The Product Leap

I write weekly Newsletter on my journey from being a Software Engineer to a Product guy.

Writer

Sage

Building accounting mobile apps for accountants and their customers. Using data driven approach for product growth. 
- Roadmap creation and ideation
- Product analytics
- Cross functional collaboration
- Release management

Product Manager

Maropost

Led the team in successful launches in different areas of marketing product.

- Successfully launched bi-directional SMS marketing.
- Led the research for SMS marketing by closely observing the market trends, users
and competitors.
- Collaborated with the Product Marketing for GTM - giving demos and preparing content.
- Increased the customer acquisition with new customers engaging in SMS marketing.

- Successfully launched transactional messaging product. Managed the roadmap and shared the product goals.
- Collaborated with stakeholders to compile product requirements, prioritize features for alignment with product and business goals.
- Worked with the Scrum team, built trust and improved Sprint velocity leading to improved team performance.

- Successfully redesigned entire product.
- Heard customer feedback on old UI and usability. Worked with UX team on new Brand
design.
- Collaborated with UX team on A/B design testing.
- Worked with Scrum Team to deliver redesigned features based on feature usage. Launch resulted in improved customer satisfaction and NPS.

- Led the team of mobile developers towards successful product launches.
- Advocated the mobile first approach in product development leading to more focus on mobile area.

Team Lead

- Successfully released increments to mobile SDK.
- Led the team on iOS and Android developers in collaboration and code reviews.

Senior iOS Developer

SPADEZ SOLUTIONS PRIVATE LIMITED

- Led the team of mobile app developers in various mobile app projects.
- Received positive feedbacks from various clients leading to improved portfolio that led
to more project acquisitions.
- Requirement gathering

Senior Software Engineer

SPAN Systems

- Successfully launched Norwegian and Swedish mobile app projects.
- Successfully launched ASP.NET technology based web application for US client.

Software Engineer

Ionnor Solutions

- Successfully launched 2 mobile applications for Norwegian client. 
- Completed various POC's for organisation's portfolio.

Software engineer

After working almost 7 years as a Software Engineer in different roles, I was offered an opportunity to work as a Business analyst. The opportunity that I took. I always envied product roles and their contribution in Product Development. And it was my turn to be one.

For around 6 years, I have worked in different product roles, learning new things and product areas. I have failed, learnt and achieved in this period. There were challenges, but with right support, process and actions, I faced those head on.

Deciding to take that leap was not easy. Simply because I was leaving behind my technical experience and embracing a new one. With time I have realised, that is just a mindset. With proper research and process, you can take "The Product Leap" with confidence.

With my experience of moving into product role, I am here to share those experiences and help the professionals who are at that stage now.

Follow me to know about my experiences and how that can help you in similar times.

I write a weekly Newsletter on my learnings and the actions I took, that helped me take that leap.
Subscribe to my free Newsletter - https://www.nitishrana.net/subscribe

Nitish Rana

Granicus

•Collaborated with the product management team to define product strategy and
conducted market research to identify customer needs and emerging trends.
•Led product vision, planning, design, usability, and release quality, working closely
with UX designers to create wireframes and prototypes for new product features.
•Translated roadmaps into a manageable product backlog, conducting user
interviews and workshops to gather feedback and validate new product concepts.
•Maintained a prioritized backlog of user stories, features, and defects, utilizing
customer feedback to prioritize and address issues.
•Analyzed product metrics to assess product health and identify improvement
opportunities.

Product Owner

Engaged clients to gather software/business rules, ensuring alignment with
development teams.
•Developed Project Plan with requirements, scope, processes, alternatives, and
risks.
•Represented the business in project teams to ensure alignment.
•Drafted and maintained business requirements aligned with functional and
technical requirements.
•Managed product roadmaps throughout the product lifecycle.
•Gathered and prioritized customer requirements for product strategy and vision.
•Led the development of a comprehensive Marketing Technology (Martech)
platform.

Business Analyst

RxAdvance

Analyzed customer satisfaction functionalities to enhance product value.
•Conducted Sprint Planning sessions, Daily stand-ups, Retrospectives, and Daily
meetings.
•Partnered with development leads, QA, and design teams for feature analysis.
•Contributed to the development of a Pharma Automation platform.
•Implemented enhancements to existing functionalities to improve user
satisfaction and overall product stability.
•Collaborated with cross-functional teams to ensure successful sprint planning and
delivery of features.

OATI

Collaborated with Project Managers and US-based clients to understand complex
business scenarios and gather detailed product requirements.
•Conducted in-depth analysis of existing functionalities and proposed
enhancements, leading to the development of accurate cost estimates.
•Managed comprehensive testing cycles, including functional testing,regression
testing, and performance testing, ensuring high product quality and reliability.
•Coordinated user acceptance testing (UAT) with key stakeholders,receiving
positive feedback on product functionality and user experience.
•Performed thorough testing on various products of webTrader, verifying
compliance with regulatory standards and industry best practices.
•Contributed to the enhancement of webTrader products,resulting in improved
energy trading and market operations for clients.
•Collaborated with cross-functional teams, including developers, QA, and design
teams, to ensure seamless integration of new features and enhancements.
•Assisted in the creation of product documentation, user guides, and release notes,
providing clear and concise information for end-users and internal teams.

Google

•Analyze and model the business domain to create a complete picture of work-flows and technical requirements fulfilled by existing and proposed software.
•Define the business problem and primary objectives of new projects. Identify and validate the key business requirements.
•Lead cross-functional business process re-engineering teams and continuous improvement efforts.
•Evaluate potential software solutions, including off-the-shelf and open source components, and the system architecture to ensure that they meet business requirements.
•Create functional requirements in use cases. Coordinate requirements walk-through and sign-offs, verifying with user representatives/stakeholders that use cases and process models accurately portray specific business needs.
•Contribute to project plans.

Associate Analyst

Results-driven Product Builder with expertise in market automation (Email, SMS, CRM, Social) and ETRM trading (Oil, Gas, Electricity). Skilled in data-driven decision-making, AI-driven automation, and GTM strategy, I collaborate with cross-functional teams to deliver high-impact SaaS products. Passionate about scaling platforms, optimizing CX, and driving revenue growth through Agile, OKRs, and customer insights. 🚀

taplio

The Battle

Nitish Rana

Ankush Kumar

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