PHOS Creative

As part of the Inbound Marketing team, I help clients grow their online presence and reach their ideal audience with proven digital marketing strategies including: 

- Search Engine Optimization
- Pay Per Click Advertising (Including Google and Facebook Ads) 
- Email Marketing 
- Content Marketing (including blog posts, ebooks, and more) 
- Social Media Marketing

I work directly with clients in ecommerce, healthcare, construction, home services, professional services, education, non-profits and more to understand their key business objectives in order to develop and continuously improve marketing plans to make an impact in their organization.

To see how we can help you thrive, reach out with a connection request or a DM today.

Inbound Marketing Executive

noahmitchell.com

I walk founders and executives through the process of building their brand and amplifying their marketing team's impact with user-driven websites, developed in Webflow.  

This includes: 

- Facilitating strategy and design thinking workshops to align your goals and brand personality 
- Creating compelling messaging and a digital experience designed to inspire visitors to take action
- Offering training and ongoing website support to help you maximise your investment in your new site
- Developing content-marketing strategies with your team to drive website traffic and growth 

Skills include Figma, Webflow, Adobe Creative Suite, HTML/CSS/Javascript, Workshop Facilitation, Design Thinking and more.

Web Designer and Marketing Strategist

Reach Tech

Reach Tech is an agency specializing in web design for nonprofits, community organizations, and local government. As a contract designer, I work alongside project managers and developers to formulate brand strategy, messaging, and web design for our clients. 

Recent work includes the delivery of a complex government website for Ness County, KS as well as a strategy for Pyro's Wings, a community foundation supporting aspiring USAF pilots.

Designer and Webflow Developer

Coventry University

As a producer at the Disruptive Media Learning Lab (DMLL), I designed content and communication to champion innovative approaches to higher education across the Coventry University Group and beyond. Additionally, I supported the evaluation and implementation of education software projects according to our Education Innovation Framework. 

Projects included:

- Creating marketing and communication material to promote various initiatives related to the DMLL such as Digital Badges, Peer Mentoring, and Connect2 (see https://badges.coventry.domains, peermentoring.coventry.domains, and fablabcov.coventry.ac.uk/connect2, respectively)

- Leading design thinking workshops and ongoing project management to support the onboarding of educators to Engageli, a new digital teaching and learning platform

- Curating and editing content for a knowledge hub of pedagogical best practices for educators at the Coventry University group (https://teach.coventry.domains)

- Working with colleagues across the group to create a foundational video-based digital skills course for students (https://digital.coventry.domains)

- Creating support resources for educators and students using Coventry.Domains, our web publishing platform (https://coventry.domains)

Innovation and Community Producer

Coventrycentralhall

Central Hall hosts a commercial organization offering bookable spaces in the city centre as well as a diverse Christian community of 200+ members in Coventry. As the Outreach Lead, I was responsible for maintaining the website and digital presence of the organization as well as leading social outreach activities among Coventry residents.

Outreach Lead

Freelance

I designed and developed responsive, lightning-fast and SEO-optimized websites for entrepreneurs and nonprofits in the UK and USA. 

Working remotely, I helped people transform their digital presence by
- Meeting with clients to determine needs, budgets and timelines
- Laying out full sitemaps and wireframes 
- Providing customer-centered copywriting
- Creating high-fidelity mockups in Figma and Adobe XD
- Developing responsive, user-friendly websites in Webflow

Web Designer

St Paul's Church, St Albans

I coordinated a team of volunteers, managed interns, worked with church leadership to deliver youth work programs for 11-18s in the local community. My role also involved partnering with schools and local youth agencies to provide both faith-based and secular activities for young people in St Albans.

Youth Minister

Milford Baptist Church

Responsibilities included delivering after-school and evening clubs for 8-18s in our local, semi-rural community.

Youth Pastor

Florida 4-H Club Foundation

Seasonal role which involved delivering recreational and educational activities for young people in a summer camp setting placed within the wider 4-H network.

Counselor

Brand Strategist and designer for purpose-driven people and organizations. I'll help you position, build, and promote your brand without the agency hassle.

As part of the marketing team at PHOS, I help business owners, executives, and marketing managers reach their ideal audience with outstanding inbound marketing. We know that to be successful, you need to become known and trusted in your industry, and our team of creative and analytical professionals can get you there. 

Starting with your core identity, mission, and values, we create a strategic plan to help you connect to your ideal audience and move the needle in your business. 

Things our team can help with include: 

• Naming and brand strategy
• Verbal identity (brand voice, personality, and narrative) 
• Visual identity (including logo, typography and color palette)
• Website design and development 
• Digital marketing including SEO, Pay Per Click Advertising, Email Marketing, Social Media Marketing, Content Marketing and more

Prior to joining PHOS, some results I've helped my clients achieve include:

- Creating a website and marketing strategy for a 30,000+ member organization 
- Generating 3000+ signups for a new EdTech platform 
- Attracting over 2000 visitors for a new online arts festival 
- Launching a UK political think tank with active parliamentary support 
- Doubling the conversion rate for an entrepreneur's $5,000 service 
- Increasing a local business's website traffic by 31% in 10 months 

Ready to make a bigger impact? 

Check out the link to PHOS in my profile... better yet, send me a DM to learn more.

Noah Mitchell

Defne Gencler

Laurel Leaf

Laurel Leaf is a GTM-driven content agency for B2B SaaS and AI startups.

We close the gap between strategy and execution — delivering ICP research, messaging, and content strategy alongside full-funnel content that drives demand, enables sales, and builds your brand.

Senior-led, fast-moving, and embedded in your workflows, we're your strategic content marketing partner, without the overhead.

We’ve consistently 2-3x’d conversion rates for our clients, in addition to growing organic search traffic by 94% year-over-year for another client, with +31% time on site, +12% more interactions per session.

Founder & Managing Director

Google

- Advised marketing teams on engagement strategy for case studies, insights, and thought leadership articles on Think with Google Nordics/Benelux site
- Led the messaging strategy and production of various key Think with Google campaigns, including podcast episodes, Youtube video campaigns, social content, and thought leadership articles
- Created and oversaw execution of highest performing Think with Google social media assets to date during my tenure
- Scripted Think with Google YouTube ad with the lowest CPC for all Think with Google video ads
- Rallied and aligned stakeholders across teams on projects while managing expectations, timelines, and last-minute changes

Content and Engagement Lead

Fortune

- Produced and optimized editorial content for Fortune.com, managing publishing via WordPress and custom CMS tools
- Collaborated with in-house SEO team to align articles with search strategy and improve discoverability
- Identified UX and content gaps, driving recommendations to improve site experience and editorial workflows
- Audited digital assets and implemented CMS/HTML edits to ensure technical and visual consistency
- Reported on content performance and surfaced actionable insights to stakeholders to refine strategy and increase ROI

Digital Producer

Viacom

- Managed digital video content strategy and execution for VH1 and CMT websites and apps, across full episodes, highlights, bonus clips, and exclusives
- Delivered performance insights using key engagement metrics, helping shape editorial direction and platform prioritization
- Collaborated cross-functionally with Editorial, Video, and Engineering teams to manage production timelines and QA across platforms
- Owned project workflows in JIRA, tracking content requests, scheduling releases, and ensuring timely delivery across channels

Associate Producer

RR Donnelley

- Led content development and CMS management on key client account, ensuring consistency, quality, and on-brand execution
- Served as brand and messaging steward, maintaining editorial standards and optimizing content performance across platforms
- Partnered with distributed comms and marketing teams to align content strategy with broader GTM objectives and publishing cadence
- Oversaw social strategy and copywriting for RR Donnelley, driving engagement through consistent brand voice and strategic storytelling

Web Content Manager

Can't sell your product or service? My words turn copy into cash | Ex-Google

Most marketing teams face the same problem — and it’s killing their results.

I call it Message Misfire.

Your teams speak different languages. 
Your assets don't reflect your full value.
But you can't figure out quite how to bring your message to life.

Agencies and freelancers can help you either strategize or execute.

But they can't do both. 

At Laurel Leaf, we bring strategists and senior writers to the table from day one.

We can help you figure out what your message needs to be...
And bring it to life on different channels tied to your biggest GTM priorities...
While increasing traffic, interest, and conversions.

Previously, we've helped clients:

- 3x conversion rates
- Grow organic search traffic by 94% YoY
- Increase time on site (+31%) and engagement (+12%)

If you're tired of dealing with Message Misfire, let’s fix that: https://calendly.com/laurelleaf/projects

Founder

The Laurel Leaf team going home after 2 amazing days in London.

So great to meet clients, partners, and collaborators in person. 

Special shouts to:

The Dragonfly team for inviting us to their launch party. Exciting things ahead Sean King and Sven Sabas 🤩

Ben Hammond - so great to finally meet after a big collaboration this summer with more to come 🥳

And Elenor Hodgson - eventually all paths crossed on LinkedIn meet in person too 🫶🏼

And big thanks to Caitlin McCarthy for repping the Laurel Leaf team with me! 🌿

Defne Gencler 

Positioning, Messaging, and Content for B2B Tech Marketers

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Breaking news: AI expected to create millions of copywriting jobs by 2027. 

It's about to be a bloodbath.

Someone recently assumed I must be “really tech-y” because I work with so many B2B tech and AI companies.

I had to laugh because I’m actually not a that "tech-y." 
At least in the classical sense.

I didn’t study computer science.
I did try a code academy class (didn't get crazy far 😅) 
And I definitely don’t geek out over infrastructure diagrams.

My background is a weird mix of:

Philosophy, politics, anthropology, creative writing, TV writing, acting — anything that helped me understand people and how they make meaning.

And funny enough, that is exactly why my agency and I work so well with tech companies.

Because buyers don’t make decisions based on features or frameworks.

They make decisions based on a narrative that helps them make sense of their world... And where your product fits into it.

My real job isn’t being “technical.”

My job is to listen, learn fast, extract the signal, and turn complexity into a narrative that lands.

And in an industry that loves jargon and complexity, sometimes the most valuable person in the room…

is the one who can explain things so a human actually cares.

2010 to 2025 was the era of white bread content.

We flooded the internet with shallow articles, generic how to’s, and surface level listicles.

No POV or expertise. Basically a dictionary could have spat it out. 

And for a while t worked.

You could rank with commodity SEO.
You could win by publishing more than your competitors.
You could survive on content carbs alone.

2025 and beyond: that game is finished.

AI ate the top of the funnel.
Everyone can make something that “looks” good now.
So the bar's gone way up because the cost of creation has gone way down.

Top of funnel still matters.
But it is no longer enough.

Teams are shifting their energy into bottom of funnel content. The kind that helps buyers make confident decisions instead of filling the internet with more noise.

That means things like:

• Case studies that don’t read like press releases
• How it works explainers that connect your product to real needs
• Point of view pieces that prove you understand the problem better than anyone else

We just wrote a deep dive on this… why BOFU content is becoming the real growth engine and how to build it the right way.

Link in the comments.

If you’re a founder trying to land your next big customer, stop building your product.

I know it feels backwards.

But most founders don’t have a product problem. 
In fact, they've gotten to where they are because they have a great product. 

The main thing holding them back is actually the messaging. 

If buyers can’t instantly understand your value, your product is effectively incomplete.

Take it from me. 

Last year, I was struggling to help prospects understand the value of what we did. 

This year, I put my head down and got clear on our positioning & messaging strategy -- without changing our product THAT much. 

And managed to grow our revenue by nearly 60%. 

Messaging isn't something you fix after you land the next deal.
It's something you fix so you CAN land the next deal.

A marketing leader stopped me on a call last week and said: “Wait, you go this deep before you write anything?”

She was shocked at how much strategic GTM work happens before we work on website copy or ongoing content marketing campaigns.

And I loved her reaction. 

Because it hits at the exact issue in B2B marketing that I'm trying to resolve today. 
 
Bc here's the god's honest truth:

You can’t create effective content until you deeply understand the GTM engine it needs to support.

Here’s why we insist on doing this work up front:

🌿 Messaging isn’t a garnish  it’s the architecture.
Without a clear narrative, you end up with 27 disconnected “topics,” none of which actually move buyers.

🌿 Content is downstream of ICP clarity.
If you don’t know who you’re talking to (and who you aren’t), every asset becomes generic and forgettable.

🌿 Your entire funnel needs to have a cohesive story.
If they don’t, your buyer feels it immediately — and conversions suffer.

🌿 The story shapes the formats, not the other way around.
You don’t start by deciding to write a blog.
You start by understanding the narrative your market actually needs to hear (and where they listen.)

This is why our first weeks with a client aren’t about output.

They’re about alignment. Message mapping. ICP nuance. Objection patterns. Founder POV. Buyer context.

(And yes — sometimes that surprises people.)

But once that foundation is in place, the content engine turns on fast — and every asset hits harder because it connects back to a clear, defensible story.

If there’s one thing I’ve learned this year, it’s this:

High-performing content is really just high-fidelity strategy expressed through writing.

And until companies treat it that way, they’ll keep wondering why their content isn’t converting.

Customer research is the most crucial investment you can make to stop wasting budget on campaigns that are doomed to fail.

"Our global brand guidelines just aren't resonating in our region."

This was the challenge a prospective client brought to me recently. Their one-size-fits-all messaging was falling flat in a key local market.

And it's a problem I'm seeing more and more.

Companies are realizing they can't operate on assumptions anymore.

Another prospect, a major health tech company, faced a similar issue. They were losing a key segment. And to win them back, they knew they couldn't just show up. They needed a tailored messaging strategy fueled by actual insights.

The lesson is clear: Research isn't a cost center; it's the engine for growth.
You can't create demand if you don't understand what your audience truly values, in their own words, within their own market context.

Before you launch another campaign, ask yourself:

- Are we validating our ICPs before we assume who they are?
- Is our messaging based on customer interviews or internal workshops?
- Are we speaking their language, or just translating our thoughts?

Investing in this upfront saves you from wasting budget on campaigns that never had a chance.

taplio

The Battle

Noah Mitchell

Defne Gencler

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taplio

The Battle

Noah Mitchell

Defne Gencler

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Defne Gencler's LinkedIn Performance

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