The quality of your attention shapes the quality of your decisions.

I learned this in my twenties, advising leaders in the European Parliament. I'd watch the smartest people in the room receive exactly the right advice, then struggle to act on it. Same pattern, again and again.

Until I understood: it wasn't a knowledge problem. It was a capacity problem.

So I spent the next decade studying what most leadership programs ignore: 15+ silent retreats, intensive work with secular Buddhist scholars, direct mentorship from the pioneers of boardroom coaching.

What I found: self-awareness isn't soft. It's the edge.

This is the paradox of my work. I help ambitious CEOs by slowing them down. Stillness isn't the opposite of performance. It's the source of it.

I work at the intersection of three things most advisors keep separate: inner work (seeing your own patterns), organizational systems (governance, strategy, culture), and peer wisdom (learning from others in the same seat).

Today, I create protected spaces where CEOs can surface what they haven't been able to see: through 1:1 advisory, organizational development mandates, or the Wise Leaders Fellowship, a CEO community that begins with silence.

If you're sensing there's something you're not yet seeing, let's talk.

Leadership means doing hard things in a human way.

Yours,

Nikolas

Nikolas Konstantin 🌱

Kate Sotsenko

I free up 30% of your time from bad busy work for more time and fun after work | Productivity & Leadership Coach for mid-senior leaders | Your solution on → TheGoodBusy.com ⏱️

You want real productivity, work-life balance, time for what (and who) you love, right? I can help. I know the difference between bad and Good Busy because I lived both. 

Years of overwork cost me temporary vision loss and chronic migraines. But when I mastered good busy, I freed up 30% of my time (without quitting my job) for things I loved, while covering a 13-month maternity leave and leading my team to exceed targets by 84%.

You must be thinking, “How?” 
Just better decisions.

When you understand what’s really behind overwhelm, overcommitment, and overwork, you start making better decisions… for yourself (and others too):

→ You reclaim evenings for what (and who) you love
→ You take control of your schedule and priorities
→ You stop feeling guilty for not doing it all

I don’t offer one-size-fits-all templates or a list of productivity apps that create more bad busy work.

Because productivity is a game of decisions. And your balance is contextual, personal, and seasonal.

I can help you have more time for what (and who) you love:


〉1. Join The Good Busy Newsletter
Every Monday, get one practical tactic to free up 30% of time from bad busy work.
(Trusted by leaders at Amazon, KPMG, and more.)

Join 23,000 leaders today + get a bonus exercise → https://thegoodbusy.substack.com/


〉2. Set (and test) a goal that makes your work-life balance possible in my free workshop
Your balance starts with a goal that guides your choices.
(Rated 9.5/10 by leaders from HP, Vodafone, Shell.)

Start here → https://calendly.com/thegoodbusy/workshop 


〉3. Reset your work-life balance for good 
The Good Busy Reset is an online program to free up 8+ hours/week and take control of your busy schedule with my 5-step decision framework.
(Trusted by leaders from JPMorgan Chase, Tetra Pak, Wella.)

- Master Good Busy on your own or with my 1:1 support → https://thegoodbusy.com/program/ 
- Join the next small-group cohort (we start Feb 25, 2026) → https://thegoodbusy.com/cohort/ 
- Done with your team → book a coffee chat


〉4. Bring a custom Good Busy workshop to your team
I’ve helped teams at Clarins, Cartier, Cytiva, Roche prevent burnout and master good busy to work smarter (not harder) with customized workshops, webinars, and coaching.

Let’s design one for your team → https://calendly.com/thegoodbusy/coffee-chat 


PS: ABOUT ME 👋 
- 10 years training to become a tennis pro
- 15 years at Levi's, Gucci, Ferrragamo, Soneva Resorts, IWC
- Accredited coach (ICF - International Coaching Federation & IECL - Institute of Executive Coaching and Leadership)

Let's connect. ✨

Founder, The Good Busy Playbook | Productivity Coach

If you’re a busy team leader, chances are time is your critical roadblock. ⏱️

It’s a common challenge, and I get it. I’ve been in that same boat. 

Unproductive meetings, email distractions, and poor organization consume almost 50% of your, as well as your team’s, valuable time. 😱

And the cost of bad busy is huge. What's worse, you may not even realize what you’re giving up: your well-being, family, happiness, bonuses, and more.

The truth is, we're rarely taught how to use time intentionally at work. Most training programs and apps address symptoms rather than tackling the root cause.

The good news? 80% of it is in our hands.


HERE’S MY PROMISE TO YOU:

Productivity is a game. I'll not only show you how to play it but also how to win it. 🏆

You'll elevate 2 skills to achieve results with less:

1/ curiosity - the art of asking questions
2/ organization - the art of making decisions

Our brain is more potent and reliable than any productivity app.

I’ll share with you how I reclaimed +30% my work time, all while exceeding performance expectations. I spent this time to study coaching and relax at the beach with my book. 

My biggest lesson: the quality of time at work equals the quality of time at home.

→ How will you make the most of your reclaimed free time? ⏱️


WHO DO I WORK WITH?

🏸 Busy mid-senior leaders ready to win the productivity game


HOW CAN WE PARTNER UP?

🏸 Consulting
🏸 Team & group workshops
🏸 Individual training & coaching


WHAT ARE YOUR BENEFITS?

🏸 Achieving goals with less
🏸 Reclaiming 30% of your time
🏸 Leading a truly productive team

You’ll finally feel free, and enjoy time at work and beyond!


🚀 WHAT’S YOUR NEXT STEP?

Get good busy! 🏆⏱️

🙃 Send a message to me here on LinkedIn or
☎️ Start with a 30min Discovery Session → https://calendly.com/thegoodbusy/discovery-session

Kate Sotsenko ⏱️

Time is no longer the most valuable thing we have.

I took a month off social media and realized what is:

Attention - and the human connection it creates. 

In January, I traveled for two weeks. And every time I sat in a restaurant, I noticed the same scene: 

People on their phones: 
Food arrives, phones out for photos. 
Food finished, phones back in hand. 

We say work takes time away from people we love. But when we do have that time together, we give it away to our phones. 

We document our life because we're somehow too "connected" to live it. 

The same thing happens at work. 

We join meetings and multitask. 
Then say, "This could've been an email."

We play email ping-pong all day.
Then say, "This could've been a 5-minute meeting." 

We ask AI to summarize meetings.
Then say, "This wasn't clear."

We keep wanting more time. But time isn't what we're missing - we all get the same 24 hours. 

What we're missing is attention - and human, intimate connection that comes with it.

Because unnecessary work doesn't multiply on its own. It grows when we don't pay attention.

It stirs misunderstandings and assumptions that no one cares, everything is urgent, and every meeting is a waste.

But when we pay attention, work becomes easier.

Conversations become raw and real.
We feel seen, heard, appreciated.
We offer (and receive) help. 
We create value. 
We belong.

I'm grateful for technology. You probably are too.

It lets me stay close to family and friends thousands of kilometers away. It connects me with people like you - to learn, share, and teach.

But to connect human to human, we need to disconnect.

Time stops slipping away when you're generous with your attention.

📸 Italy, 2026

---------------------------------------
Hi, I'm Kate Sotsenko
I help leaders master Good Busy. ⏱️ 

If you're want more time, work-life balance, start with my newsletter or join my free workshop. (links in my profile)

#TheGoodBusy

Master Good Busy | Productivity & Leadership Coach | Online program & Workshops | ⏱️ The Good Busy Reset small-group cohort → We start Feb 25, 2026 (link in featured section)

“I’m always busy but it never feels enough" ✅ 

↓ When enough is actually enough

------------------------------------------------
I'm helping 50,000+ leaders master Good Busy.
If The Good Busy Newsletter helps you, repost or refer it to a friend. 🫶🏼

#TheGoodBusy

View newsletter: The Good Busy Newsletter

"Keep busy at something: a busy person never has time to be unhappy." - Robert Louis Stevenson Read time: 4min Join 23,149 Good Busy leaders Hi, How w

Open article: “I’m always busy but it never feels enough" ✅  When enough is actually enough by Kate Sotsenko • 4 min read

“I’m always busy but it never feels enough" ✅  When enough is actually enough

Here’s where layoffs go wrong:

People are laid off. But work is just redistributed.

Suddenly, the role you loved becomes three roles - and one calendar is simply not enough.

Think of an elevator with a maximum capacity of 400kg. What happens if you load 1,200kg into it?

Yes, exactly. It collapses.

For the elevator, it’s physics. For you, it’s biology.

Layoffs are often a strategic response when things don’t go to plan. But the real cost is rarely “people.”

It’s the bad busy - unnecessary work - created when companies are moving fast and ambition is growing.

And that work somehow survives even when people leave:

• Status updates
• Approval loops
• Reports nobody reads
• “Best practice sharing” meetings
• “We’ve always done it this way”

I can go on. But you probably have a few of your own frustrations to add to that list. 

And this bad busy work consumes your day and turns a capable, smart leader into “cost.”

So if you don’t want to end up doing two or three jobs (or maybe you already are) for the price of one - paid with your health, relationships, and personal life...

You have to initiate a workload layoff yourself.

I go deeper on this - and the how (5 steps) - in The Good Busy Newsletter on Monday. 

---------------------------------------
Hi, I'm Kate Sotsenko 
I help leaders master Good Busy. ⏱️ 

If you're want more time, work-life balance, start with my newsletter or join my free workshop. (links in my profile)

#TheGoodBusy

Multitask easier and superfast 🧠 

↓ How to calm your back-to-work panic

------------------------------------------------
I'm helping 50,000+ leaders master Good Busy.
If The Good Busy Newsletter helps you, repost or refer it to a friend. 🫶🏼

#TheGoodBusy

"What’s ONE thing you can do this week such that by doing it, everything else will become easier and unnecessary?" - Gary Keller Read time: 5min Join 

Open article: Multitask easier and superfast 🧠 How to calm your back-to-work panic by Kate Sotsenko • 5 min read

Multitask easier and superfast 🧠 How to calm your back-to-work panic

"Burnout is inevitable," says this expert 💊 

↓ Their advice + my 5-min exercise

------------------------------------------------
I'm helping 50,000+ leaders master Good Busy.
If The Good Busy Newsletter helps you, repost or refer it to a friend. 🫶🏼

#TheGoodBusy

“Reality never asks for filters, only honesty.” - Unknown Read time: 5min Join 23,149 Good Busy leaders Hi, How was your last week? A few months ago, 

Open article: "Burnout is inevitable," says this expert 💊 Their advice + my 5-min exercise by Kate Sotsenko • 5 min read

"Burnout is inevitable," says this expert 💊 Their advice + my 5-min exercise

"Expectations never seem to end." 📷 

↓ The reality of high-pressure environments

------------------------------------------------
I'm helping 50,000+ leaders master Good Busy.
If The Good Busy Newsletter helps you, repost or refer it to a friend. 🫶🏼

#TheGoodBusy

“We can’t control the filters the others choose when they look at us." - Rachel Wolchin Hi, How was your last week? “How do I stay motivated and emoti

Open article: "Expectations never seem to end." 📷 The reality of high-pressure environments by Kate Sotsenko • 5 min read

"Expectations never seem to end." 📷 The reality of high-pressure environments

Doing the work of 3 is not normal ⚠️ 

↓ Where layoffs go wrong

------------------------------------------------
I'm helping 50,000+ leaders master Good Busy.
If The Good Busy Newsletter helps you, repost or refer it to a friend. 🫶🏼

#TheGoodBusy

"When people don’t pay the true cost of something, they tend to consume it inefficiently." - Steven D. Levitt Read time: 5min Join 23,137 Good Busy le

Open article: Doing the work of 3 is not normal ⚠️ Where layoffs go wrong by Kate Sotsenko • 5 min read

Doing the work of 3 is not normal ⚠️ Where layoffs go wrong

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Kate Sotsenko ⏱️

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The Battle

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Kate Sotsenko ⏱️

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