HelloFresh

Leading the Product Marketing team for Factor US, America's #1 ready-to-eat meal (RTE) delivery brand (direct-to-consumer). RTE grew to €1.4bn in Net Revenue, up c. 60% YoY, while reaching a c. 4% AEBITDA margin - making it one of the fastest growing businesses at scale globally.

Focus areas include brand & product positioning, campaign strategy & execution, and customer deep dives to inform data-driven marketing and collaborate effectively with multiple functions and channel stakeholders across the company.

Associate Director, Product Marketing

Leading Product Marketing for Factor US | America's #1 Ready-to-Eat Meal Delivery brand.

Senior Manager, Product Marketing

AMP Digital Ventures GmbH

• Co-Author of Digital Bootcamp: The Ultimate Guide to Digital Marketing, Sales & Media. 
• Previously ranked among the top 10 marketing books on Amazon.de, featured in Horizont.
• Expertise in Product Marketing, Paid Media, and eCommerce (DTC, Amazon, Shopify)

Author & Managing Partner

METRO Markets GmbH

METRO is a global wholesaler focusing on food and non-food items – €24.7B in sales; 95K employees.

• Led Metro's eCommerce start-up from $0 to $10MM in annual sales on Amazon marketplace, leveraging data to analyze trends, optimize product marketing, and advertising for a product portfolio with 4 own brands and 3,500+ products on 3 European marketplaces.

• Managed a cross-functional team of 10, including Product Data, Engineering, and Growth Marketing, to develop SOPs and in-house software solutions, improving product listing quality, pricing competitiveness, and sales volume by 200% and reaching category bestseller status.

• Directed the marketplace expansion plan for Spain and Italy, leading cross-functional negotiations to secure sufficient capacity and delivering bi-weekly status presentations to C-level executives.

Manager, E-Commerce Marketplaces

VC Digital

VC Digital is a digital marketing agency focusing on small and medium-sized enterprises.

• Designed and implemented integrated marketing campaigns using paid social, display advertising, email, and search engine marketing in various industries from CPG, technology, and education to reduce customer acquisition costs by up to 50%.

• Created a go-to-market strategy for a new DTC skincare brand, identifying customer insights to define brand and product positioning, developing and aligning online and offline marketing campaigns, and eCommerce strategy to achieve $5M in sales in the first year.

• Analyzed and optimized campaign performance, using measurement frameworks to track product marketing KPIs, applying data-driven decision making and A/B testing to drive incremental conversion volume.

Growth Marketing Consultant

Henkel

Henkel is a global consumer goods company – €20.0B in sales; 53K employees.

• Directed global product innovation pipeline for a global hair care brand, launching 10 new products end-to-end, including market research, concept and product development, and online and offline marketing execution, leading internal and external stakeholders.

• Repositioned a CPG brand to optimize business performance, using quantitative and qualitative research methods to establish new product designs and packaging formats to increase profitability and achieve additional listings in key accounts.

• Streamlined product portfolio, delivering 20% cost savings while achieving sustainability targets by reducing complexity and introducing packaging made from recycled materials.

International Brand Management / Strategic Business Unit Beauty Care

A. T. Kearney

• Supported a Czech start up focusing on mobile payment solutions for restaurants and bars
• Refined the client’s value proposition, developed frameworks to assess market opportunities
and analyzed distribution channels to create an international market expansion strategy

Management Consultant

Vodafone Global Enterprise

• Created and analyzed sales reports to track relevant KPIs to support sales goals of +500M€
• Executed strategic projects on gap tracking and churn/activation forecasting to report on
current initiatives and plan future strategies for the National B2B Sales team

B2B Sales Management

Henkel Jebel Ali FZCO, Dubai

•  Project management of the regional roll out of Schwarzkopf Color Advisor application
•  Supporting the Head of Marketing to launch a new brand in South Africa and East Africa
•  Preparing ABC analysis and portfolio optimizations for the top management
•  Supporting the SCM to reallocate production to local production plants
•  Launch control of Hair Care and Styling products in expansion countries

Regional Marketing & Business Development

Henkel AG & Co. KGaA, Düsseldorf

•  Project management of a complete brand relaunch
•  Steering of processes for new products with a variety of departments
•  Coordination of respective country marketing departments and agencies
•  Writing of business concepts for product new launches of 2014/15
•  Supporting the implementation of a worldwide social media campaign 
•  Launch control of product innovations

Brand Management Intern

van Husen GbR

• Accelerating the growth of our family business through marketing, brand development and analysis of business performance
• Managed to optimize the company’s portfolio of goods, developed an own brand, expanded the business and increased profits significantly

Local Marketing & Sales

𝗙𝗼𝗹𝗹𝗼𝘄 𝗺𝗲 𝗳𝗼𝗿 𝘁𝗶𝗽𝘀 𝗼𝗻 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗮𝗻𝗱 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗽𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝘆!

Data-driven marketing leader with 8+ years of experience in Product Marketing / Brand Management, Growth Marketing, and eCommerce / D2C. Leveraging customer insights, trends, and data to develop successful go-to-market strategies and drive profitable growth.

Combining the best of both worlds – corporate experience and professional process know-how from multi-billion dollar brands (Henkel, Vodafone) paired with an entrepreneurial spirit, growing an eCommerce start-up from $0 to $10MM with small budgets and lean cross-functional teams.

Some examples of my results:

■ Directed global product innovation pipeline for a $385MM hair care brand, launching 10 new products end-to-end, including market research, concept / product development, and media execution, managing internal stakeholders and external agencies.

■ Built an eCommerce brand from $0 to $10MM in annual sales on Amazon, managing a cross-functional team of 10 to develop SOPs and in-house software solutions – improving product listing quality, pricing competitiveness, and sales volume by 200% and reach product bestseller status in key categories.

■ Developed the product marketing strategy for a DTC tech start-up achieving €1.5MM in monthly sales, identifying user insights and needs to create product positioning, go-to-market strategy, and marketing goals.

■ Designed and implemented integrated marketing campaigns using paid social, display advertising, email, and search engine marketing in various industries from CPG, technology, and education to reduce customer acquisition costs by up to 50%.

■ Co-author of “Digital Bootcamp" – a strategic guide for digital marketing, media and sales – published by Campus and currently ranked in the top 20 marketing books on Amazon.de.

I get excited about opportunities in fast-paced, entrepreneurial environments, where I’m able to work with innovative products and creative people to challenge the status quo.

Niklas van Husen

Bodo Möller Chemie

Managing Director -  Spain and Portugal

• Developed innovative solutions in packaging manufacturing and CPG industry, focusing on production efficiency and sustainability.
• Led cross-functional teams to implement digital solutions for value-adding services in the industry.
• Led initiatives at Henkel to solve significant problems and drive growth in the market.

Head of New Business Models - Packaging Adhesives

Achieved consistent double digit growth and made distribution a top-line driver for the business unit
• Defined and executed strategies for distribution management in Adhesives for packaging and industrial applications.
• Drove sales force organization in several countries worldwide.
• Implemented digital tools for sales excellence

Global Sales and Channel Excellence Manager  - Packaging Adhesives

Responsible in Western Europe for the consumer portfolio of Waterproofing, Tiling and Flooring.
Reshaped the portfolio, achieving significant profitability increase

Regional Strategy and Marketing Manager - Waterproofing, Tiling and Flooring - DIY

• Led global strategy and marketing for Sealants for craftsmen and construction business, achieving 4 years CAGR >7%.
• Managed cross-functional teams to develop and launch innovative products in the market.
• Defined and implemented long-term brand and business strategies to outperform market growth.

Global strategy and marketing manager - Sealants for Craftsmen and Construction

Analyze potential of 3D Printing technology for construction and consumer businesses Evaluate potential acquisitions to enlarge technological portfolio Engage with customers and prospects to build together sustainable relationships

Business Development Manager - 3D Printing

Greencalor Sistemas

spearheaded the establishment of a new business unit specializing in heating systems powered by renewable energies. My responsibilities included developing a strategic business plan for the Spanish and Portuguese markets, building a distribution network, sourcing suppliers, creating technical and sales documentation, managing a network of technical customer services companies, and organizing trade fair presence.

Sales & Product Manager

Buonafede s.r.l.

Design of metallic structures for the building industry

Structural Engineer

Impacto central de medios

• Recruited new customers for Impacto Central de Medios, focusing on companies seeking innovative advertisement platforms.
• Enhanced coverage and maintained the look&feel of existing Distribution points to ensure brand consistency and customer engagement.

Area manager 

Temperans and Animals

• Provided exceptional customer service by renting kayaks and windsurf material to beachgoers in Vigo, Spain.
• Developed strong communication skills to effectively interact with a diverse range of customer profiles.
• Ensured customer satisfaction by offering guidance on equipment usage and safety measures.

Customer service

Excellence is not perfection; excellence is working to be better.

Passionate business manager with strong marketing & strategy capabilities, technical background and experience in different B2B and B2C industries, found the way to mix my concern about people and sustainability when I first started my professional career. 
Since then my personal target is to look for sustainable and efficient solutions to improve the quality of life of people around the world. 

Sports and outdoor lover I am always looking for the next adventure. 

Always happy to have interesting discussions and explore new business opportunities.

taplio

The Battle

Niklas van Husen

Alberto Perez Pereira

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