Battenhall

Helping clients and internal teams to implement innovation-related work, such as new and niche social media platform campaigns, and experiments that break new ground in the industry.

Senior Consultant, Innovation

Helping clients develop and roll-out their communications strategy, with a particular focus on social media/community management.

Senior Consultant

Concourse

•	Promoted to new role; helped oversee the redesign of the company website.
•	Defining marketing strategy and creating full marketing plans for the company, repositioning it as a leader in sustainability within the industry
•	Handling all social media strategy and content creation
•	Managing virtual event participation (online trade shows and webinars) and handling press requests

Marketing Manager

•	Managing marketing activations and permanent visibility projects for FMCG clients in travel retail
•	Liaising with retailers to build relationships and ensure full and timely implementation of programmes
•	Working on briefs for internal team and external parties when necessary on behalf of clients
•	Implementing toolkits and brand guidelines within activations and permanent furniture

Client Project Manager

JING Tea

•	Responsible for all trade marketing initiatives in the hospitality sector
•	Liaising with customers and distributors to support marketing activities and campaigns, from the development of bespoke menus to masterclasses and events
•	Agreeing, implementing and evaluating the brand’s participation at relevant industry trade events 
•	Establishing and overseeing partnerships with industry associations and potential brand partners
•	Developing proposals for tenders, head office deals and other prospective customers
•	Managing a Trade Marketing Assistant

Trade Marketing Manager

Beam Suntory

* Brand development in the travel retail/duty free segment for spirits brands such as Bowmore, Laphroaig, Jim Beam, Maker's Mark, Courvoisier, Yamazaki and Hibiki
* Responsibility over customers' marketing budgets
* Managing and implementing promotional activities at airports
* Identifying local opportunities through networking and influencing
* Training staff on brand and category knowledge

Customer Marketing Manager

Freelance Writer and Blogger

* Writing freelance features for a range of publications
* Corporate translation work

Freelance Journalist 

CUBICLE 7 ENTERTAINMENT LTD

* Developing the publisher's presence within social media channels such as Facebook and Twitter
* Managing PR opportunities and establishing contacts within key specialist media outlets and blogs 
* Producing content for the company's website
* Attending trade shows and events
* Short-term contract

Social Media and Marketing Manager

William Grant & Sons

* Brand development in the travel retail/duty free segment for spirits brands such as Glenfiddich, Hendrick's, The Balvenie, Tullamore DEW and Monkey Shoulder 
* Implementing promotional activities at airports
* Identifying local opportunities through networking and influencing
* Managing POS production, order and budgeting
* Attending trade shows and events, liaising with stakeholders of all levels from senior executives to shop staff
* Training staff on brand and category knowledge, being the team expert on spirits

Promotion and Merchandising Executive

Metropolis Business Media

* Redeveloping DFNIonline.com, liaising directly with the IT and design teams
* Responsible for increasing traffic on DFNIonline.com from around 3,500 unique visitors in November 2007 to over 23,000 in November 2012, and for establishing the magazine’s social media presence on Facebook, LinkedIn and Twitter
* Establishing key contacts with industry stakeholders that led to exclusive interviews and breaking news stories, including retailers and luxury brands
* Liaising with and managing freelance contributors and their output on a regular basis
* Travelling to events, conferences and to chase stories in four continents

Deputy Editor

Sportstranslations

* Translating copy on sports ranging from football to rallying
* Translating official communications from entities such as FIFA to local federations
* Working languages: German, English, French and Spanish to Portuguese

Translator (freelancer)

Revista Paradoxo

* Writing film reviews, culture and entertainment features and interviews for Brazilian weekly webzine Revista Paradoxo.

UK correspondent (freelancer)

At Battenhall, I help clients and internal teams to implement innovation-related work, such as new and niche social media platform campaigns, and experiments that break new ground in the industry. I have over 20 years of experience in marketing, communications, and project management, with a focus on social media and community management.

I am a CIM Member and a lifelong learner, always eager to explore new trends, tools, and strategies in the digital space. I have a passion for sustainability and social impact, and I enjoy working with clients and colleagues who share this vision. I am also a proud geek, a dog lover, and a Wordle enthusiast.

Fun fact: I once slept through an earthquake in Japan.

Nicole Mezzasalma

Much More Social

Personal branding and social media strategy, training and consultancy

I help business owners and entrepreneurs working in service-based industries to create and develop their personal brand online, so that they can become known in their profession and/or field of expertise. Many of my clients are professionals who work in regulated professions such as financial services, accountancy and law. 
I offer 1-1 training and consultancy packages as well as masterclasses to memberships and small and large groups as requested by companies. 
I specialise in training on Linkedin and Instagram, though I can support you with TikTok (my TikTok is all about LinkedIn tips https://www.tiktok.com/@muchmoresocial) and Facebook.

Personal Branding Coach and Social Media Trainer

Healthwatch Leicester and Leicestershire

Media And Communications Officer

We Are Digital Training

Delivered 144 hours of training over 12 weeks on a digital marketing skills bootcamp to 5 different cohorts of learners through Zoom 

Topics include:
- Market Research - develop customer understanding/ personas
- Understanding of analytics tools and technology and how to measure and report results
- Social media tools, technology and platforms
- Introduction to SEO, how search engines work and how to plan, design and implement a SEO strategy
- Understanding of PPC, Google Ads platform and how to manage and improve account performance
- Content marketing strategy, process, tools and technology
- Conversion rate optimisation
- Understanding of additional channels such as display ads and innovations in tech
- How to design a digital marketing strategy

Digital Marketing Trainer 

Tubblog

I post social media content across the Tubblog channels in the right place, at the right time with the right hashtags

Social Media Marketing Specialist

SandStories.org

I managed the social media accounts for Sandstories.org a project to raise awareness about the global consumption of sand as a resource, used not only in construction but in the production of many goods. I worked closely with Sand Stories' founder Kiran Pereira.

Social Media Manager

Bath Aqua Glass

Developed a social media strategy, created content and set up scheduling for Instagram, Twitter and Facebook.

Self employed

Joined Megan Allen's team at Rural Roots PR and ran the social media accounts for clients based in Oakham and further afield in Leicestershire including Two Birds Spirits, Hannah Coxhead Hair Studio and the department store Fords of Oakham.

Social Media Coordinator

THE PETROL TANK COMPANY LIMITED

I am managing the day-to-day requirements of the company Twitter page in order to raise awareness of the brand. This includes curating and creating suitable content, engaging with the audience and relevant influencers and reporting back on the success of the activity.

Freelance Social Media Manager (maternity cover) 

Musical Connections Charity

I manage the social media for this charity which provides musical sessions in York to promote social inclusion, particularly supporting people with dementia and those who are lonely or isolated. 
I am running the Twitter account and post 4 – 5 times a day to increase the charity’s media presence. 
I create content and tweet on a variety of topics including news about the charity and its aims, issues related to dementia and social isolation, community news in York and fundraising initiatives. 
Impressions have increased from 6.5K per month to 17.3K since I started in April and 115 followers have been gained organically.

Social Media Specialist

Warwickshire County Council

I planned, prepared and taught lessons about the Primary English and Maths curriculum, with an emphasis on how parents and carers could support their child’s learning at home.
I completed administrative procedures including enrolment, registration and lesson and end of course evaluations.
I wrote reports, letters and emails and discussing issues with individual colleagues and other partnership agencies.
I attended training and staff meetings.

Part time Family Learning Tutor

💡 Would you like to be thought of as the ‘go-to’ professional for your industry? If you are working in financial services, law or another regulated sector, it can be challenging to stand out whilst staying within the boundaries of your profession. Creating your personal brand and a social media strategy can give you the edge over your competitors. 
💻 Contact me on ella@muchmoresocial.co.uk and we can discuss how I can help you. 

Your personal brand will help to show your individual and unique approach in how you deliver your services. It’s the principle which underlines people buy from people.

I offer a variety of training and consultancy packages which fit in with your requirements. 

🔵 Ella Explains LinkedIn is a one off 1-1 session where I help you address your main LinkedIn challenges, and you also receive accountability follow up. In this way you get stuff done. 

🟢 The ‘Online Magnetism Framework’ is a longer term process where we work 1-1 creating your personal brand to attract your ideal clients. I look at where you are now with your online brand and how we can maximise every one of your superpowers, so that you attract relevant prospects into your online community and repel the timewasters – hence the magnetism.  

👩🏽‍🎓 I retrained in social media marketing following a long career as a teacher, so I have accumulated a wealth of knowledge and experience on my seven year journey from educator to business owner.

📢 I run training workshops and masterclasses to support professional development in your membership, network or Facebook group.

Follow my hashtag #EllaExplainer 🎓 so you'll find my content easily. You'll gain a clearer understanding of developing your personal brand and strategies to get the best out of social media, so it is enjoyable, manageable and not overwhelming. Build the all important Know, Like and Trust with potential clients. 

Join 📃 A Little More Social https://muchmoresocial.co.uk/email-newsletter/ where I give social media and  personal branding tips. 

Whether you need help with understanding LinkedIn, Instagram or another social platform, I can support you with
🟣 working out your key messaging
🟢 creating ideal client avatars
🔵 developing a bank of content ideas 

We can also chat about:
🏋🏾‍♀️ weight training - joined the gym in my early 50s
🇲🇺 Mauritius my family heritage but sadly I wasn't born there
🎭 musical theatre - I love a show, gig or classical concert 

💻 📱 ella@muchmoresocial.co.uk or connect with me here.

taplio

The Battle

Nicole Mezzasalma

Ella Orr

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