Converge X Digital

As the driving force behind Converge X Digital, I spearhead our mission to redefine e-commerce marketing through cutting-edge performance strategies. With a penchant for innovation and a passion for growth, my journey is all about turning clicks into meaningful customer journeys and business success stories

Co-Founder

Performance Valley

•	Founded and currently lead Performance Valley, a highly successful DTC marketing agency dedicated to helping small and medium-sized DTC and e-commerce brands achieve exceptional sales growth and ROI through performance marketing strategies.
•	Develop and execute tailored performance marketing campaigns for clients, leveraging a variety of digital channels including paid search, social media advertising, display advertising, and email marketing.
•	Collaborate closely with clients to understand their unique business objectives, target audience, and competitive landscape, ensuring the development of highly effective and customized marketing strategies that align with their specific needs and budget.
•	Implement data-driven approaches to optimize campaign performance, utilizing advanced analytics tools to track and measure key metrics, and making data-backed decisions to continually improve ROI and campaign effectiveness.
•	Expertly manage advertising budgets, strategically allocating resources to maximize client ROI while maintaining cost-effectiveness and delivering measurable results.
•	Conduct comprehensive market research and competitive analysis to identify industry trends, target audience segments, and opportunities for client brand positioning and growth.
•	Provide regular performance reports to clients, offering valuable insights, key findings, and actionable recommendations for continuous improvement and future marketing strategies.
•	Cultivate strong relationships with industry partners, technology platforms, and digital advertising networks to stay at the forefront of the latest trends, tools, and innovations in performance marketing.
•	Lead and mentor a talented team of marketing professionals, providing guidance and fostering their professional growth to ensure the delivery of exceptional services and client satisfaction

Founder

LS Digital Group

•	Developed and executed a highly effective performance marketing and acquisition strategy, resulting in a significant increase in conversions and revenue.
•	Implemented digital marketing strategies across various channels, including Google Ads, Facebook, and other tech partners, to drive user growth and meet targets.
•	Successfully scaled acquisition of high lifetime value (LTV) users across both app and web platforms while maintaining cost-efficiency on customer acquisition costs (CACs) and other key metrics.
•	Set up attribution models and implemented multi-channel tracking to ensure accurate measurement of marketing efforts and campaign performance.
•	Established a robust performance reporting framework, leveraging advanced analytics and ROI tracking, leading to continuous optimization and improved marketing investments.
•	Conducted A/B testing and actively explored innovative platforms, new products/formats, and co-creation opportunities to drive marketing effectiveness and stay ahead of industry trends.

Senior Performance Marketing Specialist

Self-Employed

I provide digital marketing, SEO, SEM, Paid Advertising to E-commerce solo entrepreneurs, small and medium-sized business owners who want a proven system for growing revenues to 7 & 8 figures.
● Developing suitable digital marketing strategies based on clients'
business models
● Developing the website using platforms like WordPress, Shopify
● Performing SEO audits to identify various issues impacting clients’
search engine performance
● Listing and optimizing the products listing on e-commerce
marketplaces like Amazon, Flipkart, and others
● Design, create and optimize paid campaigns for the clients to drive
sales

Digital Marketing Consultant

Pawsindia

Managing SEM, SEO, Google Ads, FB ads, Google Analytics, Social Media Marketing, Analytical Tools, Email Marketing, keywords targeting, optimization based on data driven strategies.
● Strategize the marketing promotion campaigns
● Provide insights on current trends
● Manage all content related to SEO, user experience and blogs
● Design, create & manage promotions and social ad campaigns
● Maintain a monthly social media and blogging calendar
● Creating awareness of the brand via social media
● Keeping a tap on competition moves
● Retain the customers using email and push notifications

Digital Marketing Manager Mumbai

Gangar Eyenation

Managing SEM, SEO, Google Ads, FB ads, PPC, Google Analytics, Social Media Marketing, Analytical Tools, keywords targeting, optimization based on data-driven strategies.
● Launch the paid FB and Google campaigns to increase awareness
● Be actively involved in SEO efforts(keyword research, Link Building)
● Monitoring the online reputation(reviews and complaints)
● Measure the efforts of the campaigns
● Research new trends and media

Digital Marketing Associate

HERE Technologies

As a GIS Analyst, my duties include analyzing spatial data through mapping software and designing digital maps with geographic data and various other data sets.
● As a part of the data processing Team, we are responsible for using data to create, update, or modify Here Digital map databases.
● Our Team worked on products that are delivered to the clients after
creation.

GIS Analyst

I am a Performance Marketing Specialist with extensive experience in the setup and optimization of high-performance campaigns on Google Ads, Facebook Ads, Amazon PPC, and Microsoft Ads and bringing Brands to new heights.

I have 5 years of experience in search engine marketing and have delivered better ROI & growth for many businesses globally.

Along with the setup of fundamentally strong campaigns, I also help implement proper tracking with my skills in Google Tag Manager, and Google Analytics.

My core strengths as a PPC Manager are:
1) Research and Set-Up New Campaigns.
2) Help Re-Design existing campaigns for better ROI.
3) Keyword / Audience research.
4) Help improve relevancy and quality of targeting,
6) Test and continuously improve ads/creatives (A/B/C testing of ads).
7) Integrate Analytics and Conversion tracking for target-oriented optimization.
8) Analyze results on a regular basis and optimize for better campaign performance.
9) Actively check for the scope to expand/improve targeting & business volumes.
10) Help establish/improve merchant feed for shopping/catalog-powered campaigns.

I have been able to successfully help businesses in:
1) Improving CPA / ROAS on existing ad accounts with history.
2) Establish new and improved campaigns for better CPA / ROAS.
3) Grow conversion volumes while meeting CPA / ROAS goals.
4) Research & Create strategies for new brands/product launches.
5) Help upgrade old campaigns to current standards & features.

Ad Platforms I am skilled in are:
1) Google Ads (Adwords),
2) Microsoft (Bing) Ads,
3) Facebook Ads,
4) Amazon PPC.

I am always prompt in communication and deliver 'on-time' weekly reporting for all projects undertaken.

For your need of a professional and committed Paid Ads expert, I am sure that I can help achieve improved ROI from your campaigns.

I'm currently open to new opportunities. Please feel free to get in touch with me at contact@niteshjaiswal.com OR Book a 30-min Discovery Call with me and we can explore how I can help.

Nitesh Jaiswal

Bhartiya Urban

Group marketing head for the largest & multi award winning 150 acre integrated development in Bangalore  

Orchestrated the marketing roadmap for the year in alignment with the business goals; working closely with the top management & business CEO's.
Planned and delivered marketing strategies for residential, commercial, retail, hospitality - through the pandemic launched and successfully sold 60% of residential inventory; launched a 5 star hotel; launched a retail center & an international school within our project.
Built the corporate brand image with over 300 press coverages; thought leadership & focused media activities.
Spearheaded innovation in creative communications  & campaign planning; improving the brand perception which resulted in a 20% increase in base rates compared to competition 
Delivered 30% cost saving through group media buying, hard vendor negotiations & optimizing spends.
Crafted events & initiatives - to encourage channel partners leading to quicker sales. 
Created a data driven approach to marketing initiatives that enabled better campaign planning reducing costs per acquisitions by over 25%

Assistant Vice President Marketing

Ace Turtle Services Ltd

Conceptualized and designed a product for India's leading omnichannel tech startup to help retail real estate to embrace latest technologies to be relevant in digital era

Designed the product 'Smart Mall Solution'; it provides different technology modules which the mall can use to provide a more relevant shopping experience to it's patrons.
Responsible for the implementation of Bangalore International Airport's 'omnichannel project' called FSTR by BLR which intends to make the airport a hub for retail & entertainment using superior digital technologies.
Responsible for growth of the product; second project signed with Capitaland Group(Singapore) to integrate their 17 centers in Singapore on a digital platform.

Business Head

Total Environment Building Systems

Enabling the most innovative and probably the only' Brand' in the Indian real estate landscape in achieving its business goals through diverse marketing & sales initiatives.

Implemented marketing strategies to achieve annual revenue of 500cr at a CAGR of 12%. Successfully maintained the revenue in the extremely tough financial year of 2017-18.
Delivered 2X leads by introducing new lead generation avenues to maintain quality sales pipeline. Improved qualification rate from 25% to 39% by enhanced filtering, targeting strategies.
Negotiated & oversaw high value media buys, noteworthy being a 66cr  agreement with Times of India and OOH purchase worth 6.5cr.
Orchestrated project launches, partner events, industry events. Noteworthy being' THINK DESIGN' annual event property of Total Environment which saw more than 1300 visitors resulting in sales worth 70cr in 4 days.

Head-Customer Acquisition

CapitaLand Limited

Driving marketing strategy for Asia's largest real estate developer to grow its footprint in India. The joint venture with Prestige Group(Bangalore) went on to become a formidable name in Indian retail landscape with most number of shopping malls in the county under the brand' Forum' along with serviced residences. 

Planning the go to market strategy for the company to enter the Indian market. Core member of the founding team in India; working closely with the parent company top management to grow the brand in India.
Planned & executed annual marketing calendar which resulted in the annual growth of visitors by 25% and revenue per visit by 20%; Collaborated with retail partners & successfully achieved monthly revenue upward for 100 cr.
Recruited, trained and managed a multi-location team of 4 Managers, 10 Executives and 20 Customer Service Assistants
Launched  many award winning marketing initiatives; the card-less mall loyalty program, "CapitaStar", which increased tenant sales by 20% ; Awarded 'Launch of the Year' for the launch of the Forum Hyderabad at India Retail Forum in 2015

Head Of Marketing Communications

Sandvik Coromant

Handling sales in NCR region and managing distribution network. Worked in key account management of prominent clients like Tata Motors, Bharat Forge to increase the overall business and build better relation with client representatives.

Productivity Improvement Engineer

With over 12 years of experience in diverse marketing roles, I am a versatile and dynamic marketing leader who can adapt to different business contexts and challenges. I have worked in retail, real estate, and technology sectors, across India, Singapore, and Dubai, delivering results in branding, growth, and customer acquisition.

Currently, I am the Assistant Vice President Marketing at Bhartiya Urban, where I orchestrate the marketing roadmap for the largest and multi-award-winning 150-acre integrated development in Bangalore. I have successfully launched and sold residential, commercial, retail, hospitality, and education projects, using innovative and omnichannel solutions. I have also built the corporate brand image with over 300 press coverages, thought leadership, and focused media activities. I have negotiated and overseen high-value media buys, improved lead generation and qualification rates, and spearheaded creative communications and campaign planning.

I am looking for a pivotal role to help grow business and create a lasting brand, leveraging my skills and expertise in marketing strategy, omnichannel solutions, project launches, innovation, media buys, lead generation, and customer acquisition. I am passionate about creating impactful and engaging experiences for customers, partners, and stakeholders, and collaborating with diverse teams and cultures.

Prasad Mane

What a year it has been...
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.


It’s been one full year since I stepped out of my corporate job.

I still remember the jitters on that day.
No roadmap. No team. Just a belief that AI was going to change the way we work, and I wanted to be part of shaping that change.

Starting UpYourMarketing.Ai was both thrilling and terrifying.
Would anyone come? Would anyone pay?

I still remember asking ChatGPT’s how to register a company and wondering if I am making a huge mistake.

And yet, a year later…
The Gen AI Accelerator is now in its 11th batch.
I’ve run over 30 custom corporate trainings/implementing projects, even one in Dubai.
I’ve taught at ISB and Vedika.
And there’s a book coming soon.

When I pause to look back, it’s a mix of disbelief and gratitude.
So many helping hands appeared—often from the least expected places.

And somewhere along the way, this introvert learned to stand in front of rooms full of strangers from CXOs to freshers for seven hours straight and hold ground.

2026 is when I take it bigger.
But for now, just gratitude. For every person who showed up, believed, and helped this journey find its wings.

Here’s to the leaps that start small but change everything.

#gratitude #founderjourney #genai #learning #growth #upyourmarketingai #futureofwork #entrepreneurship

Celebrating 1st anniversary of my venture. Feeling thankful for this #workmilestone 

Runam Mehta Vaibhav Tewari Ganesh Krishnan Jigar Soni Siddharth Vishwanath Gunjan Arya Lubaina Sheerazi Lochan Narayanan (She/Her) Asiya Takey Archit Goel

Founder, UpYourMarketing.AI | Gen AI Led Transformation Advisor | Personalized AI Courses | Customized AI Bootcamps for Teams | Independent Growth/Marketing Consultant for various companies

I am seeing a clear shift across companies in India.
.
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Leadership teams have moved past the “Should we use AI” stage and are now asking a different question.
“How do we get our entire organisation AI ready?”

Not one department.
Not a scattered training.
A company-wide upgrade.

And the goal is not to reduce manpower.
It is to achieve more, move faster, and make people happier in their work.

I saw this play out last week while training 130 people at The Wadhwa Group, one of the leading real estate companies.

Everyone showed up..
The C suite.
The second in command across marketing, sales, projects, architecture, strategy, investment.
And the frontline teams on site.

The most common reaction was the same.
“We didn’t even know this was possible.”

Most professionals today use AI, but it is usually surface level.
The real transformation happens when teams learn how to build systems and workflows that scale.
When AI stops being a tool and becomes a way of working.

If you want to run a similar AI transformation sprint for your team, DM me.
I have a few more slots before we wrap up the year.

Smruti nilave Navin Makhija Vijay Wadhwa
#ai #genai #futureofwork #upskilling #teamtraining #upyourmarketing

Most people think AI training is about learning prompts and trying tools.
The last two days proved to me otherwise...


I was working with a group from multiple companies. Instead of the usual demo → practise → Q&A flow, we decided to flip the script. We ran a full Capstone-style live project, just like you would in a real organisation.

And that changed everything.

Each team picked a real business scenario and went all in.

-The CFO team built a full financial model for viability and cash flow.

-Projects mapped a four year execution plan.

-Procurement created BOQs and quality control checklists.

-Marketing crafted the communication and advertising plan.

-Sales designed GTM and channel strategy.

-HR and Admin took on all enabling functions.

Everything was augmented with real AI tools in real time, not theory.
ChatGPT, Gemini, Perplexity, NotebookLM, Midjourney.

The biggest insight for me.Everyone uses AI a little.

But teams unlock value only when they build workflows that scale, repeat, and operate like a real engine inside the business.

When teams go beyond “using AI” to actually thinking with AI, the transformation is dramatic.

If you feel your team is ready for something deeper, more practical, and customised to your business, just DM me.

Happy to build a Capstone-style program that actually moves the needle not just teaches tools.

Mrinal Golechha

Everyone counted Google out. But the last few months tell a very different story. Read 6 reasons why...
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For a long time, it looked like Google had lost its rhythm in AI.

OpenAI moved fast, startups pushed the envelope and Google felt strangely quiet.

But something changed this year.
Quietly, steadily, Google rebuilt its AI engine from the inside out.

And when you zoom out, you can see the pattern forming, this is not a comeback by accident but is a comeback by design.

Let me explain why.

1. Google has started releasing models that finally feel cohesive and powerful. Not just faster models, but models that work across text, image, code, reasoning, and video with surprising consistency.
It feels like the Google that used to set the benchmark is slowly returning.

2. Then there is nested learning, a concept most people have not fully understood yet.
It allows models to learn inside structured loops, refine their own outputs, and handle complex tasks without falling apart.
It is subtle but this will unlock entire classes of multimodal applications that were impossible even a year ago.

3. Behind all this sits TPUs, Google’s own silicon.While most companies are stuck in the GPU shortage, Google trains and deploys models on hardware it controls end to end.
This gives it speed, scale, and cost advantages that almost nobody else has.

4. And this is where the story becomes even more interesting. Google is not just another AI lab it is one of the only companies with a full stack, from models to data to hardware to distribution.
Search. Maps. YouTube. Gmail. Workspace. Android billions of people interact with these products every day, generating the kind of real-world signals that AI thrives on.
Most companies would dream of one such dataset. Google has an entire universe.

5.Add to that the ability to push AI updates to billions of users in a single rollout.
This is not a luxury OpenAI enjoys today.

6. And finally, the part everyone forgets.
Google has enormous cash reserves and the ability to invest at a scale that is difficult to compete with.
That kind of firepower buys time, compute, and breakthroughs.

So when people ask me whether Google is “back”, my answer is simple.

Google never left. It was building.
And now we are starting to see the outcome of that patience.

The race is far from over.
But Google looks ready for the long run.

What do you think?
Are we moving toward a Google resurgence
or will the landscape stay unpredictable?

PS - this video from nano pro, still didn't allow me to use open ai logo!

#ai #google #gemini #futureofwork #llm #genai

Had the peak Bengaluru day.


Jacket in the morning.
Shorts and AC in the afternoon.
Umbrella by evening.

What a beautiful friday..

#bengaluru #india #everydaymoments #citylife

Interesting discovery this week. Simba is from Chhattisgarh. And honestly, that tracks.



Over the last few months I have been traveling to Raipur and meeting some of the leading entrepreneurs from the city.

Most of these visits started as AI training assignments but what stayed with me had nothing to do with tech.

It was the pride.
It was the hunger.
It was the clarity of what they want to build and the confidence that their city deserves a bigger story.

Every conversation felt like meeting Bengaluru or Pune in the early 2000s.

A city that knows it is on the cusp of something.

You see it in the infrastructure.
You feel it in the energy of the people building there.
You sense a city that is quietly shifting gears.

Wishing the builders of Chhattisgarh the very best. If this momentum continues, they are going to reimagine what India’s next wave of cities look like.

If you want your teams to become AI first, DM me and let’s make it happen.

Archit Goel Mrinal Golechha Sharad Goyal Mannat Singh Bhatia

Enterprise AI vs Personal Productivity AI. Which is more important. And which should come first.



Most companies get this sequence wrong.
They chase enterprise AI moonshots while their people still don’t know how to use AI daily.

Or they focus only on personal productivity tools while the core systems remain untouched.

The truth.
You need both.
Two sides of the same performance coin.

Enterprise AI rewires systems.
It transforms workflows, integrates with company data, and creates org-wide efficiency.

Personal Productivity AI upgrades individuals.
It sharpens thinking, speeds execution, and cuts mental load.

One builds the machine.
The other upgrades the people running it.

Start with personal productivity AI to build capability.

Scale with enterprise AI to transform the organisation.

That’s the sequence that compounds performance.

If you want your team upgraded the right way, I run customised AI capability programs for companies.

DM me and I’ll share details.

#aiadoption #genai #futureofwork #enterpriseai #productivityai #aitraining #leadership #businessgrowth

Everyone is trying to “catch” AI homework. No one is fixing the real problem.
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.

Lately, I see a lot of parents and teachers keep asking the same question.
Which tool can detect if a student used AI for homework?

The honest answer is no.
There is no detector that works reliably, and with AI improving this fast, there never will be.

AI already writes like a human, and even handwritten answers can now be generated convincingly.

So the real challenge is not catching AI use.
It is rethinking learning in a world where AI is already part of how students search, think, and create.

A practical shift -
Do graded work inside the classroom where understanding is visible.
Let take home work become a place where students learn how to use AI well.

Teach them to think with AI and think without AI.
Both skills matter.

Education cannot keep policing homework while the world changes around it.
Children should not feel guilty for using tools they will rely on as adults.
They should be guided, not monitored.

AI literacy will become a basic skill.
Human judgement will be the difference.

If you want to explore how AI first learning can shape your school, institution, or team, ping me.

#education #aiineducation #parents #teachers #futureofwork #genai #learning #upskilling #upyourmarketing

Someone asked me yesterday. “If the AI bubble bursts, what will you do?”

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Honestly. I think a burst might be the best thing that can happen.

It clears the noise. It exposes the fundamentals and those fundamentals are stronger than ever.

Here’s what actually remains when the hype evaporates.

1. The foundational models
GPT, Claude, Gemini, open-source LLMs.
They don’t disappear, they get cheaper, faster, and more integrated.

2. The workflows
Writing, research, analysis, reporting, marketing ops, sales enablement.
Once you taste 10x speed, you never go back.

3. The new job roles
AI generalists, prompt engineers, automation leads, AI PMs.
Efficiency makes these roles non-negotiable.

4. The rails & infra
GPUs, inference servers, vector DBs, agent frameworks.
Infra always outlasts hype.

5. The mindset shift
Thinking with AI and without AI becomes a permanent advantage.
That’s the real unlock. not valuations.

AI valuations might drop. AI usage won’t.
Once humans experience leverage, they don’t give it back.

A bubble burst isn’t a threat. It’s a reset.
And resets create the next category winners.

#artificialintelligence #aiFuture #futureOfWork #businessStrategy #thinkWithAI

PS - the infographic below is created using gemini 3 pro, just getting super accurate!

Online shopping as we know it just changed. And your SEO and ad strategy will feel it next.



ChatGPT’s new Shopping Research feature looks small. It isn’t.

It feels exactly like the early days when Meta launched ads.
Small update on day one. Massive disruption one year down..

Video of test for a travel stroller and it wiped out the entire old process.

No tabs, no reviews, no YouTube deep dives.
One query. One answer. Fully reasoned. Fully personalized.

This shift matters because:

AI becomes the first stop in product discovery

SEO pages lose visibility because AI summaries replace search results

Performance ads built on last-click behavior start breaking

Brands need AI-ready product data, not keyword blogs

This is just the beginning.

If you want to prepare your marketing team for the AI-first era, DM me.

Stop scrolling. Tilt your phone toward the charger port. Close one eye. Read.


If it made you pause, perfect. That is the power of simple visual tricks.

You can create these ultra scroll stopping brand messages in seconds using Gemini Nano Banana.
Your words. Your vibe. Your brand identity baked right in.

Share the one you create for your brand.

taplio

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Prasad Mane

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