Influencers.Club

Helping brands help more creators turn their passion into a business. It's fun!

Co-Founder & CEO

Instana

Growth Marketing Lead

intermix.io

The first hire at intermix. We were acquired by Xenon Partners in a private equity transaction in March 2020.

I went from an intern to building our marketing and sales playbooks along with our co-founder. We also built the largest Amazon Redshift engineering community in the world.

Some of the fastest-growing companies like Plaid, Postmates and InVision used our software.
- ThredUp is the world's largest online consingment store (before e.g. Poshmark)
- Udemy is the world's largest online learning platform
- Remind is the #1 educational app in the US; in fact, they were even the overall #1 app in the appstore in late August
- WeWork is the world's #1 real estate operator and co-working space provider
- InVision has overtaken Adobe and is the #1 design and prototyping app
- Postmates is the #1 on-demand delivery company

Head of Growth

Buzz App

Buzz had over 200 000 active users in 4 different countries. This is by far the most widely spread app from this region. 

Our growth consisted of extreme guerilla marketing and a lot of content on Facebook, Instagram, Snapchat, and YouTube.

We managed to engage more than 500 000 people in all those channels combined with less than $100 spent on advertising.

We won 3rd place for app of the year in 2016.

CEO & Head of Growth

NewMan's Business Accelerator

Android Mentor

JavaScript Mentor

Software Design and Architecture Mentor

Red Cross Youth

President

Nikola Sokolov

Influencers.club

As Head of HR, I partner with business leaders to ensure our people strategies drive organizational success. My passion lies in aligning HR practices with business objectives, and I take pride in proactively planning for long-term talent management and organizational development. 

I excel in the following areas: 

Hiring & Talent Acquisition
1. Sourcing, screening, and scheduling interviews efficiently.
Managing job descriptions and employer branding on platforms like LinkedIn, Upwork, Toptal, etc.
Ensuring candidate experience is smooth, professional, and reflective of your brand culture.
2. Employee Onboarding & Offboarding
-Setting up clear and repeatable processes for new hires.
-Ensuring new employees integrate quickly, get resources, and understand expectations.
-Managing smooth exits, conducting exit interviews, and protecting company info.
3. Culture & Engagement
-Driving company culture through events, feedback loops, recognition, and perks.
-Regularly measuring employee satisfaction and implementing actionable improvements.
-Ensuring the work environment aligns with company values and vision.
4. Performance Management & Development
-Implementing and overseeing regular performance reviews and feedback cycles.
-Supporting managers with clear frameworks to manage performance consistently.
-Facilitating training, development opportunities, and career path clarity for employees.
5. Compliance & Policy Management
-Keeping up-to-date on employment laws, payroll regulations, and benefits.
-Creating and maintaining clear HR policies to reduce legal risk.
-Handling sensitive employee relations issues confidentially, fairly, and professionally

HR Business Partner

Here at Influencers Club we considers ourselves as the sales intelligence tool for creator companies. Which means we can find qualified creators for any company based on almost any targeting criteria imaginable. 
We strongly believe that the creator as individual is becoming the most important piece of the business world! 
My activities as Sales manager are: 
- to build and maintain long-lasting, strong relationships with customers while partnering with them to better understand their business objectives and needs.
- create and communicate sales goals and ensure C-level executives are informed on the progress of those goals.
-to work closely with hundreds of brands to better understand their product/service and find the optimal solution to their problems 
- to follow  industry-specific trends and landscapes
- to work with customers to better understand their business needs and goals.

Executive Sales Manager

Agile Pro Solutions Inc 

While working as a sales representative my main activities were :
-generating leads with a cold calling approach
-meeting or exceeding sales goals
-negotiating all contracts with prospective clients
-answering client questions about credit terms, products, prices, and availability
My biggest accomplishments were:
-empowering my team by having one on one conversations 
- holding a presentation on how to get better results by working on our wellbeing first
- making a silent impact - showing how something can be done by doing it, not by talking about it

Sales Representative

Slice

My first cold calling experience was one big achievement that had changed profoundly me in so many ways.
My main activities were : 
- generating leads by using the cold calling approach
- generating leads by doing a Google research
-understanding and promoting company programs 
-answering client questions about credit terms, products, prices, and availability-
- working efficiently on Salesforce

Inside Yoga

I absolutely love being a yoga teacher, even now when I only have private classes. This experience has changed me in the most profound DNA level. It made me more calmed, focused and gentle especially to my self as towards others. 
My main activities where to lead the students on a journey of getting to know themselves, their limits ,old patterns by doing physical movements as well as breathing exercises. 
I was teaching them as well as my self to leave and experience the present moment, which I discovered that it is a key to an everlasting joy.

Teacher

I am a person that puts personal and professional development at the top of my priority list. I always like to invest my time and effort in evolving into the best version of myself and therefore I want to inspire and empower every individual to do the same. 

Each work experience has taught me valuable lessons and pushed me into everlasting improvement. I especially developed strong communication skills.

By working with kids I have learned how to gain and keep their trust, being a yoga teacher has taught me how to become present, patient, and calm and see every individual strengths and weaknesses and teach them to dive deeper and move their own limitations, by working as a sales representative I've learned how to actively listen and understand where the root of the issue is, not only what they say it is. 

The HR academy is teaching me how to understand and set up processes that will inspire an organization to put people first because people drive performance and their performance is driven by their emotions.

Tina Karatasheva

After more than three and a half years at Influencers Club, I’m saying goodbye to a chapter that has shaped me in ways I could never have imagined. 🥹 

This journey has been about more than work—it’s been about people, growth, and the courage to be ourselves. 🍀 

I’m so grateful for the privilege of working alongside incredible colleagues. The one-on-one meetings where we saw each other, not just as professionals, but as human beings—sharing strengths, vulnerabilities, and resilience. The communication trainings that helped us understand each other’s “colors,” and the gatherings and hackathons where amazing ideas were born and brought to life. 

EVERY experience, EVERY conversation, EVERY challenge has left its mark on me, both personally and professionally. ✨ 

🚀 Now, I’m excited to open myself to new opportunities in HR, especially in departments where people are truly at the heart of everything. I believe that when a company values people as humans—not just as resources—everyone thrives: the business, the culture, and the individuals who make it all possible.

Thank you to everyone who has been part of this journey. I’m ready for the next adventure, and I look forward to connecting and growing together. 

I’m open to connecting and exploring new opportunities—please feel free to reach out to me here on LinkedIn or via email at karatasheva@gmail.com. I’d love to hear from you and chat about what’s next. 📈

HR Generalist and Business Partner | Leadership & People Development Enthusiast | Empowering Teams to Grow and Thrive | Certified Yoga Teacher

taplio

The Battle

Nikola Sokolov

Tina Karatasheva

Followers

Posts

Engagements

Likes

Performance ScoreTina Karatasheva's LinkedIn Performance

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taplio

The Battle

Nikola Sokolov

Tina Karatasheva

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tina Karatasheva's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreTina Karatasheva's LinkedIn Performance