2020. did an internship as a marketing strategist in a mental health clinic

2021. got my first international client as a freelancer. worked as an intern at big shot agencies w big shot clients like jio and bridgestone and sap. dropped out of college.

2022. moved to bangalore for 3 months to work at a cool startup as a sales/marketing generalist. decided to specialise in writing. started playing w the gpt 3 of open ai (pre-chatgpt).

2023. used chatgpt and midjourney to create campaigns and content for big pharma companies in india. got scammed of $1500 twice in 6 months. decided to specialise in linkedin personal branding. did linkedin outreach for a big shot brand designer in the uk and commenting for a brand designer in the us. failed at both terribly.

2024. got 2 wins, brand designer and performance marketer got 50k and 30k impressions in 20 days. started a 100 day challenge (twice), failed terribly but made a lot of friends. family member suffered a terrible health problem (shook me for good) and then later i broke my leg and on bed rest for 3 months, both the challenges ended w health tragedies (never taking a 100 day challenge again). convinced my bestf to quit his job and join me. we started an agency, laas (linkedin-as-a-service).

2025. got 2 beta clients. one lawyer in the us who wanted to be consistent and the other was a brand designer who wanted tangible results. 2x engagement for the brand designer and booked 6 calls in a month. lawyer was able to be consistent. its may and we’re starting the free month offer now.

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Client 1. We posted 3x/week, mixing storytelling, insights, and founder POV. In just 20 days:

→ 50K+ impressions

→ Every post hit 100+ likes, half crossed 200+

→ 1 inbound client enquiry

Positioned her as a creative *and* a founder, not just a designer.

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Client 2. had been posting consistently with little traction (~10 likes/post). I took over the writing and dialed up the volume + clarity. We posted daily. In 20 days

→ 2–3x engagement growth

→ 30K impressions

→ 1 qualified inbound lead

Transformed him from just “posting” → to driving real attention and authority.

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Client 3. Consulting: weekly writing & outreach calls + monthly ideation. Helped her sharpen hooks, add depth, and drop AI-dependence.

→ 2x engagement

→ 6 sales calls booked in 30 days

She went from over-posting with no ROI → to converting content into leads, while sounding 100% like herself.

If you're an ai/content/personal brand enthusiast please book a call. lets talk :)

Niraj L.

we onboarded 8 clients in december and 2 of them run billion dollar companies.

i run laas w my childhood bestf / cofounder. we're a two people operation.

we've been doing linkedin personal branding for over a year now and finally got our hands on big shot clients.

here's a list of every client we closed in december.

1/ creator w 800k on ig and 2.8 million on yt and an award from the prime minister

2/ md of a manufacting company doing 1500 cr / year in revenue

3/ founder of a 2 billion dollar fintech company

4/ head of socials of india's largest financial services company

6/ founder of a tech agency doing 2 mil dollars / year

7/ a creator w 500k on yt and 100k on ig

8/ a creator w 100k on ig

things finally seem to be moving in our direction and so i wanna take this moment to thank every single one of yall who was w me, became friends, even when i had nothing, who showed unwavering belief in me, thank you. without you, this wouldn't have been possible. i will start posting daily updates here again :)

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get 100k impressions in 3 months, or we work for free.

comment / dm "fries" if you want to work w us

Niraj Lodariya

we onboarded a creator w 500k on yt and 100k on ig.

the first post we wrote for him got 100k impressions.

we don't use engagement pods
we don't comment for you
we don't use any shady tactics

we just combine our good writing on top of your goodwill.

good writing x good will = unreal reach.

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if you're a founder who has "good will" but struggling to find a good writer, dm me :)

if you're a ghostwriter looking for a good resource, comment "fries" and i'll send you a document w breakdown of the strategy we're using for him + breakdown of the post that went viral. (valid only for 48 hours).

Condé Nast India

Manager - Growth & Monetisation

Schbang

Account Lead

Senior Brand Solutions Strategist

BurdaLuxury

Brand building and wholistic marketing solutions for premium lifestyle brands at Lifestyle Asia India. AdSales and revenue generation across travel, lifestyle and décor categories.

Senior Executive - Brand Solutions, Lifestyle

Executive - Brand Solutions, Lifestyle

Marketing Intern, Brand Solutions - Lifestyle

The Modern Ape

Operations and Creative Support Executive

Sir H.N. Reliance Foundation Hospital and Research Center 

Psychology Trainee

Lokmanya Tilak Municipal General Hospital

Psychological assessment, case conceptualization, report writing, and counseling of outpatients.

Clinical Psychology Intern

New Horizons Childcare Development Center

Intern

Emerald Williams

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Niraj L.

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The Battle

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Emerald Williams

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