The Product Leap

I write weekly Newsletter on my journey from being a Software Engineer to a Product guy.

Writer

Sage

Building accounting mobile apps for accountants and their customers. Using data driven approach for product growth. 
- Roadmap creation and ideation
- Product analytics
- Cross functional collaboration
- Release management

Product Manager

Maropost

Led the team in successful launches in different areas of marketing product.

- Successfully launched bi-directional SMS marketing.
- Led the research for SMS marketing by closely observing the market trends, users
and competitors.
- Collaborated with the Product Marketing for GTM - giving demos and preparing content.
- Increased the customer acquisition with new customers engaging in SMS marketing.

- Successfully launched transactional messaging product. Managed the roadmap and shared the product goals.
- Collaborated with stakeholders to compile product requirements, prioritize features for alignment with product and business goals.
- Worked with the Scrum team, built trust and improved Sprint velocity leading to improved team performance.

- Successfully redesigned entire product.
- Heard customer feedback on old UI and usability. Worked with UX team on new Brand
design.
- Collaborated with UX team on A/B design testing.
- Worked with Scrum Team to deliver redesigned features based on feature usage. Launch resulted in improved customer satisfaction and NPS.

- Led the team of mobile developers towards successful product launches.
- Advocated the mobile first approach in product development leading to more focus on mobile area.

Team Lead

- Successfully released increments to mobile SDK.
- Led the team on iOS and Android developers in collaboration and code reviews.

Senior iOS Developer

SPADEZ SOLUTIONS PRIVATE LIMITED

- Led the team of mobile app developers in various mobile app projects.
- Received positive feedbacks from various clients leading to improved portfolio that led
to more project acquisitions.
- Requirement gathering

Senior Software Engineer

SPAN Systems

- Successfully launched Norwegian and Swedish mobile app projects.
- Successfully launched ASP.NET technology based web application for US client.

Software Engineer

Ionnor Solutions

- Successfully launched 2 mobile applications for Norwegian client. 
- Completed various POC's for organisation's portfolio.

Software engineer

After working almost 7 years as a Software Engineer in different roles, I was offered an opportunity to work as a Business analyst. The opportunity that I took. I always envied product roles and their contribution in Product Development. And it was my turn to be one.

For around 6 years, I have worked in different product roles, learning new things and product areas. I have failed, learnt and achieved in this period. There were challenges, but with right support, process and actions, I faced those head on.

Deciding to take that leap was not easy. Simply because I was leaving behind my technical experience and embracing a new one. With time I have realised, that is just a mindset. With proper research and process, you can take "The Product Leap" with confidence.

With my experience of moving into product role, I am here to share those experiences and help the professionals who are at that stage now.

Follow me to know about my experiences and how that can help you in similar times.

I write a weekly Newsletter on my learnings and the actions I took, that helped me take that leap.
Subscribe to my free Newsletter - https://www.nitishrana.net/subscribe

Nitish Rana

Senior Analyst Programmer

IT Consultancy

Working in partnership with clients, advising the best possible solution in order to meet their business objectives.
Focusing on understanding client’s business model, strategy and relevant requirements.
Designing websites for businesses of all sizes and types.

Projects -
Ecommerce website for a retail chain company.
Ecommerce website for a fashion ecommerce company.
Event management aggregator.
Scoutmytrip - Road trip planner.

IT Consultant

Fidelity International

Understanding the product and its customers

Elicitate user and technical requirements

Focus on requirement analysis for better user experience

Understanding user and techincal scenrios for web implementation 

Work on Client side validations and UI Integration with Presentation services 

Customer focused delivery

Analyst Programmer

Newgen Software Technologies Limited

Conduct Requirements elicitation

Prepare documentation,conduct walk-through of requirements with IT team

Created Workflows and UI Mock-ups to illustrate the user experience of the application

Worked as a Front-End developer to develop Web Applications having an experience in JavaScript,jQuery,HTML5,CSS3 and JavaScript libraries(AngularJs,Knockout js) for client side development

Worked on Responsive UI designing

Worked on analyzing data in database,updating,inserting data as per the requirement in DB change requests.Created Stored Procedures for modifying data and values and fetching the desired set of data

Worked on code Optimization and Implementation

Created detailed requirements documents with use cases,data requirements and acceptance criteria to ensure precision in requirement

Effectively communicate with clients and developers to ensure objectives are clear,to keep project on track and within scope

taplio

The Battle

Nitish Rana

Chinasha Sharma

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