Converge X Digital

As the driving force behind Converge X Digital, I spearhead our mission to redefine e-commerce marketing through cutting-edge performance strategies. With a penchant for innovation and a passion for growth, my journey is all about turning clicks into meaningful customer journeys and business success stories

Co-Founder

Performance Valley

•	Founded and currently lead Performance Valley, a highly successful DTC marketing agency dedicated to helping small and medium-sized DTC and e-commerce brands achieve exceptional sales growth and ROI through performance marketing strategies.
•	Develop and execute tailored performance marketing campaigns for clients, leveraging a variety of digital channels including paid search, social media advertising, display advertising, and email marketing.
•	Collaborate closely with clients to understand their unique business objectives, target audience, and competitive landscape, ensuring the development of highly effective and customized marketing strategies that align with their specific needs and budget.
•	Implement data-driven approaches to optimize campaign performance, utilizing advanced analytics tools to track and measure key metrics, and making data-backed decisions to continually improve ROI and campaign effectiveness.
•	Expertly manage advertising budgets, strategically allocating resources to maximize client ROI while maintaining cost-effectiveness and delivering measurable results.
•	Conduct comprehensive market research and competitive analysis to identify industry trends, target audience segments, and opportunities for client brand positioning and growth.
•	Provide regular performance reports to clients, offering valuable insights, key findings, and actionable recommendations for continuous improvement and future marketing strategies.
•	Cultivate strong relationships with industry partners, technology platforms, and digital advertising networks to stay at the forefront of the latest trends, tools, and innovations in performance marketing.
•	Lead and mentor a talented team of marketing professionals, providing guidance and fostering their professional growth to ensure the delivery of exceptional services and client satisfaction

Founder

LS Digital Group

•	Developed and executed a highly effective performance marketing and acquisition strategy, resulting in a significant increase in conversions and revenue.
•	Implemented digital marketing strategies across various channels, including Google Ads, Facebook, and other tech partners, to drive user growth and meet targets.
•	Successfully scaled acquisition of high lifetime value (LTV) users across both app and web platforms while maintaining cost-efficiency on customer acquisition costs (CACs) and other key metrics.
•	Set up attribution models and implemented multi-channel tracking to ensure accurate measurement of marketing efforts and campaign performance.
•	Established a robust performance reporting framework, leveraging advanced analytics and ROI tracking, leading to continuous optimization and improved marketing investments.
•	Conducted A/B testing and actively explored innovative platforms, new products/formats, and co-creation opportunities to drive marketing effectiveness and stay ahead of industry trends.

Senior Performance Marketing Specialist

Self-Employed

I provide digital marketing, SEO, SEM, Paid Advertising to E-commerce solo entrepreneurs, small and medium-sized business owners who want a proven system for growing revenues to 7 & 8 figures.
● Developing suitable digital marketing strategies based on clients'
business models
● Developing the website using platforms like WordPress, Shopify
● Performing SEO audits to identify various issues impacting clients’
search engine performance
● Listing and optimizing the products listing on e-commerce
marketplaces like Amazon, Flipkart, and others
● Design, create and optimize paid campaigns for the clients to drive
sales

Digital Marketing Consultant

Pawsindia

Managing SEM, SEO, Google Ads, FB ads, Google Analytics, Social Media Marketing, Analytical Tools, Email Marketing, keywords targeting, optimization based on data driven strategies.
● Strategize the marketing promotion campaigns
● Provide insights on current trends
● Manage all content related to SEO, user experience and blogs
● Design, create & manage promotions and social ad campaigns
● Maintain a monthly social media and blogging calendar
● Creating awareness of the brand via social media
● Keeping a tap on competition moves
● Retain the customers using email and push notifications

Digital Marketing Manager Mumbai

Gangar Eyenation

Managing SEM, SEO, Google Ads, FB ads, PPC, Google Analytics, Social Media Marketing, Analytical Tools, keywords targeting, optimization based on data-driven strategies.
● Launch the paid FB and Google campaigns to increase awareness
● Be actively involved in SEO efforts(keyword research, Link Building)
● Monitoring the online reputation(reviews and complaints)
● Measure the efforts of the campaigns
● Research new trends and media

Digital Marketing Associate

HERE Technologies

As a GIS Analyst, my duties include analyzing spatial data through mapping software and designing digital maps with geographic data and various other data sets.
● As a part of the data processing Team, we are responsible for using data to create, update, or modify Here Digital map databases.
● Our Team worked on products that are delivered to the clients after
creation.

GIS Analyst

I am a Performance Marketing Specialist with extensive experience in the setup and optimization of high-performance campaigns on Google Ads, Facebook Ads, Amazon PPC, and Microsoft Ads and bringing Brands to new heights.

I have 5 years of experience in search engine marketing and have delivered better ROI & growth for many businesses globally.

Along with the setup of fundamentally strong campaigns, I also help implement proper tracking with my skills in Google Tag Manager, and Google Analytics.

My core strengths as a PPC Manager are:
1) Research and Set-Up New Campaigns.
2) Help Re-Design existing campaigns for better ROI.
3) Keyword / Audience research.
4) Help improve relevancy and quality of targeting,
6) Test and continuously improve ads/creatives (A/B/C testing of ads).
7) Integrate Analytics and Conversion tracking for target-oriented optimization.
8) Analyze results on a regular basis and optimize for better campaign performance.
9) Actively check for the scope to expand/improve targeting & business volumes.
10) Help establish/improve merchant feed for shopping/catalog-powered campaigns.

I have been able to successfully help businesses in:
1) Improving CPA / ROAS on existing ad accounts with history.
2) Establish new and improved campaigns for better CPA / ROAS.
3) Grow conversion volumes while meeting CPA / ROAS goals.
4) Research & Create strategies for new brands/product launches.
5) Help upgrade old campaigns to current standards & features.

Ad Platforms I am skilled in are:
1) Google Ads (Adwords),
2) Microsoft (Bing) Ads,
3) Facebook Ads,
4) Amazon PPC.

I am always prompt in communication and deliver 'on-time' weekly reporting for all projects undertaken.

For your need of a professional and committed Paid Ads expert, I am sure that I can help achieve improved ROI from your campaigns.

I'm currently open to new opportunities. Please feel free to get in touch with me at contact@niteshjaiswal.com OR Book a 30-min Discovery Call with me and we can explore how I can help.

Nitesh Jaiswal

Mimic Productions

Working on analyzing the web presence of Mimic Productions and its multiple sub-brands, focusing on content relevancy, clarity of messaging, and brand consistency.

Auditing websites to fix layout issues, optimize content, align objectives, and enhance SEO.

Contributed to email marketing campaigns, from content ideation and copywriting to execution and analysis.

Marketing Intern

Comarketer

Collaborated with the AI Security Team to produce technically insightful SEO content focused on emerging AI topics and ethical hacking trends.

Wrote and published blogs using Framer, optimizing both content and layout to meet SEO best practices and modern UX standards.

Achieved a significant SEO milestone when one of my blogs ranked on search engines within a month for the competitive keyword: "Claude Jailbreak Prompt 2024".

Conducted deep keyword analysis to identify low-competition, high-intent phrases aligned with niche AI topics.

SEO Generalist

HealthoReview

Wrote SEO-optimized blog content in the health and wellness niche, increasing organic reach and engagement.

Conducted thorough keyword research and applied on-page SEO techniques to improve search engine visibility.

Created persuasive email campaign copy to promote digital health e-books, resulting in higher open and click-through rates.

Structured email flows with clear CTAs to drive downloads and lead nurturing for the e-book series.

Search Engine Optimization Consultant

Merrative

Crafted high-ranking SEO blogs using Surfer SEO, consistently achieving 95+ optimization scores.

Optimized content for keyword density, internal linking, and on-page structure to align with SEO best practices.

Exported and managed WordPress blog content with clean formatting and meta descriptions.

Wrote TL;DR summaries to boost user engagement and reader retention.

Monitored content performance using Google Analytics, tracking keyword-specific traffic, CTR, and rankings to iterate strategy.

Collaborated across teams to align content objectives with brand goals and SEO KPIs.

SEO Writer

CodeAce IT Solutions LLP

Composed in-depth, persuasive product reviews backed by detailed research to ensure accuracy, trust, and clarity.

Followed SEO best practices while writing, including optimized metadata, keyword density, and structured formatting using Hemingway Editor and HubSpot.

Collaborated with design and editorial teams to align review structure with modern blog layouts that improved UX and boosted readability.

Focused on reader-centric storytelling by highlighting key product features, comparisons, pros/cons, and actionable CTAs to drive conversions.

Maintained consistency in tone and voice across various tech and lifestyle products, ensuring alignment with brand guidelines and SEO strategy.

Product Review Writer

What’s brewing?

A sharp mind, a listening ear, and a strategy-first approach to marketing that actually makes sense.

I’m Anupam Harsh—a copywriter and marketing specialist who crafts content that connects and campaigns that convert. With a clear grasp of audience psychology and brand positioning, I help businesses identify what’s missing, shape what’s needed, and deliver what works—whether it’s content, design, plan, or just a mouth-to-mouth direction.

My expertise spans website copy, newsletters, email campaigns, SEO strategy, brand storytelling, and content planning. I build with intent, design with clarity using Canva, and take the weight off with social media management that aligns, performs, and grows. I also manage and optimize Wix websites ensuring your viewers convert those 'hmm' into 'aha'. 

Beyond that, I stay constantly updated with the latest AI tools, integrating them seamlessly into my workflow to improve quality, speed, and personalization. Prompting, testing, and adapting are part of my creative workflow—not just trends, but tools I know how to use with intent.

If you're building something that deserves attention—or you're stuck wondering what your brand should say next—feel free to reach out. Let’s make it make sense. Let’s make it work.

taplio

The Battle

Nitesh Jaiswal

Anupam Harsh

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