Converge X Digital

As the driving force behind Converge X Digital, I spearhead our mission to redefine e-commerce marketing through cutting-edge performance strategies. With a penchant for innovation and a passion for growth, my journey is all about turning clicks into meaningful customer journeys and business success stories

Co-Founder

Performance Valley

•	Founded and currently lead Performance Valley, a highly successful DTC marketing agency dedicated to helping small and medium-sized DTC and e-commerce brands achieve exceptional sales growth and ROI through performance marketing strategies.
•	Develop and execute tailored performance marketing campaigns for clients, leveraging a variety of digital channels including paid search, social media advertising, display advertising, and email marketing.
•	Collaborate closely with clients to understand their unique business objectives, target audience, and competitive landscape, ensuring the development of highly effective and customized marketing strategies that align with their specific needs and budget.
•	Implement data-driven approaches to optimize campaign performance, utilizing advanced analytics tools to track and measure key metrics, and making data-backed decisions to continually improve ROI and campaign effectiveness.
•	Expertly manage advertising budgets, strategically allocating resources to maximize client ROI while maintaining cost-effectiveness and delivering measurable results.
•	Conduct comprehensive market research and competitive analysis to identify industry trends, target audience segments, and opportunities for client brand positioning and growth.
•	Provide regular performance reports to clients, offering valuable insights, key findings, and actionable recommendations for continuous improvement and future marketing strategies.
•	Cultivate strong relationships with industry partners, technology platforms, and digital advertising networks to stay at the forefront of the latest trends, tools, and innovations in performance marketing.
•	Lead and mentor a talented team of marketing professionals, providing guidance and fostering their professional growth to ensure the delivery of exceptional services and client satisfaction

Founder

LS Digital Group

•	Developed and executed a highly effective performance marketing and acquisition strategy, resulting in a significant increase in conversions and revenue.
•	Implemented digital marketing strategies across various channels, including Google Ads, Facebook, and other tech partners, to drive user growth and meet targets.
•	Successfully scaled acquisition of high lifetime value (LTV) users across both app and web platforms while maintaining cost-efficiency on customer acquisition costs (CACs) and other key metrics.
•	Set up attribution models and implemented multi-channel tracking to ensure accurate measurement of marketing efforts and campaign performance.
•	Established a robust performance reporting framework, leveraging advanced analytics and ROI tracking, leading to continuous optimization and improved marketing investments.
•	Conducted A/B testing and actively explored innovative platforms, new products/formats, and co-creation opportunities to drive marketing effectiveness and stay ahead of industry trends.

Senior Performance Marketing Specialist

Self-Employed

I provide digital marketing, SEO, SEM, Paid Advertising to E-commerce solo entrepreneurs, small and medium-sized business owners who want a proven system for growing revenues to 7 & 8 figures.
● Developing suitable digital marketing strategies based on clients'
business models
● Developing the website using platforms like WordPress, Shopify
● Performing SEO audits to identify various issues impacting clients’
search engine performance
● Listing and optimizing the products listing on e-commerce
marketplaces like Amazon, Flipkart, and others
● Design, create and optimize paid campaigns for the clients to drive
sales

Digital Marketing Consultant

Pawsindia

Managing SEM, SEO, Google Ads, FB ads, Google Analytics, Social Media Marketing, Analytical Tools, Email Marketing, keywords targeting, optimization based on data driven strategies.
● Strategize the marketing promotion campaigns
● Provide insights on current trends
● Manage all content related to SEO, user experience and blogs
● Design, create & manage promotions and social ad campaigns
● Maintain a monthly social media and blogging calendar
● Creating awareness of the brand via social media
● Keeping a tap on competition moves
● Retain the customers using email and push notifications

Digital Marketing Manager Mumbai

Gangar Eyenation

Managing SEM, SEO, Google Ads, FB ads, PPC, Google Analytics, Social Media Marketing, Analytical Tools, keywords targeting, optimization based on data-driven strategies.
● Launch the paid FB and Google campaigns to increase awareness
● Be actively involved in SEO efforts(keyword research, Link Building)
● Monitoring the online reputation(reviews and complaints)
● Measure the efforts of the campaigns
● Research new trends and media

Digital Marketing Associate

HERE Technologies

As a GIS Analyst, my duties include analyzing spatial data through mapping software and designing digital maps with geographic data and various other data sets.
● As a part of the data processing Team, we are responsible for using data to create, update, or modify Here Digital map databases.
● Our Team worked on products that are delivered to the clients after
creation.

GIS Analyst

I am a Performance Marketing Specialist with extensive experience in the setup and optimization of high-performance campaigns on Google Ads, Facebook Ads, Amazon PPC, and Microsoft Ads and bringing Brands to new heights.

I have 5 years of experience in search engine marketing and have delivered better ROI & growth for many businesses globally.

Along with the setup of fundamentally strong campaigns, I also help implement proper tracking with my skills in Google Tag Manager, and Google Analytics.

My core strengths as a PPC Manager are:
1) Research and Set-Up New Campaigns.
2) Help Re-Design existing campaigns for better ROI.
3) Keyword / Audience research.
4) Help improve relevancy and quality of targeting,
6) Test and continuously improve ads/creatives (A/B/C testing of ads).
7) Integrate Analytics and Conversion tracking for target-oriented optimization.
8) Analyze results on a regular basis and optimize for better campaign performance.
9) Actively check for the scope to expand/improve targeting & business volumes.
10) Help establish/improve merchant feed for shopping/catalog-powered campaigns.

I have been able to successfully help businesses in:
1) Improving CPA / ROAS on existing ad accounts with history.
2) Establish new and improved campaigns for better CPA / ROAS.
3) Grow conversion volumes while meeting CPA / ROAS goals.
4) Research & Create strategies for new brands/product launches.
5) Help upgrade old campaigns to current standards & features.

Ad Platforms I am skilled in are:
1) Google Ads (Adwords),
2) Microsoft (Bing) Ads,
3) Facebook Ads,
4) Amazon PPC.

I am always prompt in communication and deliver 'on-time' weekly reporting for all projects undertaken.

For your need of a professional and committed Paid Ads expert, I am sure that I can help achieve improved ROI from your campaigns.

I'm currently open to new opportunities. Please feel free to get in touch with me at contact@niteshjaiswal.com OR Book a 30-min Discovery Call with me and we can explore how I can help.

Nitesh Jaiswal

Astound Commerce

Working with Astound Commerce team, I was responsible for the migration of Sales Forces Cloud websites to Shopify Websites. I managed to work successfully on the multi-million-dollar brands likes of Soul Cycle, Oceans Apart, Seavees, I have worked in the capacity of Solutions Consultant, Technical Director & Technical Architect.

In my day to day routine, I was involved with daily standup meetings, refinement sesssions, working with QA and project managers. I am also conducting KT sessions with new clients signing up with us.

I have also prepared documentation or our developers which helps them to have a faster onbaording. This documentation explains about version control and how to use Github in Shopify

Technical Architect

iakoe

I was responsible for working very closely with Marketing and SEO teams in order to implement best practices in Shopify store which can be improved to increase conversions.

Job Responsibilities:
·	Lead and manage Marketing, SEO and Engineering team across various disciplines, including frontend and backend of Shopify Plus stores.
·	Building end to end e-commerce technology solutions with Shopify and associated systems
·	Collaborate with cross-functional teams to deliver high-quality products that meet business objectives.
·	Design, implement complex, and scalable solutions.
·	Worked with technologies like NodeJS, JavaScript and Typescript
·	Oversee architecture, security, and design standards.

Head of Engineering 

Charle Agency - Shopify Plus Partner Agency

Charle is a Shopify agency based in London. I was hired to help them to deliver 4 Shopify stores for Ford Cars company. I was responsible for delivery of Spain, Germany, Italy and UK markets. I worked with the team of 5 developers to make sure requirements are transferred into desired solutions.

Shopify Technical Architect

Dawson Andrews

Project Details: 
This was a 8 months contract to completely Migrate a Magento Store into a working Shopify Store. I took a handover from their previous developer, I was responsible for client calls, team meetings and helping the stakeholders to understand the whole process of migrations. I was involved with daily and weekly meetings, presentations and reporting.

Job Responsibilities:
·	Developing e-commerce websites of global brands using Shopify and Shopify+
·	Development of the Shopify Plus platform themes, liquid programming language and corresponding apps
·	Implement system integrations that are crucial to success of the organisation 
·	Contribute to the development of open-source software, HTML5/CSS/JavaScript, and common web technologies integral to building seamless multi-channel experiences.
·	Developing testing plans and troubleshooting issues related to e-Commerce issues
·	Experience with Shopify's object/properties, AJAX API, and metafields
·	Experience working with 3rd party services, API’s and plugins for Shopify

Senior Shopify+ Developer 

PA Consulting

Project Details: 
Initially I was hired on a 3 months contract with PA Consulting however this carried on and end up becoming 9 months contract. I was responsible for revamping Shopify stores of Tena Germany, French and UK stores. 

Job Responsibilities
•	Experience leading a development team or acting in a senior developer role.
•	Demonstrated project management and team leadership experience.
•	Proven ability to mentor and coach team members.
•	Demonstrated project management and team leadership experience.
•	Substantial experience as a Shopify Software Developer.
•	Working in PHP, Liquid, HTML, CSS/SCSS, JavaScript, and 3rd party services/APIs.
•	Working with Discount Functions and Checkout UI Extensions.
•	Setting up Shopify Github workflow and training other team members.

Senior Shopify+ Developer

Elite Digital Canada

Job Responsibilities:
•	Customize and implement Shopify themes to enhance the user experience.
•	Collaborate closely with UI/UX designers to ensure design integrity across platforms.
•	Integrate third-party applications and services for extended functionality.
•	Optimize server-side logic for improved performance and scalability.
•	E-commerce Expertise, configure and tailor Shopify settings to maximize the functionality of online stores.
•	Implement and manage secure payment gateways and streamline checkout processes.
•	Oversee inventory management, product listings, and order fulfilment.
•	Quality Assurance, conduct thorough testing to identify and resolve any bugs or issues promptly.
•	Ensure the overall quality of developed solutions to meet industry standards.
•	Collaboration, work closely with cross-functional teams, including designers, marketers, and project managers.

Senior Shopify Developer 

STAR INFOTECH LIMITED

Frontend Developer

Advantage Energy Solutions 

PHP Developer

Friends Infotech Limited

Junior PHP Developer

Technical Architect | Solutions Consultant | Currently Building SAAS Product | Salesforce Technical Architect | Fractional CTO | Shopify Developer|

🔹 10-Year Shopify Developer Turned Technical Architect & Business Consultant 🔹

With a decade of hands-on experience in the dynamic realm of Shopify development, I've honed my skills to become a versatile Technical Architect and trusted Business Consultant. 

🚀 **Driving Growth Through Ecommerce:**
I'm passionate about leveraging the power of ecommerce to propel brands forward. Whether you're a startup founder or an established business, I thrive on crafting tailored strategies that amplify your online presence and drive tangible results.

💻 **Technical Expertise That Delivers:**
As a seasoned Shopify developer, I've mastered the intricacies of the platform inside out. From custom theme development to seamless integrations and beyond, I bring a wealth of technical expertise to the table to ensure your ecommerce journey is smooth sailing.

🔍 **Navigating Complex Challenges:**
Every business faces its unique set of challenges. As a Technical Architect, I specialize in dissecting complex issues, devising innovative solutions, and architecting robust systems that lay the foundation for sustainable growth.

💡 **Empowering Founders to Thrive:**
My mission is simple: to empower founders like you to thrive in the competitive landscape of ecommerce. Whether you're looking to streamline your operations, enhance user experience, or scale your business, I'm here to provide strategic guidance every step of the way.

Let's connect and explore how we can collaborate to elevate your brand to new heights in the ever-evolving world of ecommerce. Together, let's turn your vision into reality. 🌟

#ShopifyDeveloper #TechnicalArchitect #EcommerceConsultant #BusinessGrowth #Shopifydeveloepr #Projectmanager #Teamleader

taplio

The Battle

Nitesh Jaiswal

Jaspinder (Jas) Brar (ਜਸਪਿੰਦਰ ਸਿੰਘ)

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?