Untangle

I give founders and executives in startups tools to navigate through constant change, untangle complex relationships, define strategic direction and develop their management and leadership skills. 

I bring 15 years of experience as VP in startups and as head of a $100M business unit in Google, managing a remote team. I combine my business and management experience with my coaching training and skills to give startup leaders practical tools to promote their agenda, work collaboratively and focus on what matters to them most - the growth of their business.

Founder, Executive Coach

Jibe Ventures

Crew Member

VOOM Insurance 

VP Strategy and Business Development

MyHeritage

Director Of Business Development

hibob

VP Business Development

Google

Head of AdWords Partnerships - Northern Europe

Strategic Partner Manager

Barclays UK

Online Product Marketing Manager for CREDITFOCUS

Product Marketing Manager

Barclays Bank

Strategy Manager

Strategy Consultant

Executive Coach for founders and tech leaders ✨ Leadership and Strategy Workshops ✨ ex-Google ✨ Top 7 leadership coaches for 2024 (GrowthSpace)

Hi, I'm Noa. 
I used to run a $100M business unit at Google and lead the business development efforts of several startups like Hibob ($3.5B valuation) and MyHeritage, to find that my passion lies in helping startups grow, combining personal and business development.

I help startup leaders overcome personal challenges, solve conflicts and optimize strategic decisions to achieve ongoing business growth while enjoying the journey.

I'm also a mediocre yoga practitioner and hoola hooper and I love spending time with my kids or on the beach (they refuse to come with me unfortunately).

Noa Urbach

אחד הפאונדרים שלי אמר לי  "אני עוזר ומייעץ לכולם, אבל אין מקום שבו עוזרים לי".
אז החלטתי ליצור אחד כזה.

בינואר אני פותחת קבוצה אינטימית, עם מספר מוגבל של מקומות, לפאונדרים בשלבי סיד עד A  - 
Founders Circle.

היא מיועדת לפאונדרים שעדיין נאבקים במציאת PMF, בבניית GTM וצוות חזק ובתהיות למה הם החליטו לעשות את זה לעצמם :)

אני מתכננת להביא את הידע המקצועי שלי שמגיע מעבודה של שנים בסטרטאפים ועם פאונדרים ואת ניסיון הניהול, האימון וההנחיה, כדי לייצר מקום קבוע ובטוח להעלות בו בעיות ולצאת עם תשובות והחלטות שיאפשרו תנועה והתקדמות.

אנחנו נפגש פעם בחודש ונביא את מה שבוער עכשיו - אתגר בצוות, קושי בגיוס, בלבול פנימי או אתגרים עסקיים. נעזר בידע המשותף ובכוח של הקבוצה כדי לנקות את הרעש, לאתר חסמים, ולצאת עם כיוון ברור. 
בלי מצגת. בלי נסיונות להרשים. פשוט להביא את עצמך.

בתגובה הראשונה - לינק לאתר עם עוד פרטים ואפשרות יצירת קשר. 
המלצות, רעיונות, תיוגים - מוזמנים לכתוב לי כאן או בפרטי.

I help Founders and business leaders untangle complex situations and drive growth | Founders’ Coach | Co-founders’ mediator | ex-Google

You can't scale your startup, if you secretly hate your cofounder.

A few months ago, I started working with Dan.
Smart. Scrappy. Raised $4M.
And completely burnt out.

“I just need help with scaling” he said.
But within two sessions, something deeper came up.
His relationship with his cofounder.

Dan was doing 80 hours weeks.
Pushing product, hiring, dealing with endless day to day challenges.

His co-founder?
Focused on “vision”, "strategy" and taking long weekends off.

At first, Dan told himself it was fine.
They were different people. Different roles.
But the resentment built.

Every late meeting that he took on his own.
Every comment that felt like criticism without context ("why are you always so stressed?")
Every time that he felt like he was carrying everything alone.

They stopped having real conversations.
Started making decisions over WhatsApp.
Started resenting each other's tone, not just their choices.

By the time we spoke, Dan was about to give up and leave the startup that he built.

After two years into pretending things were “mostly good", we got them talking.
Hard truths. Ugly feelings.

Within few sessions, they remembered why they teamed up in the first place. They realized that things needed to change, but also that it will never be  exactly 50-50.
Dan will get more help, his cofounder will take more responsibilities.

Now? Still not perfect, but - 
They are more aligned.
Communicating clearly.
Faster execution.
Healthier company.

The startups silent killer isn't cash flow, or changing market conditions.
It is resentment between cofounders.

Talk early. Talk often. Talk honestly.

גם אני הצטרפתי לקפה בחזור של MiluimTech, כדי להפגש עם מילואימניקים ולעזור להם להשתלב חזרה בעולמות הטק. 

הזדמנות לתת חזרה לאלו שנתנו כל כך הרבה לכולנו ❤️

forward earth

Forward Earth is a next generation carbon management software, leveraging AI to provide highly automated and compliant carbon management, and the first to embed integrated white-label software into existing compliance and supply chain management software solutions.

Customer Success Consultant

Stealth Startup

Helping founders, CEOs and Customer Experience executives create, build and scale Customer Success/support/experience teams and practices, as well as build and launch strategic partnerships.

Some of the tasks I help with in the domains of Customer Success/Customer Experience:
- Customer onboarding and training
- POC creation
- Defining and implementing Customer Success processes 
- Hiring and interviewing Customer Success Managers / Customer Support Agents
- Managing relationships with strategic customers
- Training customer-facing teams on managing key customers

Some of the tasks I help with in strategic partnerships:
- Market research 
- Partner identification and due diligence
- Partnership strategy and business model
- Partner management

Business Executive As A Service | Customer Success | Strategic Partnerships

SWGT

Head of Corporate Strategy

Global Surveyz

Manager, Customer Success

Infront Lab

Following Pico's acquisition by Infront, headed the Customer Experience department within Infront Lab.

Head of Customer Experience

Pico · Get Personal (Acquired by Infront)

• Member of Pico’s management team from round A to the acquisition by Infront Sports and Media
• Built a high-performing Global CS team managing 70+ leading brands in the worlds of Sports and CPG
• Led a process of transitioning 80% of clients from high touch to self service 
• Led operations with sales, marketing, product, dev and founders while continuously identifying areas for process enhancement

VP Customer Success

Cymbio

• Prospected, researched and led sales cycles
• Led strategic commercial and technological partnerships with various retail partners
• Built and maintained the company's online presence, messaging and positioning, as well as its presence in retail conferences
• Expanded and improved the product offering, pricing strategy and marketing strategy

VP Partnerships

•	Led large-scale partnership projects which increased by 40% the adoption of an internal marketing platform across Google products, working cross-functionally with R&D, Product, analysis and design
•	Implemented tools and processes that shortened integration time by 30% and increased user acquisition by 25% for numerous Google Products

Program Manager, Growth Partnerships

Wix.com

•	Headed and established all strategic partnerships for Wix App Market 
•	Defined the app market's partnership strategy and identified strategic business opportunities
•	Participated in industry events and strengthened the App market's position as Wix's innovation arm

Head of Strategic Product Partnerships, Wix App Market

• Researched for innovative products and new technology trends 
• Built and nurtured strategic partnerships with startups all over the world
• Created business cases for partners and provided guidance on business models creation
• Worked closely with each partner planning the entire user flow of each application and providing expert consultancy throughout all steps - product planning, wireframe creation, design, development, QA, launch and post launch, to ensure the creation of the best products
• Conducted performance analysis for all apps 
• Provided on-going product consult which resulted in strong and successful applications for Wix App Market and helped startups grow

Strategic Partnerships & Product Manager, Wix App Market

With 18 years of experience in various companies, from early-stage startups to large corporations, I'm a business executive with vast experience in customer success, partnerships and operations. I have a strong track record of building and leading high-performing customer experience teams, implementing company-wide processes to drive execution and efficiency, and forming and launching strategic partnerships, both technological and commercial.

I am fluent in English and Hebrew, with good conversational French, and I enjoy working in diverse and dynamic environments. My goal is to leverage my expertise and experience to create value and impact for my clients, partners, and colleagues.

taplio

The Battle

Noa Urbach

Iris Potruch

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The Battle

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Iris Potruch

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