Impact 11

Helping B2B startups accelerate their GTM efforts - specializing in engineering, automations, and AI-assisted GTM acceleration for Series A-B companies, as well as hyper-targeted zero-to-one market and sales channel establishment for Seed and Pre-Seed startups.

Founder

Reply

Certified Expert

ApolloShield Counter-Drone Systems

Founded and led ApolloShield from idea to a profitable world-class drone detection and mitigation company.

Sold critical perimeter security systems to top-tier stadiums, prisons, militaries, critical infrastructure, law enforcement and government agencies worldwide.

Raised $3m from Y Combinator and prominent Silicon Valley funds.

Co-Founder & CEO (YC S16, Profitable)

Viggo Hotel TV

Led development and deployment of a hardware and software smart TV content system in thousands of hotel rooms worldwide.

Chief Architect

iOnRoad

Directed UX, branding, marketing, business development, and media activities for driving > 3m YouTube views and ~1m downloads one year after product launch.

iOnRoad won the CES 2011 Innovation honors award and was acquired by Harman Automotive and later integrated into Samsung

Head of Product Management (acq. by SAMSUNG)

Unit 8200 - Israeli Intelligence Corps

Led a critical part of an Israel Defense Prize winning system; Managed engineering teams and led innovative inter-organizational projects with dozens of participants across four associate units

Researcher, Team Leader, Project Manager

StartupGTM.com | I help b2b founders hack traction | Profitable founder (YC)

Transforming a startup from early to repeatable sales is HARD.

If you’re a B2B founder with early sales, then you've done many things right to win your first customers.

BUT - to raise a round A, your startup will need to have a product that's ready to scale because it can be 𝙨𝙤𝙡𝙙 𝙧𝙚𝙥𝙚𝙖𝙩𝙚𝙙𝙡𝙮 𝙖𝙣𝙙 𝙧𝙚𝙡𝙞𝙖𝙗𝙡𝙮.

To get repeatable sales - there are four blockers. 
 
You'll need to change each one from "not working" to "working": 
 
1️⃣ Consistently creating a 𝙨𝙩𝙧𝙚𝙖𝙢 of conversations with customers 
 
2️⃣ Converting these conversations into a 𝙨𝙩𝙧𝙚𝙖𝙢 of first meetings 
 
3️⃣ Converting these meetings into a 𝙨𝙩𝙧𝙚𝙖𝙢 of trials 
 
4️⃣ Converting trials into a 𝙨𝙩𝙧𝙚𝙖𝙢 of deals. 
 
These blockers need to be removed 𝙨𝙚𝙦𝙪𝙚𝙣𝙩𝙞𝙖𝙡𝙡𝙮 - i.e. one by one. 
 
💡 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗖𝗥𝗔𝗖𝗞𝗜𝗡𝗚 𝘁𝗵𝗲 𝘀𝘁𝗮𝗴𝗲 𝘆𝗼𝘂'𝗿𝗲 𝗮𝘁 𝗥𝗜𝗚𝗛𝗧 𝗡𝗢𝗪. 𝗗𝗼𝗻'𝘁 𝗼𝘃𝗲𝗿𝘁𝗵𝗶𝗻𝗸 𝘁𝗵𝗲 𝗼𝘁𝗵𝗲𝗿𝘀.

—

I'm a former co-founder and CEO at ApolloShield - a profitable YC startup.

I work hands-on with B2B founders on turning their early sales into repeatable sales through a combination of disciplines:

1️⃣ 𝗠𝗮𝗿𝗸𝗲𝘁 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗮𝗻𝗱 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Understanding the market, identifying target customers, and analyzing competitors.

2️⃣ 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗮𝗻𝗱 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴: Defining how the product fits into the market and crafting compelling messages to appeal to the target audience.

3️⃣ 𝗦𝗮𝗹𝗲𝘀 𝗮𝗻𝗱 𝗗𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀: Developing strategies for selling the product, including choosing sales channels and partnerships.

4️⃣ 𝗖𝗼𝗹𝗱 𝗢𝘂𝘁𝗿𝗲𝗮𝗰𝗵, 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗮𝗻𝗱 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻: Creating and executing campaigns to build brand awareness and generate leads.

5️⃣ 𝗣𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝘀𝗮𝗹𝗲𝘀: Managing discovery and commercial discussions with clients and partners to get their business.

5️⃣ 𝗢𝗻𝗴𝗼𝗶𝗻𝗴 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗔𝗱𝗮𝗽𝘁𝗮𝘁𝗶𝗼𝗻 𝘁𝗼 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸: Gathering customer feedback and continuously adapting the product and strategies accordingly.

6️⃣ 𝗜𝗧 𝗮𝗻𝗱 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀: Building support systems to holistically orchestrate and manage your GTM efforts.

7️⃣ 𝗥𝗮𝗽𝗶𝗱 𝗜𝘁𝗲𝗿𝗮𝘁𝗶𝗼𝗻: Developing a method to move forward quickly, iterate and get market feedback - doubling what works and tossing what doesn’t.

🚀 Let's connect and accelerate your startup together!

Nimo Shkedy

Excited to announce the second (N)YC GTM+AI Masterclass! 🎉

📍 Same venue: Clay's NYC HQ
🕰️ Same time: Wednesday at 5:30 pm
📆 Date: November 19, in 2 weeks
👥 Same guests: YC founders, alumni, and friends
🎓 More mentors and speakers
💪 More learning & building!

👉 Sign up here: https://lnkd.in/dKXuhw7K

This event will comprise of 2 parts:
1. TED talks + Expert panel
2. Hands-on masterclasses with mentors

Agenda:
• ​5:30-6:00 pm - Snacks, Drinks, Networking
  Music by Yotam Koren 
  
• 6:00-6:45 pm - Expert panel
  Topic: Value vs Fluff in the GTM+AI space
  David Ronen (Anomalo)
  Gal Fontyn (WalkMe)
  Ajinkya Nene (Trellus (YC W22))
  John DiLoreto (Knock2.ai)
  Avishai Sam Bitton (DemandBox)

• ​6:45-7:15 pm - TED talks
  Asaf Raz (Agora):
  AI-Powered GTM: From Hype to Action
  Maya Mandelbaum (Drata):
  Building global, multi-product GTM with AI

• ​7:15-9:00 pm - Hands-on masterclasses:
  ​AI hyper-targeted lists and signals,
  ​AI revenue operations, automations, and agents,
  ​AI outreach & sequences,
  ​AI content & SEO,
  Context aware GTM engines,
  ​+ Vibe-coded apps with the amazing Shira Luk-Zilberman 

Special thanks to previous mentors + speakers, as well as friends who helped & inspired this event: Omer Shkedy Boaz Descalo Nir Sandbank Keren Milman Adir Ben-Yehuda Keenan D. Williams David Pawlan Brittany Levy Aakash Shah Boardy Gil Birnboim 🐰 Shahar Sorek Nir Goldstein Arnon Sobol Augusto Ferreira🌴 David Goecke 

CCd + Mentors and speakers I wish would join our next events: Amos Bar-Joseph Matan Zamft Osnat Lidor Omer Maman Nima Gardideh Matthew Silberman Andreas Wernicke  Tom Granot Karthiga Ratnam Jared Robin  Ofer Hermoni, Ph.D.

B2B GTM | 2x Founder | YC | MBA | Former hacker (yes, for real)

Awesome masterclass this Wednesday at Clay's HQ! 😍

📆 𝗦𝗲𝗲 𝘆𝗼𝘂 𝗮𝘁 𝘁𝗵𝗲 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 (𝗡)𝗬𝗖 𝗚𝗧𝗠+𝗔𝗜 𝗠𝗮𝘀𝘁𝗲𝗿𝗰𝗹𝗮𝘀𝘀:
https://lnkd.in/dPTNjbHD (Wednesday, Jan 21, 5:30pm)

(I'll announce speakers & mentors soon. Let me know if you have experts to nominate!)

👑 𝗖𝗿𝗲𝗱𝗶𝘁 𝘁𝗼 𝘁𝗵𝗲 𝗯𝗿𝗶𝗹𝗹𝗶𝗮𝗻𝘁 𝘀𝗽𝗲𝗮𝗸𝗲𝗿𝘀 & 𝗺𝗲𝗻𝘁𝗼𝗿𝘀: 
• Asaf Raz ​Building and executing an organizational GTM engineering plan
• Maya Mandelbaum ​AI for enabling partnerships + A Hands-On Growth Workshop From Insight to Income
• Avishai Sam Bitton ​AEO mastery
• Shira Luk-Zilberman ​Vibe Coding Apps with Base 44
• Ajinkya Nene ​Building products with AI to compete with giants
• Gal Fontyn ​Org-wide AI project strategies for executives
• John DiLoreto ​Evaluating AI in GTM: Separating Real Revenue Economics Value from Fluff
• David Ronen ​Building context-aware GTM automations
• Randall Bennett ​Expert prompt-writing for agents and chats

💡 𝗔𝘄𝗲𝘀𝗼𝗺𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗵𝗼 𝗶𝗻𝘀𝗽𝗶𝗿𝗲𝗱 𝗮𝗻𝗱 𝗺𝗮𝗱𝗲 𝘁𝗵𝗶𝘀 𝗽𝗼𝘀𝘀𝗶𝗯𝗹𝗲:
Gil Birnboim Lior Meitar Boaz Descalo Andreas Wernicke Matthew Silberman Omer Maman Nima Gardideh Aakash Shah Adam Alpert Tom Granot Gil Dabah Tom Mes TJ (Tsion) Gonen Amit Yampolsky 🎏 Shoham Eckhaus Gadi Evron 

🤝 𝗝𝗼𝗶𝗻 𝘁𝗵𝗲 (𝗡)𝗬𝗖 𝗚𝗧𝗠 𝗪𝗵𝗮𝘁𝘀𝗔𝗽𝗽 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆:
https://lnkd.in/d2Drua36

It took me 7 years to hit $2M a year

Today I understand: I was learning too slowly

Homeland security sales cycles drag on for 12–24 months and many end up closed lost

It was part miracle, part design that we survived long enough to get traction

So now, I pivoted to B2B software and services - what a relief 😎

But even in B2B, here’s how to move faster:

𝟭. 𝗧𝗮𝗹𝗸 𝘁𝗼 𝘆𝗼𝘂𝗿 >𝗺𝗮𝗿𝗸𝗲𝘁<, 𝗻𝗼𝘁 𝘆𝗼𝘂𝗿 𝗱𝗮𝘁𝗮.
↳ Volume is too low to wait for A/B tests that yield 5% improvement
↳ Five real conversations beat 5000 clicks with 0.1% conversion
↳ You’ll learn more in a week of calls than a month of dashboards & guesswork

𝟮. 𝗧𝗿𝗮𝗰𝗸 𝗽𝗿𝗼𝘅𝘆 𝗺𝗲𝘁𝗿𝗶𝗰𝘀.
↳ If deals take months to close, find leading indicators.
↳ Second meetings. Proofs of value.
↳ Those tell you 𝘯𝘰𝘸 if you’re building something people want.

𝟯. 𝗧𝗿𝗮𝗰𝗸 𝗽𝗮𝗰𝗲, 𝗽𝗹𝗮𝗰𝗲 𝗯𝗶𝗴 𝗯𝗲𝘁𝘀.
↳ Write down every hypothesis. Record every experiment.
↳ The faster you learn & adapt, the faster you move.
↳ Place bets that can have dramatic outcomes, not single digit improvements.

You don’t grow by doing more of the same.
You grow by learning & adapting faster.

Speed & magnitude of iteration is everything.

Inspired by Eytan Levit & David Katz's podcast episode (from 10 years ago!) about placing big bets + tips from YC, Ron Binder, Gil Dabah, Adir Ben-Yehuda, Erez Moscovich, Tobia De Angelis, Rob Snyder and Logan Gott 

--

P.S: I have space for 2 startups this month, to remove guesswork from their lead gen efforts

Using "PMF sprints" - a method I perfected while working with 30+ seed/A B2B startups

Want to learn the method? Book a meeting from my profile (it's free)

Want to see the best GTM+AI practitioners in NYC show their best work? 👇

Today's amazing mentors:

Asaf Raz on ​​building and executing an organizational GTM engineering plan

Maya Mandelbaum on the path from insight to income: A hands-on growth workshop

Avishai Sam Bitton on ​AEO mastery

Shira Luk-Zilberman on vibe coding apps with Base 44 (CC: Lior Meitar + Ofer Hermoni, Ph.D. @)

Ajinkya Nene on building products with AI to compete with giants (CC: Kaushik Tiwari + Beeri Amiel)

Gal Fontyn ​on org-wide AI project strategies for executives

David Ronen on building context-aware GTM automations

John DiLoreto ​on evaluating AI in GTM: Separating real revenue economic value from fluff

Randall Bennett on expert prompt-writing for agents and chats

---

In case you missed this event -

👉  𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗚𝗧𝗠+𝗔𝗜 𝗺𝗮𝘀𝘁𝗲𝗿𝗰𝗹𝗮𝘀𝘀: https://lnkd.in/dPTNjbHD

and join us on Wednesday, Jan 21, at Clay's office

Speakers & mentors on my wishlist: Jared Robin Amit Yampolsky 🎏 Nima Gardideh Andreas Wernicke Amos Bar-Joseph Matan Zamft Ron Binder Omer Maman Matthew Silberman Karthiga Ratnam 

💡 𝗪𝗵𝗼 𝗲𝗹𝘀𝗲 𝘀𝗵𝗼𝘂𝗹𝗱 𝘀𝗽𝗲𝗮𝗸 𝗮𝘁 𝗼𝘂𝗿 𝗻𝗲𝘅𝘁 𝗺𝗮𝘀𝘁𝗲𝗿𝗰𝗹𝗮𝘀𝘀𝗲𝘀? Let me & them know in the comments :)

Last month, I ran a campaign I was 𝘴𝘶𝘳𝘦 would crush it.

Tight copy. Perfect audience. BUT: No results.

I was baffled. What am I going to do now?

That’s when I realized something many founders miss:
𝗗𝗮𝘁𝗮 𝘁𝗲𝗹𝗹𝘀 𝘂𝘀 𝘄𝗵𝗮𝘁 𝗵𝗮𝗽𝗽𝗲𝗻𝗲𝗱. 𝗜𝘁 𝗻𝗲𝘃𝗲𝗿 𝘁𝗲𝗹𝗹𝘀 𝘂𝘀 𝘄𝗵𝘆.

And that’s the trap I see so many founders fall into:

We stare at dashboards, trying to decode why one version wins and another flops.

But those numbers seldom tell us what we should do next.

So if you’re stuck in that loop, stop running “yes/no” experiments.
✅ Click / ❌ No Click
✅ Reply / ❌ No Reply

Instead, talk to 5 customers.
Say the same message out loud.
Watch how they react.

You’ll learn more in an hour of conversation than in a month of A/B testing.

This week, an investor in 500+ startups told me 95% of B2B founders fail at GTM.
 
Here's what he sees in the 5% who succeed:
 
𝟭) 𝗧𝗵𝗲𝘆 𝗵𝗮𝘃𝗲 𝗮 𝗹𝗮𝘀𝗲𝗿-𝘀𝗵𝗮𝗿𝗽 𝗜𝗖𝗣
 
Not "CFOs at enterprise companies."
 
CFOs using Stack X, tried Solutions Y and Z (heard about them from Channel Q), failed because of Problems A, B, C.
 
If you can't describe your ICP in one breath with this level of detail, you're guessing.
 
𝟮) 𝗧𝗵𝗲𝘆 𝗱𝗼𝗻'𝘁 𝗳𝗶𝗴𝗵𝘁 𝘁𝗵𝗲𝗶𝗿 𝗳𝗶𝗿𝘀𝘁 𝗸𝗻𝗶𝗳𝗲 𝗳𝗶𝗴𝗵𝘁 𝗮𝗹𝗼𝗻𝗲
 
Some founders are naturally good at GTM. Others are really well connected.

With B2B buyers already confused by the competition and still having sky-high expectations, GTM is a knife fight. Founders play in hard mode from day one.

Good founders who aren't experienced with knife fights get coaches or expert fighters, or both.

(Note: For proper founder-led sales, founders still need to lead. They keep ownership and accountability, and manage their coaches / experts while getting their own hands dirty too)
  
𝟯) 𝗧𝗵𝗲𝘆'𝗿𝗲 𝗵𝗮𝗰𝗸𝗲𝗿𝘀 𝗮𝗻𝗱 𝗵𝘂𝘀𝘁𝗹𝗲𝗿𝘀 - 𝘄𝗵𝗼 𝗹𝗶𝘀𝘁𝗲𝗻
 
They find tricks to get to the right people. They read between the lines in every conversation.
 
They don't pitch. They don't get "happy ears." They don't fall in love with their solution.
 
They're IN the conversation - curious, wanting to help, but staying ready to adapt and open to learn what they got wrong.
 
---

P.S: I learned GTM solo. I made it work. But there was a shorter, better way.

Now, I get help to achieve my goals.

Expensive? Yes. Always works? No. Worth it? Absolutely.

If you're a funded B2B founder and want to talk GTM - book a quick meeting from my profile.

TAM Acceleration LLC

TAM Acceleration is an allbound agency that leverages AI and tech to automate your lead generation system and streamline your internal sales processes for maximum efficiency.

We provide: Go-to-Market strategy creation, AI & Tech tool identification, Hyper-targeted database creation, Email infrastructure setup and management, Lead generation systems setup, Clay Table builds-up, Copywriting, Growth strategies.

Our Services:

1to1 Done For You (using our 5-step TAM Process):
- Go-to-Market Strategy and Message-Market Fit
- In-house email and deliverability team
- Lead Generation Execution

On Demand:
- Hourly consultancy
- Monthly coaching sessions
- One-time Clay Table build
- CRM and data cleanup

Our clients see results in less than 2 months, with consistent communication and guaranteed outcomes — we stick with you until you achieve the results you asked for.

Book a call to discover how the 5 step TAM Process can transform your business --> https://calendly.com/matteo-fois-tamacceleration/30min

Clay

Clay Certified Expert 🚀

Smartlead

Smartlead Certified Expert 🚀

HeyReach.io

Heyreach Certified Expert 🚀

La Growth Machine

La Growth Machine Certified Expert 🚀

automate rev.ops.

Clay Coach and Mentor

GERMAN X

Startup Mentor

ResultConsulting

- Market Validation through market, customer analysis, and testing hypothesis through A/B testing

- Supported SMBs in growing abroad into the US, Latin American, Europen, and Asian markets

- Supported entrepreneurs in sustainably scaling their businesses, either growing their teams or upscaling advertising

- Managed over 30 B2B clients, designing their business development strategy and handling them throughout the entire sales and marketing funnel. Lead coaching sessions and periodical business reviews

- Owned the organization of clients’ marketing events, from webinars and offline events to case studies, email marketing, LinkedIn organic and paid social media campaigns

Growth Consultant

Amazon

- Onboarded 41 sellers in Q1 and Q2 against yearly goal of 40 (+2%) and strategically consulted them on Selection products, Out of country sales, PPC Advertising and Amazon Logistics to generate 119.5k € in B2B sales within Amazon Business platform against year-to-date goal of 97.9k € (+23%).

- Owner of weekly reporting tasks to leadership and business stakeholders

- Supported sellers in uploading catalogue on Amazon and added 2726 Gaps against 1867 target (+46%), 2887 Net New Products against goal of 2058 (+40%), 651 Gaps Net New against 570 goal (+14%).

Account Manager

- Owner of Offering Rate (OR%) Project for Amazon.it. Performed Data Analysis, contacts’ Mining, Stakeholders, and Project Management to create a 6-weeks internal process that increased the Site’s OR% by a 5.6% variance

- Managed a team of 24 Associates, leading team meetings and presenting team’s metrics to Leadership

- Lead Coaching sessions and 1to1s with associates as part of Performance Improvement Plans (PIPs) which drove Repeated Adjusted Positive Response Rate (RAP) up by 9.95% and Average Holding Time (AHT) down by 40.57%

Team Manager Intern

VeraVelvet.com

- Created a Shopify Dropshipping Business. Managed Suppliers’ relationships and negotiations. Arranged logistics and customers relations

- Created Sales & Marketing Funnel and boosted advertising via Facebook and Google Ads

Co-Founder

Founder | Revenue Engine Builder | Predictable Rev Growth & Ops for B2B Tech

⏩ Your B2B tech company's growth has stalled. Your GTM strategy is an expensive, unpredictable struggle holding you back. This is a common story, but it doesn't have to be yours...👇

The Problems I Solve:
❌ High CAC from inefficient sales processes.
❌ Inconsistent pipeline causing stress in board meetings.
❌ GTM efforts that aren't a scalable, long-term asset.

How I Partner with Founders & C-Suite at $10M+ Tech Companies:
My team engineers and installs a "Hands-Off Predictable Revenue Engine" as a permanent asset for your company.

✅ We transform your GTM from a cost center into a valuable company asset.
✅ We implement a full-funnel system, from AI-powered outreach to coaching your sales team to close the high-quality leads we generate.
✅ We provide radical transparency with a real-time dashboard tracking metrics that matter: pipeline, meetings, and ROI.

You want to build a category-defining company with a GTM system as precise as your product, not gamble on another failed SDR hire or generic agency. To win, you must own your growth infrastructure. This requires:

♟️ A GTM Asset Blueprint: A strategic plan to own your pipeline.
🤖 Intelligent Automation: Using AI & Clay to create an unfair advantage.
🧬 A Revenue-Focused Partnership: An expert team to build the engine and help you run it for maximum ROI.

Here’s how we've done it for others.

"Their scientific, data-driven approach gave us control over our metrics and freed our sales team... to focus on building real connections."
- Leonardo Petrini, Head of Marketing @ LimoLane

"Matteo and his team automated our process, saving 15-20 min per lead... With reply rates of 3-10%... they brought us more revenue immediately."
- Alex Shinkarovsky, Founder @ RRA

✅ See more results at https://tamacceleration.webflow.io/case-studies.

✅ You deserve the confidence of a predictable revenue machine.

This is for you if you're a Founder, CEO, or Head of Sales at a $10M+ Tech Co who:

❌ Is tired of presenting unpredictable forecasts to your board.
❌ Worries competitors are scaling faster & more efficiently.
❌ Feels stuck managing processes instead of driving strategy.

And if you want to:

✅ Build a valuable, permanent asset on your balance sheet.
✅ Have a clear, predictable path to your next revenue milestone.
✅ Partner with an expert to engineer your growth.

Let's talk.

Send me a DM with "ASSET" and we can discuss your GTM blueprint.

Contact me:
Message me here on LinkedIn
Or book an appointment above

Matteo Fois

100 GTM Tools Encyclopedia Used in the Top GTM Campaigns

Every week, we sit down with founders and sales heads while setting up their perfect GTM tech stack.

And here's what we hear in every single conversation:

"There are way too many tools out there, and I have no idea where to even begin."

The analysis paralysis is real. Leaders spending weeks researching tools instead of closing deals.

So we decided to cut through the noise once and for all.

We created the 100 GTM Tools Encyclopedia - featuring only the tools that actually move the needle in real campaigns.

We analyzed hundreds of detailed reviews, compared 10 major tool categories, and interviewed teams actively using these tools to crush their GTM goals.

For each tool, we included:
 ✅ What it actually does
 ✅ Pricing (free tier? API? credit-based?)
 ✅ Who it’s best suited for
 ✅ G2 score

Organized by category:
1. Data Scraping: Apify, Serper, ZenRows, Bardeen, Instant Data Scraper, Bright Data, Scrapemagic
2. Data Enrichment: Clay, Prospeo.io, LeadMagic, Clearbit, SalesIntel.io, Seamless.AI, Dropcontact, Enrichley, Findymail, Clearout Phone, Swordfish.ai, People Data Labs, Lead IQ, Intellizence, BetterContact
3. B2B Databases: Apollo.io, ZoomInfo, Cognism, Ocean.io, Telescope, LinkedIn Sales Navigator, Keyplay, Influencers Club, La Growth Machine, Pitchbook
4. Email Infrastructure & Sequencer: Smartlead, Mailreef, Sinch Mailgun, MailerLite, Reply, Reverse Contact, Salesloft, lemlist, Instantly
5. LinkedIn Automation: PhantomBuster, HeyReach.io, Dripify, Expandi.io, Champify, Meet Alfed
6. Intent Data: Unify, Trigify.io, RB2B (Retention), Common Room, Vector, HG Insights, HitHorizons, Bombora, Lead Forensics, Demandbase, 6sense, Leadfeeder, IntentData.io, Datarade, G2 Buyer Intent, TrustRadius Intent Leads, TechTarget Priority Engine, Coresignal, DemandScience, Lead Onion, INFUSE, Act-On Intent, Engagio (Demandbase)
7. CRM & Lead Routing: Breakcold, HubSpot, Folk, Close, Salesforce, Attio
8. AI Messaging: OpenAI (LLMs), Octave, Overloop, Lavender, Twain, Humantic AI
9. Workflow Automations: Make (formerly Integromat), n8n
10. Video, Events, and more: Swan AI, Vinna.ai, Mobly, Sendspark, HeyGen, Tavus, Qwilr, Proposify

If you want the full list, comment “Encyclopedia” and make sure we’re connected.

I’ll send it over.

Founder | 👉 Building Allbound Revenue Engines | 📈 Predictable Rev Growth & Ops for B2B Companies | 🤝 Official Partners: Clay, Hubspot, Heyreach, Smartlead, La Growth Machine

20 GTM Metrics That Actually Matter in 2025 (lessons from sending 5+ Million emails in 2025)

GTM changed a lot this year.

Filters got stricter → Intent data got stronger → Outbound got noisier.

And most teams are still tracking metrics that don’t mean anything (Opens. Clicks. Volume. Vanity numbers)

None of them PREDICT REVENUE anymore.

Instead we went deeper:
👉 We looked at how data quality affects deliverability.
👉 We studied how intent signals outperform cold lists.
👉 We saw how inbox placement decides if a campaign even starts.
👉 And we watched teams lose pipeline because their scoring models were blind.

And we cleaned everything up.

We took the only 20 GTM metrics that actually matter in November 2025 and turned them into a clear guide with:

✅ The signal each metric gives
✅ What a high or low value means
✅ What action to take immediately

If you want the full list, comment "METRICS" and make sure we are connected.

I will send it over.

Marco won’t post this himself, so I’m doing it for him.
 
He’s been leading outreach for a creative production company over the last quarter.
 
And the first 4 months of results were crazy.
 
As of August 25, 2025, the system he built had reached:
✅ 4.49 million emails sent
✅ 1,229 opportunities created from positive replies
✅ 360 meetings scheduled
✅ $1.08M in pipeline generated
 
He managed this through:
👉 A 14-step Clay workflow to verify, clean, and personalize data.
👉 4,752 inboxes across 786 domains with controlled send limits.
👉 Automatic routing of positive replies into HubSpot for SDR follow-up.
 
Happy client, happy team and happy me 😁
 
Let’s keep building great things, Marco!

Most people don’t see the work Bilal does behind the scenes, so it’s worth highlighting it properly.
 
He’s been running outbound for one of our client accounts this year and the results speak for themselves.
 
Across the last few quarters, he’s generated:
✅ $2M in qualified pipeline
✅ 1,000,000+ fully personalized emails sent
✅ Consistent, clean execution across every campaign
 
And he’s not just delivering on client work. We always push for individual growth across the team, and Bilal sets the benchmark for what that looks like.
 
In September, he hosted the first Clay Club Pakistan event and he’s already organizing the next one for January.
 
Bilal’s work is a clear example of what consistent, structured outbound can drive when the system is set up right.
 
If you want this level of execution on your own outbound in 2026, we have a 2 slots open for the new year.
 
👉 Book a call with us to see if there's a fit

$5000 GTM Growth Stack that helps us book meetings in 2025

What does a full outbound system look like inside a $5K/month budget?

We work with companies of different sizes and budgets – this particular stack is what we recommend when a business has more resources and wants to scale its GTM operations aggressively.

Here’s one of the proven setups we use 👇

✅ Engagement Layer
 → GoExtrovert to auto-comment and engage with ICP content daily.
 → LeadShark 🦈 to run lead magnet DMs and capture post engagement into CRM.

✅ Data & Enrichment
 → ZoomInfo for verified data and firmographics.
 → Clay (Pro, 1.8M credits) to enrich signals — funding, hiring, tech stack, and intent.

✅ Outbound Engine
 → Smartlead (Pro) for cold email sequences across multiple domains.
 → HeyReach.io (Growth) for parallel LinkedIn sequencing.

✅ CRM & Automation Core
 → Attio (Pro) as the central GTM CRM for tracking all motion.
 → n8n (Pro) to automate enrichment → outreach → CRM syncs.

👉 Curious to hear what you'd change, add, or leave out.
 Comment below! 🔽

What do you Automate vs What do you Humanize

Most outbound sales teams are automating the wrong things.

They try to replace human connection with AI… and wonder why response rates tank.
We broke down the entire outbound process and mapped it out:

Why we automated these 🤖

 ✅Data scraping, lead enrichment, lead scoring 
→ Purely mechanical, time-heavy, and accuracy improves with the right tools 
(Clay, Apollo, Clearbit, MadKudu).

 ✅Email drafting, personalization at scale, follow-ups 
→ AI can personalize hundreds of messages while humans set tone and guardrails 
(Lavender, Smartlead, Twain, Octave).

 ✅Scheduling & call prep → Logistics don’t need a human touch; AI makes them instant 
(Calendly, Motion, Gong).

Why we humanized these 🧠

 ✅ICP strategy & account targeting
→ Market nuance, gut feel, and strategic trade-offs aren’t in your CRM data.

 ✅Tone refinement & social outreach 
→ Missteps here can burn bridges; authenticity wins.

 ✅Live calls, objection handling, rapport 
→ Emotional intelligence, improvisation, and trust-building can’t be automated.

What would you add to automate and humanize here?

If you have ever tried running multi-channel outbound, you know how fragile the whole setup can get 🤷‍♂️
 
Email runs in one place.
LinkedIn runs somewhere else.
Replies get scattered.
 
And someone on the team ends up spending hours keeping everything in sync.
 
That’s why we’re excited to see HeyReach.io roll out their Instantly integration!!
 
Because it finally targets the 3 main pain points that usually break multi-channel:
 
1️⃣ Email + LinkedIn steps not staying aligned
2️⃣ Positive replies landing in different tools
3️⃣ Workflows needing constant manual patching
 
Picture this integration in your setup:
👉 You enrich the lead.
👉 Instantly handles your email steps.
👉 HeyReach handles your LinkedIn touches.
👉 Both channels follow the same logic.
👉 Replies stay centralized instead of scattered.
👉 The CRM stays updated without extra work.
 
Here’s what this could unlock for teams running serious outbound:
→ Cleaner multi-channel workflows
→ Consistent sequencing across channels
→ Fewer lost replies
→ Less maintenance, more execution
 
Big props to the HeyReach.io team for pushing this forward 🚀

Excited to be joining the Snov.io team on Nov 12 for a live masterclass!

It's on one of my favorite topics: building end-to-end outreach systems that actually scale.
 
We’ll explore how to connect every part of your outbound flow, from first touch to CRM, and show what a real multichannel rhythm looks like in 2025.

​And.. we'll be diving deeper into specific topics like:
💡 Building smart sequences (Email → LinkedIn → Email) that actually get replies.
🎯 Personalizing your outreach to make every message count.
⚙️ Automating your workflow and move leads straight into your CRM.
 
If you’ve been juggling too many tools to make outreach work, this one’s for you.
 
📆 Date: November 12th
🕰️ Time: 12 pm EST
 
Don't miss out, register now 👉 https://luma.com/hnbvlmm1

See you there! 👋 

Fernando Pires

The Process that Generated 24 warm leads in the first 3 days
 
Most companies launch a campaign
But very few build a system
 
For this client, we sent 4,300 emails in the first three days.
Here are the results we got ⬇️
 
✅ 121 replies.
✅ 24 positive.
 
All from one structure that goes from prospecting → qualification → triggers → copy → multichannel → CRM.
 
Clay runs the logic.
Smartlead and HeyReach.io run the outreach.
Masterinbox.com & OutboundSync centralizes replies.
HubSpot receives every positive lead.
 
This is what happens when every step talks to the next.
 
A system that compounds – clean, clear, and built to scale.

Giving away this guide worth $15K for FREE!!
 
Persona-Based Outbound Just Got a Whole Lot Smarter.
 
Because here’s the truth:
 
Most outbound fails before the first message gets sent.
 
You know the drill 👇
– Generic ICP lists from Sales Nav.
– CSV exports and enrichment tools that break mid-upload.
– Endless personalization loops that sound human… but book nothing.
 
So we built a new system inside LaGrowth Machine to see what actually moves meetings.
 
Here’s what changed 👇
– We used Sales Navigator to segment by persona (Head of Sales, Talent Manager, Founder).
– Enriched every contact directly inside LGM with the new Pre-Enrich feature
– Built multi-channel sequences that start with a light LinkedIn touch and end with persona-based pain messages.
– Used custom attributes + chat mode + voice notes to make every line feel written by hand.
 
We broke it all down into a short lead magnet covering:
✅ Persona mapping framework (ICP → triggers → objections)
✅ Pre-Enrich setup and workflow inside LGM
✅ Sequence template with multichannel + personalization architecture
✅ Real examples of messages that got responses
 
If you want the full playbook, comment “Persona” and make sure we’re connected.
 
I’ll send it over.

Persona Based Outbound with La Growth Machine

1 day to go! ⭐️

Tomorrow I'm going live with the LGM For Sales & GTM team to break down how we run persona-based outbound that actually books qualified meetings.

Here’s what we’ll walk through together:
1️⃣ Building persona segments in Sales Navigator
2️⃣ Enriching every lead directly inside LGM
3️⃣ Writing pain-based messages that match each persona
4️⃣ Setting up the full multichannel sequence (LinkedIn + Email + Voice notes)
5️⃣ Running the workflow end-to-end without extra tools

If you want to get more meetings without increasing your lead volume, don’t miss this one.

Tomorrow, 16:00 CET – Link in the comments 👇

See you there! 😎

The LinkedIn Engagement Stack we run in 2025 (from comment → meeting)

We don’t treat LinkedIn as only a content channel, it’s a full engagement system.

Every tool plays a role in the flow, from visibility to qualified pipeline:

1. Extrovert
👉 Helps us engage with ICPs at scale. It suggests smart, context-aware comments on target posts so our team stays visible daily.
👉 Instead of randomly commenting, we show up in the right places, with intent.

2. LeadShark 🦈
👉 Captures inbound leads from our posts. It auto-DMs everyone who comments, sends them our lead magnet, and collects emails for follow-up.
👉 Turns viral post engagement into an actual list

3. Clay
👉 All engagement flows into Clay, where every contact is enriched, de-duped, and scored by persona fit.
👉 We instantly know which comments came from buyers vs lurkers and route the right ones to outreach.

4. HeyReach.io
👉 Sends context-aware outreach from one shared inbox.
👉 Keeps the thread clean from comment → DM → meeting, without losing context or tone.

Together, these tools form one clean system 🔽 
Engage → Capture → Enrich → Convert.

Everyone wants to “scale outbound.”
 
Almost no one knows how to make it run by itself.
 
When StryvRevenue came to us, their biggest bottleneck wasn’t leads – it was the system. Strong sales experience, but no infrastructure to automate it.
 
They needed an engine that could run multichannel campaigns (email, LinkedIn, calls) with every part talking to each other.
 
So we built one from the ground up 👇

⚙️ 1. Infrastructure that Scales, Not Breaks
30 inboxes. 10 domains. 4 LinkedIn profiles.
A Kixie–HubSpot dialer setup feeding real-time updates to Clay.
Every touchpoint synced, every reply tracked.
 
🧠 2. Intelligence at the Core
Clay handled everything from scraping to enrichment to CRM hygiene.
All leads were qualified, scored, and routed automatically.
 
🎯 3. System Handover, Not Dependency
We didn’t just build the system, we made it theirs.
We trained their Account Exec to run the whole thing solo within 8 weeks.
Full SOPs. Full control. No dependency.
 
In 5 months, that engine delivered:
✅ $197k in new revenue
✅ +5x ROI
 
Outbound isn’t about more emails.
 
It’s about building a system that never stops producing.

How many hours have you spent just setting up inboxes and domains before sending your first campaign?
 
Buying domains, connecting them, setting up DNS, SPF, DKIM, and DMARC, then adding mailboxes one by one. It’s the part of outbound that quietly eats days.
 
We’ve been using SmartSenders inside Smartlead for a while now, and it’s made that entire process disappear.
 
You buy domains directly inside Smartlead, create mailboxes, and everything is covered.
 
The authentication, routing, and forwarding are handled automatically. Billing and renewals stay in one place.
 
Once the inboxes are live, warmup starts on its own.
 
It sounds simple, but it changes everything about how fast you can get to market. What used to take a few hours of messy backend setup now happens in minutes.
 
We’ve built dozens of setups on it by now at TAM Acceleration, and it’s been solid.
 
It’s a clear win for anyone who values speed and clean infrastructure.
 
Smartlead keeps shipping things that just make sense 👏
 
PS: Pre-warmed mailboxes are now live too. Another lifesaver to go live quick!

Excited to be joining the LGM For Sales & GTM team on Nov 20 for a live session!

This one’s on a topic we’ve been using heavily this year: building persona-based outbound that actually books qualified meetings.

We’ll walk through how we segment prospects by persona, enrich everything inside LGM, and build sequences that feel written for your ICP.

And we’ll break down the workflow step by step, including:
👉 How to segment prospects by ICP + persona directly from Sales Navigator
👉 How to auto-enrich every lead inside La Growth Machine (no Clay, no extra tools)
👉 How to build a persona-specific sequence with tailored pain points, social warming, and variables
👉 How to run a multichannel outbound combining LinkedIn, email, and LinkedIn personalised voice notes

If you want to get more meetings without increasing your lead volume, this session will help.

📅 Date: November 20th
⏰ Time: 16:00 CET

👉 Register now: https://lgm.rocks/jkp

See you there! 👋

Congrats to David and the Limelight team for the $2.1M funding round!

Happy to partner with such a growing company

Keep going guys! 🚀🔥


--
#B2B #TAMAcceleration #BusinessDevelopment

Founder & CEO @ Limelight | B2B Creator Marketplace | 3x Founder | MBA Mentor

Today I’m announcing our $2,100,000 funding round 🎉💰
And a HUGE NEW PRODUCT LAUNCH!! ...

Our brand new AI agent for Social Listening is live.

It can:

→ Research your company
→ Precisely define your ICP
→ Identify all of your competitors

Then automatically surface buyer intent from social content and turn it into sales pipeline. 

Early users are raving about it already!!

And just a few weeks ago,
We won the Global Pitch Competition!
On stage at SaaStock (€1M prize money)

THIS. IS. WHAT. MOMENTUM. LOOKS. LIKE.

Here’s why investors are loving Limelight

👇🏼👇🏼

Everyone is talking about personality-led marketing.

- Niche B2B creators are stealing trust.
- Employees are becoming mini media brands.
- Buyers follow PEOPLE, not 40-page whitepapers.

But the problem - up until now?

Everyone KNOWS influence drives revenue.

Yet nobody can measure it.

So budgets have stayed trapped in paid ads & cold outbound.

Limelight SOLVES this problem.

We’re showing brands - how CONTENT drives REVENUE.

We are making influence marketing performance-based.

So brands can track:

🔎 Which post led to $142,000 in pipeline
🔎 Which creator drove 237 product signups
🔎 Which campaign closed $1.9M new business.

(All REAL Limelight case studies! 📈)

We’re turning B2B influence from a “nice-to-have branding play” into a scalable revenue engine.

Big SHOUT out to our new investors for believing in us

Amit at SNR (led the round!) 
Eran at Savyon Ventures 
Kenneth at BackFuture
Kaan at First Degree 
Josh at OpenSky 
Kirby at Ascend

And many others like Ran Makavy, Gert Lanckriet, Suhit Gupta, Amir Ashkenazi, Mike Head, Eli Schwartz, Tom Waddington, Dan Murray🧠, Garrett Scott, Michel Lieben 🧠 & Alex Vacca 🧠🛠️.

A group of incredible operators/investors who know personality-led growth will define the next decade of GTM.

What’s next?

Goal remains the same:
→ Hit $10M ARR with a team of 10.

This funding round lets us:

⚡ Build even faster
⚡ Hire a few elite engineers + AMs
⚡ Push deeper into creator-based attribution
⚡ Power influencer programs for every GTM org

Huge gratitude to my tiny but might team Youngjae JI, Demir Capan, Blas C. and Janine Bulao. 

And most importantly...

The creators and brands (HubSpot, Webflow, Clay + 100s more) who are building this category WITH us 💪🏼

THIS IS JUST THE START.

PS. if you sign up as a new customer in the next 48 hours you get your 2nd month free! (DM me and I will do it for you)

Last hours to book your slot for tomorrow! ⭐️

Come and join me and Fernando to chat about end-to-end outreach systems:

1️⃣ Lead Sourcing and Enrichment
2️⃣ Email and LinkedIn Setup
3️⃣ Copy Creation
4️⃣ Campaign Set Up and Launch
5️⃣ CRM Connection

And of course.. Revenue generation! 💸🚀

Tomorrow, 12PM EST - Link in the comments 👇

See you there! 😎

taplio

The Battle

Nimo Shkedy

Matteo Fois

Followers

Posts

Engagements

Likes

Performance ScoreNimo Shkedy's LinkedIn Performance

Performance ScoreMatteo Fois's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Nimo Shkedy

Matteo Fois

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nimo Shkedy's LinkedIn Performance

Performance ScoreMatteo Fois's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreNimo Shkedy's LinkedIn Performance