La Maison du Chocolat

Marketing Manager

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Growth Marketing Manager & Creator relationship

KellyDeli

Asian food brands - multi-channel & over 300 retail POS in France
• Build and manage a strong team (6 people)
• Create a marketing structure and process to follow the company's high growth
• Build a strategic marketing plan: 8 marketing campaigns per year
• Improve and develop products to create revenue and growth.
• Build and monitor budget.
• Going digital: paid media campaigns, CRM program launch (acquisition, NL, loyalty), social media growth, influenceur marketing, click & collect, etc.
• CSR: “Go for Good” plan for ethical and sustainable food (MSC certification, animal welfare, no plastic packaging, Action Against Hunger partnership, ...)

Head of Marketing & CSR France

PALAIS DES THÉS

Premium Tea brand - multi-channels: B2C and B2B, over 55 retail POS, e-commerce leader in teas

Best-seller launches such as the Detox Collection (turnover target x4) and Louvre Tea Collection 
• Identify and develop marketing strategies on B2B and B2C (retail & e-commerce) channels. 
• Plan and supervise marketing strategy execution
• Manage and develop a strong team (7 people)
• Lead and drive new products development with strong concepts
• Analyze product performance and identify brand opportunities (innovation, renovation, optimization and activation)
• Develop strong multi-channel campaigns and communication medium (ATL & BTL)
• Plan and manage budget 1M
• Strong with numbers: able to track, analyse and report on performance that influence business decisions
• Scope: flavoured teas, herbal teas, single-estate teas, Grands Crus and BtoB products (HoReCa, duty-free) - 85% of sales mix

Marketing Manager - Responsable Développement & Offre produits

Marketing development of flavoured teas and BtoB specific products (HoReCa, co-branding...)
• Recommend product strategy development of flavoured teas, deli products and HoReCa (representing 60% of turnover).
• Product development: creating concept and recipes, working with creative agencies, marketing mix, P&L, etc.
• Monitor product launches, action plan & recommend corrective actions.
• Make and coordinate operational launch plans.
• Quantitative and qualitative analysis of product performance
• Competitive intelligence and market analysis
• Develop communication medium (leaflet, brand magazine, goodies, etc.).
• Management of one assistant and one intern.

Product Manager

LVMH

• Innovative project: creation of a new methodology to characterize skin and tactile sensations, connexion with skin care products
• Observation of practices, gestures and speech about tactile exploration of human skin and preparatory study applied to different methods of profiles.
• Various projects :
* visual influence of product on tactile perception, applied to skin care products (Abstract and Poster presentation at the IMRF - International Multisensory Research Forum, Amsterdam 2014)
* tactile perception of leathers

Sensory Analysis & Product 

AgroParisTech Service Etudes

ASE is the Junior-Enterprise of AgroParisTech (engineering school of life sciences).
My tasks were to manage internal and external communication as relations with school and CNJE (National Confederation of Junior-Enterprises)
I managed and worked with a team of 21 people in all the projects of the association. 
Building a strategy following the mandate objectives, process and project management, recruit and train the new team were also under my supervision.

President (junior-enterprise)

Givaudan

Worked on a project for Givaudan's home care unit. Consumer panels and expert interviews.

Consumer Insights & Sensory Analysis

Maison Ferrand

• Liquor project (rums): characterization of olfactory originality 
• Project development and steps definition with sensory and chemical methods: GC-O Gas Chromatography Olfactometry (sniffing) and Mass Spectrometry.
• Development of a new method of GC-olfactometry (Fast GC-O): Optimization of time analysis and results' quality.
• Selection and training of a panel by sensory tests

Research And Development Engineer

Head of Marketing - Food&Beverages | Marketing Development | Multichannel 360° action plans | Team Management

Food & beverages marketing specialist
Nature lover

Nolwenn Louis-Lucas

ieso

Content Marketing Manager

Whole Nuther Level

Partner with clients including Care.com, Live Nation, C Space, Interbrand, Thinknear (now InMarket), Neato Agency, and Kevin Lyman Group to produce executive thought-leadership and multimedia marketing content to help them tell their stories, promote their brand, and grow.

Founder | Owner | Marketing Consultant | Content Creator

SF AppWorks

Lead and direct all marketing and content activities for the company.
Executive producer of The Next Great Thing podcast.
Develop and execute mulitchannel marketing campaigns that generate leads, increase brand awareness, and drive sales.
Lead brand and partnership marketing initiatives, including live events, conferences, and speaking opportunities.
Manage the agency's website and social media channels.
Create and publish high-quality content that engages and informs the agency's target audience.
Work with the sales team to develop and execute lead generation strategies.
Track and measure the results of marketing campaigns and make adjustments as needed.
Stay up-to-date on the latest marketing trends and technologies.

Head of Marketing and Content

Marketing and Content Director

SapientNitro

• Sole production manager for all Ram brand (a division of Chrysler) online advertising campaigns, ensuring 100% client satisfaction via on-time, on-budget and on-scope project development and completion
• Partnered cross-functionally with internal account, analytics and creative teams as well as external publisher partners such as AOL.com, MSN.com, CBSSports.com, USAToday.com and SI.com on high-profile rich media ad executions
• Collaborated with partner agencies (The Richards Group, Ignite Social Media, Universal McCann) in securing media buys, acquiring creative assets and handing off project deliverables under strict deadlines
• Worked cross-functionally to proactively identify and manage project risks/issues and set quality and performance standards across multiple online advertising initiatives

Interactive Program Manager

Metacafe

•	Drove national and international advertising sales with leading entertainment, automotive, CPG, and telecom brands including NBC Universal, Paramount Pictures, Verizon, Chrysler, EA Games, Nintendo, Microsoft, and Hyundai 
•	First and primary point of contact for national and international digital advertising sales teams in crafting custom creative brand solutions for larger-scale ($75k+) proposals and strategic business initiatives 
•	Managed the development and creation of sales support materials for all partnership opportunities including promotional presentations, sales collateral, sponsorship opportunity one-sheets, sizzle reels, client wrap-up reports, campaign case studies/third party independent research and supporting marketing materials
•	Worked in conjunction with the editorial programming team to create custom content packages and sponsorships within premium video entertainment channels by developing and managing calendars identifying key entertainment events and product launches
•	Coordinated and provided on-site support for sales meetings and industry/trade marketing events

Sales Development & Marketing Manager

Glam Media

•	Managed campaign launch queue of behaviorally and demo-targeted online advertising campaigns across the Glam Media network, comprising over 1,400 publishing partners and proprietary Web sites
•	Scrutinized campaign performance metrics for top advertisers (Unilever, Macy’s, WalMart, Proctor & Gamble, Target), reporting positive results and necessary optimization tactics to national sales team
•	Monitored campaigns’ performance to ensure full delivery and maximum company revenue
•	Generated and analyzed internal and third party reports for campaign reporting, optimization, and invoicing
•	Troubleshot operational campaign issues with internal, offshore and external parties

Senior Campaign Manager

Flixster / Rotten Tomatoes

•	Managed flow of online advertising operations for Flixster and Rotten Tomatoes, including inventory, proposals, creative, insertion orders, campaign optimization, finance, and client, vendor, and partner relationships. 
•	Collaborated daily with the direct sales team to craft customized sponsorship proposals that included tiered pricing structures for film and television studios such as Paramount, Warner Brothers, Universal, Sony, NBC Universal, ABC, Disney, and Fox. 
•	Worked closely with engineering and product teams to develop new ad products and perform QA checks on product launches and all creative executions across Flixster media and Rotten Tomatoes (Flixster.com, Flixster-on-Facebook, Flixster-on-MySpace, Flixster iPhone, Android, and BlackBerry mobile applications, and RottenTomatoes.com). 
•	Innovated, standardized, and communicated the Flixster/Rotten Tomatoes online ad specifications, writing marketing and PR copy, and delivering flawless campaign/account management from initial execution to final reporting for all contracted ad campaigns.

Advertising and Sales Development Manager

Digitas

•	Managed all aspects of interactive online advertising and e-mail campaigns for a Fortune 500 client, producing detailed project schedules, budgets, and risk-management plans. 
•	Worked closely with premier Web sites to successfully implement robust and innovative rich media executions. 
•	Coordinated project deliverables with third-party rich media vendors and internal agency creative, technology, and marketing leads to ensure team stayed on-track with project development. 
•	Maintained status reports and lead client status meetings and training sessions for new hires. 
•	Proactively identified opportunities for improvement and process optimization.

Senior Associate, Delivery Management

Whole Systems

•	Directly scheduled/managed approximately 15 coworkers, including medical writers, editors, graphic designers/medical illustrators, and administrative staff, for more than 20 deadline-driven projects. 
•	Prepared proposals and tracked budgets for print- and Web-based pharmaceutical product-knowledge learning systems and workshops created exclusively for the pharmaceutical industry. 
•	Acted as primary client contact, developing lasting, successful relationships with clients including Pfizer, Wyeth, Schering-Plough, Abbott, and Daiichi Sankyo.

Client Relationship Manager

•	Edited/proofread medical and pharmaceutical learning systems and workshop curricula for accuracy, consistency, and proper grammar/syntax at all stages — from RFP to mechanicals. 
•	Worked under tight deadlines on over 60 different projects, and acted as the primary point person for the editorial department.

Medical Editor

For over 10 years, I've helped Fortune 500s, agencies, and startups (and the people who lead them) tell their stories, get noticed, and grow. 

An expert in multimedia content creation, B2B brand marketing, executive thought-leadership, and communications strategy, I've worked with Care.com, Live Nation, two Omnicom agencies (Interbrand and C Space), InMarket, Neato Agency, Kevin Lyman Group, and many more. My words have appeared everywhere from eBooks and white papers to podcast scripts, homepages, case studies, blogs, and well-respected publications including Harvard Business Review, Fast Company, Forbes, Ad Age, and Adweek.

As head of marketing and brand at SF AppWorks, I was the Executive Producer of The Next Great Thing podcast, which was featured at SXSW 2024. The show explores breakthrough digital experiences and technologies – and the leaders behind them that make them great. Check it out at www.sfappworks.com/podcast. 

If you want to learn more about me, say hi, or talk about Beyoncé, I'd love to hear from you!

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Nolwenn Louis-Lucas

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