Will Be Live

Will Be Live is a B2B marketing agency that empowers clients to build trust and drive growth through brand strategy and demand creation.

Founder and CEO

Techstars

Mentor

Founder Institute

Helping launch over 6,800 companies across 200+ cities and six continents with 8,100+ graduates

Innovation Partner

Startup Weekend

Startup Weekend is a global movement of driven entrepreneurs and changemakers who turn raw ideas into real startups in just 54 hours. Through immersive, hands-on events, it inspires, educates, and empowers people to collaborate, build, and launch.

Organizer - Global Team

Protiviti

As a wholly owned subsidiary of Robert Half, Protiviti is a global consulting firm that delivers deep expertise, objective insights, a tailored approach and unparalleled collaboration to help leaders confidently face the future. Our consulting solutions span critical business problems in technology, business process, analytics, risk, compliance, transactions and internal audit.

Director - Managed Technology Solutions

Robert Half

Founded in 1948, Robert Half is a recognized leader in professional consulting and staffing services, and is the parent company of Protiviti, a global business consulting and internal audit firm composed of experts specializing in risk, advisory and transaction services. The company’s specialized staffing divisions include Accountemps, Robert Half Finance & Accounting and Robert Half Management Resources, for temporary, full-time and senior-level project professionals, respectively, in the fields of accounting and finance; OfficeTeam, for highly skilled office and administrative support professionals; Robert Half Technology, for project and full-time technology professionals; Robert Half Legal, for project and full-time staffing of lawyers, paralegals and legal support personnel; and The Creative Group, for interactive, design, marketing, advertising and public relations professionals. Robert Half operates in more than 400 locations worldwide.

Branch Manager

When I launched Will Be Live in 2021, it wasn’t to start a marketing firm, it was to fix the recurring breakdown I kept seeing across industrial and enterprise B2B: companies investing millions into marketing and sales that either chases attention or dies in procurement. 

We built a system to shift that dynamic -- one that moves ambitious brands from being evaluated to being relied on. Not through noise, but through credibility that travels. 

Since then, we've helped global teams in manufacturing, financial services, and technology deepen trust, compress sales cycles, and show up in rooms they previously competed to enter. 

89% of our partners report direct inbound from net-new enterprise accounts within 90 days of our work together -- not because they chased leads, but because they became the brand buyers trust to lead.

For speaking, podcasts, or media inquiries reach out to admin@willbelive.com

Nima Mirpourian

The first US Dubai Forum in New York didn’t just announce ambition, it was a master class in building demand.

Double GDP by 2033 was the message.

What stood out most wasn’t the scale of the vision.

It was how frictionless the execution model is becoming across capital, regulation, and infrastructure.

Here’s how they positioned themselves:

- Competition is systematically amplified, with Dubai’s policy and infrastructure actively creating new markets and inviting global disruptors to collaborate, scale, and innovate at pace.
- The city is intentionally designed as the nexus of global commerce, linking businesses to over 400 cities and making high-value transactions seamless with half the world being within a six hour flight from its airport
- Ambition is embedded into every project, regulatory process, and partnership manifested in real-time via accelerated licensing, founder-centric incentives, and dedicated public-private innovation labs.

These are the conditions where demand isn’t “generated”

It compounds.

Helping B2B businesses create demand | CEO at Will Be Live

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More than 10 years ago, I co-organized a Startup Weekend with Saadia and Charlene and it taught me one of the most fundamental lessons in building a business.

At Microsoft’s HQ, 80 strangers came together under one roof. 
In just 54 hours, they formed teams, built MVPs, and pitched them.

People from every background showed up some chasing ideas, others offering their time. Even executives like Janet, Christian, Ross, Milad, Foteini and Sahand gave up their weekends to help founders get unstuck.

That’s when I learned what real community looks like.

Today, you’ll hear the word “community” used like a slogan but don’t be fooled.

Community isn’t a tactic that's formulated in the boardroom, it’s something you earn.

It only works when people who care deeply about solving a problem come together to serve.

You can pour money, tools, and strategy into it, but without that foundation, it wont stick. If you’re lucky, you’ll meet people like Nikki and Noor, who will give without ever keeping score.

This weekend shaped how I build today.

Trust and service at the heart of every interaction with people who show up before the traction.

I’m genuinely excited about the caliber of attendees and speakers coming out to this event.

I’ve been advising the team and it’s been impressive watching this come together.

The first ever MENA Rising event, powered by Viaka, kicks off November 20th with some of the region’s sharpest operators and venture partners.

We're talking:
- Cross border deal flow
- Diaspora capital shaping new markets
- Partnerships bridging MENA and North America

If you haven’t already, register here: https://lnkd.in/gTdDsQgP

UPDATE: As of Nov 17th we are at max capacity!

We're incredibly fortunate by the trust our clients place in us. 
It fuels everything we do.

This Thanksgiving, we don't just feel thankful. 
We feel driven. 🙏

One of the smartest AI first demand moves I’ve seen this year wasn’t a social media hack. It was human.

Not in a vague, mass market way.
In a "you saw me before I saw myself" kind of way.

Reid Hoffman and Greg Beato didn’t just send Tim Ferriss their new book.
They built him a version of Super Agency that reflected him - his face, his values, his story.

This wasn't a gift. It was a message stating that "We see you and you matter"

That’s how real demand is created. Not with algorithms, but with care.

You don’t need a celebrity to create that kind of momentum.
You just need to make someone feel known.

2026 won’t belong to Account Based Marketing.

It’ll belong to People Based Experiences.

And the people who win won’t shout the loudest.
They’ll listen the closest and create moments that make others feel seen.

CEO of digital first media company Underknown

Underknown is a Digital Media Studio built for Youtube TV & FAST

We are a self-publishing production company driven by curiosity to explore the past, present, and future. We develop our shows in real-time on social media, aiming to inform, inspire, and entertain audiences wherever they watch factual entertainment.

➡️ We run the Popular Science FAST TV channel across multiple platforms.
➡️ Award-winning brands: What If, Animalogic, How to Survive, Aperture
➡️ 34th Fastest Growing Company: Deloitte HWebby Award winners, Telly Awards, RTDNA Award.
➡️ 100+ monetized video channels
➡️ 75M+ followers
➡️ Content in 12 languages
➡️ Global team: 100+ creators across 20+ countries, based in Toronto.

Our top brands include:

➡️ What If - https://underknown.com/shows/what-if
➡️ Animalogic - https://underknown.com/animalogic/
➡️ Aperture - https://www.youtube.com/c/ApertureScience/videos
➡️ How to Survive - https://underknown.com/shows/how-to-survive
... and several others

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The Battle

Nima Mirpourian

Steve Hulford

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The Battle

Nima Mirpourian

Steve Hulford

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nima Mirpourian's LinkedIn Performance

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