Converge X Digital

As the driving force behind Converge X Digital, I spearhead our mission to redefine e-commerce marketing through cutting-edge performance strategies. With a penchant for innovation and a passion for growth, my journey is all about turning clicks into meaningful customer journeys and business success stories

Co-Founder

Performance Valley

•	Founded and currently lead Performance Valley, a highly successful DTC marketing agency dedicated to helping small and medium-sized DTC and e-commerce brands achieve exceptional sales growth and ROI through performance marketing strategies.
•	Develop and execute tailored performance marketing campaigns for clients, leveraging a variety of digital channels including paid search, social media advertising, display advertising, and email marketing.
•	Collaborate closely with clients to understand their unique business objectives, target audience, and competitive landscape, ensuring the development of highly effective and customized marketing strategies that align with their specific needs and budget.
•	Implement data-driven approaches to optimize campaign performance, utilizing advanced analytics tools to track and measure key metrics, and making data-backed decisions to continually improve ROI and campaign effectiveness.
•	Expertly manage advertising budgets, strategically allocating resources to maximize client ROI while maintaining cost-effectiveness and delivering measurable results.
•	Conduct comprehensive market research and competitive analysis to identify industry trends, target audience segments, and opportunities for client brand positioning and growth.
•	Provide regular performance reports to clients, offering valuable insights, key findings, and actionable recommendations for continuous improvement and future marketing strategies.
•	Cultivate strong relationships with industry partners, technology platforms, and digital advertising networks to stay at the forefront of the latest trends, tools, and innovations in performance marketing.
•	Lead and mentor a talented team of marketing professionals, providing guidance and fostering their professional growth to ensure the delivery of exceptional services and client satisfaction

Founder

LS Digital Group

•	Developed and executed a highly effective performance marketing and acquisition strategy, resulting in a significant increase in conversions and revenue.
•	Implemented digital marketing strategies across various channels, including Google Ads, Facebook, and other tech partners, to drive user growth and meet targets.
•	Successfully scaled acquisition of high lifetime value (LTV) users across both app and web platforms while maintaining cost-efficiency on customer acquisition costs (CACs) and other key metrics.
•	Set up attribution models and implemented multi-channel tracking to ensure accurate measurement of marketing efforts and campaign performance.
•	Established a robust performance reporting framework, leveraging advanced analytics and ROI tracking, leading to continuous optimization and improved marketing investments.
•	Conducted A/B testing and actively explored innovative platforms, new products/formats, and co-creation opportunities to drive marketing effectiveness and stay ahead of industry trends.

Senior Performance Marketing Specialist

Self-Employed

I provide digital marketing, SEO, SEM, Paid Advertising to E-commerce solo entrepreneurs, small and medium-sized business owners who want a proven system for growing revenues to 7 & 8 figures.
● Developing suitable digital marketing strategies based on clients'
business models
● Developing the website using platforms like WordPress, Shopify
● Performing SEO audits to identify various issues impacting clients’
search engine performance
● Listing and optimizing the products listing on e-commerce
marketplaces like Amazon, Flipkart, and others
● Design, create and optimize paid campaigns for the clients to drive
sales

Digital Marketing Consultant

Pawsindia

Managing SEM, SEO, Google Ads, FB ads, Google Analytics, Social Media Marketing, Analytical Tools, Email Marketing, keywords targeting, optimization based on data driven strategies.
● Strategize the marketing promotion campaigns
● Provide insights on current trends
● Manage all content related to SEO, user experience and blogs
● Design, create & manage promotions and social ad campaigns
● Maintain a monthly social media and blogging calendar
● Creating awareness of the brand via social media
● Keeping a tap on competition moves
● Retain the customers using email and push notifications

Digital Marketing Manager Mumbai

Gangar Eyenation

Managing SEM, SEO, Google Ads, FB ads, PPC, Google Analytics, Social Media Marketing, Analytical Tools, keywords targeting, optimization based on data-driven strategies.
● Launch the paid FB and Google campaigns to increase awareness
● Be actively involved in SEO efforts(keyword research, Link Building)
● Monitoring the online reputation(reviews and complaints)
● Measure the efforts of the campaigns
● Research new trends and media

Digital Marketing Associate

HERE Technologies

As a GIS Analyst, my duties include analyzing spatial data through mapping software and designing digital maps with geographic data and various other data sets.
● As a part of the data processing Team, we are responsible for using data to create, update, or modify Here Digital map databases.
● Our Team worked on products that are delivered to the clients after
creation.

GIS Analyst

I am a Performance Marketing Specialist with extensive experience in the setup and optimization of high-performance campaigns on Google Ads, Facebook Ads, Amazon PPC, and Microsoft Ads and bringing Brands to new heights.

I have 5 years of experience in search engine marketing and have delivered better ROI & growth for many businesses globally.

Along with the setup of fundamentally strong campaigns, I also help implement proper tracking with my skills in Google Tag Manager, and Google Analytics.

My core strengths as a PPC Manager are:
1) Research and Set-Up New Campaigns.
2) Help Re-Design existing campaigns for better ROI.
3) Keyword / Audience research.
4) Help improve relevancy and quality of targeting,
6) Test and continuously improve ads/creatives (A/B/C testing of ads).
7) Integrate Analytics and Conversion tracking for target-oriented optimization.
8) Analyze results on a regular basis and optimize for better campaign performance.
9) Actively check for the scope to expand/improve targeting & business volumes.
10) Help establish/improve merchant feed for shopping/catalog-powered campaigns.

I have been able to successfully help businesses in:
1) Improving CPA / ROAS on existing ad accounts with history.
2) Establish new and improved campaigns for better CPA / ROAS.
3) Grow conversion volumes while meeting CPA / ROAS goals.
4) Research & Create strategies for new brands/product launches.
5) Help upgrade old campaigns to current standards & features.

Ad Platforms I am skilled in are:
1) Google Ads (Adwords),
2) Microsoft (Bing) Ads,
3) Facebook Ads,
4) Amazon PPC.

I am always prompt in communication and deliver 'on-time' weekly reporting for all projects undertaken.

For your need of a professional and committed Paid Ads expert, I am sure that I can help achieve improved ROI from your campaigns.

I'm currently open to new opportunities. Please feel free to get in touch with me at contact@niteshjaiswal.com OR Book a 30-min Discovery Call with me and we can explore how I can help.

Nitesh Jaiswal

Allo Health

* Responsible for overall demand generation and customer acquisition

* 4X increase in consultation booking & 50% reduction in CAC using Google ads & Facebook ad platforms

* 70% Improvement in Conversion rates (CRO) by increasing the relevancy of ads to Landing pages & and optimizing Landing pages

* Development of a free health assessment tool which contributed to 30% of business

 * Contributed to a  60% increase in revenue by devising a go-to-market strategy 

* Content Marketing which led to an increase in organic bookings by 25%

* Handled a team of 4 and a digital marketing agency

Growth and Digital Marketing Head

Zolve

* Developed go-to-market strategy and contributed to 55% increase in revenue. 

* Ideated and implemented growth marketing strategies - Scholarship and free SIM card which contributed to customer acquisition by 40%

* User acquisition and activation through Google ads and Facebook ads - Ad strategy, Creatives and videos development, Landing page development.

* Initiated a new digital vertical - Webinars which contributed to 15% of Customer Acquisition

* Launched Referral campaigns which reduced the CAC by 30%

Digital Marketing & Growth

Practo

* Managed end-to-end demand generation and customer acquisition efforts for Practo Care Surgeries across various verticals.

* Managed monthly 3 crores in spends

* Leveraging data and analytics to optimize the paid funnel to maximize revenue and meet business targets.

* Enhanced campaign performance to achieve a 4x return on ad spend (ROAS) and significantly increased profitability.

* Reduced CAC(Customer Acquisition Cost) by 60%

Performance Marketing Head

MultiLiving Technologies Pvt. Ltd.

* End-to-End Digital Marketing: Campaign ideation, media planning, optimization,
  performance analysis, reporting & marketing collaterals.

* Growth strategies for Lead generation & client acquisition

* Building brand awareness, and increasing brand value.

* Handling marketing channels - website, emails, social media, affiliate, SEM, paid
  social, SMS, etc

* Managing user journey, from lead generation to qualified leads to walk-ins to final
  conversion

* Reduced CAC(Customer Acquisition Cost) by 45%

Digital Marketing Manager

Urja Communications Pvt. Ltd.

* End-to-end execution of marketing projects and campaigns, including ideation, strategy, media planning, and measurement, and an analysis of the impact of the campaign.

* Social Media Marketing: Developing a distinct online presence by attracting high numbers of internet followers through Facebook Ads, Twitter Ads, Google Ads, YouTube Ads, LinkedIn Ads, and Instagram ads.

* Clients handled – Ford ( International Client – Asia Pacific) & PNG Jewellers

Digital Marketing Specialist

Results-driven digital marketing professional with 8 years of experience driving revenue growth
through strategic advertising campaigns and growth strategies.

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Nitesh Jaiswal

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