Untangle

I give founders and executives in startups tools to navigate through constant change, untangle complex relationships, define strategic direction and develop their management and leadership skills. 

I bring 15 years of experience as VP in startups and as head of a $100M business unit in Google, managing a remote team. I combine my business and management experience with my coaching training and skills to give startup leaders practical tools to promote their agenda, work collaboratively and focus on what matters to them most - the growth of their business.

Founder, Executive Coach

Jibe Ventures

Crew Member

VOOM Insurance 

VP Strategy and Business Development

MyHeritage

Director Of Business Development

hibob

VP Business Development

Google

Head of AdWords Partnerships - Northern Europe

Strategic Partner Manager

Barclays UK

Online Product Marketing Manager for CREDITFOCUS

Product Marketing Manager

Barclays Bank

Strategy Manager

Strategy Consultant

Executive Coach for founders and tech leaders ✨ Leadership and Strategy Workshops ✨ ex-Google ✨ Top 7 leadership coaches for 2024 (GrowthSpace)

Hi, I'm Noa. 
I used to run a $100M business unit at Google and lead the business development efforts of several startups like Hibob ($3.5B valuation) and MyHeritage, to find that my passion lies in helping startups grow, combining personal and business development.

I help startup leaders overcome personal challenges, solve conflicts and optimize strategic decisions to achieve ongoing business growth while enjoying the journey.

I'm also a mediocre yoga practitioner and hoola hooper and I love spending time with my kids or on the beach (they refuse to come with me unfortunately).

Noa Urbach

אחד הפאונדרים שלי אמר לי  "אני עוזר ומייעץ לכולם, אבל אין מקום שבו עוזרים לי".
אז החלטתי ליצור אחד כזה.

בינואר אני פותחת קבוצה אינטימית, עם מספר מוגבל של מקומות, לפאונדרים בשלבי סיד עד A  - 
Founders Circle.

היא מיועדת לפאונדרים שעדיין נאבקים במציאת PMF, בבניית GTM וצוות חזק ובתהיות למה הם החליטו לעשות את זה לעצמם :)

אני מתכננת להביא את הידע המקצועי שלי שמגיע מעבודה של שנים בסטרטאפים ועם פאונדרים ואת ניסיון הניהול, האימון וההנחיה, כדי לייצר מקום קבוע ובטוח להעלות בו בעיות ולצאת עם תשובות והחלטות שיאפשרו תנועה והתקדמות.

אנחנו נפגש פעם בחודש ונביא את מה שבוער עכשיו - אתגר בצוות, קושי בגיוס, בלבול פנימי או אתגרים עסקיים. נעזר בידע המשותף ובכוח של הקבוצה כדי לנקות את הרעש, לאתר חסמים, ולצאת עם כיוון ברור. 
בלי מצגת. בלי נסיונות להרשים. פשוט להביא את עצמך.

בתגובה הראשונה - לינק לאתר עם עוד פרטים ואפשרות יצירת קשר. 
המלצות, רעיונות, תיוגים - מוזמנים לכתוב לי כאן או בפרטי.

I help Founders and business leaders untangle complex situations and drive growth | Founders’ Coach | Co-founders’ mediator | ex-Google

You can't scale your startup, if you secretly hate your cofounder.

A few months ago, I started working with Dan.
Smart. Scrappy. Raised $4M.
And completely burnt out.

“I just need help with scaling” he said.
But within two sessions, something deeper came up.
His relationship with his cofounder.

Dan was doing 80 hours weeks.
Pushing product, hiring, dealing with endless day to day challenges.

His co-founder?
Focused on “vision”, "strategy" and taking long weekends off.

At first, Dan told himself it was fine.
They were different people. Different roles.
But the resentment built.

Every late meeting that he took on his own.
Every comment that felt like criticism without context ("why are you always so stressed?")
Every time that he felt like he was carrying everything alone.

They stopped having real conversations.
Started making decisions over WhatsApp.
Started resenting each other's tone, not just their choices.

By the time we spoke, Dan was about to give up and leave the startup that he built.

After two years into pretending things were “mostly good", we got them talking.
Hard truths. Ugly feelings.

Within few sessions, they remembered why they teamed up in the first place. They realized that things needed to change, but also that it will never be  exactly 50-50.
Dan will get more help, his cofounder will take more responsibilities.

Now? Still not perfect, but - 
They are more aligned.
Communicating clearly.
Faster execution.
Healthier company.

The startups silent killer isn't cash flow, or changing market conditions.
It is resentment between cofounders.

Talk early. Talk often. Talk honestly.

גם אני הצטרפתי לקפה בחזור של MiluimTech, כדי להפגש עם מילואימניקים ולעזור להם להשתלב חזרה בעולמות הטק. 

הזדמנות לתת חזרה לאלו שנתנו כל כך הרבה לכולנו ❤️

The Marketing Storyteller

•	Content creation, editing, and Hebrew-to-English translation for B2B and B2C companies, across industries, in English. 
•	Management for a wide range of digital assets such as website copy, landing pages, blog posts, ads, social media, scripts, infographics, newsletters, presentations, email marketing, eBooks, whitepapers, brochures, case studies, press releases, and booth copy, among others.

Visit my website to learn more about me and view samples of my work: www.themarketingstoryteller.com

Owner

ECStreme Communications

As an employee at a boutique digital marketing firm, I craft, edit, and translate engaging and disruptive content for digital and print and create and manage audience-grabbing social calendars, for brands and organizations across fields and industries - in Israel and around the world. Web texts, blog posts, press releases, gantts, white papers, brochures, presentations, booth design, and more.

MarCom and Social Media Manager

I wrote, edited, and translated various types of marketing content for companies spanning all types of industries, ensuring their unique brand voice was heard, and their business goals were achieved. Web texts, blog posts, press releases, gantts, white papers, brochures, presentations, booth design, and more.

Senior Content Writer

Leading Israeli News Agency

I created short news bites and longer-form articles on news in Israel and abroad. I additionally created promotional articles for one of the news agency's sponsors; success stories reflecting the sponsoring organization's ongoing benevolent activities.

Breaking News Editor

Child Development Center

I provided a safe space for children to experience art as therapy and art in therapy, as well as parental guidance sessions, under the auspices of a child development center providing interventional and rehabilitative paramedical services to children up to age 9. I took part in interdisciplinary meetings to help improve the outcome of each and every patient.

Art Therapist

I wrote and translated (Hebrew to English) academic-level papers and articles in the field of Expressive Therapies.

Academic Publication Writer and Translator

Center for Parents and Children

As part of my internship, I spent over a year engaging in one-on-one and group therapy sessions, as well as parental guidance sessions, for ultra-Orthodox families in Jerusalem. I attended interdisciplinary staff meetings, and presented case studies and therapeutic approaches, to enrich the team as a whole. During this time, I received weekly supervisory consulting from a more senior therapist.

Every business has a story to tell – but not every business knows how to tell it.

Like many skilled professionals, you might struggle to translate your deep understanding into content that resonates and engages - and you’re not alone.

This is where I come in. With over a decade of experience in content strategy, writing, editing, and Hebrew-to-English translation, I've mastered the art of transforming complex ideas into compelling narratives. From high-tech to healthcare, tourism to e-commerce, my diverse portfolio ensures that your unique story is told in a way that not only informs but also captivates.

After all, I’m The Marketing Storyteller. Crafting compelling narratives is in my DNA.

Together, we'll navigate the intricacies of your industry, stripping away jargon to reveal the core of your brand's message. Whether it’s through website texts, blog posts, social media strategies, press releases, or literature, we'll craft content that not only aligns with your identity but also speaks directly to your audience's needs and interests.

🖊️You’re my target audience if you’re a:
B2B and B2C leader and innovator across various sectors, ready to apply a “less is more but give more of the less” storytelling approach to your business’ content.

🖊️What I can do for you:
📖Writing and editing English content and translating Hebrew content into English: SEO-focused website texts, blog posts, social media gantts, ads, scripts, press releases, white papers, booth texts, brochures, presentations, email marketing campaigns, book editing and proofreading, Hebrew-to-English translations, and much, much more.
📖Tailoring content that reflects your expertise and brand identity, in your unique voice.
📖Simplifying complex concepts to make them accessible and engaging.
📖Building a cohesive narrative across all your marketing channels.
📖Providing strategic guidance to ensure your message is clear, consistent, and compelling.

🖊️Why The Marketing Storyteller?
I bring a unique blend of creativity and strategic thinking to every project, ensuring that your content is not just seen but remembered and acted upon. You get a storytelling partner that prioritizes high availability, efficiency, and customer service - on top of quality content.

🖊️Ready to tell your story?
I'd love to help you tell your brand's story and move your audience.
Let's start with a conversation to understand your goals and how we can achieve them together.

***Visit my website to learn more about me and view samples of my work: www.themarketingstoryteller.com***

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The Battle

Noa Urbach

Talia Blatman

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The Battle

Noa Urbach

Talia Blatman

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Noa Urbach's LinkedIn Performance

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