we help high-ticket B2B brands and investors make & raise more money from the emails they already have.

Nils Liedlich

The other day, I jokingly told my writers I’d fire them if they use any of these 13 AI patterns:

Here are the 13 phrases that scream “I let ChatGPT write this”:
(eliminate these from your content!)

1/ “No X. No Y. Just Z.”

“No fluff. No theory. Just actionable insights.” 

“No gimmicks. No shortcuts. Just results.”

Every AI-generated post contains this at least one time. It’s like the robot equivalent of “In today’s digital landscape...”

2/ “It’s not just about X. It’s about Y.”

“It’s not just about the money. It’s about the freedom.” 

“It’s not just about followers. It’s about engagement.”

Claude’s favorite transition. I see this 47 times a day on LinkedIn.

3/ “The game has changed” and “game-changer” and “supercharge”

“This AI tool is a complete game-changer for productivity.” 

“Here’s how to supercharge your content strategy.” 

“The marketing game has changed forever.”

If I had a dollar for every time AI used these phrases, I’d have enough to buy OpenAI.

4/ Overuse of “Real”“Just real strategy, real experiments, and real business growth backed by real experts.” 

“Real entrepreneurs doing real work for real results.”

“No shallow networking. Just real conversations with real people”

We get it. You’re very real. Very authentic. Very AI.

5/ “If you’re serious... let’s [CTA]”

“If you’re serious about scaling, let’s chat.” 

“If you’re serious about results, DM me now.”

Every ChatGPT CTA ends with this exact pitch structure.

6/ Signing off emails with “To your success”

I’ve gotten emails from three 8-fig founders using this - instantly gives away they wrote the whole email with AI and didn’t bother reviewing.

7/ “Not because of X. But because of Y”

“I didn’t succeed because of luck. But because of persistence.” 

“This won’t work because of the strategy. But because of execution.”

The robot’s attempt at being profound. Usually followed by something obvious.

8/ Using arrows everywhere → for formatting

→ 300% growth
→ More leads than ever
→ Start today

9/ “The best part? Want access?”

“The best part? It’s completely free.” 

“Want access? Link in comments.”

Short questions as hooks. Very 2023 AI energy.

10/ “Enter:”“Enter: my secret framework.” 

“Enter: the solution you’ve been waiting for.”

11/ “And here’s the kicker”

“And here’s the kicker - it only takes 5 minutes.” 

“Here’s the kicker - most people get this wrong.”

12/ “Stopped in my tracks.”

“Yesterday, my mentor told me something that stopped in my tracks:”

Sounds like it’s a world phenomenon. 

Everybody hears something shocking all the time.

13/ “X changed everything.”

“The strategy that changed everything.”

Really? Is it SO GOOD it changed every single thing for you?

(continue in the comments):

After speaking with 100s of founders, it seems to me like the biggest risk a founder can take is building a non-aligned business.

I’ve seen it happen over and over again-

1/ Founder starts a company that initially feels exciting
2/ Company prints a lot of money, founder happy
3/ But founder optimizes for max revenue, not their original mission
4/ They keep making good money
5/ But resent the company
6/ By extension they then resent themselves for staying
7/ Which burns them out
8/ Because they’re not building something that’s true to themselves

I’ve seen this story play out in four ways:

a) Founder burns out 
b) Founder radically restructures the company
c) Founder quits/sells company A to build a new one
d) Founder stops working and instead gets a new "hobby" (usually endurance sports or Sanskrit)

I think this is also why when I speak with 20-30y/o founders, they’re often driven but wealth, whereas 40-50 y/o founders tend to start with “How can I serve?” (these are overall tendencies i’m noticing, ofc there are outliers).

I remember reading about “alignment” and “purpose” in self-help leadership books and thinking “that’s corporate bullshit”…

…but now I realize it’s the nr 1 thing. Because if your actions are not in alignment with your thoughts, you start resenting yourself. And if you’re the founder, that’s the biggest risk in the business.

/n

Yesterday, a startup founder who recently raised asked me: “we’re working with a PR agency to announce our beta launch soon - what should our email strategy be before, during, and after launch?”

Without giving away too much, I should mention their product was a B2B SaaS and focused on serving a specific role in enterprises. They wanted to take on ~10 customers at launch.

Their AI interface and algorithms made gave these decision makers two benefits:

1/ Faster access to existing data points

2/ Net new data relevant to the firm

Now, I’ve never raised capital myself, and I’m by no means an expert in startups. But in 2025, we worked with a startup founder who’d raised over $200M, so I was familiar with his advice.

The 1 thing he told me was: “Startups always need to market themselves as having momentum. So always oversubscribe.”

So I proposed to reposition the website for before their launch -

We replaced “book a demo” (signals “we have capacity”) to “join the waitlist” (signals “we’re at capacity”)

Then we qualify all waitlist sign ups through a quick survey

That means that before releasing their product, this startup was:

- Collecting emails of target customers
- Segmenting the leads based on fit & intent

As they’re building momentum on socials, they’ll be able to direct people to the website and build up a “pre-launch list.”

Then during launch, rather than the usual “first come first served” (speed of signup doesn’t say anything about how good of a fit a customer is in my experience)…

…they’ll simply contact the 10 best customers based on the segmentation survey.

After launch, they’ll do a bi-weekly newsletter curating some of the data they have for their target audience.

Then the founder asked me:

“So when/ under which circumstances should I hire you?”

And I told him that “when the math works out”, which in this case, I quantified as:

a) 150-200 decision makers active on the list
b) Getting 10 or so new customers / year from the list

Then, we can come in and improve what you do, and get you more revenue from your emails. The napkin math for me is: “are we’re confident that we’ll make this person 3 times more than they’ll pay us over a year?”

If yes, it’s a fit. If no, not yet.

In the past, we would work with companies to build their email list from scratch- but we stopped doing so because we had less control over the outcomes.

/n

Hi, I’m Abdussalam 👋🏽
A Web Designer & Webflow Developer helping brands bring bold ideas to life through beautiful, functional websites.

I specialize in building high-converting websites for creative agencies, AI startups, SaaS companies, and entrepreneurs—combining clean design with seamless Webflow development.

With years of experience and a focus on visual storytelling, performance, and responsiveness, I help businesses stand out online and drive real results.

Here’s what you get when we work together:
✔ Custom Website Design tailored to your brand
✔ Full Webflow Development—from scratch or migration
✔ Advanced interactions (GSAP, Finsweet, custom code)
✔ Seamless Webflow CMS integration
✔ Pixel-perfect Figma to Webflow conversion

🔥 Whether you need a full site, landing page, or MVP—I’m here to bring your vision to life. Let’s build something great together.

🎨 Portfolio: www.abdussalampopoola.com
📬 Let’s connect: contact@abdussalampopoola.com

Abdussalam Popoola

This past weekend was a productive one at Encode Club.

Had the opportunity to work with Abdelaziz Zizou Brahmi and Aiman at the hyper liquid hackathon.

Learnt a lot from this project and collaborating with a team, web3 is quite an interesting field.

Giving a shoutout to Sipho Yawe , Keanu Czirjak & Alex Pivovarov for the great work with their pitches and projects.

Y’all inspire me to be better.
Excited for the next hackathons this year.

10/10 weekend
Still recovering my brain cells 😂

Forward Deployed Engineer, Thrad | CS @ UoC | Design Engineer

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Was at Granola's design engineering meetup last night.

Inspired by the speakers:

Seungmee Lee shared how she uses shadows, colors and gradients to make the web more playful.

Studio Dr. M.A. Baytaş shared how music plays a role in crafting interactions.

Alexey Taktarov shared demoes and his principles to building a less static and more collaborative web experience.

Inspiring to say the least.
Thanks for hosting this Tikhon Belousko & Shreman Shrestha

I recently completed Making It Big by Olufemi Peter Otedola CON 

And it’s definitely an interesting read.

Here’s my review:

Last weekend, I volunteered as a photographer at the Canva Gen©️ Student Hackathon.

Been using Canva since 2019, way before I found Figma, so it was a full-circle moment to experience how far they've come with their AI features.

But what stuck with me most wasn't the product.

It was the atmosphere.

This was different from the hardcore, all-nighter hackathons I'm used to. The energy was still high, but it felt... sustainable. 

People showed up, put in solid work, and actually enjoyed the process without needing a 3-day recovery afterwards.

It's a good reminder that not every opportunity has to drain all of you to be valuable. Sometimes the best experiences are the ones where you can give your best and still walk away energised.

Congrats to all the teams who competed, you brought incredible energy and creativity to the space. Kevin Odeyemi, Anousheh Arif, Lina Khayat, Regina A. Reyes, Aritro Roy, Vayun Khare, Snigdha Tiwari, Renata Rusly and much much more.


And a very Big thank you to Ana Davila Talamas, Gonzalo Diego Rosado Morgan, and the entire Canva team for the opportunity to be part of this!

Life advice i can't stop thinking about.
Be undeniable.

Founding Product Designer | Staying one step ahead in AI

What happens when 10 designers walk into a room? 

They share cool sh*t they’re building! 

Erin Rimmer logged her entire wardrobe so AI could style her outfits based on weather.

ÌníOlúwa Abíódún  built a math app because her 6-year-old was hesitant with numbers. She now averages 50 problems a day.

Abdussalam Popoola created a Chrome extension that scans any website for CSS animations—so you can reverse-engineer how they work.

SolBee Park built a couples therapy app that takes context from both partners before joint sessions.

Deji Ajetomobi built a cooking app that reads recipes aloud while you cook

And Audrey Magré  spent YEARS building an entire fictional world—geography, climate systems, trade routes, even a constructed language for mushroom-eating people.

None of this was for work. All of it was for the love of the game.

This is what unrestricted access to AI tools looks like for creatives.

What a time to be alive. 

Thinking about making this a monthly thing. DM me if you’re interested.

taplio

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