🌈  Neil Andrew

Founder at Lunio, one of the UK's most exciting AdTech SaaS scaleups, where I've taken the business from bootstrapped beginnings to 60+ employees, $20m+ raised in venture capital raised, contributed to 7-figure deals and generated 8-figure recurring revenue streams.

We eliminate invalid traffic (IVT) across your performance marketing media buys, ensuring you only pay for real, legitimate, human traffic and your data is actionable & clean.

If you're a founder at a startup or scaleup open to networking please reach out. I'm always looking to expand my network and learn from others where possible!

Angel Investor & Member

🌈 Neil Andrew

🚨 NEW PRODUCT LAUNCH! 🚨

The amazing Lunio team have been hard at work for the past few quarters, focused on our brand new #affiliate fraud prevention solution - and it launches TODAY! 🙌 

This is our biggest product update since we introduced #PaidSocial support, and means that Lunio can now be used to protect the whole #PerformanceMarketing stack - pretty neat! 🤓 

Read more about it & grab a free affiliate audit at the link in the comments 👀

Founder @ Lunio | Investor (AdTech/MarTech/SalesTech) | Pre-Seed & Seed Advisor

🏆 Winner of “BEST UK PPC CAMPAIGN” at the 2023 Global Search Awards 🏆 - Leading Independent Growth Consultant | £300M media spend managed & over £1B generated in sales across 140 brands

👋🏼 Hello! I'm Jack, the UK’s #1 Independent Google Ads consultant helping in-house teams and brands achieve 10/10 results across PPC.

In the last year I’ve won more than 30 Awards for my work across the UK and Europe as well as Globally, more on this here: www.jack.tm/awards/

Over the last 16 years I’ve worked with over 170 different brands from Rightmove, Addison Lee, Worldpay, Confused.com and On the Beach, to Castore, Secretsales.com, Hays Recruitment and Cole Buxton.

I specialise in 3 things:

💰Helping brands cut wastage, by reducing the amount they pay Google to acquire New Customers (and how much they pay to re-acquire Exisiting ones)

📈Re-investing these savings into incremental, profitable New Customer Acquisition (increasing Revenue, ROI, Margins and Profits)

🤖Deploying World Class Automation and AI that really works, so that we can get more done, quicker and more effectively

Here’s some of my recent results:
www.jack.tm/case-studies/

My experience covers a wide range of sectors, including retail, property, recruitment, finance, fintech, martech, automotive, travel, advertising and education, from start-ups to global multi billion £ companies.

Get in touch and request a free audit below:
https://calendly.com/jacktm

All the best,

Jack

Contact: jdfelstead@gmail.com
Web: www.jack.tm

Jack Felstead

OpenAI Reveals Early ChatGPT Ad Pricing

OpenAI has started sharing early details about how ads may work inside ChatGPT, including a reported price of around $60 CPM. While ads are still limited and not widely rolled out, this gives marketers a first real signal of how AI-native advertising could be priced.

Here’s the key takeaway:
✅ Early pricing is premium: A ~$60 CPM puts ChatGPT ads well above most social and display platforms, closer to high-end video or CTV placements.
✅ This is about intent, not reach: Ads inside ChatGPT sit next to high-intent conversations. Users aren’t scrolling. They’re asking, researching, and deciding.
✅ Testing phase, not scale yet: These prices reflect early experiments, not a mature ad system. OpenAI is still learning how ads should fit without harming user trust.

Here’s how to think about it strategically:
→ Don’t compare it to Meta or Google display: ChatGPT ads are closer to search or mid-funnel assist, not awareness blasting.
→ Expect strict controls: With trust on the line, OpenAI is likely to limit formats, targeting, and volume in the early stages.
→ Plan for assisted value, not last-click: If ads expand, success won’t look like direct conversions. Think influence, guidance, and brand presence during decision-making.
→ Watch how pricing evolves: CPMs often start high in new channels. The real signal will be how pricing adjusts once inventory expands.

This isn’t about ads taking over ChatGPT. It’s about testing whether advertising can exist inside AI without breaking the experience. The bigger shift is clear: AI platforms are becoming part of the discovery journey, and pricing is already reflecting that value.

Would you test ads inside ChatGPT at a premium CPM, or wait until the channel matures?

✅ Follow me to stay up to date with all the latest PPC, Digital Marketing, AI & Automation news and updates: Jack Felstead

🥇37X Award Winning Independent PPC & Digital Growth Consultant | £500M media spend managed & over £2B generated in sales across +170 brands

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