Nora DiNuzzo

Blood Sweat & Tears

You’ve worked too hard for it to be this hard.

BS&T is a committed partner to ambitious agencies frustrated by inconsistent growth.

We develop and implement a custom growth strategy that meets you where you are today – whether your goal is to stabilize, sustain, scale or sell your agency.

Co-Founder & Chief Strategy Officer

Pitcher 🍋

Small businesses deserve to grow, too. 

Pitcher is a growth consultancy for entrepreneurs and small businesses (<$25mm).

We work directly with founders to:

+ Diagnose their growth issues 

+ Refine their first-mile strategies (brand, business, content and comms)

+ Optimize their marketing and business development processes to align with growth goals

+ Match small businesses to right-fit service providers

+ Broker strategic alliances and partnerships

Founder & President

Smiths Agency

In September 2022, Smiths Agency (fka Smith Brothers) was acquired by Barkley: barkleyus.com

Vice President of Business Development

Director of Business Development

Business Development Manager

MARC USA

In June 2020, MARC USA merged with two other agencies to form 9 Rooftops: 9rooftops.com

New Business Specialist

Account Manager

You’ve worked too hard for it to be this hard.

Growing up, one thing I never aspired to be was an entrepreneur. 

Running your own company was for the incredibly wealthy (Mr. Burns) or the incredibly innovative (Doc Brown). I was neither.

But what I’ve learned about entrepreneurs over the past few years is that they have one thing in common – they desperately want to fix something that drives them nuts. 

As it turns out – throughout my life and career, a lot of things drove me nuts. 

So nuts that in October 2021, I quit a VP-level job at an ad agency to start my own consultancy – Pitcher – to help small businesses grow.

Because the fact that agencies could rarely find a way to work with companies <$25mm in annual revenue drove me nuts.

Because I believe that small businesses deserve to grow, too. 

In April 2023, I got a call from a friend that I never planned for – with an offer to create something I never considered doing less than two years into being a founder.

A second company.

Because the fact that so many brilliant agencies continuously struggle to grow drove him nuts. 

As it turns out – it drives me nuts, too. 

So nuts that I said yes – and Blood Sweat & Tears was born. 

Yes, born. I have given birth to two human children – and two businesses.

There is not a damn thing women can’t do.

If we've worked together, you know I'm frequently working on matching people up 💞 

I'm not a recruiter - but I have built a really strong network of complementary talent and partners.

And frequently, people need to find each other - and I serve as the conduit for those connections.

With all the layoffs going on, especially in the ad industry (my longtime professional home) - we are in a moment when the right people really need to find each other. 

I am asking for two things here: 

1) If you are unemployed or underemployed and actively looking for a new opportunity - please comment on this post, and share what type of role or work you are looking for. If you are in advertising, please be specific about what agency department/role and level. 

2) If you are an agency, brand or org looking for talent - freelance, project, full-time - please comment here what roles you are looking to fill, and how soon you need the support. 

I have had several connections just in the past day reach out to ask me who they can hire, because they have time-sensitive needs.

The problem? I don't know who is available or looking - because I don't have a recruiter profile on LinkedIn, and therefore can't sort by "open to work" status. 

And, I don't have time during the last few weeks of the year (and my busiest quarter) to do a lot of my typical private matchmaking and introductions. 

So please - help each other! If I can be a conduit for more people to be working when they need it most, you know I'm all about that. 

Picture with my perfect personal and professional match, which I hear increases the reach of these things. Dave and I are always down to help our community. 

We have been where you are, and were helped by many before when we needed it most. Here to pay that forward now.

So let's get connecting, friends!

When your consultancy name is also the name of a 70s band and confuses the hell out of AI... you get bot emails like this. 

The unhinged, Sagittarius season content continues 🔥 

FYI... Blood Sweat & Tears is a growth consultancy for agencies 📈 

Can't really help with the smooth jazz, sorry!

The telltale sign of a successful workshop for a southpaw strategist.

Thanks for the souvenir Hirschfeld team! 🙌

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As a 90s kid, I loved to make collage art.

So I was overly excited to play around this afternoon with Dame Creative's design-your-own holiday card site! 

Kate Black, Susan Betteridge and Meredith Reineck Daca were our very first Clarity workshop participants in December 2023 (thanks to Kate Galecki).

So it was fun to share with Kate today that we just completed our 12th Clarity workshop last week! 

Someone always has to take a risk and go first.

Thank you to the dames of Dame for being one of the first to make a bet on us at Blood Sweat & Tears. True queen behavior 👑 

We appreciate you so much and LOVE this magical little card creator ✨ 

Link in the comments, so you can make and post your own!

My LinkedIn wrap was fun to review, but two pages really stuck out to me.

First - I have been on LinkedIn for almost 20 years! That is wild!

According to my wrapped, I’m in the top 5% of platform users. Not sure if that is cool or possibly sad? It is nerdy for sure 🤓

Second - my first connection on here was Jaime Dray, MA! My first supervisor (even though we were both babies, let’s be real) at my first agency job. 

Jaime and Hollie Geitner, APR are two of my longest-time professional friends (Hollie was my first client at the agency Jaime and I worked at).

It’s amazing how much we have all grown and championed each other over the years. And are still friends to this day!

So really this is a Jaime and Hollie appreciation post. But also, I’m a LinkedIn nerd… and I admit it!

Fun call Fridays are for getting Rickrolled in the waiting room.

Thanks for the laughs this week, Kent Lewis 🤣

AND Jeffrey Mard and .Marilois Snowman. 🇫🇷🥖🥂

A lot of your missed sales aren’t about you at all.

Especially if you have a high-ticket service offer, don’t get discouraged by a low win rate. 

The services I sell are expensive.

Many agencies do not like to spend money on their own brand, marketing or biz dev.

Agency leaders feel they should be able to figure growth out on their own.

When they can’t - they show up to calls feeling frustrated and exhausted by their lack of progress.

Only for me to tell them, you have to do a ton of work to fix the issue - which yes, will take a lot of time and cost a lot of money.

Literally no one likes to hear this.

So most times, I get ghosted for about 6-12 months… 

Until they realize I was right.

I’m not not closing because my offers are not needed - or even that they are too expensive, based on the outcomes I help people achieve.

I’m not closing because people are not ready - mentally, emotionally, financially - to commit to the work and the investment yet.

So I don’t beat myself up about a low close rate. Because what I provide, and know my clients need, is inherently a tough sell.

When indie shops go big, the results are 🔥 🔥 🔥 

So excited to join our friends at RP3 Agency next Thursday to get the behind-the-scenes scoop about how this wildly original idea - getting Kevin Nealon, YouTube hiking influencer (and yes, SNL alum) to challenge Big Dictionary to change the definition of the phrase "take a hike" to support funding for the Appalachian Trail Conservancy - came to life! 

When your client's client is on Kimmel, you do a little happy dance! 💃 

Link in comments to register for this webinar. Particularly non-profits and brands trying to make a big impact on a small budget (or big brands on a smaller budget than ever) - this one is for you 👀

Did you see Kevin Nealon on Jimmy Kimmel Live talking up our latest Appalachian Trail Conservancy campaign last night? Next week, RP3’s CCO Tuesday Poliak and ATC’s CGO Jeri Ward are pulling back the curtain on how we did it — wildly original ideas, small budgets, real results. Save your seat for our December 11 webinar: https://lnkd.in/ggT3pm4Q.

The amount of people (or bots?) sliding into my DMs with notes like this is straight up wild.

I didn’t make agencies and brands $200mm+ as a business developer over the last almost two decades with a “funnel that relies on hope.”

No anonymizing this one. If these are the “vibes” you are dishing out…

Get ready to show up publicly as a case study on How Not To Sell 📉

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Tiffany T. Redden

Voice and Reason

• Advise senior leadership across government, utility, and private sectors — including California Governor’s Office of Land Use & Climate Innovation, California Strategic Growth Council, Charge EPC, Eagle Protect, and SymSoft — on brand positioning and growth strategies during high-stakes transformation and innovation.
• Led rebranding and market positioning initiatives that drove measurable KPIs; rebrand for a tech startup secured over $2M in seed funding and opened new market opportunities.
• Engineered AI-enhanced, data-driven content strategies producing digital campaign conversions at 3X industry benchmarks.
• Directed award-winning website, UX redesigns, and video productions that increased engagement and conversions by 40%+.
• Mentor and lead cross-functional teams, balancing creative vision with disciplined execution in high-pressure environments.

Executive Marketing Strategy

American River Parkway Foundation

•	Spearheaded comprehensive rebranding, integrating research-driven strategy with digital, video, and event marketing, contributing to securing $1M+ in public funding for critical environmental initiatives.
•	Achieved a 50% email open rate and a 260% increase in organic social reach, strengthening community engagement and advocacy.

Director Of Marketing And Public Relations

Arnold Law Firm

•	Increased marketing and sales content development by 200% by implementing a proactive “subject matter expert” content marketing strategy. Consistently achieved first-page Google search placement within 24 hours organically and often featured snippet placement within 48 hours. Ensured content compliance with State Bar standards.
•	Strategically updated brand, logo, and positioning; managed $500K+ annual television, radio, print, and outdoor campaigns resulting in $12M in case fees.
•	Communicated strategies and results to top management; set department goals; coordinated with all staff levels for legal content and implementation feasibility. Conducted data analysis for call source, case conversion rates, and profitability correlations, effectively sunsetting a line of business that threatened profitability. 


Note: Concurrent employment dates are not an error. This role involved directing marketing and business development for two separate entities with an owner in common.

Marketing Director

University Medical Imaging (UMI)

•	Led team to highest annual MRI scan volume since business inception and 40% annual revenue growth supported by branding, inbound and outbound marketing programs, event marketing, sales enablement, advertising, and public relations.
•	Increased year-over-year sales prospecting activity by 200% through mentorship, a full-funnel, KPI-driven, metrics framework, and development of a tailored CRM system. Grew lead generation by 270% through demand creation programs driven by targeted, outbound marketing campaigns that included digital, email, and direct mail.
•	Reduced costly patient appointment tardiness by 35% by identifying barriers and effective solutions, including automated reminders and directional signage improvements. Facilitated introduction of specialty services and post-processing that billed at triple the standard scan rate.

Note: Concurrent employment dates are not an error. This role involved directing marketing and business development for two separate entities with an owner in common.

•	Managed data-driven marketing campaigns, optimizing advertising, direct mail, and sales collateral for clients spanning education, healthcare, finance, government, and non-profits.
•	Developed cross-functional content and handled media relations, elevating brand presence and market positioning.
•	Orchestrated impactful events and industry conferences, enhancing stakeholder engagement and expanding business networks.

Marketing Consultant

The Thacker Group

• Led results-driven public relations campaigns, enhancing brand visibility through media relations, press releases, and spokesperson training. Directed the creation of marketing collateral.
• Handled client relations, including  proposals, reports, and presentation of strategies to stakeholders and senior leadership.
• Managed and mentored entry-level account staff, overseeing event coordination and industry conference representation for maximum client exposure.

Public Relations Account Executive

I lead at the nexus of brand, marketing, and growth strategy, turning disruption into opportunity and uncertainty into clear, actionable plans. Over 20 years, I’ve partnered with CEOs, stakeholders, and boards to drive transformation during mergers, funding rounds, rapid expansion, rebranding, and market pivots.

I build brands that don’t just survive change; they dominate new markets. My approach is equal parts strategic rigor and creative boldness, combining data-driven insights with human-centered storytelling to unlock growth that sticks.

I excel in complex environments where stakes are high and clarity is scarce, aligning stakeholders, cutting through noise, and delivering strategies that fuel revenue and market leadership. If your organization is ready for a leader who turns ambiguity into advantage and builds brands that win, we should talk.

Leadership & Strategy
Executive Leadership & Team Development
Strategic Brand & Growth Leadership
Market Positioning & Competitive Strategy
Stakeholder Alignment & Executive Communication
Change Management & Organizational Transformation
Vision Development & Execution
Cross-Functional Collaboration & Influence

Business Growth & Revenue
Revenue Growth & Demand Generation
P&L Management & Budget Oversight
Sales Enablement & Go-to-Market Strategy
Customer Journey Optimization & Experience Design
Data-Driven Marketing & Analytics
Market Expansion & New Opportunity Identification


Marketing & Brand Expertise
Integrated Marketing & Communications Strategy
Brand Architecture & Rebranding
Digital Transformation & Omni-Channel Marketing
Content Strategy & Storytelling for Impact
Public Relations & Thought Leadership
Trend Analysis & Market Research

Operational Excellence
Project & Vendor Management
Agile Methodologies & Process Optimization
CRM & Marketing Technology Strategy (Salesforce, HubSpot, etc.)

Strategist

•	Translate broad-level client marketing objectives into actionable, channel-specific projects that are ready for design, deployment, and measurement
•	Construct strategy and define thematic direction for all types of communications pieces, including print materials, traditional ads, online & print ads, websites, landing pages, automated email marketing, social channel content, and trade show experiences
•	Synthesize client objectives and optimize strategies and scale of initiatives within client budget
•	Ensure consistent client branding and marketing performance
•	Manage analytics and performance assessment
•	Facilitate client understanding of strategies, results, and recommendations
•	Identify and solve content, functional, and logistical caps in projects

I have a time-sensitive ask. It this a professional request?

Not at all. But, it IS the weekend before Turkey Day, so I say anything goes.

❤️This is my new grand-kitten, and she needs just the right name. 

Because, ADORABLE. I mean, look at those peepers!

Also, I pride myself on being harmlessly obnoxious with my dearest loved ones. This may or may not include providing my daughter and son-in-law with the longest list of potential cat names EVER.

That’s where you come in: I need an avalanche of ideas STAT! Let’s come together to overwhelm, even though ultimately it isn’t my decision at all. 😂 

Let’s goooo!!

PS: Her dog brother’s name is Winston. Bonus points for names that jive.

Head of Marketing | VP / CMO | Mid-Market B2B Strategy, Brand & Communications | Known for Building Actionable Clarity in Complex Industries

Cute dark brown kitten with green eyes looking up at the camera, sitting in a lap covered with a cream-color fuzzy blanket

Nexus Vitae Collective just reached 100 members — in only nine days!

Thank you to everyone who has joined, introduced themselves, and contributed thoughtful, constructive insights. The momentum behind this remarkable group affirms how many professionals are navigating uncertainty right now and how valuable a clear, respectful, and genuinely supportive space can be.

For those who are unfamiliar, Nexus Vitae Collective is a collaborative, no-sales, no-judgment Linked community for people moving through career transitions of all kinds: layoffs, job searches, consulting, or multi-path career exploration.

We focus on practical support and shared learning, including:

 • Strategies for recognizing recruiter scams
 • Current resume and job search approaches
 • Mental health best practices
 • Preserving your financial runway
 • Considering contract or consulting paths
 • Leveraging LinkedIn to build meaningful connections

Our goal is to turn unexpected change into actionable clarity through collective knowledge, openness, and forward-thinking conversations. If you or someone you know is in a season of professional transition, this group is open, welcoming, and growing quickly. 

Here’s to the first 100 members — and to continued meaningful discussions ahead! 

https://lnkd.in/ecpfWG9Y

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The Battle

Nora DiNuzzo

Tiffany T. Redden

Followers

Posts

Engagements

Likes

Performance ScoreNora DiNuzzo's LinkedIn Performance

Performance ScoreTiffany T. Redden's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Nora DiNuzzo

Tiffany T. Redden

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nora DiNuzzo's LinkedIn Performance

Performance ScoreTiffany T. Redden's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreNora DiNuzzo's LinkedIn Performance