The Book Nerd

This is my newsletter about actionable and easy-to-digest information from books. 

It is not specific to a genre of books. Any book that’s interesting will be broken down and shared here. If you have a suggestion, let me know.

Founder

Powered By Writing

Doyobi

Doyobi is driven by a mission to help kids learn the skills to make their way in the real-world.

Content Marketer and Strategist

SaaS Wisdom

Are you a developer working on a side project?

Do you have a SaaS ideas but don't know how to create a business out of scratch?

Here's where you'll get directions.

Co-Founder

Aafiyah Technologies

Head of Content

- Social Media Content
- SEO Blogs
- Content Strategy
- Content Marketing
- Keyword Research

Copywriter

SillyCopies

SillyCopies is my very own freelance copywriting shop.

Here, I help businesses survive, sustain and grow with copywriting and marketing consultation.

What do I offer?

- Website Copywriting
- Ads Copywriting
- Email Copywriting
- Newsletters and Email Sequence
- Blogs and Articles
- Content Strategy
- Social Media Copywriting 
- Ghostwriting

Let me know how I can help you.

Copy Chief

Member

Thrive Global

Thrive Global is where I sling ink for my heart and soul.

Copywriting for Psychology, Self Help Blogs, writing for mindfulness, writing about mindset and anything that has to do with the behaviour and the brain is very interesting to me.

At Thrive Global, I've actively contributed as a:

Writer for Mental Health
Writer for Psychology
Writer for Mindfulness
Writer for Self Help
Writer for Addiction and Recovery.

Contributing Writer

Orzy Media

Testlify

Copywriting and Content Consultant

Testlify is the finest talent assessment platform in the market. Take the stress out of finding the best candidates with deep analysis that’s accurate, automated, and unbiased. Make hiring exciting again.

Head Of Content

Copywriter and Content Specialist

I ghostwrite Educational Email Courses for HR SaaS Startups | Increased MQLs Organically by 600% | Co-Founder SaaSwisdom | Sharing Insights on Marketing + Writing

I specialize in ghostwriting Educational Email Courses for HR SaaS Startups.

My strategies have helped HR SaaS brands:

➡️ Grow traffic by 410%
➡️ Increased MQL opt-ins organically by 600%
➡️ Get leads worth $11,800/- with 2 emails

If you're founder, CEO, or CMO or an HR SaaS Startup, DM me and I'll work out an strategy for you.

Noman Shaikh

Melanie D'Arcy Copywriting

Every one of us goes around listening to the same radio station: WIIFM (What's in it for me?)

So let's talk about you here. 

Chances you're proud of the business you're building... but you know it could be doing better. And you're thinking about how to get it to the next level. 

With that thought in mind, you don't *really* want to hire another copywriter or marketing professional to manage... 

But you ARE interested a real human-to-human partnership with someone who's able to: 

* Get your business vision 
* Use a carefully curated set of tools in hand to help you maximize AOV and revenue

As a Conversion Specialist, I use 3 primary tools to help optimize and scale the revenue from your marketing funnels: 

- Strategic conversion copywriting 
- Testing and Optimization
- Email List Management 

More about the tools I use: 

COPY

As a conversion-focused direct-response copywriter I use sales psychology to connect with the human beings most likely to buy from you. 

Balancing emotional energy, storytelling, and psychological triggers with strong proof, ethics, good writing, and timeless marketing principles, and deeply thought-out strategy - that's how I roll.

My clients include internationally-known wellness influencer Lee Holden. I've also written for B2B SaaS, CPG PR, trades, sales training, high performance coaching, e-commerce, personal development, events, and wellness niches.  

EMAIL

As a list manager, I'm a user of various email service providers, such as Kit, Systeme.io, and Mailchimp. I'm also Klaviyo Partner who's certified in email deliverability, omnichannel strategies, and the Klaviyo product itself.

TESTING AND OPTIMIZATION

Right now (fall 2024) I'm in Russ Reynold's CRO Superstars Mentorship where we're using "copy-driven" CRO to optimize the AOV of sales funnels. (If you're getting at least 500 clicks a day on your sales landing pages we should talk.) 

Interested in working together? 

Shoot me a DM. Or email me at: admin@melaniedarcy.com

Copywriter | Email List Manager | Conversion Specialist 

Influence Machines, Inc.

"Healthy eyes workshop update: We sold over 1,700 spots and it's by far our highest selling live workshop promo of all time!" 

^ This was a quote from my copy chief about the February 2024 Qi Gong for Healthy Eyes Workshop. It beat out 35+ previous live workshops in sales - and yes, I was the primary copywriter on this one. (With a rock star marketing team supporting me!)  

Here's the truth: 

I was never 100% sure that my deep personal interest in mind-body wellness would pay off professionally...  

But at Influence Machines it certainly has. There it's been my honor to help drive leads, connections, and sales for internationally-known Qi Gong teacher Lee Holden. (As seen on The Shift Network, Mindvalley, and American Public Television.)

[In case you're wondering, Qi Gong is similar to Tai Chi. In fact, Tai Chi is one of the many forms of Qi Gong.]

For Holden QiGong, I've written loads of promotional email sequences and sales pages. I've provided copy audits and edits. I've also written scores of Facebook ads, including one that beat a regularly running control by 15%.

All throughout, I've been lucky to work with a supportive team of seasoned copywriters in a deeply collaborative process. 

End result: I've learned a heck of a lot about direct response copywriting and writing for a "highly sensitive" audience here!

Taovibes.com

Taovibes was a website where I experimented with blogging on health and wellness topics from 2016 to 2022. The focus of the site changed over the years, but the common thread was always wellness and self-care. 

Basically, I cut my teeth as a blogger on this website. It's where I first started implementing proper SEO strategies like using keywords, avoiding stop words, filling in metadata, topic clusters strategy, information architecture, etc. It's also the reason I started learning about affiliate marketing. 

The name came about because of my deep interest in Qi Gong (like Tai Chi) and music/sound healing.  

Back in 2016 I intended to merge these themes into a "cutting edge" (yet ancient) approach to wellness... 

But over the years I've gotten more into high performance... and have become a mom. 

So my focus has changed. In 2025, look out for a new website coming from me - kind of like Taovibes.com 2.0.

Owner

VIPKid

Like so many native speakers, using English correctly was second nature to me. I never really had to think about it. I just did it. I certainly never understood grammar.... UNTIL I taught English for nearly 3 years! 

From teaching adult students, to 3 year olds... there's something about actually having to understand and explain grammar and phonics that boosts your confidence with the language. 

Most of my lessons included grammar, phonics, reading, and speaking practice.  I also taught writing and public speaking - these were my favorite classes!

Finally, teaching online was only ever a part time job, by American standards.  So, like catering, it afforded me time for my first serious, in-depth forays into copywriting studies. 

I hand-copied the Boron letters during these years, and printed my first swipe file. I also signed up for my first expensive copywriting course. 

I also started a leadership and coaching site... which I later realized was best merged into my wellness site, taovibes.com.

In 2021, the online teaching chapter ended as quickly as it started. 

I knew it was the moment I'd been preparing for for over a decade - time *deliver results* to my people as a copywriter and online marketer.

Online English Teacher 

Starr Events

What do my years in catering have to do with my current career as a marketer? 

A whole heck of a lot, actually. 

You see, about half my coworkers during the NYC catering years were actors and musicians. I felt a kinship with these people as a fellow "creative person"... though I was still sorting through my interests and figuring out what to even focus on. 

I started out studying music myself. As the years progressed, I realized that probably wasn't my actual rent-paying professional calling. So I went on to explore a variety of modalities I felt could be healing and  inspiring for myself and the world -- including coaching, sound healing, permaculture, yoga, ecstatic dance, and Qi Gong. 

Along the way I realized that whatever I ended up doing, I'd probably need some expertise in online sales and marketing to sell my services and "make it." 

2012 is the year that started everything for me. That's when I signed up for Marie Forleo's B-School. An intensive program that teaches you how to set up and run an online business from a Wordpress site. 

I soon realized that I found online marketing as fascinating to learn about as anything else I was studying. And I became one of those notorious "course junkies" for a number of years. 

Along the way I ended up taking courses with Brendon Burchard, Eben Pagan, Michael Hyatt, affiliate marketing mentors, and a host of other marketing teachers. 

I learned a lot, and I slowly moved to a maturity of understanding. In 2015 the concept of SEO "keyword thinking" was a mind-blower for me, and really helped me understand why CLARITY is the number one quality to go for in writing of all kinds. 

Finally, in 2018 I jumped off the catering wheel, and took my first serious step into marketing: 

Marketing myself as an online English teacher.

Event Staff

Email Copywriter & List Manager 🌿 Promo sequences for wellness and personal development brands 🌴💥 Join my email list to get ONE actionable tip each week for more energy, creativity, & success.👇

“𝖠𝖼𝗋𝗈𝗌𝗌 𝖺𝗅𝗅 𝗂𝗇𝖽𝗎𝗌𝗍𝗋𝗂𝖾𝗌, 𝖼𝗈𝗉𝗒 𝗁𝖺𝗌 𝗍𝗐𝗂𝖼𝖾 𝗍𝗁𝖾 𝗋𝖾𝗅𝖺𝗍𝗂𝗏𝖾 𝗂𝗇𝖿𝗅𝗎𝖾𝗇𝖼𝖾 𝗍𝗈 𝖼𝗈𝗇𝗏𝖾𝗋𝗍 𝗈𝗏𝖾𝗋 𝖽𝖾𝗌𝗂𝗀𝗇.” - 𝖴𝗇𝖻𝗈𝗎𝗇𝖼𝖾

Imagine waking up to "extra money" on reporting day. 

Many 7-8 figure brands can add tens or hundreds of thousands of dollars a month through optimization and testing of their marketing funnels. (An extra 20% on top of your monthly bottom line is a common outcome.) 

And all it requires from you is - nothing. You stay focused on what matters to you as your one-person testing and optimization department runs by itself.  

Sound good?

It is.

And I can help. 

As a Conversion Specialist, I'll help you write, test, and optimize your marketing funnels for maximum AOV. 

The main tools used for this are: 

- Conversion-focused direct response copywriting
- Testing and optimization

If your funnel involves email, I'll help you boost revenue from your list in a way that doesn't burn your audience out or annoy them into unsubscribing.

Along the way I'll also: 

🔆 Help make sure you, your brand, and your message stay top of mind 
🔆 Ensure your tech back end is running smoothly and no emails are going to spam
🔆 Use sales data to inform messaging decisions 

ABOUT ME

Now, you might be interested in knowing a bit more about me, your service provider, at this point. 

So, here's some stuff I’ve done recently:

🟢 Helped clients launch 6-figure marketing funnels and earned over 7 figures of revenue for copywriting clients

🟢 Written email sequences, sales pages, and Facebook ads for internationally-known Qi Gong teacher Lee Holden. 

🟢 Been mentored and copy chiefed by various “silent killers” in the industry

🟢 Started a website and youtube channel devoted to longevity (ie: I’ve got a business owner mind like yourself)

🟢 Run my own email lists

I’m also currently being mentored by Russ Reynolds in his CRO Superstars program. (CRO = Conversion Rate Optimization.)

In this "copy-driven CRO" approach we focus on the real needle-movers for AOV - your copy and offers. (An additional 20% revenue lift is typical here.) 

If you're getting 1,000 clicks a day on your sales landing page, extra money through optimization is virtually assured.  

Interested in liberating the “ghost revenue” hiding in your email list and sales funnels?  

DM me if you’d like to chat.  

Or feel free to email me: admin@melaniedarcy.com

taplio

The Battle

Noman Shaikh

Melanie D'Arcy

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