Converge X Digital

As the driving force behind Converge X Digital, I spearhead our mission to redefine e-commerce marketing through cutting-edge performance strategies. With a penchant for innovation and a passion for growth, my journey is all about turning clicks into meaningful customer journeys and business success stories

Co-Founder

Performance Valley

•	Founded and currently lead Performance Valley, a highly successful DTC marketing agency dedicated to helping small and medium-sized DTC and e-commerce brands achieve exceptional sales growth and ROI through performance marketing strategies.
•	Develop and execute tailored performance marketing campaigns for clients, leveraging a variety of digital channels including paid search, social media advertising, display advertising, and email marketing.
•	Collaborate closely with clients to understand their unique business objectives, target audience, and competitive landscape, ensuring the development of highly effective and customized marketing strategies that align with their specific needs and budget.
•	Implement data-driven approaches to optimize campaign performance, utilizing advanced analytics tools to track and measure key metrics, and making data-backed decisions to continually improve ROI and campaign effectiveness.
•	Expertly manage advertising budgets, strategically allocating resources to maximize client ROI while maintaining cost-effectiveness and delivering measurable results.
•	Conduct comprehensive market research and competitive analysis to identify industry trends, target audience segments, and opportunities for client brand positioning and growth.
•	Provide regular performance reports to clients, offering valuable insights, key findings, and actionable recommendations for continuous improvement and future marketing strategies.
•	Cultivate strong relationships with industry partners, technology platforms, and digital advertising networks to stay at the forefront of the latest trends, tools, and innovations in performance marketing.
•	Lead and mentor a talented team of marketing professionals, providing guidance and fostering their professional growth to ensure the delivery of exceptional services and client satisfaction

Founder

LS Digital Group

•	Developed and executed a highly effective performance marketing and acquisition strategy, resulting in a significant increase in conversions and revenue.
•	Implemented digital marketing strategies across various channels, including Google Ads, Facebook, and other tech partners, to drive user growth and meet targets.
•	Successfully scaled acquisition of high lifetime value (LTV) users across both app and web platforms while maintaining cost-efficiency on customer acquisition costs (CACs) and other key metrics.
•	Set up attribution models and implemented multi-channel tracking to ensure accurate measurement of marketing efforts and campaign performance.
•	Established a robust performance reporting framework, leveraging advanced analytics and ROI tracking, leading to continuous optimization and improved marketing investments.
•	Conducted A/B testing and actively explored innovative platforms, new products/formats, and co-creation opportunities to drive marketing effectiveness and stay ahead of industry trends.

Senior Performance Marketing Specialist

Self-Employed

I provide digital marketing, SEO, SEM, Paid Advertising to E-commerce solo entrepreneurs, small and medium-sized business owners who want a proven system for growing revenues to 7 & 8 figures.
● Developing suitable digital marketing strategies based on clients'
business models
● Developing the website using platforms like WordPress, Shopify
● Performing SEO audits to identify various issues impacting clients’
search engine performance
● Listing and optimizing the products listing on e-commerce
marketplaces like Amazon, Flipkart, and others
● Design, create and optimize paid campaigns for the clients to drive
sales

Digital Marketing Consultant

Pawsindia

Managing SEM, SEO, Google Ads, FB ads, Google Analytics, Social Media Marketing, Analytical Tools, Email Marketing, keywords targeting, optimization based on data driven strategies.
● Strategize the marketing promotion campaigns
● Provide insights on current trends
● Manage all content related to SEO, user experience and blogs
● Design, create & manage promotions and social ad campaigns
● Maintain a monthly social media and blogging calendar
● Creating awareness of the brand via social media
● Keeping a tap on competition moves
● Retain the customers using email and push notifications

Digital Marketing Manager Mumbai

Gangar Eyenation

Managing SEM, SEO, Google Ads, FB ads, PPC, Google Analytics, Social Media Marketing, Analytical Tools, keywords targeting, optimization based on data-driven strategies.
● Launch the paid FB and Google campaigns to increase awareness
● Be actively involved in SEO efforts(keyword research, Link Building)
● Monitoring the online reputation(reviews and complaints)
● Measure the efforts of the campaigns
● Research new trends and media

Digital Marketing Associate

HERE Technologies

As a GIS Analyst, my duties include analyzing spatial data through mapping software and designing digital maps with geographic data and various other data sets.
● As a part of the data processing Team, we are responsible for using data to create, update, or modify Here Digital map databases.
● Our Team worked on products that are delivered to the clients after
creation.

GIS Analyst

I am a Performance Marketing Specialist with extensive experience in the setup and optimization of high-performance campaigns on Google Ads, Facebook Ads, Amazon PPC, and Microsoft Ads and bringing Brands to new heights.

I have 5 years of experience in search engine marketing and have delivered better ROI & growth for many businesses globally.

Along with the setup of fundamentally strong campaigns, I also help implement proper tracking with my skills in Google Tag Manager, and Google Analytics.

My core strengths as a PPC Manager are:
1) Research and Set-Up New Campaigns.
2) Help Re-Design existing campaigns for better ROI.
3) Keyword / Audience research.
4) Help improve relevancy and quality of targeting,
6) Test and continuously improve ads/creatives (A/B/C testing of ads).
7) Integrate Analytics and Conversion tracking for target-oriented optimization.
8) Analyze results on a regular basis and optimize for better campaign performance.
9) Actively check for the scope to expand/improve targeting & business volumes.
10) Help establish/improve merchant feed for shopping/catalog-powered campaigns.

I have been able to successfully help businesses in:
1) Improving CPA / ROAS on existing ad accounts with history.
2) Establish new and improved campaigns for better CPA / ROAS.
3) Grow conversion volumes while meeting CPA / ROAS goals.
4) Research & Create strategies for new brands/product launches.
5) Help upgrade old campaigns to current standards & features.

Ad Platforms I am skilled in are:
1) Google Ads (Adwords),
2) Microsoft (Bing) Ads,
3) Facebook Ads,
4) Amazon PPC.

I am always prompt in communication and deliver 'on-time' weekly reporting for all projects undertaken.

For your need of a professional and committed Paid Ads expert, I am sure that I can help achieve improved ROI from your campaigns.

I'm currently open to new opportunities. Please feel free to get in touch with me at contact@niteshjaiswal.com OR Book a 30-min Discovery Call with me and we can explore how I can help.

Nitesh Jaiswal

B3 - BRAIN BEHIND BRAND

Principal Consultant | Strategy | Business Growth | Client Transformation

I have recently joined Brain Behind Brands (B3 India) as a Principal Consultant, where I lead strategic management consulting projects across diverse sectors including Real Estate, Manufacturing, Retail, FMCG, FMCD, and more.

In this role, I am responsible for driving business-critical initiatives for clients, focusing on:

1. Marketing & Branding Strategy
2. Human Resource Structuring
3. Training & Learning & Development (L&D) Solutions
4. Organizational Development & Change Management

As a client-facing lead consultant, I directly manage end-to-end project lifecycles from problem definition and solution design to execution and measurable business impact.

Additionally, I head the Business Development vertical for the firm, overseeing:

1. New client acquisition
2. Account expansion
3. Strategic partnerships

Digital marketing strategy and execution for both B3 India and its clients.

With a mission to help organizations build scalable, profitable, and people-driven businesses, I am committed to delivering high-impact solutions tailored to each client’s operational realities and market challenges.

Always open for meaningful collaborations, conversations, and business opportunities.

Principal Strategic Consultant & Business Researcher

^Gogol Growth Consultancy

Helping Small Businesses Stop Profit Leaks and Start Keeping What They Earn
If you run a business under ₹500Cr turnover and feel like your profits should be better, you’re not imagining it.

Most businesses grow their revenue, but profits stay stuck.
Margins quietly shrink. Cashflow slows down.
And it’s tough to see exactly where things are leaking.

That’s where we step in.

At Gogol Growth Consultancy, we help growing businesses find and fix their profit leaks — improving margins, cleaning up cashflows, and strengthening financial health without chasing new customers or blindly raising prices.

The Profitability Plan We Offer:
✅ Profit Health Checks for founders to instantly spot critical issues
✅ Full Profitability Audits to map revenue spread, cost leaks, and cashflow blocks
✅ Monthly Profit Partner Retainerships for sustained, quarter-on-quarter margin improvement
✅ Vendor Negotiation Support & Cashflow Clean-ups to improve liquidity and working capital cycles

Who We Work With:
Our clients typically come from:
~> FMCG / D2C brands
~> Regional logistics & distribution companies
~> Local manufacturing units
~> Wellness & service businesses
~> HealthTech ventures
~> EduTech startups

Why It Matters:

If profit leaks continue unchecked, businesses risk growing broke.
Revenue grows on paper while cash reserves thin out, vendors stay unpaid longer, and stress builds on founders.

How We Help:

Our model is practical, no-jargon, and founder-first.
We focus on quick fixes, real numbers, and fast, actionable results.

If you run a business and feel your profits should be stronger, let’s talk.
Drop me a DM. 

Let’s fix it before it costs you more.

📨Inbox me at abhishek.banerjee243@gmail.com/abhishek.b@visudi.com for a 30-minute Free Consultation.

Founder & Chief Growth Consultant

We help senior professionals across the globe to quit their 9 to 5 job and be Digital Nomad.
We do it by identifying their best 3(three) skills, finding a niche for them and creating a business around them.

This is something different from personal branding. We not only create your personal brand but also show you a path in which you can identify your best skills and monetize it individually or by creating a digital agency in the future.

We have strategic partnership with the top Digital Marketing Company in India-"7 Boats" and top content creators from India, Malaysia, Singapore and Australia.

If you are someone who wants to break free from 9 to 5 job, inbox me.

To know more, write to me at abhishek.banerjee243@gmail.com and I will get back to you as soon as humanly possible.

Let me show you how we can help you!

Managing Director & Career Branding Strategist 

e-Commerce & Digital Marketing Association

As a Management Team Member of the E-Commerce & Digital Marketing Association (ECDMA), I play a crucial role in shaping and driving the strategic initiatives that empower our global community of professionals. 
My primary focus is on fostering a vibrant, inclusive, and innovative environment where e-commerce and digital marketing professionals can thrive.

At ECDMA, I help connect, educate, and empower our members through various initiatives. By organizing forums, events, and educational programs, I ensure that our members have access to the latest industry trends, cutting-edge tools, and valuable networking opportunities. This not only helps them stay ahead of the curve but also enables them to collaborate and share insights, leading to collective growth and innovation.

One of the key values I bring to ECDMA is my commitment to promoting diversity and inclusion within the industry. I believe that a diverse workforce, enriched with varied perspectives and experiences, is fundamental to fostering innovation and making better business decisions. My efforts are directed towards creating an inclusive environment where everyone, regardless of their background, feels valued and has equal opportunities to succeed.

Furthermore, I am dedicated to supporting the professional development of our members. By advocating for policies that support the growth of e-commerce and digital marketing and providing resources that help members navigate the evolving digital landscape, I aim to enhance their skills and career prospects. Whether it's through our certification programs, insights into AI-driven marketing strategies, or access to exclusive tools, my goal is to equip our members with the expertise needed to excel in this dynamic industry.

Global Member-Community Head (India)

UMADUTT INDUSTRIES LIMITED

As the Head of Marketing and Talent Acquisition at UD Group, I lead dual mandates, driving brand growth through innovative marketing strategies while building a future-ready workforce. My role focuses on aligning business objectives with people and market strategies to fuel sustainable growth in the highly competitive foam and mattress industry.

Key Contributions:

Spearheaded integrated marketing campaigns across digital, retail, and distributor channels, resulting in a 30% uplift in brand visibility and 20% growth in qualified leads.

Developed and executed a comprehensive employer branding strategy, elevating UD Group’s position as a preferred workplace and improving candidate engagement by 40%.

Implemented AI-powered recruitment tools and data-driven hiring frameworks, reducing hiring turnaround time by 35% for leadership and business-critical roles.

Launched performance-driven digital marketing initiatives via Meta, Google, and regional platforms, increasing product inquiries and showroom footfall by over 50% within three quarters.

Built a structured talent pipeline for key roles across manufacturing, sales, and logistics, ensuring leadership continuity and lowering attrition in high-impact positions.

Aligned marketing campaigns with business development objectives, contributing directly to a 25% year-on-year revenue growth.

Leveraged competitive intelligence and market insights to refine product positioning, pricing strategies, and talent acquisition plans, fortifying UD Group’s market leadership in Eastern India.

In essence, I bridge business, brand, and people strategies to drive operational excellence and market growth for UD Group.

Head of Marketing & Talent Acqusitions

Prahars Digital

Lead partnerships and strategic alliances with clients. Build and empower a team of high impact deal makers who manage a portfolio of revenue partnerships. Develop BD into a strategic growth tool for Prahars Digitals in Eastern, North-Eastern and Northern India. Collaborate with Cross-functional leadership of the client's company to shape customised digital branding and enhance Target Audience engagement to offer the client the best ROI.

Support the team in training, scaling their skill-sets via strategy & implementable mentorship to drive revenue, alliances and partnerships.

Consultant- Digital Vertical

I am a business development and growth consultant. 

I am helping the team to generate leads by email marketing, drip campaign, cold calling, LinkedIn Lead Generation, Content Marketing and also using different referrals in my network.

I go step-by-step.
My first goal is to develop trust and relationships with my client before I move forward to give them a sales pitch. I do not recommend talking about sales and convincing the clients at the first meeting, that will turn to failure most of the time; I can be sure of that based on my long experience of business development, sales and marketing for the last 15+ years. I believe we humans are more prone to soft selling strategies rather than pushing them or leaving them without a space to breathe.

I am the SPOC for all the clients in Prahars Digital and I am responsible to handle their crisis, queries, doubts and key account management.

With a background in recruitment and staffing as a digital business development professional where I helped my company to grow their client base digitally, I have tested and experimented with dozens of digital strategies that work and also some strategies which fell flat on the ground.

All this came after a lot of failures, testing these tactics and strategies again and again to get the right blend of success.

To me, deep diving in your job in hand is very important to lead from the front with an example.

Business Development Consultant

Serviam Manpower Private Limited

Playing a vital role in building sales practice with the organization and building the IT and Non-IT Business Development and Recruitment Team in Kolkata Location.
Is responsible for all the Business Development activities, recruiting the new sales team, training the new sales team and drive business out of them Pan-India.

Also taking initiative in Content Marketing, Marketing Communication and Employee Branding for the Company. 

Demonstrating the ability to quickly learn new technologies, the ability to solve complex, multi-system problems and excellent analytical and problem-solving skills.

Within 3 months of joining did 14 Client Acquisitions spread across industries viz. Manufacturing, IT, Audit, Financial Services, Banking and BFSI.

Recruitment Business Development & Non-IT Recruitment Consultant

Upwork

This was not long ago that I found this profile to be most relevant according to my people-oriented mindset. I do not have an HR degree but I am in HR now. This shift in career is not only giving fun at work but also an exposure which I was always looking for. Here I lead Business Development for two corporates Pan India, one based out of Chennai and the other based out of Noida. 
I am responsible for performing all aspects of Business Development including both New client Acquisition and Account Management PAN India in IT/Non-IT/NGO/NPO. While doing this I connect with SME and CMMI level 3,4 and 5 level companies to endorse with them and provide them with the best talent possible.
The key focus here is to target those talents who in spite of having good mettle are unemployed and have been dejected out of corporates or any means of employment for a long time. This sense of pride after performing this noble task gives me immense satisfaction. If I cannot place a candidate, I make sure I keep in touch with him/her and let him know immediately as soon as I get some opening.
I these years of my career I have mustered a good amount of contact with HR professionals in corporate and HR consultancy alike.

Recruitment Business Development Consultant@Freelancer

I Love my #Job:-

☐ To the moon and back.
☐ More than coffee.
☐ With my whole heart.
☐ Always and forever.
✓ All of the above.

I remember this below quote from a management guru(during my executive program-Guest Speaker), it is just that I couldn't able to recall his name....

Well, he ended his speech by saying:-

“If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears.”

This is something just me and it got ambitiously registered in my intent that I would like to contribute my part(even in a smallest way possible) to build and nurture young talents of India with skill development initiatives.

I speak on:-

1. Team Building and Execution of projects.
2. Interview and Job Searching Skills
3. Presentation Skills
4. Goal Setting Skills.
5. Coaching and Mentoring Skills.

Apart from that:-

I facilitate and speak on subjects which include Sales Planning and Forecast, Marketing Communications, Branding, Prospecting / Cold Calling, Sales / Marketing Strategizing, Budgeting, Deal Negotiation and Closing, Territory Management, Business Development, and Critical thinking and decision making.

Recently, I am poised or in better way planning and researching to coach young B-School students on Subjects like.

a. why JAPAN is the most Hi-Tech and most technologically advanced country in the world now but not Egypt ( it is not even in the top 10) as these Egyptian had made the most complex structure in the world #ThePyramids.

b. What is franchisee based Terrorism?

c. How War Practices/Strategies can be implemented in every business.

Corporate Sales Trainer

Avenue Growth

We Are Brands’ Growth Partner
I am currently responsible for the following projects from our brand partners***:-

PASSIONATE GROWTH SPECIALIST-AWARDEE(For bringing a change in the #Sales Ecosystem.)

Project-I
Partner Client- TalentEdge.in-- Live & Interactive Digital Learning.
https://talentedge.in/
--------------------------------------------------------------------------------
Project-II
Partner Client- Google-- AdWords.
---------------------------------------------------------------------------------
Project-III
Partner Client- Bent Chair.
https://www.bentchair.com/
---------------------------------------------------------------------------------
Project-IV
Partner Client- ShadowFax.
https://shadowfax.in/
---------------------------------------------------------------------------------
Project-V
Partner Client- DJUBO.
https://djubo.com/
---------------------------------------------------------------------------------
Project-VI
Partner Client- Flipkart.
https://www.flipkart.com/

---------------------------------------------------------------------------------



***in order of deployment.

State Lead-Growth Specialist and Recruitment-West Bengal

Tata Group

Change their World. Change Yours!

APPL Foundation was formed on 29 August 2011, as an irrevocable trust with the dominant objective of the welfare of the general public in distress. The Trust has been formed as a charitable organization among others to provide medical aid, services and relief, attending and propagation of education and learning, environment protection and food security to the general public at large and for the revival of indigenous tribal, music and dance.

I was responsible for Reporting, Monitoring and Execution of 27 CSR Projects under 4 verticals viz. Education & Skill Development | Healthcare | Environment & | Culture |.

Reporting to:-

Managing Director         -APPL.
Managing Trustee          -APPL Foundation.
Vice Chairman                - APPL Foundation

CSR-Project Resource Specialist(Eastern Zone)

Camycent

Sr. Manager Marketing and Sales

In this role, I was responsible for driving all aspects of sales and marketing for an HR consultancy start-up based in Kolkata. Starting from scratch, I built a team of 6 dynamic sales and marketing professionals, steering business growth and helping position the company as a known brand in the Eastern India recruitment market.

I introduced practical, scalable SOPs and internal policies to streamline operations and fuel sustainable growth. Beyond business development, I actively managed talent acquisition — hiring and training new team members, grooming them to achieve peak performance in a competitive HR services environment.

The initial six months were challenging, as is typical in any start-up, but with focused leadership and a performance-driven culture, we steadily gained traction. Rather than chasing unrealistic overnight success, I prioritised building a foundation of responsibility, consistency, and measurable results. This approach paid off; within two years, I was promoted to Head of Sales and Marketing, having significantly contributed to the company's growth, client acquisitions, and operational excellence.

Sales and Marketing Manager

Helping India’s Growing Businesses Turn Revenue into Real Profits.
--------------------------------------------------------------------------
Most MSMEs experience the same frustrating pattern:
Revenue grows, but profits quietly shrink.

Margins erode, cash flow slows down, and no one knows exactly why.

If that sounds familiar, you’re not alone.

I’m Abhishek, a business growth strategist with 18+ years across Fortune 500s, fast-growth startups, and founder-led MSMEs.
And I’ve seen this problem everywhere.

Now, through Gogol Growth Consultancy & as a Principal Consultant@Brain Behind Brands, I help MSMEs spot hidden profit leaks, improve margins, and optimise cashflows, without chasing new customers or wasting marketing budgets.

Here’s the Profitability Plan I Offer:
---------------------------------------
✅ Profit-First Business Strategy
We dissect your financials, operations, and marketing spends to uncover exactly where profits are quietly bleeding.

✅ Founder-Friendly, No-Jargon Consulting
I work hands-on with founders and CEOs to simplify profitability challenges and implement fast, practical fixes.

✅ Cashflow Optimization & Vendor Cost Control
We renegotiate contracts, optimise credit/payment cycles, and improve your working capital health.

✅ Growth-Backed Profit Retainers
For brands under ₹1000Cr, I act as an outsourced Growth Partner, ensuring consistent, sustainable margin improvement every quarter.

What’s at Stake?
Without action, most growing businesses risk slipping into a cycle of rising revenues with stagnant profits.
Cashflow strains build up. Growth feels harder. Financial stability gets compromised.

But with the right plan and a profitability partner on your side, you can protect what you earn and grow it.

Beyond Profitability Consulting:
------------------------------------
I mentor aspiring business developers, decode startup growth stories, and speak about founder-first business strategy at B-schools and business events.

Because real business growth isn’t top-line vanity, it’s about keeping what you earn.

If your profits aren’t where they should be, let’s connect.
------------------------------------------------------------------------------------------------------
📧 Get in Touch with me@:
📨 abhishek.banerjee243@gmail.com if you have any questions. I would love to connect with you.

Lacoste removed their logo for the first time in 89 years.
And sold out in hours.
Here's the genius behind it and why most brands can't copy it.


What they did:
Lacoste replaced their iconic crocodile with 10 endangered species. 
Each shirt was limited to the number of animals left in the wild.

30 shirts = 30 Vaquita porpoises left
350 shirts = 350 Sumatran tigers left
450 shirts = 450 Anegada rock iguanas left.

The campaign sold out immediately. 
Brand lift was massive. 
Better than any product launch they'd done before.

Why it worked:
We're wired to worry when something's running out. 
Most brands fake it with "Only 3 left!" or "Sale ends tonight!".

Lacoste flipped scarcity into purpose. 
The 30 shirts weren't just limited edition. They represented 30 real animals fighting for survival.

People didn't just buy a shirt. They supported a cause. That's the difference.

But here's what most brands miss:
Lacoste could only pull this off because they already had the brand equity. 
89 years of trust. 
Global recognition. 
Cultural relevance.

If you're a smaller brand trying this? It won't land the same way.

So before you launch a purpose-driven campaign, ask:
Can we pull this off at our current level of brand equity?
If not, don't force it.

Here's the sequence if you ARE ready:
✅ Find a cause aligned with your brand truth (not what's trending) 
✅ Build the constraint into the product (make the limitation tell the story) 
✅ Create a mechanism where the purchase IS the message 
✅ Measure brand perception over years, not campaign metrics over weeks

If you're NOT there yet?

Start smaller. Local partnerships. Transparent sourcing. Donation matching.
Build credibility first. Then build the campaign.

The lesson:
Purpose-driven work only works when people already believe in your brand.

What's your take? 
Comment below.

♥️ Repost if this changed how you see purpose-driven marketing.
Follow Abhishek (gogol©️) for more such stories.

#Branding #Marketing #PurposeDriven #Lacoste #BrandStrategy

Senior Vice President- Marketing Communications @ASRAMA PRODUCTIONS |Building Rural OTT Channel-Jhakaas TV | IIMC Alumni | Closed Enterprise Deals (Vodafone, Nestle, ITC & many more ) | Available for part-time BD roles|

Bengaluru just did something NO other Indian city has done.
And it's going to change how 1 crore people commute.
Here's what happened:


Bengaluru Traffic Police partnered with MapmyIndia and Arcadis India to launch something first-of-its-kind in India.

Dynamic traffic signal countdowns. Live. On your phone.

How it works:
169 junctions across the city now have vehicle-actuated control (VAC) signals. 
These adjust in real-time based on traffic.

As you approach these junctions, the Mappls app shows you the exact countdown; how many seconds before the light changes.

Red to green. Green to yellow. Everything. Live.

Why this matters:
No more sudden braking. No more honking at red lights. No more guessing when the signal will change.

You know. You plan. You move.

The goal?
Make Bengaluru traffic predictable.

What's next:
This is just a pilot. If it works, more junctions will get this feature.
Bengaluru is leading smart mobility in India.

Other cities? Watching closely.

Think about it:
One small feature. Huge impact.
That's what innovation looks like.

Which city should do this next?
Comment below.

Follow Abhishek (gogol©️) for more such stories and updates.

♥️ Repost if you think every Indian city needs this.

#SmartCities #Bengaluru #Innovation #Traffic #Technology

Cadbury did something so crazy… it became genius.


They removed EVERY single word from their Dairy Milk wrapper.
No name.
No description.
No story.
Just a blank purple bar sitting silently on supermarket shelves.

Why would a billion-dollar brand choose silence?
To show the world what 225,000 elderly people feel every week in the UK…
complete silence.
No conversations.
No company.
No one to talk to.
That empty wrapper became a mirror.
A punch in the gut.
A message without a message.
And the world stopped.

People noticed.
People talked.
People felt something.
The impact?
– £300,000+ raised for Age UK
– 460,000 people donated their words
– 96.7% of adults reached
– 53% jump in sales
– 51% increase in brand love
– Multiple awards and massive earned media
All from SILENCE.

And here’s the real lesson most brands will ignore:
You don’t always win by adding more.
Sometimes you win by removing what doesn’t matter.

Cadbury didn’t launch a shiny app.
Didn’t push a flashy influencer campaign.
Didn’t create a complicated challenge.

They took the boldest path:
Subtraction.
Because simplicity cuts through the noise faster than any ad you can pay for.

Here’s what this campaign taught me:
1. Packaging is not packaging.
It’s a media channel sitting in every home, every shelf, every hand.

2. When your values are real, your message hits harder.
Cadbury stands for generosity, so the cause felt natural, not forced.

3. The best CTA is the one everyone can do.
“Talk to an elderly person today.”
No logins. No sign-ups. Just kindness.

4. Purpose + Profit can be best friends.
This campaign drove huge impact AND huge sales.

5. Silence is a strategy.
Most brands scream.
Cadbury whispered.
And the world heard it louder.

This campaign proves a simple truth:
Great marketing isn’t about shouting.
It’s about saying something that actually matters.

So the real question for every brand today is:

If Cadbury can go silent to make noise…
what can you remove to make your message unforgettable?

Shagorika Heryani
Saurabh Bajaj
Abhimanyu Pratap Singh

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