Nikola Sokolov

A few months ago, we published our "creatorbooks" - step-by-step playbooks showing how companies use our creator data to grow on autopilot

But every single one assumed you had engineers to build the integration.

Today that changes! 

We just launched a native n8n node for influencers.club.

You can build so many cool things like:

1. Find which of your e-commerce customers are actually creators and auto-route them into your ambassador program.

2. Auto-screen every creator application with fake follower checks and audience quality scoring.

3. Discover trending creators, enrich them, and have AI write personalized outreach - on autopilot.

4. Silently check every new CRM lead. If they're a creator, your partnerships team knows instantly.

5. Weekly auto-refresh of your entire creator database with fresh stats pushed to your sheet or CRM.

6. Enrich your event guest list, identify creators, and trigger VIP upgrades before check-in.

Every one of these maps to a creatorbook playbook on our site. The difference is you don't need a single engineer to build them anymore.

ceo @influencers.club - the leading creator data API / platform

10% increase in activations for Kajabi by using creator enrichment, and all because of a random encounter. Here is the story:

At the speakers' lounge in Dubai, I was pitching what our API can do when Tabish Gilani casually walked by at exactly the right time.

“Oh Clearbit for creators - that’s exactly what we need.”

After a few convos I drove by Kajabi’s office where this dude was alone working during a holiday.

During our 1h chat, he managed to build a prototype of the new onboarding Kajabi would get using our data.

It still is one of the best growth marketing chats I’ve had.

So happy that I am finally able to share our results and proud to have the trust of an amazing company like Kajabi.

Open article: How Kajabi used creator enrichment to increase onboarding personalization and conversion by influencers.club

How Kajabi used creator enrichment to increase onboarding personalization and conversion

Second post this week for a product update, but I am excited: starting today, you can sort by the fastest-growing creators in any niche, any city, any follower range.

Example: the highest-growing yoga creators in NYC between 5-10K followers.

Every brand and agency is fighting over the same established creators. The edge is finding talent on the rise before everyone else does.

Some use cases we're seeing:

- Brands identifying micro-influencers with momentum at lower CPMs
- Agencies building rosters of up-and-coming talent early
- Platforms recruiting creators before they hit saturation

This is live now on influencers.club - go try it.

Today we're releasing audience data across all enrichment API calls and IG discovery.

This is an "interim" release while we complete our ClickHouse rollout.

Once that's done, we'll be shipping analytics that don't exist anywhere in the market: cross-platform audience overlap, audience retention scoring, audience attention, CTRs, virality chances, affiliate scores / potential, and so much more. 

Built on historical data that takes years to accumulate.

For most companies, today would be the headline. For us, it's the warmup.

More to come...

Audience data is live.

Demographics, interests, brand affinity, and social overlap data available via API and dashboard.

Instagram now - TikTok, Youtube and more coming soon.

Uscreen

Report to the CEO.  Bootstrapped vertical SaaS & payments.  Memberships for video creators & YouTubers.

COO/CRO

Brex

Reported to the CRO.  Business banking, corporate card, expense management software, and bill pay software.

From $20 to $100M+ in annual revenue (~18 months).
Partners:  NetSuite, Quickbooks, Xero, TriNet, Shopify, Magento, and BigCommerce.
Channel:  Agencies, accountants, VARs, and system integrators (SIs and GSIs).

Partnerships & Sales

BlueVine

Reported to the CEO.  Business banking, working capital, and payments.

From $15 to $150M+ in annual revenue.
Team of ~30 people and 2,500+ partners responsible for ~60% of total revenue.
Channel: Brokers, bankers, VC, lower middle-market ecosystem (PE, lenders, i-bank)

Technology Crossover Ventures

Invested ~$400M across software, marketplace, media, ecommerce, and gaming businesses.

Sourced, evaluated, and executed equity investments with a check size between $50M - $250M.

Growth Equity

Electronic Arts

Supported two CEOs (John Riccitiello and Andrew Wilson), CFO (Blake Jorgenson), and President (Frank Gibeau) with M&A and strategy analysis.

Mobile gaming, esports, PC & console, free-to-play gambling, sports & brand licensing,

Corp Dev

Lazard

Broad industry experience with exposure to consumer, media & entertainment, retail, technology, and industrial

Investment Banking (M&A and restructuring)

I am the COO at Uscreen - pronounced [yoo-skreen].  We're on a mission to generate $1+ Billion of annual earnings for creators by 2025.

Uscreen is a growing (and profitable) bootstrapped SaaS business revolutionizing the way that video creators & YouTubers monetize their content.  

Prior to Uscreen, I helped two tech startups (Bluevine & Brex) grow from ~$20m to $150m+ of annual revenue.  Before that, I invested growth equity in pre-IPO tech scale-ups -- typically $50m to $250m at a time.  And supported the executive team at Electronic Arts with M&A and strategy.

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