StartupGTM.com | I help b2b founders hack traction | Profitable founder (YC)

Transforming a startup from early to repeatable sales is HARD.

If you’re a B2B founder with early sales, then you've done many things right to win your first customers.

BUT - to raise a round A, your startup will need to have a product that's ready to scale because it can be 𝙨𝙤𝙡𝙙 𝙧𝙚𝙥𝙚𝙖𝙩𝙚𝙙𝙡𝙮 𝙖𝙣𝙙 𝙧𝙚𝙡𝙞𝙖𝙗𝙡𝙮.

To get repeatable sales - there are four blockers. 
 
You'll need to change each one from "not working" to "working": 
 
1️⃣ Consistently creating a 𝙨𝙩𝙧𝙚𝙖𝙢 of conversations with customers 
 
2️⃣ Converting these conversations into a 𝙨𝙩𝙧𝙚𝙖𝙢 of first meetings 
 
3️⃣ Converting these meetings into a 𝙨𝙩𝙧𝙚𝙖𝙢 of trials 
 
4️⃣ Converting trials into a 𝙨𝙩𝙧𝙚𝙖𝙢 of deals. 
 
These blockers need to be removed 𝙨𝙚𝙦𝙪𝙚𝙣𝙩𝙞𝙖𝙡𝙡𝙮 - i.e. one by one. 
 
💡 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗖𝗥𝗔𝗖𝗞𝗜𝗡𝗚 𝘁𝗵𝗲 𝘀𝘁𝗮𝗴𝗲 𝘆𝗼𝘂'𝗿𝗲 𝗮𝘁 𝗥𝗜𝗚𝗛𝗧 𝗡𝗢𝗪. 𝗗𝗼𝗻'𝘁 𝗼𝘃𝗲𝗿𝘁𝗵𝗶𝗻𝗸 𝘁𝗵𝗲 𝗼𝘁𝗵𝗲𝗿𝘀.

—

I'm a former co-founder and CEO at ApolloShield - a profitable YC startup.

I work hands-on with B2B founders on turning their early sales into repeatable sales through a combination of disciplines:

1️⃣ 𝗠𝗮𝗿𝗸𝗲𝘁 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗮𝗻𝗱 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Understanding the market, identifying target customers, and analyzing competitors.

2️⃣ 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗮𝗻𝗱 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴: Defining how the product fits into the market and crafting compelling messages to appeal to the target audience.

3️⃣ 𝗦𝗮𝗹𝗲𝘀 𝗮𝗻𝗱 𝗗𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀: Developing strategies for selling the product, including choosing sales channels and partnerships.

4️⃣ 𝗖𝗼𝗹𝗱 𝗢𝘂𝘁𝗿𝗲𝗮𝗰𝗵, 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗮𝗻𝗱 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻: Creating and executing campaigns to build brand awareness and generate leads.

5️⃣ 𝗣𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝘀𝗮𝗹𝗲𝘀: Managing discovery and commercial discussions with clients and partners to get their business.

5️⃣ 𝗢𝗻𝗴𝗼𝗶𝗻𝗴 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗔𝗱𝗮𝗽𝘁𝗮𝘁𝗶𝗼𝗻 𝘁𝗼 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸: Gathering customer feedback and continuously adapting the product and strategies accordingly.

6️⃣ 𝗜𝗧 𝗮𝗻𝗱 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀: Building support systems to holistically orchestrate and manage your GTM efforts.

7️⃣ 𝗥𝗮𝗽𝗶𝗱 𝗜𝘁𝗲𝗿𝗮𝘁𝗶𝗼𝗻: Developing a method to move forward quickly, iterate and get market feedback - doubling what works and tossing what doesn’t.

🚀 Let's connect and accelerate your startup together!

Nimo Shkedy

Scaling SDR teams in SaaS 🚀🚀 Women in Tech advocate 🙋‍♀️

Looking to grow your SDR team?

🤔 Volume but no quality?
🤔 No time to sift through hundreds of CVs?
🤔 Lacking diverse talent?

If this resonates with your hiring, get in touch ✨

Looking for your next SDR role?

😊 Want to work with a non transactional recruiter?
😊 Want to talk about opportunities that actually align with your search?
😊 Want guidance/ support and advice from start to finish (and beyond)?

Would love to chat!

Expert in placing SDRs/BDRs into the wonderful world of SaaS 👾 

anouska@hiyateal.com ☀️

Anouska Doggett 🌙

Last week I asked London SDRs about their current base salaries. 



With over 1,100 votes, the results are interesting for anyone building a sales team or looking for a new SDR role in 2026.

➡️ The headline?

If you’re still offering a base pay of £30k - £35k...

You are missing out on the top 75% of talent 😳

While 51% of respondents were "just nosy" (which shows the high demand for salary transparency is), the data from those in the role was clear:

🔷 43% - £45k - £50k+ base
🔷  33% - £36k - £45k base
🔷  24% - £30k - £35k base

➡️ The Takeaway?

A £30k base is no longer "competitive" it is strictly entry-level/graduate territory. 

To land experienced hunters who can hit the ground running, your OTE needs to be backed by a base salary that reflects the 2026 London market.

Experience is expensive, but missed targets are costlier.

#SalaryTransparency #LondonSDR #SaaS #TechSales #HiringTrends

P.S - Businesses like OpenAI and Anthropic are reportedly offering £70k - £90k bases for junior GTM roles. It might be an outlier now, but it’s setting a new standard for what "top talent" can get 🤷‍♀️

SDR Hiring Expert and Career Coach 🚀 Building diverse sales teams in SaaS 🙋‍♀️

Just received my favourite kinda whatsapp


'Heyy Nush! How are you? We’re going to market with another SDR role that can hopefully start in April 🙂

This is because one is being promoted into AE, in line with the timelines - which is pretty awesome 😀'

----

So, experienced SDRs, if you want the excitement of a high-growth startup paired with a structured and realistic path to AE look no further.

⭐️ Up to £45,000 base (£60k OTE)
⭐️ Series A, £13m
⭐️ Selling into GTM/ commercial teams
⭐️ Hybrid (4x a week in office)
⭐️ Old Street, London
⭐️ Start up environment, impact from the very start 

DMs are open 📥

#SDRHiring #SDROpportunities

If you’re going into an interview with the sole intention to get the job, you’re doing it wrong 😬



-- Interviewing is one of the most effective ways to build your network in SaaS --

1️⃣ - Undivided Attention is Rare

An interview gives you 30 to 60 minutes of dedicated and uninterrupted conversation with someone who holds weight in a company. That is prime time to showcase your logic, personality, and vision.

2️⃣ - Impressions Outlast the Role

You might not be the right fit for this specific role today, but people remember how you made them feel and how you solved problems. I’ve seen many "rejected" candidates get headhunted by the same interviewer three years later at a completely different company.

3️⃣ - Mutual Discovery

We all know interviewing is a two way street. When you shift your mindset from "please hire me" to "let’s see if we can solve a problem together," the energy changes.

Don’t waste an interview, the opportunities it can provide are more than the job in hand💡

#SDRInterviews #SaaSNetworking

You won’t just be a number here ⬇️

Two huge opportunities where you’ll have a significant impact from the start. 

#1

- Founding BDM working directly with the Co-Founders
- Energy trading space
- You will own the full sale cycle process and MUST have experience doing this
- Ideally you’ve worked with large contract values 
- £50,000 base + OTE + Equity 
- London - hybrid

#2

- Founding SDR 
- Experienced SDR who will build and own the outbound function 
- Ideally you have worked in a start up before and have experience in building processes
- AI space (direct experience with AI tooling is a bonus)
- £50,000 base + OTE + Equity
- London - hybrid 

If either of these roles excite you, drop me a DM with either ‘#1’ or ‘#2’ and why your experience aligns. 

P.S. I love a voice note 👌

London based SDRs - what is your current base salary?

#SalaryTransparency #SaaS #SDR #LondonTechSales 

Note: LinkedIn votes are completely anonymous 😊

The author can see how you vote. Learn more

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The Battle

Nimo Shkedy

Anouska Doggett 🌙

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anouska Doggett 🌙's LinkedIn Performance

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