I support corporates in all activities focusing on INNOVATION: 
Creating new ideas and transforming them into businesses, products, or services.

IDEATION
With my help, you and your employees will come up with new ideas to move your business forward.

INNOVATION SPRINTS
I support your team in the concrete implementation of ideas from project planning all the way to the market.

INNOVATION STRATEGY
Together we develop an innovation strategy to lead your company into the future.

INNOVATION ECOSYSTEM
I assist in building an innovation culture and an innovation ecosystem, which fosters creative work and implementation of innovation in your company.

INNOVATION TRAINING
I train your employees to enable them to perform better innovation activities.


My background: 

I am a digital native with over ten years of experience in the field of innovation. I support companies in implementing innovation strategies and new business models. I catalyze ideas from corporate leaders in the areas of strategy and innovation and provide advisory from the initial thought to market entry.

I have studied computer science and business administration with a focus on human-computer interaction and management accounting at RWTH Aachen University. I continued as a scientist at the Fraunhofer Institute for Applied Information Technology FIT. I hold a Ph.D. (Dr. rer. nat.) in computer science and founded a start-up for algorithmic sports performance analysis based on big data.

Furthermore, I hold several teaching positions at the TU Munich, TH Cologne, and TU Dortmund. 

Dr. Nils Jeners

10 HBR articles 
to shape how you think about corporate innovation.

Some are 35 years old. All of them still hit.
Harvard Business Review has been a source of inspiration for decades. Not because they invented innovation. But because they gave language to what practitioners were struggling to articulate.

Here's my reading list:

Here's the updated version with links included:

10 HBR articles that shaped how I think about corporate innovation.
Some are 35 years old. All of them still hit.
Harvard Business Review has been a source of inspiration for decades. Not because they invented innovation. But because they gave language to what practitioners were struggling to articulate.
Here's my reading list:

𝗠𝗮𝗻𝗮𝗴𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗣𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼
Nagji & Tuff, 2012
👉 https://dripl.ink/XCx67

𝗧𝗵𝗲 𝗔𝗺𝗯𝗶𝗱𝗲𝘅𝘁𝗿𝗼𝘂𝘀 𝗢𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻
O'Reilly & Tushman, 2004
👉 https://dripl.ink/q4LKV

𝗕𝗹𝘂𝗲 𝗢𝗰𝗲𝗮𝗻 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆
Kim & Mauborgne, 2004
👉 https://dripl.ink/JKDGY

𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻: 𝗧𝗵𝗲 𝗖𝗹𝗮𝘀𝘀𝗶𝗰 𝗧𝗿𝗮𝗽𝘀
Kanter, 2006
👉 https://dripl.ink/6CpCP

𝗧𝗵𝗲 𝗗𝗶𝘀𝗰𝗶𝗽𝗹𝗶𝗻𝗲 𝗼𝗳 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻
Drucker, 2002
👉 https://dripl.ink/Au9Bm

𝗪𝗵𝗮𝘁 𝗜𝘀 𝗗𝗶𝘀𝗿𝘂𝗽𝘁𝗶𝘃𝗲 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻?
Christensen et al., 2015
👉 https://dripl.ink/89gte

𝗪𝗵𝘆 𝘁𝗵𝗲 𝗟𝗲𝗮𝗻 𝗦𝘁𝗮𝗿𝘁-𝗨𝗽 𝗖𝗵𝗮𝗻𝗴𝗲𝘀 𝗘𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴
Blank, 2013
👉 https://dripl.ink/ieH0v

𝗞𝗻𝗼𝘄 𝗬𝗼𝘂𝗿 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀' "𝗝𝗼𝗯𝘀 𝘁𝗼 𝗕𝗲 𝗗𝗼𝗻𝗲"
Christensen et al., 2016
👉 https://dripl.ink/TBmQG

𝗧𝗵𝗲 𝗖𝗼𝗿𝗲 𝗖𝗼𝗺𝗽𝗲𝘁𝗲𝗻𝗰𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗖𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗶𝗼𝗻
Prahalad & Hamel, 1990
👉 https://dripl.ink/V4bN8

𝗬𝗼𝘂 𝗡𝗲𝗲𝗱 𝗮𝗻 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆
Pisano, 2015
https://dripl.ink/2rjB0

Classic doesn't mean outdated. It means the problems they describe keep recurring.

70-20-10 portfolio allocation. Explore vs exploit. Jobs to be done. Core competences. These concepts still show up in every strategy workshop I run.

Have a good read on a Sunday morning.

What's your favorite HBR piece on innovation?

Strategy & Innovation • I help companies decide what’s next • AI-powered, human-driven • Strategy Advisor • Facilitator • Executive Coach • Keynote Speaker

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Everyone talks about "crossing the chasm" as an innovation problem.

Early adopters on one side. Mainstream on the other.

But most innovation projects never get there.

They die earlier.

Not because customers reject them.
Because someone internal does.

The real chasm is not adoption.
It is ownership.

Builders 
→ interested colleagues 
→ skeptical managers 
→ committed sponsors

That is the path. And most projects get stuck somewhere in the middle.

No sponsor, no scale.

Where did your last project lose momentum?

➕LEVEL UP YOUR STRATEGIC LEADERSHIP ➟ I share proven systems, actionable tips, and lessons from 20+ years of helping CEOs make better strategy ➕STRATEGY ADVISOR TO CEOs + THEIR TEAMS ➟ Learn more in my ABOUT section👇

Most professionals reach a point in their career where the rules change — quietly.

What used to matter most — execution, reliability, getting things done — stops being what earns trust.

Suddenly, the conversations shift.
The decisions get murkier.
And you’re no longer being asked for your performance only, but for your strategic leadership.

That moment is rarely named.

But every senior professional eventually feels it.

It’s the moment when strategic responsibility expands faster than your preparation for it.

And that’s where most leadership development stops helping.

I built The Better Strategy School to close that gap.

Not by offering more frameworks or theories.
But by creating an environment where serious professionals can develop strategic leadership — deliberately, while their work is live.

Inside the School, members learn to:
– Frame issues clearly when clarity is incomplete
– Make trade-offs visible — and stand behind them
– Hold direction when others are still negotiating it
– Lead with coherence instead of control

It’s not about knowing more.

It’s about thinking, deciding, and leading differently.

After two decades of working with leaders and organizations navigating complexity, one thing became clear:

Strategy isn’t a document.
It isn’t a plan.

It’s the ongoing ability to make coherent choices under uncertainty — and to help others align around them.

That ability isn’t taught in most leadership programs.

It’s practiced — through live tension, real trade-offs, and reflection.

That’s what we do here.

If you’re an experienced professional who’s ready to:
– Strengthen how you think, not just what you know
– Lead strategy with calm confidence under pressure
– Develop judgment you can trust when conditions change

You’ll feel at home in this work.

Most leadership development doesn’t prepare you for this shift.
It gives you frameworks when what you need is judgment.

And here’s the truth most people never name:
Strategy becomes your responsibility long before it becomes your title.

That’s the moment this work exists for.

So the question isn’t whether strategy is coming for you — it already has.

The question is:
How do you want to prepare?

If you’re ready to develop strategic leadership deliberately — this is where you begin.

📍 Learn more → www.makebetterstrategy.com
📩 Or connect directly: team@makebetterstrategy.com

Marc Sniukas

The customer is not the center of strategy.

Most leaders I meet believe this is heresy.

But the observation keeps recurring in practice.

When strategy is reduced to customer value alone, the firm slowly erodes its own capacity to compete.

What often goes unnoticed is that sustainable strategy requires coherence across three value domains simultaneously.

The customer must benefit.

The firm must benefit.

And the ecosystem — partners, suppliers, adjacent players — must also see advantage in participating.

Collapse this to one dimension, and the system becomes unstable.

In practice, this shows up when a brilliant customer innovation drains resources the firm cannot replenish.

Or when ecosystem partners quietly disengage because the value exchange became asymmetrical.

The most durable strategies I've observed operate at the intersection.

They make deliberate trade-offs between these constituencies rather than optimizing for any single one.

This is not stakeholder theory reheated.

It is a structural feature of how value creation systems actually function.

The uncomfortable truth: many strategy failures look like customer problems on the surface.

They are actually coherence problems underneath.

The firm created value for buyers it could not afford to sustain.

Or prioritized returns that hollowed out the partnerships it later needed.

This tension doesn't resolve with better customer research.

It requires holding multiple value logics in mind at once.

And making choices that feel suboptimal from any single perspective.

Most strategic planning processes are not designed for this.

They optimize one horizon and delegate the others to "execution."

This is where competitive advantage quietly breaks down.

Dr. Marc Sniukas

Founder, The Better Strategy School → Where strategy becomes a leadership capability. 20+ years of global strategy work, helping leadership teams make better strategy.

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