La Maison du Chocolat

Marketing Manager

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Growth Marketing Manager & Creator relationship

KellyDeli

Asian food brands - multi-channel & over 300 retail POS in France
• Build and manage a strong team (6 people)
• Create a marketing structure and process to follow the company's high growth
• Build a strategic marketing plan: 8 marketing campaigns per year
• Improve and develop products to create revenue and growth.
• Build and monitor budget.
• Going digital: paid media campaigns, CRM program launch (acquisition, NL, loyalty), social media growth, influenceur marketing, click & collect, etc.
• CSR: “Go for Good” plan for ethical and sustainable food (MSC certification, animal welfare, no plastic packaging, Action Against Hunger partnership, ...)

Head of Marketing & CSR France

PALAIS DES THÉS

Premium Tea brand - multi-channels: B2C and B2B, over 55 retail POS, e-commerce leader in teas

Best-seller launches such as the Detox Collection (turnover target x4) and Louvre Tea Collection 
• Identify and develop marketing strategies on B2B and B2C (retail & e-commerce) channels. 
• Plan and supervise marketing strategy execution
• Manage and develop a strong team (7 people)
• Lead and drive new products development with strong concepts
• Analyze product performance and identify brand opportunities (innovation, renovation, optimization and activation)
• Develop strong multi-channel campaigns and communication medium (ATL & BTL)
• Plan and manage budget 1M
• Strong with numbers: able to track, analyse and report on performance that influence business decisions
• Scope: flavoured teas, herbal teas, single-estate teas, Grands Crus and BtoB products (HoReCa, duty-free) - 85% of sales mix

Marketing Manager - Responsable Développement & Offre produits

Marketing development of flavoured teas and BtoB specific products (HoReCa, co-branding...)
• Recommend product strategy development of flavoured teas, deli products and HoReCa (representing 60% of turnover).
• Product development: creating concept and recipes, working with creative agencies, marketing mix, P&L, etc.
• Monitor product launches, action plan & recommend corrective actions.
• Make and coordinate operational launch plans.
• Quantitative and qualitative analysis of product performance
• Competitive intelligence and market analysis
• Develop communication medium (leaflet, brand magazine, goodies, etc.).
• Management of one assistant and one intern.

Product Manager

LVMH

• Innovative project: creation of a new methodology to characterize skin and tactile sensations, connexion with skin care products
• Observation of practices, gestures and speech about tactile exploration of human skin and preparatory study applied to different methods of profiles.
• Various projects :
* visual influence of product on tactile perception, applied to skin care products (Abstract and Poster presentation at the IMRF - International Multisensory Research Forum, Amsterdam 2014)
* tactile perception of leathers

Sensory Analysis & Product 

AgroParisTech Service Etudes

ASE is the Junior-Enterprise of AgroParisTech (engineering school of life sciences).
My tasks were to manage internal and external communication as relations with school and CNJE (National Confederation of Junior-Enterprises)
I managed and worked with a team of 21 people in all the projects of the association. 
Building a strategy following the mandate objectives, process and project management, recruit and train the new team were also under my supervision.

President (junior-enterprise)

Givaudan

Worked on a project for Givaudan's home care unit. Consumer panels and expert interviews.

Consumer Insights & Sensory Analysis

Maison Ferrand

• Liquor project (rums): characterization of olfactory originality 
• Project development and steps definition with sensory and chemical methods: GC-O Gas Chromatography Olfactometry (sniffing) and Mass Spectrometry.
• Development of a new method of GC-olfactometry (Fast GC-O): Optimization of time analysis and results' quality.
• Selection and training of a panel by sensory tests

Research And Development Engineer

Head of Marketing - Food&Beverages | Marketing Development | Multichannel 360° action plans | Team Management

Food & beverages marketing specialist
Nature lover

Nolwenn Louis-Lucas

ABLP Arquitectura

I currently work as an architecture consultant working alongside design studios, contractors and real estate developers. Main focus is on providing exceptional design quality while optimizing each project's costs, timeframe and precision.

Principal

Pompa + Caporal

I led the development of real-estate architecture projects for several sectors (office, medical, commercial).

Creative Director

Inicio Estudio

I was in charge of developing large scale architecture projects in their design stages, as well as new facade systems.

Research and Development Director

Tecnológico de Monterrey

Lecturer

Co-Laboratorio

Interdisciplinary design platform focused on the experimentation and development of architectural, graphic, editorial, and web design projects operating through a flexible structure of collaborators.

Project Leader

Universidad Iberoamericana

DIPLOMADO en Lógicas Digitales y Expresiones Materiales
_Digital modeling course / Rhino + Grasshopper + Digital fabrication.

Lecturer + Assistant Coordinator

_Proyecto y Tecnología // Research workshop lead by Pablo Kobayashi and Hugo Sánchez. 
_Temas selectos de arquitectura digital // Digital modeling course / Rhino + Grasshopper + Digital fabrication.

Adjunct Lecturer

CHK arquitectura

Parametric design applications in urban planning and architectural projects.

Design Technology Specialist

LHB / Laboratorio de Hábitats Bioéticos

Urban regeneration projects. UdP // 3D and Parametrics unit for the Rio Sabinal regenaration project in Tuxtla Gutierrez, Chiapas.

g3 arquitectos

Housing projects, rendering, branding, multimedia.

Architect + Presentation Specialist

I’m an architecture consultant based in Mexico working across different creative fields with more than 10 years of experience leading interdisciplinary design teams. I analyze potential real-estate projects for investors and developers, create innovative facade systems for architecture firms, and solve complex interior design projects for private clients.

I'm a strategic thinker and an inventive designer with a passion for solving complex problems and developing efficient solutions. I graduated with honors as an architect from Tec de Monterrey and I've had the opportunity to further my studies with diplomas, workshops and courses at IBERO, ITAM and TU Delft. 

I'm experienced in the fields of Architecture, Real-estate development, Computational design, Digital Fabrication, BIM, Data analysis, Facade systems, and Information visualisation. You can visit my portfolio: https://ablp.mx

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The Battle

Nolwenn Louis-Lucas

Alberto Braulio Lara Pompa

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