Sparq AI

GTM Advisor

Vertical

GTM Engineer

C17 Lab

tagthose

Handling Project Operations, Marketing & GTM for Growth @ Tagthose Design Consultation LLP

Head of GTM Engineering

LeadsKingdom.co

• Managed B2B lead generation operations for LeadsKingdom, specializing in cold email & LinkedIn outreach for client acquisition.
• Oversaw list building, cold email infrastructure, and DFY appointment generation, ensuring high-quality leads for clients.
• Implemented strategic tactics to optimize lead generation processes, resulting in a significant increase in client acquisition and revenue.

Growth

FTEA Global Solutions

Started a social media growth agency soon pivoting to offering outbound services. Collected at peak $17k in cash & leading a 4 member junior team consisting of 2 VAs, part time lead generation specialist and content writer.

Execution Head & GTME

Self Employed

Independent Growth Strategist / Fractional GTM Engineer

As the founder of FTEA Group, I specialize in driving business growth through targeted lead generation strategies. My expertise lies in delivering qualified appointments through cold email outreach and LinkedIn outreach, focusing on measurable results and sustainable growth.

Over the years, I have helped SaaS companies, eCommerce brands, and service providers increase their sales pipelines with a steady flow of qualified leads, enabling them to achieve consistent growth. My approach is data-driven and personalized, ensuring the right message reaches the right audience at the right time.

Core Services:

Cold Email Outreach Campaigns
LinkedIn Outreach Strategies
B2B Lead Generation
Sales Funnel Optimization
Qualified Appointment Setting
CRM & Sales Automation Integration

Key Results:

Increased lead generation by 200% for SaaS and B2B clients in under 90 days
Consistently delivered high-quality appointments that convert into sales.

Helped multiple clients achieve $10,000+ in monthly revenue through lead generation.

If you're looking to scale your business with a reliable, results-driven lead generation system, feel free to connect with us or schedule a discovery call.

Nishkarsh Agarwal

I just learned more in 3 hours at a Clay event than I did in 3 months of LinkedIn scrolling.


Couple days back, I was at the Clay x HubSpot event in Bangalore.

Met some absolute legends. Learned things that'll change how I think about GTM forever.

The main one is that I spent real time with Bharadwaj (founder of Inboxpirates - B2B Lead Generation Agency).

If you don't know B G, you're sleeping on one of the sharpest GTM minds in India. This guy doesn't skip the nitty-gritty - he walked me through details most people ignore.

Here's what hit different:


1. Volume creates luck

B G's biggest insight is simply that Luck isn't random. 
It's manufactured through volume.

Send more emails. Post more on LinkedIn. Join more conversations on communities like Clay Cafe, AI Consortium, SYC and more, even if you're not actively participating yet.

Why? 

The more you show up, the more people know you exist. 

The more people know you exist, the more probability you'll meet the one person who'll accelerate your journey by 5-10 years.

see Volume = visibility. 
Visibility = connections. 
Connections = opportunities that look like "luck."

So do anything to increase volume. Send more (enrich emails via Prospeo.io xD). Post more. Show up more.


2. GTM Engineering > Outbound 
(as a GTME firm offer)

Outbound is solid. Outbound will last. But here's the reality:

Outbound is hard to scale as a business. Too many variables outside your control - be it client speed, market conditions, 100 things that can kill results even when you do everything right.

But GTM Engineering, Rev Ops, TAM mapping, HubSpot/Salesforce consulting?

These offers print money and last longer because the need exists forever. 
Do your job well, and clients stick. Simple as that.

If you're building a business, focus on systems that scale - not just tactics that depend on perfect execution + perfect luck.


3. Need and demand are criminally underrated

Personalization matters. But not as much as you think.

B G's take was that if you just nail: 
copywriting fundamentals + you have an offer people desperately need 
= personalization becomes secondary.

Like I've event sent emails without even using first names on campaigns. 

Just solid copy + an offer people were desperate for (like insurance, or free samples). They responded. They bought.

The market's desperation > your personalization. 

You don't need 47 spintax variables lmao 😂😂


Also got a chance to hang around with brilliant folks - Hrishita, Kushagra, Avinash, Shakthivel, Utsav, Parth, Tushar, Faraz, Anas and many more Gs who're all doing crazy things in GTM.

Honestly if you're in GTM and not connecting with people IRL, you're missing the best accelerator there is.

Looking forward to more of these. Who else was there? 👇

PS: our Ankit Singh was missed haha

GTM Engineer/Architect & Automation Specialist

Most people roll out of bed for early calls. I put on a shirt and blazer at 4am. Not because I have to. Because standards aren't negotiable.

You know what's funny? A founder I was meeting with last week stopped mid convo and said "Nish, you just... show up. Every single day. That's rare."

I laughed it off. But driving home, it stuck with me.

Look, 47 days ago I moved out of my parents' place. First time living alone. 

And I made myself this weird promise - post on LinkedIn and launch at least one campaign every single day. Even if it's just for myself.

Plus one more thing - I show up wearing a shirt and blazer. Every. Single. Call.

—> 4am client call? Shirt and blazer. 
—> 6am prospect meeting? Shirt and blazer. 
—> 11pm emergency debug session? Shirt and blazer.

Not because anyone asked me to. Because how you show up is who you become.

Sounds simple, right? It's not.

Day 12: Dead tired, launched anyway. 
Day 23: Campaign completely flopped. Launched the next one. 
Day 31: Friends partying, I'm debugging Clay at midnight. 
Day 47: Still here.

Here's what I'm learning - everyone wants the $30K MRR months. 
Everyone wants the big clients. 

But nobody wants to launch that 47th campaign when the first 46 didn't hit.

The bare minimum I do? Launch one campaign daily for MYSELF. 
Not clients. Me. 

Because if I can't fill my own pipeline, why should anyone trust me with theirs?

Some days it's a 500 email test. Some days it's 20k contacts. 
Doesn't matter. The point is doing it.

I'm not special. 
I'm not particularly smart. 

I just decided that for one year, I'll show up every single day and see what happens.

No hacks. No "growth secrets." 
Just showing up when I don't feel like it.

If you're reading this thinking "must be nice to have that discipline" - dude, I don't. I'm just scared of being average more than I'm scared of being tired.

Try it for 30 days. 
One thing. Every day.

Mine's campaigns. What's yours?

3 to 12% reply % - 10 to 46% positive reply %. zero changes to copy, subject lines, or sequence. Just looked up. Way up.


LOL hits hard - here's what I did instead:

Client is in staffing and is targeting US warehouses so the launched campaign we’re getting some 5% replies, mostly garbage

I audit their list. Apollo data and actually looks real good, they’re in: 

→ Right headcount 
→ Right industry 
→ Right revenue

But when sales team called prospects who ghosted us?

"We're downsizing" 
"Barely operational" 
"That's just our mailing address"

We were sending perfect emails (claude copy agent to personalise, RM campaigns with quality research) to ghost warehouses 😂😂

So determined nish to make a fix, I asked myself - How do I ACTUALLY know if a warehouse is active or not?

Not what Apollo says. LIKE REAL proof - physical proof.

Then it hit me.

Parking lots.

Logic is, the more Active the warehouse = the fuller and better parking lot it has = hence hiring needs

So i opened Clay.com as i do 200 times a day and got back building 😤

→ Pull warehouse addresses from Serper API
→ Feed into Google Maps Platform Static API and fetch satellite view
→ Input image to GPT 4-V (OpenAI Vision API) to scold him to counting parking spots with cars
→ Filtered for 50+ occupied car spots (meaning 100-150 people min operation 
→ Send only to those through EmailBison/HighLevel and SMS (validating number through Prospeo.io ✅)

Even tho here i just;
Accepted that satellite images are static, time they were taken is random and data is about 12 months old

But dang it still had a ton of juice in it. Else I couldve also used the OG Planet API but client had limited pockets lol so its fine 😅

Finally the Results? I thought this campaign would be ok, but reply rates went from 3% to 9% damn

here's the crazy part that got me excited and forcing to write this post right now:

The replies changed from "not interested" to "Yeah, we're adding 30 people next quarter. Let's talk?"

We weren't just getting more replies.

We were getting decision maker replies from warehouses ACTIVELY SCALING.

Reason why this really matters is right now - nobody's talking about signal creativity and LIST. THATS the most important thing to turn a campaign into success after infra.

As B2B data is dead since even your 5 year old has has Apollo, scrapes LinkedIn and targets the same lists as you and me 😂😂

So you need to Find signals nobody else is tracking to have an “edge” haha

Another example: 

Like a hedge fund trader tracks the shadow of the sun on oil barriers to decide trades before the market opens.

We have to be more creative to apply plays like these by ACTUALLY thinking and not going in the sheep crowd. 

So Just stop trusting bad data and started trusting parking lots LMAO

Quick q - what physical signal proves your ICP is ready to buy? Drop it man 👇

PS: didnt wanted to promote Starbucks India for free but so be it didnt had something to attach lol

Nico Marino built a Wispr Flow competitor in 4 hours.


Not 4 months. 4 hours. In his spare time. Using Cursor & XCode.

Wispr Flow is a multi-million dollar tool. Nico replicated it for basically free.

This isn't about building random tools. It's about building GTM tools that give you an unfair advantage.

🦾Eric Nowoslawski, his talented team and others are leveraging custom built tools for outbound, i.e. to be

- preserving and increasing lifespan of email infra by auto warming on/off domains
- 10x cheaper scraping tools

and basically automation systems that would otherwise cost 10x more and take 10x longer if you hired a developer or went with a Saas subscription.

I read Jacob Dietle regularly, he's also one of the ones showing what's actually possible when you stop renting tools and start owning your stack along with leveraging Context OS to amplify GTM.

Recently the eye opening moment was when I spoke with Dhanraj Dhanokar, founder of Simora.ai. 

His advice? Spend your first $100-200 on Cursor credits and just build. 

By $800 total spend, he had the skills and confidence to create complete outbound tools himself.

Here's what changed:

Tools like shadcn and Context7 work with Cursor's backend to help you develop full stack web apps with working front-ends and back-ends.

You can build:

→ Custom CRMs tailored precisely to your workflow
→ Outbound automation tools that competitors don't have
→ Data enrichment pipelines that save hours daily
→ Tools that replace $10-20/month SaaS subscriptions

The new Nish suggested GTM playbook:

—> Get a Udemy subscription ($20/month)
—> Learn basics: SQL, Snowflake fundamentals, light Python
—> Use Cursor + Claude Code to build what you need
—> Join gtm communities and participate in to improve your weak skills
—> Spend 1-2 hours daily learning & building min

Why this matters now?

The GTM engineers who learn to build won't just automate their work - they'll create entirely new ways to win deals.

Your competitors are still paying for tools. You could be building better ones.

I'm already building custom outbound tools with Cursor that make my workflows exponentially faster.

When are you starting?

ps: hatts off to our Nico sirr btw, keep killing also loved your creation Followingg.co (apolloingg) 🫡

𝗔 𝗚𝗧𝗠𝗘 𝗙𝗶𝗿𝗺 𝗙𝗼𝘂𝗻𝗱𝗲𝗿 𝗶𝘀 𝗼𝗽𝗲𝗻𝗹𝘆 𝗴𝗶𝘃𝗶𝗻𝗴 𝗮𝘄𝗮𝘆 𝟭𝟭 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗹𝗲𝗮𝗱𝘀. 𝗙𝗼𝗿 𝗳𝗿𝗲𝗲.


Name’s Liam Yek. No paywall. No email gate. No catch.

Just pure value.

Liam runs Emtoss and Emboxly - he built his reputation providing cold email inboxes and running campaigns that generate real results.

But instead of gatekeeping his lead database, he's opening the floodgates.


𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗵𝗲'𝘀 𝗴𝗶𝘃𝗶𝗻𝗴 𝗮𝘄𝗮𝘆:

11M+ Google Maps Platform leads across every industry you can imagine:

→ Chiropractors, HVAC, pest control
→ Yoga studios, demolition services, campgrounds
→ Speech therapy clinics, deck builders, fleet maintenance
→ Fresh lists uploaded every 3 days
→ All US-based, all free

Zero strings attached.

Most people would charge $500/month for access to this database.

Liam's just... giving it away. 


𝗪𝗵𝘆 𝗱𝗼𝗲𝘀 𝘁𝗵𝗶𝘀 𝗺𝗮𝘁𝘁𝗲𝗿?
Because it proves something powerful: 

The more value you give, the more comes back to you (like in case of Alex Hormozi).

Not immediately. Not transactionally. But over time, the people you help will remember. 

And they'll come back - ready to pay 10x what they "should have" paid upfront because you created that value debt for them.

But that requires long-term thinking.

Most people optimize for the quick win. 


People like Liam Yek are playing a different game - one where trust compounds and generosity builds empires.

The lesson for GTM engineers here is simply to stop hoarding and Start sharing since I strongly believe knowledge compounds when shared.

Your knowledge, your tools, your data - the more you give away, the more you ALSO build authority in your space.

Liam Yek's showing us the way. 

He's not just opening gates - he's removing them entirely 😄


Grateful for founders like this who lead with value first.

𝗟𝗶𝗻𝗸 𝘁𝗼 𝗳𝗿𝗲𝗲 𝗹𝗲𝗮𝗱𝘀 𝗶𝗻 𝗳𝗶𝗿𝘀𝘁 𝗰𝗼𝗺𝗺𝗲𝗻𝘁.

SUSANCK

Everyone wants the highlight reel.
Few want the grind.

Consistency isn’t flashy.

It’s late nights.
It’s unglamorous reps.
It’s doing it again when no one’s clapping.

That’s the part that builds noise later.
Momentum doesn’t shout — it builds pressure.

Keep going.
The quiet work always cashes out. 💥

Susan Coelius Keplinger

force-o-nature

susanck

(62) Notifications | LinkedIn

li_at

JSESSIONID

I am Susan Coelius Keplinger, a San Francisco Entrepreneur and avid athlete.

I help companies use data to tell stories and grow their business through quantitative marketing.

Previously I was Founder and President of Triggit, an ad technology company.  Triggit helped big brands like Booking.com, Home Depot, and Walmart leverage customer data to serve personalized ads.  Triggit was sold to Gravity4 in 2015. Prior to Triggit, I co-founded Votes For Students, a Pew Charitable Trusts funded non-profit dedicated to measuring the efficacy of Internet and Email marketing as a Get-out-the-Vote technique.

I earned my BA from Northwestern University, where the USA Today named me one of the nations top college students in 2004.   The Fortune Most Powerful Women Community recently named me a top emerging entrepreneur.

Beyond my entrepreneurial forays I love to sport and can be found chasing the wind and waves while kitesurfing or hurling down the sides mountains on skis or downhill bike.

CEO at Force of Nature | Performance Marketing at Scale

Omni-channel works best when a brand becomes part of your everyday rhythm.

Think about how you decide to buy something:

 → You spot it on Instagram while scrolling with your morning coffee.
 → A helpful email about it lands in your inbox later.
 → At lunch, you look up reviews and see their ad on Google.
 → That night, a TikTok answers the exact question you were wondering about.

By the time you’re ready to purchase, it doesn’t feel like a hard sell — it just makes sense.

That’s the power of omni-channel: guiding you naturally through the day until “buy now” feels like the next step.

Where does your brand show up in their daily routine?

(ctto: photo)

Going remote was the best decision we ever made for scaling our agency.

Not because it’s trendy.
Not because it cuts costs.
But because it removed limits.

No more talent pool defined by ZIP codes.
No more 9-to-5 bottlenecks that slowed decisions down.

We built a team that runs around the clock, brings global perspectives to every strategy, and operates with more focus and ownership than we ever had in-office.

Yes, it takes stronger systems. 
Clearer communication. 
More trust.

But the trade-off?

A business that scales without borders.
And a team truly built for growth.

If you’re still in-office, what’s holding you back from going remote?

No alternative text description for this image

We honor those who’ve served — and continue to serve. 🇺🇸

The strength.
The discipline.
The quiet commitment that never wavers.

Today’s a reminder that leadership starts with service.

Thank you, veterans!

I used to think intent only showed up once someone clicked.

AI proved me wrong.

We started spotting patterns before people ever took action (hover time, scroll rhythm, return visits), and most of those turned into sales.

It changed how we market — now we retarget earlier, personalize sooner, and shift budgets before making a decision.

Crazy how much clarity you get when you stop chasing clicks... and start noticing what happens before them.

Here’s the thing: your customers are already telling you what they want! 

We ran a search intent analysis for a retail brand, and the pattern was clear:

See for these keywords..

“Family matching PJs” 

→ Searches spike every year right before the holidays — a repeatable signal brands can plan around.

“Organic baby clothes” & “neutral baby clothes” 

→ Consistent interest month afte r month, showing steady demand beyond the seasonal rush.

🌱 “Organic kids clothes” 

→ Smaller fluctuations but strong year-round engagement.

This is why we treat search intent as free market research.

Search intent gives a real-time view of what people care about, when they start shopping, and how those behaviors repeat over time.

When brands use those signals, they can:
→ Launch campaigns right before demand peaks.
→ Keep evergreen products visible and relevant all year.
→ Shift ad spend toward moments when interest is highest.

Do you check search trends before building campaigns?

Apple’s “Share Your Gifts” ad is one of my favorite holiday campaigns — and it barely shows a single Apple product.

No flashy features.
No tech specs.
No hard pitch.

Just a story about creativity, connection, and putting your work into the world.

That’s the genius of it.

Apple doesn’t sell you the gadget — they sell you the feeling of being creative. The device just happens to be the bridge.

Most brands already know emotion matters.
Few have the patience to build it.

What’s your favorite emotional campaign of all time?

It’s officially campaign crunch time.

Some teams locked plans in back in August.

Others are still finalizing ad creatives this week. 😅

There’s no single “right” answer — but the brands that win seasonal traffic usually do one thing well:

→ Some hunt for gifts before Halloween.
→ Others wait for Black Friday madness.
→ And plenty don’t shop until mid-December.

So, I’m curious:

How early do you start planning your holiday campaigns?

🗓️ 3+ months out
🗓️ 1-2 months out
🗓️ Just before Black Friday
🗓️ Still pulling it together now

Fun fact: The first Thanksgiving feast lasted three days back in 1621.

Proof that some things are just worth taking time to celebrate.

Here’s to good food, good company, and the kind of gratitude that lasts all year long.

Happy Thanksgiving, everyone! 🍁

Nike’s “You Can’t Stop Us” hit in all the right places.

You didn’t need to love sports to get it.

That split screen of people pushing through?
It really got everyone.

It wasn’t selling sneakers.
It was reminding us what we’re made of.

Even when the world hit pause, people didn’t.
We still showed up. We still moved.

That’s why it stuck.

Because the best ads don’t talk AT you, they talk TO you.

What’s a campaign that still gives you chills when you see it?

LinkedIn

Talks about #dtc, #startups, #marketing, #mediabuying, and #performancemarketing

Same problem.
Different day.

You can switch clients, jobs, even cities..
But the lesson follows you until you face it head-on.

It’s not bad luck. 
It’s the universe on repeat.

The loop doesn’t break on its own.
You break it.
By doing something different this time.

The loop breaks when you do.
Until then, it just wears a new mask.

What loop are you breaking this week?

Every year, it sneaks up on us.

You’re scrolling through YouTube or watching TV...

And then you hear it — that “Holidays are coming…” jingle 

The Coca-Cola trucks roll in, and suddenly it feels like the holidays.

No big reveal. 
No surprise offer.
Just that familiar red glow that says, “It’s time!”

That’s the power of showing up the same way, year after year.

You don’t need to shout when people are already listening to you.

Some ads grab attention.
Others build tradition.

Coca-Cola did the latter — and it worked for decades! ❤️

What brand triggers your holiday nostalgia?

BFCM is coming to a close, and hopefully, your numbers crushed it! People are still shopping online though, so don't stop now. 

Keep up the good work and finish strong! BFCM has been a great opportunity for businesses to SCALE. 

What did you do differently this year that you'll continue next year? The coming weeks are a perfect time to try new things and see what works.

In the meantime, congrats on surviving another one 🍻

Gucci doesn’t do “flash sales”

Every holiday season, they drop their “Gucci Gift” stories — cinematic mini-films that feel more like art than ads.

No flash discounts. 
No panic countdowns.

Just beautiful storytelling and design that remind people why the brand matters.

Here’s why it works — and why your brand should reflect, not copy:
✨ Gucci is Gucci — they’ve earned that space.
✨ Their audience cares about identity more than deals.
✨ They’ve built desire first, so demand follows naturally.

If you’re leading a brand this BFCM, this is your cue:
Use emotion to elevate value.

Match storytelling to your brand’s identity, not someone else’s.

Your strength may not be the boldest sale — but it could be the strongest message.

Who does emotion-driven marketing best?

5 competitor signals worth watching 👀
(and what to actually do with them)

Watching is easy. 
Winning means acting on what you see.

Here’s what to watch:

1️⃣ When they launch campaigns

→ Are they always early? Try going live before them (or right after) to grab attention they miss.

2️⃣ New product drops

→ See what gets traction. If something takes off, think about how your next offer can solve the next problem.

3️⃣ How their messaging changes

→ New words = new direction. Use it as a hint to update your own story.

4️⃣ Price changes

→ Discounts, bundles, premium moves: they all show how they’re positioning value. Check if your pricing still makes sense.

5️⃣ Spikes in engagement

→ Big jumps in likes or shares mean something worked. Break it down and see what part you can learn from.

It’s not about copying.

It’s about seeing the patterns they’re showing you — and making smarter moves because of it.

Which of these signals do you watch most closely? 💭

5 competitor signals worth watching

Over 80% of brand discovery now happens through AI-powered feeds.

And here’s the kicker: if the platforms don’t get what you do, they’re not going to put you in front of the right people.

Think of it like this:

AI is like a friend recommending you to someone new. But if you keep changing your story every time you talk, they’re never sure who to introduce you to.

✅ Keep your messaging consistent.
✅ Repeat what you stand for across every channel.
✅ Make it easy for the AI to connect you with the right people.

Clear signals = better reach. 
Better reach = better revenue.

How consistent is your messaging across platforms right now?

💭

Timing is everything. 

The product can be solid.
The offer can be great.
The creative can hit.

But if you show up at the wrong time... it all lands flat.

Right now:
People are searching, scrolling, and adding to carts.

They’re not just browsing. 
They’re buying.

Hitting that window makes everything you’re doing work harder.

So before you launch anything this season, ask yourself:
👉 Are we showing up when people are actually in “buy” mode?
👉 Are we syncing our drops with peak search and spending windows?

Because in Q4… timing is the multiplier.

How are you timing your campaigns this Q4?

In 2025, AI is at the center of how we run performance marketing.

We predict winning campaigns before launch.
We personalize messaging based on real behavior.
We build new creative variations automatically.
We shift budgets in real time as signals change.

The edge comes from how well we teach it — with our data, our insights, and our goals.

That’s how we scale faster, waste less, and make smarter moves.

Humans still steer the ship. 
We set the direction. 
We show the machine what “great” looks like.

The real question now: 
Are we letting AI drive growth — o r just letting it ride shotgun?

When was the last time you checked your search trends? 👀

We track revenue.
We track CAC.
We track every KPI under the sun.

But do we know if people are looking for us?

Search trends are early signals!

They show when curiosity is growing.
When awareness is fading.
When it’s time to get louder.

Example:
→ A spike after a podcast mention = brand buzz building.
→ A dip after a product launch = messaging missed.
→ A rise in searches from a new region = expansion clue.

If you’re only measuring after the click...
You’re missing what happens before it.

Be honest: how often do you check yours? 💭 

Weekly? 
Monthly? 
Almost never?

Everyone talks about growth. But not enough people talk about what makes that growth sustainable.

Most teams think scaling means more:
More tools.
More hires.
More meetings.

But real scale happens when the engine runs without you watching every move.

It’s when:
→ Campaigns launch smoothly — no 2 AM fire drills.
→ Decisions are driven by data, not hunches.
→ The team moves fast and stays in sync.

The truth is, ideas rarely hold companies back.
Messy operations do.

Tighten the backend, and growth stops feeling like luck.. it starts feeling like a system.
 
Drop the first thing you’d optimize below 👇

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The Battle

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SUSANCK

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