Will Be Live

Will Be Live is a B2B marketing agency that empowers clients to build trust and drive growth through brand strategy and demand creation.

Founder and CEO

Techstars

Mentor

Founder Institute

Helping launch over 6,800 companies across 200+ cities and six continents with 8,100+ graduates

Innovation Partner

Startup Weekend

Startup Weekend is a global movement of driven entrepreneurs and changemakers who turn raw ideas into real startups in just 54 hours. Through immersive, hands-on events, it inspires, educates, and empowers people to collaborate, build, and launch.

Organizer - Global Team

Protiviti

As a wholly owned subsidiary of Robert Half, Protiviti is a global consulting firm that delivers deep expertise, objective insights, a tailored approach and unparalleled collaboration to help leaders confidently face the future. Our consulting solutions span critical business problems in technology, business process, analytics, risk, compliance, transactions and internal audit.

Director - Managed Technology Solutions

Robert Half

Founded in 1948, Robert Half is a recognized leader in professional consulting and staffing services, and is the parent company of Protiviti, a global business consulting and internal audit firm composed of experts specializing in risk, advisory and transaction services. The company’s specialized staffing divisions include Accountemps, Robert Half Finance & Accounting and Robert Half Management Resources, for temporary, full-time and senior-level project professionals, respectively, in the fields of accounting and finance; OfficeTeam, for highly skilled office and administrative support professionals; Robert Half Technology, for project and full-time technology professionals; Robert Half Legal, for project and full-time staffing of lawyers, paralegals and legal support personnel; and The Creative Group, for interactive, design, marketing, advertising and public relations professionals. Robert Half operates in more than 400 locations worldwide.

Branch Manager

When I launched Will Be Live in 2021, it wasn’t to start a marketing firm, it was to fix the recurring breakdown I kept seeing across industrial and enterprise B2B: companies investing millions into marketing and sales that either chases attention or dies in procurement. 

We built a system to shift that dynamic -- one that moves ambitious brands from being evaluated to being relied on. Not through noise, but through credibility that travels. 

Since then, we've helped global teams in manufacturing, financial services, and technology deepen trust, compress sales cycles, and show up in rooms they previously competed to enter. 

89% of our partners report direct inbound from net-new enterprise accounts within 90 days of our work together -- not because they chased leads, but because they became the brand buyers trust to lead.

For speaking, podcasts, or media inquiries reach out to admin@willbelive.com

Nima Mirpourian

Wilfrid Laurier University

Support undergraduate and graduate students in business, economics, computer science and other degree programs as they gain entry to a competitive co-op program and move through their work terms. 

Work with both employers and students during rank/match and continuous offer recruitment periods.

Employer development with both current employers and those looking to explore partnerships with Laurier Co-op.

GTA Co-op Consultant

Manage the contract and permanent placement teams for the Robert Half Legal Placement Practice Group in Canada.

Practice Director, Contract Talent & Permanent Placement, Legal Practice Group

Practice Director, Robert Half Finance & Accounting Contract Talent - Toronto Branch

Oversee the operations of Accountemps and OfficeTeam Divisions within Robert Half.
Hiring and training of Staffing and Recruiting Managers (both business development and recruiting focuses).
Compose annual budget and set fiscal goals with collaboration of senior leadership.
Engage in Canadian training initiatives as both a participant and facilitator.

Branch Manager - Vaughan Branch

Led the Accountemps team (Finance & Accounting Contract Talent). Toronto location (2017 to 2018) Markham location (2014 to 2017).
Placement of accounting & finance professionals on short term and long term contract roles
Client/Business Development and Account Management

Division Director, Accountemps - Toronto and Markham Branches

Agilus Work Solutions

Business development and the placement of finance and accounting professionals from entry to executive level roles on both a full-time and contract basis.

Senior Recruitment Consultant (Inteqna, presently Agilus Work Solutions)

Robert Half International

Placement of accounting & finance professionals on short term and long term contract roles. 

Interviewed and conducted assessments and completed professional references of candidates. 

Managed business development of companies across all industries.  Provided excellent client service by way of timely follow-up, understanding job requirements and coordinating the presentation of qualified candidates.

Senior Staffing Manager, Accountemps

I am a professional focused in the field of business/employer development, recruitment, and career support with over 20 years of experience in the staffing/consulting industry. In 2023 I moved into the co-operative education field at the university level.

Co-operative Education:

Working with undergraduate and graduate students in business, economics, computer science and other specialties as they gain admission to a competitive co-op program and move through their work terms during their degree programs. Work with both students and employers during rank/match and continuous offer recruitment periods. 

Consulting & Client Development:

I have worked in partnership with hiring managers across all industries to support and provide solutions to reach their staffing goals on both a short- and long-term basis. This includes most recently how a co-op partnership can provide companies with amazing student talent during work terms and ultimately become future full-time employees.

Recruitment:

I've been involved in talent acquisition in every phase of my career. I am partnered with students at the university level seeking co-op positions to fulfil the requirements of their degree programs. I have spent my career speaking with professionals searching for new employment and career opportunities. I value building long term relationships with individuals as they move through their career.

Leadership:

I enjoy and thrive in leadership and mentoring roles while being part of a team. I have a practical and empathetic approach as I work with others, while maintaining a high commitment to ethical actions and basic common sense. I have experienced the results of being an eager and early adopter of technology. I am a highly active participant in continuous performance improvement and seek to further develop professional skills. 

Marketing: 

Created timely market content for personal LinkedIn page representing Laurier Co-op and Laurier Experiential Learning & Career Development. Business and employer development via networking and conducting strategic meetings.

Specialties: 

•	Employer/business development 
•	Co-operative education & work integrated learning
•	Student career counselling 
•	Recruitment in the fields of finance & accounting, business & office administration, HR, legal & more 
•	Successful collaboration across departments and other organizations 
•	Team leadership of sales & recruitment professionals
•	Compensation and other negotiations
•	Analyzing company & departmental requirements and composing job descriptions

taplio

The Battle

Nima Mirpourian

Tracey Weintraub

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