True Edge Media

True Edge Media is a digital marketing agency specializing in short form video creation, digital branding, and social media strategy.

-Leading production team to meet requirements / deadlines of creative projects

-Developing outreach systems to initiate conversations, grow relationships, and generate clientele for both sides of business: SMB digital marketing & experiential event sponsorship

-Creating marketing strategies and content initiatives for SMBs resulting in 1.06M digital impressions since January 2023

-Operating in creative, sales & operational roles to accomplish business goals

-Partnering with experiential agency to generate event sponsorships & partners - Directly involved with sales process, business development and activation to create successful experiential events and experiences in sports & entertainment

Founder

Station Entertainment, LLC

Brand facing role with the goal of building corporate relationships in the Creator Economy.

-Received hands-on experience in a fast-paced agency, operating in sponsorship sales, creative, and operational roles with a high level of initiative and autonomy

-Grew communication, organizational & presentation abilities in a position of leadership

-Managed clients’ brand activation creative projects with varied goals & KPIs

-Created proposals and pitches tailored to specific clients across various verticals

-Developed outreach systems to form relationships with C-suite brand partners

Brand Partnerships Manager

Team Sports Agency

Internship focused on developing corporate relationships, brand partnerships with athletes, and supporting marketing + branding with athletes & agency.

-Established corporate sponsorship partners for 2021 & 2022 players weeks

-Strategized brand activation content around athletes’ social media

-Produced digital content that showcased sponsors’ products

-Generated business development systems to create sponsorship brand partners

-Cold-called local vendors for respective TSA players weeks. Saved the agency over $5k partnering with local brands in exchange for social media promotion

-Collaborated with clients on their brands, corporate sponsorships, & brand activations

Sales & Marketing Intern

University of Iowa

Engaged in a multitude of team functions including games, practices, recruiting events, player development and various team activities

Fostered professional relationships with players, coaches, and members of staff 

Streamlined daily tasks by implementing innovative work methods

Football Operations Graduate Assistant & Head Football Manager

Xperience Fitness

Summer Intern

Nike

Sales Associate

I'm a dynamic, versatile professional with diverse experience in Sports, Marketing, Corporate Partnerships, Partnership Activation, Brand Development, B2B Sales, and Operations.

My experiences in both large sports organizations and as a founder of a boutique creative marketing agency have given me holistic experience and dynamic skill sets. That being said, nothing is more rewarding than working with great people and knocking goals out of the park.

Let's Connect!
nolantdavis@gmail.com

Nolan Davis

Sambhav Chadha

Trusted to drive full-funnel growth for leading & fast-growing Health & Wellness brands.

Want to learn why?

DM me and I'll send across some case studies. 

p.s. fixed cost structure, no added fees regardless of how big we help you grow.

Director

Nothing says “I'm excited for this one” like a 4am onboarding call on Christmas Eve.

Augmentum Media x AG1 💚 

Super pumped to be scaling the AG1 influencer-affiliate program in 2026.

Always a pleasure to be running this alongside Abby, Keri and the rest of the epic Superfiliate team, a best-in-class platform for programs of this size and ambition.

2026 is going to be a fun one.

Want to scale your brand with influencers? https://lnkd.in/e4N_Tw2j

Building the #1 influencer partner for Health & Wellness Brands | Clients inc. Lululemon, Nestle, Huel, AG1, Fabletics, Fussy, Mother’s Earth, GIMBER, Elavate, Turmeric Co. & more

This is what a $100M+ brand's influencer engine looks like:

1. Influencer demand is created upstream, not harvested downstream. Last-click performance will always understate its impact. Its real job is to expand who considers you and add trust to back that up.

2. Attribution is triangulated, not believed. Tracked links, creator codes, post-exposure lift, MMM-style modelling. No single metric is trusted in isolation.

3. Incrementality is tested in controlled systems, not ad hoc posts. Geo tests. Creator on/off cohorts. Paid amplification with and without creator inputs.

4. Influencer content is a top-of-funnel asset factory. The highest-leverage result is new angles, objections, language, and proof points that feed paid, CRO, lifecycle, and retail.

5. Creative ROI matters more than creator ROI. The best teams measure which narratives compound across channels.

6. Audience expansion is the real growth unlock. At £100M, you don’t grow by convincing the same buyer harder. You grow by systematically entering adjacent belief systems.

7. Creator diversity is a risk-management tool. Different ages, regions, life stages, formats, and motivations.

8. Influencer throughput is forecastable. If output isn’t predictable, spend never scales cleanly.

9. Your segments are part of one combined system. Celebrity, macro, micro, affiliate, gifting etc... all within the same modelling, not different tracks. 

10. Usage rights at scale. Influencer content that can’t be reused is wasted leverage. The winners treat creators as production partners, not media placements.

11. Measurement shifts from ROAS to contribution margin. 

12. Influencer investment is timed, not reactive. These are planned quarterly, not unlocked in panic when performance dips.

13. Community is a key lever, not a side initiative. 

14. Influencer output feeds omnichannel strategy. Search demand, retail sell-through, paid efficiency, and lifecycle performance all respond to creator activity. (this is why siloed measurement fails)

15. Influencer becomes infrastructure. If the channel collapses when one person leaves, it was never built properly. The best programs outlive individuals, platforms, and algorithms.

Influencer investment is only going up. 
But it's up to you to get it right.

P.S. if you want a high quality version of this comment ‘PDF’ & connect with me and I’ll DM it over.

A few years ago if you’d told me we’d be trusted to run influencer programs for some of the biggest Health & Wellness brands in the world, I probably wouldn’t have laughed.

But I definitely would’ve assumed it’d take a decade.

Fast forward, and we’ve worked with brands I used to see as “untouchable” from the outside.

Lululemon.
Huel.
Nestlé.
Fabletics.
AG1. 

And a few more we’re not quite ready to talk about yet.

What still catches me off guard isn’t the logos.

It’s the level of trust behind them.

Handing over your influencer program isn’t a small decision.

It touches brand, performance, community, and reputation. It's complex, attribution is messy, and a lot can go wrong if you get it right. 

Most agencies who are trusted with that responsibility lose clients because they oversell and underdeliver. We’ve grown because we do the opposite.

The brands that stay with us don’t stay for decks or buzzwords. They stay because execution compounds. Because systems actually exist. Because communication is clear. And because when something doesn’t work, it’s fixed fast and properly.

Now heading into 2026, expectations are higher. The brands are bigger. The margin for error is smaller.

That’s exactly where we do our best work.

So if you’re thinking seriously about scaling influencer in 2026, and want a partner who actually follows through, my DMs are open.

2023: ~4.7 hours of meetings per week
2024: ~18.1 hours per week
2025: ~26.0 hours per week

That trend is… not ideal.

One of my core goals for 2026 is to bring this back under 20 hours per week.

What’s ironic is that, as a team, we run pretty lean.

Very few internal meetings. Strong processes. Concise written updates. Voice notes over calls wherever possible.

Most meetings are genuinely important: reporting, feedback, problem-solving, creative brainstorms.

But personally, I’m the outlier.

A lot of my time is spent meeting new people.
Exploring opportunities.
Following curiosity.

Almost all of that defaults to meetings.

Some of it is valuable.
Some of it is probably habit.
Some of it is definitely avoidable.

So I’m trying to be more intentional about where my time actually compounds.

If you’ve successfully reduced meeting load without losing momentum (or you’re working on the same problem) I’d genuinely love to hear what’s worked, or hasn't!

Any tips?

I’m hiring for a 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗼𝗿 & 𝗕𝗿𝗮𝗻𝗱 𝗟𝗲𝗮𝗱 to join my team.

And I want to be really clear about why this is a special role.

In the last 4 years, we’ve quietly built one of the most respected influencer marketing agencies in Health & Wellness.

We've gone from zero to scaling influencer programs for leading brands in our industry.

Our results speak for themselves and our story is commonly requested through podcasts, talks & articles.

And now we’re ready to tell that story properly through video.

This role isn’t about churning out posts or ticking a content calendar. It’s about helping shape how the industry understands influencer marketing.

Why you’d want to work with us:

1• You’ll have real signal to work with, not fluff

We’re in the weeds every day, testing, scaling, breaking things and fixing them. Your content will be grounded in what’s actually happening.

2• You’ll be trusted early

This isn’t a “wait 12 months to have a voice” environment. If you’re good, your ideas ship.

3• You’ll work directly with the founders

No layers. No telephone game. You’ll help define how Augmentum shows up publicly.

4• You’ll grow fast

We invest heavily in our people. Every hire is made to raise the bar, not just service more clients. Ask any of our team and you'll see we have a culture that proves it.

In this role you'll build our social presence from scratch and become one of the key voices people associate with smart influencer marketing.

I’m #hiring. 

📍 London preferred
🎥 Apply with a short video (90–120 seconds) explaining why you’re interested and why you’d be a good fit for the role - fill out the typeform on the job post to send this to me.

If this sounds like you, I’d love to hear from you.

And if you know anyone who might be interested? Tag them below.

In 2025, an influencer posted about one of our clients once every 15.7 minutes.

This month, that number is closer to one post every 7 minutes.

Not because of one big campaign.
Not because of a viral moment.
And definitely not because of one “genius” idea.

It’s the result of thousands of small, unglamorous actions stacked on top of each other.

One email sent properly.
One creator followed up with when others wouldn’t bother.
One relationship nurtured instead of rushed.
One system improved slightly instead of rebuilt entirely.

From the outside, it looks like scale.
From the inside, it feels like repetition.

This year reminded me how much we overestimate breakthroughs and underestimate consistency.

Most of the work that actually compounds doesn’t look impressive day to day. It looks boring. It looks operational. It looks like doing the same things well, over and over again, even when no one’s watching.

What I’m most proud of isn’t the volume.
It’s that this happened without shortcuts.

A team showing up every day.
Processes that hold under pressure.
And a culture that values doing the small things properly.

That’s how you get from one post every 15 minutes…
to one every 7.

And it’s how we’re thinking about growth heading into 2026.

Honest unfiltered thoughts on the future of influencer marketing.

The #1 biggest issue in the space at the moment is the lack of education.

It's what causes you to receive ridiculously inflated rates from creators. It's also what causes you to not know why one creator performed and another didn't. The mismatch is why so many brands STILL struggle internally to justify increasing their investment in the influencer channel.

The evidence is there: but you need to go looking.

IPA data recently ranked influencer marketing as the strongest channel for long-term brand building. Unilever's big influencer & social investment another signal. Despite that - attribution is messy, and the average brand doesn't have the resource to invest in internal models.

The average creator on the other hand is on the back foot.

They became a creator because they enjoyed, well... creation. Not to work out how to price themselves in a way that drives you your 1.76x ROAS target.

The mismatch creates tension, and as an industry we need to make a concerted effort to education on both sides wherever possible.

That means continuing to show the data & prove out the impact of influencer. That also means taking a minute to reply to a creator to explain how you got to $X as your maximum budget. Sweat the small stuff and it will compound.

Then comes the AI issue. On both sides.

Will AI simplify workflows? Yes. Will AI tools or AI creators be able to replicate human connection? No - and performance tanks as a result. People buy from people.

Where does that leave us?

My view is increasingly that we are at an incredibly important cross-roads. 

The industry is only growing and following a similar pathway maturing similar to Meta Ads 5 years ago. To be clear - that's a good thing. Returns will become harder to come by, but the upside for brands that do it right will only become bigger. Brands that have a clear strategy, invest in the channel (and importantly the talent/partners to scale the channel) will win. 

But idk.

Thoughts? (5 marks, show your working)

I’ve worked with a handful of Fortune 500 companies, five 9-figure brands in the last year, and more 8-figure brands than I can count.

Here’s what the average 8-figure brand needs to understand if it actually wants to get to $100M.

1) Brand is the unlock

Performance doesn’t scale without brand. The stronger the brand, the easier every other channel becomes.

2) Community beats campaigns

The brands that win don’t just run marketing. They build ecosystems people want to be part of.

3) You will run out of your current audience

What got you to $30–50M will not get you to $100M. New audiences are mandatory, not optional.

4) New channels feel inefficient at first

Every breakout channel looks “bad on paper” before it works. If you only scale what’s already efficient, you stall.

5) Attribution gets messier, not cleaner

Last-click lies. UTMs under-report. Links miss impact. MMM + internal models become table stakes.

6) Creative becomes infrastructure

You don’t win by making one great ad. You win by building systems that produce great creative continuously.

7) Retention matters more than acquisition maths

LTV isn’t a spreadsheet exercise. It’s product, experience, and trust showing up consistently.

8) Speed beats perfection

The best 9-figure brands don’t move as carefully as you'd think. They move fast, learn fast, and correct fast.

9) The org has to level up with the revenue

Process, leadership, and decision-making have to evolve. What worked at 20 people breaks at 80.

10) The winners think in years, not quarters

Short-term wins still matter. But the brands that reach $100M are always building for what comes next.

None of this is flashy.
All of it compounds.

And it’s why scaling from $10M → $100M is a completely different game.

Meta are telling you how to scale your ads in 2026.

More creative.
More diversity.
More raw inputs.

Not “new hooks.”
Not “slight edits.”
Real variation.

And here’s the uncomfortable bit most brands are avoiding:

You can’t afford to buy creative at the scale Meta now expects.

£150–£250 per UGC video might feel reasonable…
until you realise you need hundreds of assets, refreshed constantly, across formats, personas and angles.

That model breaks fast.

This is why creative diversity has to start upstream.

The brands scaling fastest aren’t “doing more UGC.”
They’re building influencer programs designed to feed their creative engine on autopilot.

• Seeding and affiliate-first programs
• Hundreds of creators live at once
• Natural variation in tone, setting, delivery
• Usage rights baked in from day one

The result?

Thousands of raw assets per month.
Low cost per asset.
High diversity by default.

We have clients receiving 1,000+ creator assets every single month, ready for paid ads. All with £0 in influencer spend.

In 2026, the winning brands won’t ask:
“How do we make better ads?”

They’ll ask:
“How do we build a system that generates endless, diverse creative without paying per asset?”

That system is influencer-led.

Creative diversity isn’t optional anymore.
It’s the infrastructure everything else runs on.

Meta is telling you exactly what to do.

*below extract directly from recent Meta article breaking down where the platform is heading in 2026*

Want to scale your brand with influencers? https://lnkd.in/e4N_Tw2j

You are too obsessed with your emails.

Most brands don’t want to hear that.

They obsess over outreach copy.
They tweak incentives.
They argue about commissions.

Meanwhile, the real failure happens earlier.

Discovery is the bottleneck nobody measures.

Scraped lists.
Loose filters.
“Let’s just test a few creators.”

Then 1,000 messages go out…
15 replies come back…
And the channel gets blamed.

Here’s the reality:

Every outcome in influencer marketing is downstream from who you select.

That’s why we’ve made our influencer discovery tutorial public.

Not a tool demo.
Not a “top creators” list.

The exact system we use to find 10,000+ of high-fit creators every WEEK (!) for Health & Wellness brands: without burning time, budget, or goodwill.

Inside the tutorial:

• How we discover creators at scale without sacrificing quality
• The signals we care about (and the ones we completely ignore)
• How to build creator segments
• Why scraping quietly kills performance and relationships
• How discovery feeds directly into seeding, affiliates, and paid usage

This is the foundation of every program that scales.
It’s also the part most brands rush and regret later.

Want access?
Like this post.
Comment “Discovery” and I’ll send it over.

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Sambhav Chadha

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