Nirmal G.

WP Creative

We Make Your Website Work Hard Not Your Marketing Team!

When I started my coding career over 15 years ago, I quickly realised there was a problem with the way brands work with developers. 

Most developers and designers don’t understand marketing. They take orders, write code, design, and walk away.

At the mid to enterprise level, this puts immense pressure on marketing teams who find themselves going back and forth with devs and designers, who just don’t get the bigger picture. 

I founded WP Creative as a one-stop agency full of proactive Wordpress marketing experts who “get it.” Not just world-class coders, but savvy designers, developers, branding experts and satrategists who can support your entire marketing team and allow them to execute ideas faster.

Ready to work with a team that can integrate seamlessly into your business and streamline your growth? Then let’s have a chat to see if we’re a good fit.

Managing Director

Marketing Eye 

•	Assist in the development of marketing campaigns as required
•	Undertaking web design work including development of creative web concepts 
•	Ensuring the ongoing growth and motivation of the business by creating concepts and ideas for increasing revenue
•	Active participation in brainstorming sessions for client campaigns and Marketing Eye strategies
•	Presentation to potential and existing clients related to web and multimedia presentations
•	Social networks design and development
•	Search Engine Optimisation
•	Google Analytics recording for all clients and management
•	Online marketing as required
•	Multimedia presentations and web-based work as required
•	Attending relevant service providers to do with the running of IT services within Marketing Eye and on occasion on behalf of clients
•	Management of internal IT requirements and record keeping

Chief Technology Officer

Supplement Warehouse

- Develop and maintain online store
- Build digital marketing strategy
- Maintain and update Social Media 
- Support and fix technical Issues
- Maintain Retail Express POS software

Sr. Web Developer

Curves n'​ Colors  

• Design and customize Joomla CMS
• Develop Ecommerce Sites
• Develop Themes for Joomla, Wordpress, Drupal
• Develop sites with Custom CMS
• Work with AJAX, JavaScript, CSS, jQuery
• Project Managemet for various Clients

Web developer

Serving Minds 

•	Work with the Senior Web Designer to create stunning website templates and mock-ups for a host of clients, ensuring each design meets the brief
•	Play a key role in the design lifecycle, from brief through to design and release/implementation
•	Ensure all designs work across all browsers and on all devices
•	Slice PSD into latest HTML/CSS codes
•	Ensure all designs produced deliver great user experience
•	Test the website and identify any technical problems

Web Designer

Health Portal 

- Acquired by a pharmaceutical company
- Founded a health portal, combining medical knowledge and web design skills to create a comprehensive online platform for health information and resources.
- Successfully built the platform from scratch, incorporating e-commerce shopping, a health community, discussion forums, and guest articles.
- Implemented advanced SEO strategies, achieving numerous #1 keyword rankings and driving significant organic traffic to the portal.
- Fostered a collaborative environment that united health professionals and provided users with the most relevant and accurate health information.
- Led the portal to a successful acquisition by a pharmaceutical company for a five-figure sum, showcasing the platform's value and impact in the health industry.

Founder & Web Developer

Get a dedicated website team ready to help, for a fraction of the cost of hiring in-house | 3x conversion, 2x organic traffic in 6 months | 100+ 5-star reviews from global brands | Book 1:1 consultation ↓

I offer a dedicated website team ready to help, for a fraction of the cost of hiring in-house.

Over the past 15+ years, I’ve helped hundreds of global brands and their marketing teams execute their ideas faster and improve their website performance.

Clients include Oxford University, University of Technology Sydney, The Optical Co, Quantium, illions, Chronos Agency, PRD Real Estate, Relationships Australia NSW, Onsite, & 100s more.

If you are a marketing manager, we’ll help you accelerate your marketing results.

Some recent results:

→ Managed and optimised 13+ websites for MyHomecare Group.
→ 305% website users and 217% conversions for a Property Investment Firm.
→ Improved Chronos Agency's mobile speed by 3.2x, hitting 99+ score on Desktop.
→ Created 30+ landing pages and optimised website for Flare HR, boosting new users by 25%.

We  believe every marketer should have a reliable and experienced website expert on their side.

That's where we come in as your dedicated web partner.

You'll get a dedicated website team for your design, development, and marketing needs.

We call it the "Website Growth Plan."

It can be totally customised based on your needs and goals.

Here’s a peek inside our monthly plans:

- 12-month SEO strategy roadmap
- Full audit with fixes and suggestions
- Regular website CRO audits
- Website design enhancements
- Regular on-page optimisation
- Keyword gaps & competitor analysis
- Content topic ideation and calendar
- Detailed SEO content briefs
- High-quality link acquisition
- Monthly website maintenance
- Speed performance optimisation

Want to align your marketing with top-notch web performance?

DM me today to schedule a free 1:1 growth strategy session.

I'll show you the path to:
→ Resolving website performance issues and identifying gaps
→ Revealing quick wins to unlock your website’s full potential
→ Identifying SEO opportunities and low-hanging fruit

—

“We’ve worked with a lot of agencies over the years, and I can confidently say that WP Creative is hands down the best development agency we’ve worked with.”
- Scott Roberts, Creative Director at Studio Helm

“They’re specialists in WordPress and WooCommerce, which are both crucial aspects of our operation.”
- Simon Kennedy, Managing Director at Quadrant

“After a lot of searching and bad experiences with other service providers, I came across Nirmal. They have been able to assist us with all our needs, in a timely manner and at a price that we felt was very reasonable.”
- Mark O’Kington, Director at Nutrifaster Australia

WP Creative is Sydney’s highly recommended boutique WordPress agency and chosen by Australia's leading Marketing Managers and Digital Agencies as an extension of their internal team.

Our difference -
➡️ Always deliver on promises 
➡️ Avg. 3 hours response time
➡️ Can solve any complex WP problems

At WP Creative, we help businesses who want to grow and increase their revenue by creating bespoke websites that are fast, secure, and easy to manage and providing ongoing support and maintenance to achieve their goals.

We have been also helping some of Sydney’s top digital agencies as a white label dev partner to build websites for their clients. 

If you are looking for a white label WordPress partner to build websites for your clients or to maintain your WordPress websites on a regular basis, please feel free to reach out. We would be very happy to be your web partner and provide you with ongoing support to your business.

Looking to connect with founders, especially agency leaders, who’ve expanded into the U.S. market.

WP Creative is making the move. The team’s ready, the plan’s in place, and we’re moving fast.

As I step into this next chapter, I’d love to hear from those who’ve already made this leap - the real lessons, the pitfalls, the surprises, and what you wish you knew earlier.

If you know someone who’s been through it, I’d appreciate an intro.

Founder to founder chats always help me see around corners.

CEO @ WP Creative | Turning Websites into High-Performance Growth Engines for Scaling Brands

"The best conversations happen in the hallways."

This week I bounced between two events: yesterday at the WP Engine Sydney meetup, today at Web Directions Enqueue.

Great talks, smart people… but the real gold was in the in-between moments.

Those hallway chats where you hear the unfiltered stories.

The pain points that never show up on sales calls.

The insights you’ll never find on Google.

What stayed with me wasn’t the tech or the trends. It was connecting with people who live in the same world, solving the same problems, asking the same hard questions.

There’s something powerful about hearing real stories from people on the same path.

Nirmal Gyanwali

No alternative text description for this image

The tools you choose shape the quality of your output.

At WP Creative, we obsess over the invisible things that make websites perform.

Hosting is one of them.

That’s why WP Engine has been our default for almost a decade.

Not because it’s popular, but because it performs.

It’s helped us deliver faster sites, tighter security, and fewer headaches - for us and our clients.

Great catching up with the WP Engine team this week.

When your tech stack aligns with your values, things just work.

I’m in Melbourne next week – Dec 9 & 10.

Excited to catch up with agency partners and performance marketers doing big things.

We’re working on something new at WP Creative: a delivery model designed specifically for performance agencies who need a dev team that understands marketing timelines, not just code.

2026 is going to be a big year for us. We’re building a partner network that’s long-term, strategic, and collaborative.

If you’re in Melbourne, running a marketing agency, and want to talk shop, let’s connect.

Drop me a DM and we’ll line something up.

Don’t ask your internal marketing team to fix the website.

They’re not developers.
They’re not technical support.
They’re not your internal IT team.

They’re marketers.

Yet many companies still say:
“You’re the marketing manager. The website is your responsibility.”

Sounds efficient.
But it rarely works in real life.

Here’s why:

Marketing teams already have too much on their plate.
They barely have time to breathe. Let alone debug a broken plugin.

And yet, they’re expected to:

- Investigate why the tracking pixel isn’t firing
- Figure out why a form stopped working
- Fix a custom theme someone built in 2017
- Migrate web hosting and manage SEO
- Fix page speed & CWV issues

Some even get asked to maintain WordPress plugins and themes.
Then get blamed when the campaign underperforms.

Let’s be honest:
They weren’t hired to code.

They were hired to drive growth.
To launch campaigns.
To hit KPIs.

Not to get lost in the black hole of the WordPress backend.

Not every business can afford an in-house dev. I get that.
But this function is better outsourced, to someone who owns the tech, the stack, and the post-click experience.

Marketing works better when it’s not constantly firefighting tech.

Respect their lane.
Support their role.
And stop expecting them to be everything at once.

“We don’t run ads. But we help make them work better.”
We’ve always believed in staying in our lane.

We're not a performance marketing agency.
But we work with some of the best ones.

Right now, we’re doubling down on that partnership.

Because when ad spend increases…
Pressure on the website increases.

And most performance marketers are stuck waiting on slow dev teams.
Or worse, fixing conversion leaks on sites they didn’t build.

That’s where we come in.

We partner with performance agencies to:
- fix the tech their clients don’t want to touch
- speed up slow, bloated websites
- support campaign launches without the bottlenecks
- improve CRO without needing a full rebuild

It’s not about owning the strategy.
It’s about executing the technical layer - fast, clean, and reliably.

So marketers can do what they do best.

We’re the technical arm for performance agencies who want to:
- launch faster
- reduce bounce
- drive more conversions from the same budget

This is now our core focus.

We’re building stronger, more embedded partnerships with a few select performance agencies.

Not for one-off projects.
But long-term alignment.

Because great campaigns deserve websites that can keep up.

--
If you’re a performance agency doing great work but frustrated by slow site delivery, dev bottlenecks, or poor tech execution, we should talk.

What would change if your dev partner actually understood marketing?

Lately I’ve been waking up at 2:30 am…
I guess my brain is a bit overexcited with big goals and the way everything is moving right now.

Very excited for what’s ahead.

Had a great time catching up with performance agency partners in Melbourne, and exploring the local area with Jean-luc Giuca.

Thanks everyone for your time, genuinely appreciate it.

Really excited about what we’re building with our partners.

Now heading back to Sydney.

Now the real question is…
Do I reset the dream or reset my sleep cycle?

Hope this milk is gonna help.😆

Your monthly Web hosting bill doesn't need to keep growing.
A global publishing site was paying $10,000 monthly.
And it kept increasing.

Every month, more resources.
More servers.
More cost.

They thought it was inevitable.
"More traffic = more hosting costs."

But that's only true if your back-end is inefficient and the infrastructure hasn't been tuned for scale.

We optimised their database queries.
Reduced server load.
Minimised unnecessary background processes.
Cleaned up cron jobs and reworked caching layers to reduce origin hits.

The site didn't need more resources.
It needed smarter resource management and a performance-first architecture.

Too many developers (and marketers too :) get excited about front-end features.

They pile on fancy elements, animations, page builders, plugins.

But they ignore the back-end.

They don't look at:
- How queries are structured
- What’s hitting the server repeatedly
- How fragment caching is behaving
- Where PHP workers are being exhausted
- What’s causing cache invalidation
- Where memory leaks or slow scripts live

We use Query Monitor, WP-CLI profiling, and server-side APM tools to pinpoint bottlenecks.

Then we systematically eliminate them.

Your hosting bill shouldn't scale linearly with traffic.
If it does, you have an optimisation problem. Not a resource problem.

Fix the foundation.
Tune the server.
Architect caching properly.

Then watch your infrastructure costs stabilise.
Even as traffic grows.

When was the last time you audited your back-end performance?

CEO @ WP Creative | Helping 100+ Australian Marketing Teams Turn Their Website into a High-Converting Growth Engine | Book Your Free Growth Strategy Session

Most dev teams don’t understand marketing.
Most marketing teams don’t understand dev.

And that gap costs businesses every day.

- slow websites
- broken funnels
- wasted ad spend
- and campaigns that fall apart after the click.

For years, we kept seeing the same pattern inside our own work.
Clients weren’t struggling with “development”.
They were struggling with post-click performance.
With websites that couldn’t keep up with the marketing pushing traffic into them.

That insight changed everything.

WP Creative is a web performance agency built for marketers and performance teams who need the post-click experience to work as hard as their campaigns.

We double down on what actually moves growth:

- Faster, more reliable websites
- Funnel-aligned UX that converts
- Fixing the bottlenecks dragging down ROAS
- Ongoing optimisation that compounds every month
- Support for performance agencies as their post-click specialists

It’s why we call ourselves Marketechs™:
a blend of marketing insight and technical precision focused entirely on what happens after someone clicks.

If your marketing is strong but your website isn’t keeping up,
this is the gap we exist to close.

We’re opening 3 spots for a full Web Performance Audit this December. Free.

Not a surface-level check.
The full 40-point deep dive we use for enterprise clients:

Same process we use for enterprise clients:

✓ 10 critical performance categories
 ✓ Google PageSpeed + CWV breakdown
 ✓ Backend WordPress architecture review
 ✓ Server & hosting configuration check
✓ Plugin, theme & code audit
✓ Website health & stability assessment
✓ Revenue impact calculation (what it’s actually costing you)

You'll discover exactly:

- What’s slowing your site down
- What’s costing you revenue
- What’s breaking your marketing ROI
- What to fix first for maximum impact

But this isn’t for everyone.

We're selecting 3 businesses who:

- Run WordPress at scale
- Have meaningful traffic and conversions to analyse
- Have an internal marketing team who depends on the website
- Are willing to provide temporary access for a proper audit
- Are serious about fixing what we find, not just collecting another report

If your website actually drives revenue, we’ll show you where the real wins are hiding.

Normally this Audit costs thousands.
This month, 3 teams get it free.

Want to be considered?

Comment "AUDIT" below.
(Must be connected so we can send details.)

“What exactly have they done this month?”
If you’ve ever asked that about your web dev partner… you’re not alone.

Here’s what happens far too often:

- Tickets go in… and vanish.
- The waiting game starts… and never ends.
- Fixes come back “done”... but not done properly.
- One update is made… another mysteriously breaks.
- No documentation. No evidence. No clarity.

The result?

Devs can’t articulate what’s been improved.
Marketers can’t show stakeholders what’s working.
And trust begins to erode… FAST.

This is the silent killer of client relationships.
Because when a client can’t see progress,
they quietly assume there isn’t any.

That’s why reporting and WIP meetings aren’t “nice-to-have”.
They’re trust infrastructure.
They should be::

✅ Clear
✅ Specific
✅ Regular
✅ Client-ready

Not full of jargon.
Not buried inside dev tools.

And definitely not something you should have to chase every week or month.

Clients don’t want to decode a puzzle.
They just want a straight answer:

“Is the website helping or hurting right now?”

If your dev partner can’t answer that, simply, confidently, and with proof,
you’ve got a bigger problem than slow load times.

Most performance marketing agencies own the pre-click…
 …but get judged on everything that happens post-click.

That gap silently kills conversions, revenue, and client trust.

We’ve been building a Post-Click Optimisation Framework to remove that bottleneck and make agencies look even better.

- simplified onboarding
- fast kick-off and turnaround
- easy collaboration with performance agency
- faster sites, better tracking, higher conversions

If you’re a performance agency stuck between “great ads” and “a website you can’t control,” let’s chat.

Launching the full model in Jan 2026 (partnerships open now).

P.S. Jean-luc Giuca and I are in Melbourne this Tue/Wed for partner catch-ups.

DM if you want to grab time.

Chase Dimond

Top Ecommerce Email Marketer & Agency Owner | We’ve sent over 1 billion emails for our clients resulting in $200+ million in email attributable revenue.

Currently building Structured — a top ecommerce email marketing agency.

We’re a top Omnisend and Klaviyo email marketing agency partner.

And I was recently voted as the #1 ecommerce influencer to follow by Shopify and Shopify Plus.

I was also given the Top Voice Award for Email Marketing by LinkedIn and was ranked as the top email marketer on LinkedIn by Favikon.

Since launching our email agency in June of 2018, we’ve helped our clients send over a billion emails resulting in over $200 million in email attributable revenue. 

A few of our current and past clients include:
- Poo~Pourri
- Eight Sleep
- Health-Ade
- Mixtiles
- The Chive
- Vessi
- CrossNet
- Orgain

If you’re looking to hire a great email marketing agency, send me an email with more here: chase@chasedimond.com

———————————————————————————

Outside my agency, I run a number of other fast growing businesses. And I’m fortunate to have over 750,000+ amazing followers/subscribers across my social channels and email newsletter.

If you’re looking to advertise to my audience, please send me an email with more info: chase@chasedimond.com 

———————————————————————————

Here are a few other things I've accomplished:

-Scaled a product I built, marketed, and managed to 500,000 visitors in 6 months without spending a single traditional advertising dollar.

-Generated 1.5 million visitors for a dating site within the first two months of launch without spending a single traditional advertising dollar.

-Acquired 500,000 subscribers in 10 months for a travel email newsletter I helped launch while spending very little traditional advertising dollars.

-Acquired over 1.5 million total followers on Instagram for the clients/companies I have worked with/for.

-Sold a business (social media tool that helps musicians automate growth and promotions) to the largest player in the space.

You can reach me via email: chase@chasedimond.com

Founder

My newsletter is your no BS guide into what's working in email marketing - I'll give you the latest tips + tactics to help you drive more revenue from your email marketing channel. 

Sign up (it's free) here: https://chasedimond.com/chase-email-newsletter

Respect is free.
Crazy how some people still can’t afford it.

One thing I’ve learned working with all kinds of teams:

Titles don’t tell you who someone is.
Their behavior does.

I’ve seen interns treated like they didn’t matter…
And I’ve watched those same interns become the smartest people in the room.

I’ve seen leaders who only showed respect upward…
And leaders who treated everyone from the CEO to the janitor with the same kindness.

And the difference is obvious.

Real respect isn’t about
job titles,
degrees,
or LinkedIn headlines.

It’s about how you treat people before you know who they are.

Because the truth is simple:
You never regret showing someone respect.
But you might regret assuming they didn’t deserve it.

So here’s the real question:

If no one knew your title…
Would your behavior still make people feel valued?


Image credit: DearS_o_n on Twitter/X

Every marketer has been here.

Meanwhile, the marketing team is just trying to hold it together.

But here’s the truth —
Marketing isn’t about making things look good.
It’s about making things work.

✅ It turns chaos into clarity.
✅ It connects what the product does with what people actually want.
✅ It builds systems that create demand instead of chasing it.

When you treat marketing as design-on-demand, you get noise.
When you treat it as strategy, you get growth. 🚀

Image credit: @Kimberly Gordon


P.S. If you write emails and you’re looking for inspiration, check out:

inboox.ai

Not everyone wants the version of you that wins.

But those who do will help you get there.

Here’s the career advice they don't teach in school:
Individual talent only takes you so far.

The big multiplier is who you surround yourself with.
And more importantly, how you protect your inner circle.

(Credit: Maryann (MJ) Jamieson)

Think about your biggest career wins:

🔹 Who opened that door?
🔹 Who made that introduction?
🔹 Who challenged your thinking?
🔹 Who pushed you to level up?
🔹 Who celebrated your growth?
🔹 Who had your back when you doubted yourself?

Now think about your setbacks:

🚫 Who doubted every move?
🚫 Who spread subtle negativity?
🚫 Who made you question yourself?
🚫 Who downplayed your success?
🚫 Who disappeared when it mattered?

Success leaves clues.

And the biggest one is this:
Behind every major achievement is a circle of people who believed in you.
But first, you had to clear out those who didn't.

5 signs someone needs to go:

1/ They downplay your achievements
 ↳ "You just got lucky"
↳ Always finds the negative angle

2/ They compete instead of collaborate
↳ Turn every win into a comparison
↳ Make success feel like a zero-sum game

3/ They disappear during challenges
↳ Show up for celebrations, not struggles
↳ Always too busy when you need support

4/ They leak your energy
↳ Every interaction leaves you drained
↳ Turn excitement into doubt

5/ They guard information like weapons
↳ Hoard connections and opportunities
↳ See your growth as their loss

Remember:
You become who you hang around.
Not everyone clapping is in your corner.

Some cheer your wins.
Others cheer your struggles. 
Learn to spot the difference.

Building your circle matters.
Protecting it is critical.

Some years test your patience more than your strategy.

Not every year is about scaling fast, hitting every goal, or breaking records.
Some years are about surviving the turbulence and learning who you are when nothing goes as planned.

Those seasons don’t define your losses - they define your foundation.

Because:

👉 The lessons learned in difficult years become the instincts you rely on in successful ones.
👉 The resilience you build under pressure becomes the quiet strength that carries your team.
👉 The humility gained in setbacks makes you a better leader when you rise again.

You don’t lose when progress slows.
You build depth, discipline, and direction.

Growth doesn’t always look like expansion.
Sometimes, it looks like endurance.

Some years you win.
Other years - you build the person who will.

Image credit: UpSkillYourLife on Twitter/X

Marketing managers don’t sign up to do it all. They’re just expected to.

Write the copy.
Run the ads.
Design the creative.
Analyze the data.
Manage the projects.

No one can excel when they’re spread this thin.

Marketing managers shouldn’t have to wear every hat. They should be supported so they can focus on leading strategy and driving growth.


P.S. If you write emails and you’re looking for inspiration, check out:

inboox.ai

Knowledge means nothing without movement.
And movement means nothing without repetition.

We saw so many people try to jump to the finish line -
scrolling for answers, collecting advice, taking notes on notes
but never taking action.

The truth is simpler:

If you’re lost → learn.
Information gives clarity.
You can’t solve a problem you don’t understand.

If you’ve learned → act.
Books and courses don’t build momentum.
Execution does.

If you’re acting → stay consistent.
One great day won’t change your life.
A hundred small ones will.

Growth isn’t magic.
It’s a sequence:

Learn → Do → Repeat.

No shortcuts.
No secret formula.
Just education, execution, and consistency - stacked brick by brick.

If you want to change your future, don’t look for a hack.

Look for your next step.

Credit: aakashg0 on Twitter/X

Working with smart people is great.
But it is not enough.

Because intelligence can solve problems.
But humility and kindness build cultures where problems don’t have to exist in the first place.

Here’s why it matters so much 👇

Kind and humble people:

They make collaboration effortless.
You don’t waste energy defending ideas or egos. 
You build together - faster, cleaner, and with more trust.

They create psychological safety.
When people feel respected, they speak up, share bold ideas, 
and admit mistakes early. 
That’s how teams innovate and grow.

They inspire long-term loyalty.
People don’t leave companies - they leave toxic dynamics. 
Working with grounded, genuine teammates keeps great talent around.

 Ways to practice kindness and humility at work:

Listen more than you talk.
You don’t need to have the loudest voice to have the strongest impact. 
Listening builds connection and earns respect.

Give credit - generously.
Acknowledging others’ work doesn’t diminish your own. 
It multiplies the trust and energy in your team.

Keep learning.
The moment you think you’ve “arrived,” you stop growing. 
Stay curious, stay open, and never let success make you unapproachable.

Kind people build strong teams.
Strong teams create big results.

We live in a world obsessed with titles, but every person carries invisible stories of struggle, wisdom, and potential that no business card can capture.

When we lead with respect rather than hierarchy, we unlock something powerful: authentic human connection.

What i have learned about true leadership.

Real leaders don't wait to see credentials before showing respect. 

They understand that:
- Dignity isn't distributed based on job descriptions
- Today's intern could be tomorrow's innovator
- Every person has something valuable to teach us
- Character reveals itself in how we treat those who "can't help us"

Three simple shifts that change everything

1. Replace "What do you do?" with “What are you passionate about?"
Watch how conversations transform when you're genuinely curious about the person, not their position.

2. Listen for the story, not the status: 
Everyone has a journey. 

The most interesting people are often hiding in plain sight.

3. Practice "respectful curiosity": 
Approach each interaction wondering what you might learn, rather than what you might gain.

When you treat the receptionist with the same courtesy as the CEO, people notice. 

When you thank the maintenance team as genuinely as you thank your biggest client, culture shifts.

Respect isn't a favor you give; it's a standard you set.

Think about someone you interact with regularly but might overlook. 

What would happen if you approached them with fresh eyes tomorrow?

The most successful people I know aren't those who demand respect—they're the ones who give it freely.

What's one assumption you've made about someone that completely changed when you got to know their story? 


Credit: Makarand Utpat

The worst career advice I ever heard: "You're too old to start over."


Let's normalize people making big career changes at any age.

The most heartbreaking conversations I have are with people in their 40s, 50s, and 60s who tell me:

"I wish I'd done this 10 years ago."

They stayed in careers they hated because they thought they were too old to pivot.

Too established to start over. Too far down one path to choose another.

So they played it safe. Collected the paycheck. Convinced themselves it was "too late."

Then one day they wake up and realize they spent decades building a life that doesn't fit them anymore.

Here's what nobody tells you about making a big career change later in life:

You're not starting from zero. You're starting from experience.

The courage it takes to change direction at 45 or 55 or 65? That's something most people will never have.

I've worked with clients who completely changed industries in their 50s.

Left corporate jobs to start businesses. Went back to school. Pursued passions they'd buried for 20 years.

Every single one said the same thing: "I should have done this sooner."

Age doesn't disqualify you from wanting something different. It qualifies you to finally go after what you actually want.

Stop waiting for permission. Stop waiting for the "right time."

There's no expiration date on ambition.

Start now, or spend the next 10 years wishing you had.

Credit: Annie E.

Marketers,

Here’s a table with 6 copywriting formulas for writing effective ads:

Bookmark this 🔖

Bad copywriting:

• Here's my product
• Here's what it does
• Here's what's so good about it

Good copywriting:

• Here's your problem
• Here's the benefit of solving it
• Here's why what you've tried has failed
• And by the way here's a product that will help you solve it

Credit: Dickie Bush 🚢

Marketing 101: The B.S. Detector

People trust 4.6/5 more than a 5/5.

Don't position yourself as "too good to be true".

Credit: The Ad Professor


P.S. If you write emails and you’re looking for inspiration, check out:

inboox.ai

Most people never lose because they tried.

They lost because they never started.

Trying doesn’t guarantee you’ll win.
 But not trying guarantees you won’t.

Every idea, business, or dream you’ve ever admired
Started with someone willing to look a little foolish at first.

You don’t need perfect timing.
You need momentum.

💡Start small. Try anyway.

The worst that happens? You learn.

The best? You win.

Image Credit: dtop1percentmen on Twitter/X

My marketing team now creates in hours what used to take days.

The secret? 3 Gamma prompts most people never find.

After testing almost every prompt template in Gamma, I discovered the ones that actually move the needle.

These aren't custom prompts. They're built right into Gamma.

Here are the 3 that transformed my business:

1. Campaign performance review:

"Design a campaign performance review for [your recent promotion]: executive summary, key metrics, channel breakdown, top-performing content, budget analysis, lessons learned, and optimizations."

2. Social campaign:

"Create a social media campaign for your [brand's Earth Month or product launch]: goals, platform strategy, content themes, calendar, engagement tactics, and benchmarks."

3. Product launch campaign:

"Build a product launch campaign for your [new AI tool/service]: sign-up goals, target audience, positioning, timeline, channel mix, creative concepts, content calendar, KPIs, and sales assets."

The best part?

These prompts are free inside Gamma.

You'll find ready-made prompts for:
→ Landing pages that convert
→ Social content that engages
→ Presentations that close deals
→ Email campaigns that sell
→ Product launch materials

No guessing. No trial and error.

Just proven prompts that work.

Campaign reviews that used to eat up half our day? Done in minutes.

Gamma studied millions of decks so you don't have to: just copy, paste, and create.

Get the full prompts guide at https://lnkd.in/g_cJPbbp

Brand partnership • Top Ecommerce Email Marketer & Agency Owner | We’ve sent over 1 billion emails for our clients resulting in $200+ million in email attributable revenue.

Prompts for Marketers [SAVE THIS]

The brands crushing Holiday 2025 won't have the biggest budgets. They'll have the biggest head start.

The holiday season is weeks away. And here's what most brands don't realize:

TikTok Shop just became the great equalizer.

Last year, holiday content views jumped 2.57x on the platform. But the real story? It wasn't just enterprise brands capturing that growth. It was anyone who showed up early.

Think about this:
While you're perfecting your Q4 strategy...
While you're negotiating with agencies...
While you're waiting for the "right time"...

Someone with half your budget just went live.

Here's what TikTok Shop gives everyone:
• Direct access to millions of shoppers discovering new brands daily
• Creator partnerships that work at any budget level
• Built-in logistics so you can focus on selling, not shipping
• 3 out of 4 users loving their end-to-end shopping experience

And right now? The New Seller Kickstart Program makes it even better.
Get 4% Ads Credit back when you hit your first 60-day GMV targets. Plus exclusive perks that actually help new sellers compete.

I've sent over 1 billion emails. Built campaigns that drove $200M+ in revenue. And the pattern is always the same:

The fastest beats the biggest.
Big brands, small brands, first-timers. Everyone gets the same tools on TikTok Shop. The same shot at winning.

The only difference?
Some will start today.
Others will start in December wondering where their holiday sales went.

Your move.

Join TikTok Shop: https://lnkd.in/gFJJVTYV


#ad #SellWithTikTokShop #TikTokShop

Every January, the same companies scramble for the same SEO help.

"We need to fix our rankings."
"Competitors are crushing us in search."
"Our organic traffic tanked last quarter."

You know what those competitors did differently?

They started their SEO work in November.

While everyone else was planning holiday parties, they were building backlinks.

While budgets sat unused, they invested in their 2025 foundation.

Now it's Black Friday for everything except common sense.

Companies will spend thousands on ads that disappear tomorrow.
But won't invest in SEO that compounds forever.

Here's the pattern:

November: "SEO can wait until Q1"
January: "We need SEO yesterday"
March: "Why aren't we ranking yet?"
June: "Maybe we should've started earlier"

Meanwhile, smart companies use Black Friday to lock in their SEO advantage.

SeoProfy gets it. They know smart marketers use year-end budget to get ahead.

Look at their actual results:
• Migrated 1M+ pages → gained 65% traffic
• Crypto site: 6x organic growth in 9 months
• Software company: 20K to 200K monthly visitors

Their Black Friday deals:
→ 40% off AI-powered SEO audits
→ Buy 5 backlinks, get 2 free
→ Double your deliverables

Every week you wait is a week competitors pull ahead.

SEO compounds. The work you do today shows up in 3-6 months.
The work you skip today? That gap never closes.

Your competitors are planning their Q1 SEO strategy.
You could already be three months into yours.

Check out SeoProfy's Black Friday deals → seoprofy.com/black-friday

P.S. Use code "DimondFriday" to extend these deals an extra week because good SEO decisions shouldn't depend on arbitrary deadlines.

taplio

The Battle

Nirmal G.

Chase Dimond

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Posts

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Performance ScoreNirmal G.'s LinkedIn Performance

Performance ScoreChase Dimond's LinkedIn Performance

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taplio

The Battle

Nirmal G.

Chase Dimond

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nirmal G.'s LinkedIn Performance

Performance ScoreChase Dimond's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreNirmal G.'s LinkedIn Performance