Trust events from small in-house seminars to European Summits. assisting and eventually managing the planning, implementation and evaluation stages of the event. 

My final part of the role was in team administration, where I dealt with the team finance, organisation and PA responsibilities of the growing Communications department.

Communications Assistant

Receptionist

Banco Santander

High Risk Transactions Advisor

I create actionable and effective brand and content marketing strategies; and manage their delivery. 

With over a decade of experience in the marketing and brand industry, I have worked with charities, businesses and agencies to deliver brilliant brand strategies and captivating content marketing campaigns that have driven real results.

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Nikki Pilkington

Emily O'Brien

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The Battle

Nikki Pilkington

Emily O'Brien

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nikki Pilkington's LinkedIn Performance

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