La Maison du Chocolat

Marketing Manager

Taplio

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Growth Marketing Manager & Creator relationship

KellyDeli

Asian food brands - multi-channel & over 300 retail POS in France
• Build and manage a strong team (6 people)
• Create a marketing structure and process to follow the company's high growth
• Build a strategic marketing plan: 8 marketing campaigns per year
• Improve and develop products to create revenue and growth.
• Build and monitor budget.
• Going digital: paid media campaigns, CRM program launch (acquisition, NL, loyalty), social media growth, influenceur marketing, click & collect, etc.
• CSR: “Go for Good” plan for ethical and sustainable food (MSC certification, animal welfare, no plastic packaging, Action Against Hunger partnership, ...)

Head of Marketing & CSR France

PALAIS DES THÉS

Premium Tea brand - multi-channels: B2C and B2B, over 55 retail POS, e-commerce leader in teas

Best-seller launches such as the Detox Collection (turnover target x4) and Louvre Tea Collection 
• Identify and develop marketing strategies on B2B and B2C (retail & e-commerce) channels. 
• Plan and supervise marketing strategy execution
• Manage and develop a strong team (7 people)
• Lead and drive new products development with strong concepts
• Analyze product performance and identify brand opportunities (innovation, renovation, optimization and activation)
• Develop strong multi-channel campaigns and communication medium (ATL & BTL)
• Plan and manage budget 1M
• Strong with numbers: able to track, analyse and report on performance that influence business decisions
• Scope: flavoured teas, herbal teas, single-estate teas, Grands Crus and BtoB products (HoReCa, duty-free) - 85% of sales mix

Marketing Manager - Responsable Développement & Offre produits

Marketing development of flavoured teas and BtoB specific products (HoReCa, co-branding...)
• Recommend product strategy development of flavoured teas, deli products and HoReCa (representing 60% of turnover).
• Product development: creating concept and recipes, working with creative agencies, marketing mix, P&L, etc.
• Monitor product launches, action plan & recommend corrective actions.
• Make and coordinate operational launch plans.
• Quantitative and qualitative analysis of product performance
• Competitive intelligence and market analysis
• Develop communication medium (leaflet, brand magazine, goodies, etc.).
• Management of one assistant and one intern.

Product Manager

LVMH

• Innovative project: creation of a new methodology to characterize skin and tactile sensations, connexion with skin care products
• Observation of practices, gestures and speech about tactile exploration of human skin and preparatory study applied to different methods of profiles.
• Various projects :
* visual influence of product on tactile perception, applied to skin care products (Abstract and Poster presentation at the IMRF - International Multisensory Research Forum, Amsterdam 2014)
* tactile perception of leathers

Sensory Analysis & Product 

AgroParisTech Service Etudes

ASE is the Junior-Enterprise of AgroParisTech (engineering school of life sciences).
My tasks were to manage internal and external communication as relations with school and CNJE (National Confederation of Junior-Enterprises)
I managed and worked with a team of 21 people in all the projects of the association. 
Building a strategy following the mandate objectives, process and project management, recruit and train the new team were also under my supervision.

President (junior-enterprise)

Givaudan

Worked on a project for Givaudan's home care unit. Consumer panels and expert interviews.

Consumer Insights & Sensory Analysis

Maison Ferrand

• Liquor project (rums): characterization of olfactory originality 
• Project development and steps definition with sensory and chemical methods: GC-O Gas Chromatography Olfactometry (sniffing) and Mass Spectrometry.
• Development of a new method of GC-olfactometry (Fast GC-O): Optimization of time analysis and results' quality.
• Selection and training of a panel by sensory tests

Research And Development Engineer

Head of Marketing - Food&Beverages | Marketing Development | Multichannel 360° action plans | Team Management

Food & beverages marketing specialist
Nature lover

Nolwenn Louis-Lucas

Enlightened Marketing

Wonder how you can increase sales without selling out on your values? Enlightened Marketing is for consultants and entrepreneurs that still experience peaks and valleys in their income. 

Our team specializes in helping you identify and communicate your unique brand value so effectively that you work exclusively with perfect clients, charge premium prices and enjoy healthy profits. As a result, you become a more joyful business owner!

Enlightened Marketing has helped hundreds of experts, coaches, consultants and small businesses in the US and abroad to develop brands and marketing strategies. Our clients routinely get results like:

* Growing from $150K-750K in just 5 months
* Increasing sales at a 7-figure business by double digits
* Doubling their prices (and even increasing them 800%)
* Closing more clients than ever before
* Turning one-off trainings into transformational offer (with prices that are 9 times higher)

To find out more, contact company president Samantha Hartley here on LinkedIn.

Enlightened Marketing: Business Growth for Management Consultants

The Coca-Cola Company

Strategic Channel Marketing Manager

Coca-Cola HBC Россия

Revenue Multiplier for Management Consultants. Business Coach for Female Founders. Podcast: Profitable Joyful Consulting. Dogs + Cat Mom.

🔥 Pop over here to see client results: https://samanthahartley.com/client-results/

Wondering how to grow your consulting business when you're already working max hours?

👉 The key is to GET OFF the revenue roller coaster by landing transformational engagements with next-level clients. (That means at least a year and $100K+.)

Hi, I’m Samantha, an ex-Coke exec helping consultants and business coaches move from mid-6 figures into 7 *without* exhaustion. 

Where they're stuck:
 ❗️Working with poor-fit clients wears them out 
 ❗️Unsure where and how to get better clients 
 ❗️Charging by the hour/day and making way less than they should be
 ❗️Delivery of client work is heavy and time-consuming 

This is not the business they wanted! 

GOOD news: You do NOT have to choose between profit and joy! 💃🏻

My clients DOUBLE (add $150K-$600K) within 5-12 months, working exclusively with perfect clients. 

They feel more fulfilled, their clients get stunning results and they finally have time to enjoy life. 

🟣

A few years ago a new client said to me, “The Universe tells me I have a $2M business.” 

Now we’re building it. 😎

Imagine hearing “YES!” to $100K+ engagements with dream clients. 
Recurring revenue flows in predictably. 
You're earning more than ever while putting in fewer hours.

If this resonates, you might like your own Path To $2M™. It's my customized-for-you approach to:

👉 Find and work exclusively with perfect clients 
👉 Sell in and deliver $100K+ engagements with confidence, without overwork
👉 Build a highly profitable, joyful business with predictable revenues.

Want to learn more? Send me a DM with "Path To $2M™" 

CLIENT RESULTS (see more in "Featured" section):

1. Fractional CFO Patty went from $3000 clients to $240,000 clients. 

2. Lean HR Consultant Cheryl added $600K in her first year and now sells million-dollar deals.

3. HR Consultant Dani turned her unsellable $22K training into a $198,000 transformational offer.

4. Brittany sold a $400,000 engagement within weeks of starting to work with me. 

5. OD Consultant Sharon doubled her proposal to $800K and got a YES within 24 hours of meeting with me. 

6. IT Consultant Kerry's firm ditched hourly time-tracking and shifted to my model, closing a $480K deal within weeks of our first meeting, going on to cross the $1M mark. 

If you want results like these - and honestly, if you read this far - CONNECT and MESSAGE me. 📲

P.S. I came out of The Coca-Cola Company and now live on an island (Martha's Vineyard) with my sweetie of 20ish years & our fur kids. ❤️

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The Battle

Nolwenn Louis-Lucas

Samantha Hartley

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