Sparq AI

GTM Advisor

Vertical

GTM Engineer

C17 Lab

tagthose

Handling Project Operations, Marketing & GTM for Growth @ Tagthose Design Consultation LLP

Head of GTM Engineering

LeadsKingdom.co

• Managed B2B lead generation operations for LeadsKingdom, specializing in cold email & LinkedIn outreach for client acquisition.
• Oversaw list building, cold email infrastructure, and DFY appointment generation, ensuring high-quality leads for clients.
• Implemented strategic tactics to optimize lead generation processes, resulting in a significant increase in client acquisition and revenue.

Growth

FTEA Global Solutions

Started a social media growth agency soon pivoting to offering outbound services. Collected at peak $17k in cash & leading a 4 member junior team consisting of 2 VAs, part time lead generation specialist and content writer.

Execution Head & GTME

Self Employed

Independent Growth Strategist / Fractional GTM Engineer

As the founder of FTEA Group, I specialize in driving business growth through targeted lead generation strategies. My expertise lies in delivering qualified appointments through cold email outreach and LinkedIn outreach, focusing on measurable results and sustainable growth.

Over the years, I have helped SaaS companies, eCommerce brands, and service providers increase their sales pipelines with a steady flow of qualified leads, enabling them to achieve consistent growth. My approach is data-driven and personalized, ensuring the right message reaches the right audience at the right time.

Core Services:

Cold Email Outreach Campaigns
LinkedIn Outreach Strategies
B2B Lead Generation
Sales Funnel Optimization
Qualified Appointment Setting
CRM & Sales Automation Integration

Key Results:

Increased lead generation by 200% for SaaS and B2B clients in under 90 days
Consistently delivered high-quality appointments that convert into sales.

Helped multiple clients achieve $10,000+ in monthly revenue through lead generation.

If you're looking to scale your business with a reliable, results-driven lead generation system, feel free to connect with us or schedule a discovery call.

Nishkarsh Agarwal

I just learned more in 3 hours at a Clay event than I did in 3 months of LinkedIn scrolling.


Couple days back, I was at the Clay x HubSpot event in Bangalore.

Met some absolute legends. Learned things that'll change how I think about GTM forever.

The main one is that I spent real time with Bharadwaj (founder of Inboxpirates - B2B Lead Generation Agency).

If you don't know B G, you're sleeping on one of the sharpest GTM minds in India. This guy doesn't skip the nitty-gritty - he walked me through details most people ignore.

Here's what hit different:


1. Volume creates luck

B G's biggest insight is simply that Luck isn't random. 
It's manufactured through volume.

Send more emails. Post more on LinkedIn. Join more conversations on communities like Clay Cafe, AI Consortium, SYC and more, even if you're not actively participating yet.

Why? 

The more you show up, the more people know you exist. 

The more people know you exist, the more probability you'll meet the one person who'll accelerate your journey by 5-10 years.

see Volume = visibility. 
Visibility = connections. 
Connections = opportunities that look like "luck."

So do anything to increase volume. Send more (enrich emails via Prospeo.io xD). Post more. Show up more.


2. GTM Engineering > Outbound 
(as a GTME firm offer)

Outbound is solid. Outbound will last. But here's the reality:

Outbound is hard to scale as a business. Too many variables outside your control - be it client speed, market conditions, 100 things that can kill results even when you do everything right.

But GTM Engineering, Rev Ops, TAM mapping, HubSpot/Salesforce consulting?

These offers print money and last longer because the need exists forever. 
Do your job well, and clients stick. Simple as that.

If you're building a business, focus on systems that scale - not just tactics that depend on perfect execution + perfect luck.


3. Need and demand are criminally underrated

Personalization matters. But not as much as you think.

B G's take was that if you just nail: 
copywriting fundamentals + you have an offer people desperately need 
= personalization becomes secondary.

Like I've event sent emails without even using first names on campaigns. 

Just solid copy + an offer people were desperate for (like insurance, or free samples). They responded. They bought.

The market's desperation > your personalization. 

You don't need 47 spintax variables lmao 😂😂


Also got a chance to hang around with brilliant folks - Hrishita, Kushagra, Avinash, Shakthivel, Utsav, Parth, Tushar, Faraz, Anas and many more Gs who're all doing crazy things in GTM.

Honestly if you're in GTM and not connecting with people IRL, you're missing the best accelerator there is.

Looking forward to more of these. Who else was there? 👇

PS: our Ankit Singh was missed haha

GTM Engineer/Architect & Automation Specialist

Most people roll out of bed for early calls. I put on a shirt and blazer at 4am. Not because I have to. Because standards aren't negotiable.

You know what's funny? A founder I was meeting with last week stopped mid convo and said "Nish, you just... show up. Every single day. That's rare."

I laughed it off. But driving home, it stuck with me.

Look, 47 days ago I moved out of my parents' place. First time living alone. 

And I made myself this weird promise - post on LinkedIn and launch at least one campaign every single day. Even if it's just for myself.

Plus one more thing - I show up wearing a shirt and blazer. Every. Single. Call.

—> 4am client call? Shirt and blazer. 
—> 6am prospect meeting? Shirt and blazer. 
—> 11pm emergency debug session? Shirt and blazer.

Not because anyone asked me to. Because how you show up is who you become.

Sounds simple, right? It's not.

Day 12: Dead tired, launched anyway. 
Day 23: Campaign completely flopped. Launched the next one. 
Day 31: Friends partying, I'm debugging Clay at midnight. 
Day 47: Still here.

Here's what I'm learning - everyone wants the $30K MRR months. 
Everyone wants the big clients. 

But nobody wants to launch that 47th campaign when the first 46 didn't hit.

The bare minimum I do? Launch one campaign daily for MYSELF. 
Not clients. Me. 

Because if I can't fill my own pipeline, why should anyone trust me with theirs?

Some days it's a 500 email test. Some days it's 20k contacts. 
Doesn't matter. The point is doing it.

I'm not special. 
I'm not particularly smart. 

I just decided that for one year, I'll show up every single day and see what happens.

No hacks. No "growth secrets." 
Just showing up when I don't feel like it.

If you're reading this thinking "must be nice to have that discipline" - dude, I don't. I'm just scared of being average more than I'm scared of being tired.

Try it for 30 days. 
One thing. Every day.

Mine's campaigns. What's yours?

3 to 12% reply % - 10 to 46% positive reply %. zero changes to copy, subject lines, or sequence. Just looked up. Way up.


LOL hits hard - here's what I did instead:

Client is in staffing and is targeting US warehouses so the launched campaign we’re getting some 5% replies, mostly garbage

I audit their list. Apollo data and actually looks real good, they’re in: 

→ Right headcount 
→ Right industry 
→ Right revenue

But when sales team called prospects who ghosted us?

"We're downsizing" 
"Barely operational" 
"That's just our mailing address"

We were sending perfect emails (claude copy agent to personalise, RM campaigns with quality research) to ghost warehouses 😂😂

So determined nish to make a fix, I asked myself - How do I ACTUALLY know if a warehouse is active or not?

Not what Apollo says. LIKE REAL proof - physical proof.

Then it hit me.

Parking lots.

Logic is, the more Active the warehouse = the fuller and better parking lot it has = hence hiring needs

So i opened Clay.com as i do 200 times a day and got back building 😤

→ Pull warehouse addresses from Serper API
→ Feed into Google Maps Platform Static API and fetch satellite view
→ Input image to GPT 4-V (OpenAI Vision API) to scold him to counting parking spots with cars
→ Filtered for 50+ occupied car spots (meaning 100-150 people min operation 
→ Send only to those through EmailBison/HighLevel and SMS (validating number through Prospeo.io ✅)

Even tho here i just;
Accepted that satellite images are static, time they were taken is random and data is about 12 months old

But dang it still had a ton of juice in it. Else I couldve also used the OG Planet API but client had limited pockets lol so its fine 😅

Finally the Results? I thought this campaign would be ok, but reply rates went from 3% to 9% damn

here's the crazy part that got me excited and forcing to write this post right now:

The replies changed from "not interested" to "Yeah, we're adding 30 people next quarter. Let's talk?"

We weren't just getting more replies.

We were getting decision maker replies from warehouses ACTIVELY SCALING.

Reason why this really matters is right now - nobody's talking about signal creativity and LIST. THATS the most important thing to turn a campaign into success after infra.

As B2B data is dead since even your 5 year old has has Apollo, scrapes LinkedIn and targets the same lists as you and me 😂😂

So you need to Find signals nobody else is tracking to have an “edge” haha

Another example: 

Like a hedge fund trader tracks the shadow of the sun on oil barriers to decide trades before the market opens.

We have to be more creative to apply plays like these by ACTUALLY thinking and not going in the sheep crowd. 

So Just stop trusting bad data and started trusting parking lots LMAO

Quick q - what physical signal proves your ICP is ready to buy? Drop it man 👇

PS: didnt wanted to promote Starbucks India for free but so be it didnt had something to attach lol

Nico Marino built a Wispr Flow competitor in 4 hours.


Not 4 months. 4 hours. In his spare time. Using Cursor & XCode.

Wispr Flow is a multi-million dollar tool. Nico replicated it for basically free.

This isn't about building random tools. It's about building GTM tools that give you an unfair advantage.

🦾Eric Nowoslawski, his talented team and others are leveraging custom built tools for outbound, i.e. to be

- preserving and increasing lifespan of email infra by auto warming on/off domains
- 10x cheaper scraping tools

and basically automation systems that would otherwise cost 10x more and take 10x longer if you hired a developer or went with a Saas subscription.

I read Jacob Dietle regularly, he's also one of the ones showing what's actually possible when you stop renting tools and start owning your stack along with leveraging Context OS to amplify GTM.

Recently the eye opening moment was when I spoke with Dhanraj Dhanokar, founder of Simora.ai. 

His advice? Spend your first $100-200 on Cursor credits and just build. 

By $800 total spend, he had the skills and confidence to create complete outbound tools himself.

Here's what changed:

Tools like shadcn and Context7 work with Cursor's backend to help you develop full stack web apps with working front-ends and back-ends.

You can build:

→ Custom CRMs tailored precisely to your workflow
→ Outbound automation tools that competitors don't have
→ Data enrichment pipelines that save hours daily
→ Tools that replace $10-20/month SaaS subscriptions

The new Nish suggested GTM playbook:

—> Get a Udemy subscription ($20/month)
—> Learn basics: SQL, Snowflake fundamentals, light Python
—> Use Cursor + Claude Code to build what you need
—> Join gtm communities and participate in to improve your weak skills
—> Spend 1-2 hours daily learning & building min

Why this matters now?

The GTM engineers who learn to build won't just automate their work - they'll create entirely new ways to win deals.

Your competitors are still paying for tools. You could be building better ones.

I'm already building custom outbound tools with Cursor that make my workflows exponentially faster.

When are you starting?

ps: hatts off to our Nico sirr btw, keep killing also loved your creation Followingg.co (apolloingg) 🫡

𝗔 𝗚𝗧𝗠𝗘 𝗙𝗶𝗿𝗺 𝗙𝗼𝘂𝗻𝗱𝗲𝗿 𝗶𝘀 𝗼𝗽𝗲𝗻𝗹𝘆 𝗴𝗶𝘃𝗶𝗻𝗴 𝗮𝘄𝗮𝘆 𝟭𝟭 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗹𝗲𝗮𝗱𝘀. 𝗙𝗼𝗿 𝗳𝗿𝗲𝗲.


Name’s Liam Yek. No paywall. No email gate. No catch.

Just pure value.

Liam runs Emtoss and Emboxly - he built his reputation providing cold email inboxes and running campaigns that generate real results.

But instead of gatekeeping his lead database, he's opening the floodgates.


𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗵𝗲'𝘀 𝗴𝗶𝘃𝗶𝗻𝗴 𝗮𝘄𝗮𝘆:

11M+ Google Maps Platform leads across every industry you can imagine:

→ Chiropractors, HVAC, pest control
→ Yoga studios, demolition services, campgrounds
→ Speech therapy clinics, deck builders, fleet maintenance
→ Fresh lists uploaded every 3 days
→ All US-based, all free

Zero strings attached.

Most people would charge $500/month for access to this database.

Liam's just... giving it away. 


𝗪𝗵𝘆 𝗱𝗼𝗲𝘀 𝘁𝗵𝗶𝘀 𝗺𝗮𝘁𝘁𝗲𝗿?
Because it proves something powerful: 

The more value you give, the more comes back to you (like in case of Alex Hormozi).

Not immediately. Not transactionally. But over time, the people you help will remember. 

And they'll come back - ready to pay 10x what they "should have" paid upfront because you created that value debt for them.

But that requires long-term thinking.

Most people optimize for the quick win. 


People like Liam Yek are playing a different game - one where trust compounds and generosity builds empires.

The lesson for GTM engineers here is simply to stop hoarding and Start sharing since I strongly believe knowledge compounds when shared.

Your knowledge, your tools, your data - the more you give away, the more you ALSO build authority in your space.

Liam Yek's showing us the way. 

He's not just opening gates - he's removing them entirely 😄


Grateful for founders like this who lead with value first.

𝗟𝗶𝗻𝗸 𝘁𝗼 𝗳𝗿𝗲𝗲 𝗹𝗲𝗮𝗱𝘀 𝗶𝗻 𝗳𝗶𝗿𝘀𝘁 𝗰𝗼𝗺𝗺𝗲𝗻𝘁.

S&P Solutions GmbH

Business Development Manager, Authorized Officer

Picasi

Founder at Picasi
Developing a software tool to provide a unified inbox for market updates from all different sources to help professionals gather market insight easily to improve their expertise and decision-making.

Founder

self-employed

Consultant for Communication and Information Management

tecRacer GmbH & Co. KG

Manager Business Development

B. Braun Melsungen AG

Project Manager Internet

Haftpflichtverband der Deutschen Industrie (HDI)

Freelance Software Developer

cyber-park.de - Internet Agency

Web Freelancer

Visio/Microsoft Germany

Pre-Sales Consultant

Hi, I'm Karsten.

I like diving deep into complex topics and finding the hidden order that keeps things together.

One of my most amazing side hustles was the Ph.D. thesis in communication science I wrote over the course of nine years developing a theory about the situational influence on decisions about media use. I dug through 1000+ sources and had to organize my findings as I sometimes wrote about my insights years after gaining them.

In my professional career, I have been responsible for IT systems for 20 years in roles such as product owner, sales rep, and consultant both in small and large organizations. Developing and handling IT systems is a matter of organizing information too.

I'm a pro at structuring, organizing, and sharing information. Not only in academics but also the business world. I've conducted market research for mobile phone manufacturers, medical devices, and software companies. The results were used for communication, sales, negotiations, and due diligence processes.

Sharing effective and efficient methods and developing tools is my passion. I'm working on, writing about, and consulting on gathering market information and handling it efficiently, especially for entrepreneurs, side hustlers, and small teams who need to be efficient.

Can I help you too? Let's get in contact to discuss ways to work together.

taplio

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Dr. Karsten Richter

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The Battle

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