Nikki-Pilkington.com

After a 2 year semi-hiatus, where I managed SEO and Digital marketing departments for other companies on a contract basis, I set up Nikki-Pilkington.com.

Taking the 30 years of experience I have in Digital Marketing and promoting websites, and realising that my skills lie in writing copy and content for websites and blogs that shows up well in Google, I decided to focus purely on this.

SEO copywriting involves so much more than 'just writing'. It involves:

✨ Researching keywords, phrases and customer intent.
✨ Evaluating a customer journey through a website and working out where to make it better
✨ Developing a SEO content strategy that will work for each business I work with.
✨ Planning copy that fits within that strategy.
✨ Writing, editing and proofreading the copy.
✨ Ensuring that it meets all SEO guidelines and best practice.
✨ Monitoring how the copy works and changing where necessary.

I've also recently formalised my Blogging for Business Coaching & Mentoring service, which supports you in writing your own blogs and content using my 30 years of knowledge to make it perform for you.

SEO Consultant and SEO Content  Specialist.

GPTGenies.com

More of a vanity project than a business, GPTgenies is a website and 10,000 strong Facebook group dedicated to helping people who want to make money online without the scams. 

GPT stands for Get Paid To and encompasses a variety of things you can be paid to do online, from the comfort of your home; it could be filling in surveys, testing websites, market research, testing products, taking part in video calls, mystery shopping, and so much more!

We're focused on getting away from the 'doing surveys for pennies' mentality - our members can earn anything from £100 - £1000 a month and our group helps them to put in place a strategy to do that.

Chief Genie

NikkiPilkington.com

Starting out as a one woman band in a back bedroom, developing into a full service digital marketing agency for small and medium businesses.

✨ SEO, Blogging, Web Copywriting, PPC, Social Media and more.
✨ Published 13 eBooks on Digital Marketing.
✨ Featured in Forbes Top 100 Female Marketers.
✨ Wrote for .net and Web Magazine.
✨ Established an office in France.

I loved running NikkiPilkington.com - the clients were amazing, the work was always interesting, and the freelancers I worked with for graphic design and web design were the best. 

M heart has been in SEO and copywriting since I first started learning what it was - combining the technical with the creative. Generating business for websites that have previously just been 'fancy business cards'.

And I did that successfully for 26 years, with the help of a carefully curated network of freelancers, sub contractors and supporters.

Unfortunately the pandemic and health issues arose, and I had no choice but to close the business in order to concentrate on family life.

Owner

Trim Care Interiors

Created company website, SEO strategy and Marketing plan.

Marketing Manager

Non-wanky SEO and SEO Content. They say you can't know Technical SEO AND copywriting - I can. And do.

You're probably only here to see what type of person uses the word 'wanky' in a business profile, and that's OK.

But if you do need help with SEO, SEO Content strategy, or Social Media content that backs up and drives people to your website, then you could do a lot worse than get in touch with me.

I'm sure that as a business owner you're not out there deliberately looking for wanky SEO and content writing, but trust me, you'll find a lot of it anyway.

People left, right, and centre will be talking to you about backlinks, keyword density, technical this and that, and more. And, as a business owner, all you really want to do is make sure that potential customers can find your website.

I've made it my mission over the last 30 years to only promote business websites in an ethical and, yes, non-wanky way.

✅ I'll tell you what you need to do with your SEO, Content, and Social Media, in plain English. 

❌ If you don't need, or can't benefit from, my services, I'll tell you that too.

It all starts with a free call. Or an email. Or a DM. Your choice.

===

I can help you with:

- SEO (Search Engine Optimisation)
- Website copy and content
- Business Blogging
- Social Media Posts
- Social Media Profiles

My first website visits of the day are SEMrush and Google Search Console - research and statistics are my lifeblood.

In my personal life I am a mother and grandmother, dog owner, gardener and veg grower, and I love an Oxford comma...

My DMs are always open, so whether you have a business enquiry or just a quick question on SEO or content writing, please do get in touch.

Nikki Pilkington

My T&Cs are quite funny (while still being legally binding) - but you'll only find out if you work with me...

non-wanky SEO. Yes, non-wanky. Yes, I know - it’s OK if I’m not for you. Thanks.

"You've already done more than any SEO agency we've used."

I went into a client call last week with dread - their traffic wasn't going to set any LinkedIn post alight, I knew they'd been burned before and were looking for me to prove myself, and I wasn't sure how it was going to go.

I also knew my strategy was the right one, and it was going to work for them.

The comment I made that elicited the above soundbite? I told them I checked their status, rankings, and conversions every day. 

They told me that an enquiry from organic search had led to them pitching for a £50k job.

Neither of us know yet if it's going to result in work.

But they know that I've got their back.

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AI has changed copywriting, maybe forever.

Not because ChatGPT writes better than you (it doesn't). But because clients think it does.

You're competing on price with people charging £50 a page for website copy. You're justifying your rates to clients who don't understand why they should pay you when "AI can do it for free." You're watching work dry up or margins shrink.

Adding SEO changes this.

Because while AI can write words, it can't audit a website and identify what's broken. It can't develop a strategy based on business goals. It can't understand search intent properly. It can't optimise existing content someone else wrote three years ago.

When ChatGPT hit, my copywriting enquiries dried up. Clients went to AI for blog posts and website copy. It was rough, and I was worried.

But my SEO work kept coming. Retainer work that meant I had a regular monthly income and wasn't as desperate for those one-off copywriting projects.

And once I'd proved myself to clients on the SEO front, when I told clients their AI content wasn't helping their rankings - and showed them the data proving it - they listened. And they paid me to fix it.

Being able to offer SEO didn't just add another service. It carried me through months when copywriting work was thin on the ground. It meant I had something clients couldn't get from ChatGPT.

If you've been copywriting for at least a couple of years and you're feeling the AI squeeze - this is how you get out from under it.

Ascend applications close 12th December. Programme starts 12th January.

https://lnkd.in/ewZRcW-M

In "who bought what" news (honestly if there's an SEO on here not posting acquisition news today, I'll be surprised) - I just bought my mum and granddaughter lunch at a Wacky Warehouse.

Beat that Adobe...

The gap between knowing SEO and offering it as part of your service.

You've done an SEO course. Maybe mine, maybe someone else's.

You understand search intent. You know how to optimise page titles. You can explain what a meta description does (even though they don't matter as much as people think).

But you're not offering SEO services.

Because there's a massive gap between "I understand this" and "I can charge money for this."

The gap is:

- Confidence (what if they ask me something I don't know?)
- Pricing (what do I even charge for this?)
- Pitching (how do I explain this without sounding like I'm making it up?)
- Delivery (what if I can't get them results?)

That gap is what stops most copywriters from ever offering SEO. They learn it. They don't use it.

Ascend is designed to close that gap. You learn how to pitch it, price it, and deliver it - with support when you panic (and you will panic, everyone does).

By Month 4, you'll have landed your first paid SEO client. Not because I guarantee results, but because I'll hold your hand through the entire process of making it happen.

Applications close 12th December. Programme starts 12th January.

Link in profile (yeah I hate me too but I want to to test if a sales post gets more reach if it has no link).

Folly

A strategic, creative brand marketer with over a decade of experience in working for a variety of clients and industries. I work with small businesses, charities and NGOs to help define their messaging, create a plan for building awareness, and manage the delivery of brand and communication projects. 

* Brand strategy, messaging & tone of voice 
* Rebrand & campaign project management
* Marketing mentoring and accountability for small businesses and solo business owners. 
* Content Strategy, audits and marketing consulting

Freelance Brand Strategist & Project Manager

Wrapped Agency

Project management and strategy for brand projects at Wrapped Agency. 

I work with the Wrapped Agency departments to interpret briefs, and work with the teams to deliver the objectives and desired outcomes of the project. I am involved in pitches, Discovery sessions and Workshops, covering the key messaging, user journeys and other required elements. I lead the concept stages of my projects, generating ideas, messaging and methods of delivery; creating project plans and assignment of responsibilities across the departments.

I am the lead point of contact for the client throughout the delivery, working with our teams to monitor progress and ensure the project is on track.

Brand Delivery & Strategy Manager

At the Wrapped Agency I work in the strategy team managing marketing campaigns, communications strategies, creative copywriting, on and offline content. 

Key roles include:
*Campaign management
*Copywriting
*Content management and strategy
*Brand proposition and storytelling
*Marketing strategy
*Proof reading
*Providing training and workshops in: creative copy, blogging, audio and content planning.

Communications Strategist

Tunstall Healthcare (UK)

At Tunstall Healthcare my key responsibilities were:
*Project managing the development and launch of the new B2C e-commerce platform www.lifelineathome.com - Tunstall's first e-commerce platform. Within 1 month we had processed over 1,300 orders on the system. 
 *Managing the SEO strategy for Lifeline at Home and social media strategy
*Managing the UK website and project managing the development of the new CMS
*Managing the various Tunstall microsites.
*Developing and implementing a digital strategy and creating personas for our marketing target audience
*Running the social media accounts for the UK and assisting other territories with their social media knowledge and strategies
*Mentoring and training our videographer/social media assistent to develop our video marketing strategy. 
*Managing our blog pipeline and creative copywriting

Digital Marketing Manager

Cancer Research UK

My key responsibilities included:
* management and planning of the content of the cancer statistics website
*ensuring content improvement and consistency on the website
*supporting the Masthead and Information Architecture project for the Statistical Information Team (moving from Oracle to Drupal), rewriting content to move away from the 'page' concept to reusable content blocks. 
* contributing towards the validation and dissemination of statistical information on cancer
*line management of the Statistical Information Website Assistant
*Overseeing the management of the statistical information newsletter, moving from an html based email sent via outlook to a templated solution using CCMP
*Directorate expert in Google Analytics, I managed a project developing the analytics across the health professionals section on the Cancer Research UK website and trained all teams on how to use Google Analytics. 

Training
I have completed the following training courses:
* Writing for the web
* Manager to leader
* Google Analytics Academy - Digital Analytics Fundamentals 1 and Platform Principles 2
* Member and student at Dot Native

Statistical Information Website Officer

Nuffield Trust

In this position I managed the content strategy and developments of the Nuffield Trust website. This involved the day-to-day managing of uploading content, commissioning blogs, reviewing older content and ensuring the pages look fresh and relevant. It also involved working with our web agency to consistently be developing the website. 

I also managed the social media platforms for the Nuffield Trust including: Twitter, Facebook, LinkedIn, Pinterest, Youtube, Vimeo and Google+. 

I had responsibility for the e-communications schedule for the Trust, ensuring the timings for our busy marketing schedule don't conflict each other. I also put together all e-communications for our digital activities, such as report launches and digital developments. 

Whilst working at the Nuffield Trust I assisted with some exciting digital developments such as our recent QualityWatch website and project with the Health Foundation. I managed Nuffield's health leaders survey digital work ahead of the General Election 2015.

Digital Communications Officer

Following my work as Receptionist at the Nuffield Trust, I moved departments to the Communications team; where I worked in digital, events and team administration. During this role I worked as a content editor on the Nuffield Trust website, where I built my responsibilities throughout my role until I worked on web content, social media and e-communications. 

As part of my events role, I managed Nuffield Trust events from small in-house seminars to European Summits. assisting and eventually managing the planning, implementation and evaluation stages of the event. 

My final part of the role was in team administration, where I dealt with the team finance, organisation and PA responsibilities of the growing Communications department.

Communications Assistant

Receptionist

Banco Santander

High Risk Transactions Advisor

I create actionable and effective brand and content marketing strategies; and manage their delivery. 

With over a decade of experience in the marketing and brand industry, I have worked with charities, businesses and agencies to deliver brilliant brand strategies and captivating content marketing campaigns that have driven real results.

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Nikki Pilkington

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The Battle

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Emily O'Brien

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nikki Pilkington's LinkedIn Performance

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