Nora DiNuzzo

Blood Sweat & Tears

You’ve worked too hard for it to be this hard.

BS&T is a committed partner to ambitious agencies frustrated by inconsistent growth.

We develop and implement a custom growth strategy that meets you where you are today – whether your goal is to stabilize, sustain, scale or sell your agency.

Co-Founder & Chief Strategy Officer

Pitcher 🍋

Small businesses deserve to grow, too. 

Pitcher is a growth consultancy for entrepreneurs and small businesses (<$25mm).

We work directly with founders to:

+ Diagnose their growth issues 

+ Refine their first-mile strategies (brand, business, content and comms)

+ Optimize their marketing and business development processes to align with growth goals

+ Match small businesses to right-fit service providers

+ Broker strategic alliances and partnerships

Founder & President

Smiths Agency

In September 2022, Smiths Agency (fka Smith Brothers) was acquired by Barkley: barkleyus.com

Vice President of Business Development

Director of Business Development

Business Development Manager

MARC USA

In June 2020, MARC USA merged with two other agencies to form 9 Rooftops: 9rooftops.com

New Business Specialist

Account Manager

You’ve worked too hard for it to be this hard.

Growing up, one thing I never aspired to be was an entrepreneur. 

Running your own company was for the incredibly wealthy (Mr. Burns) or the incredibly innovative (Doc Brown). I was neither.

But what I’ve learned about entrepreneurs over the past few years is that they have one thing in common – they desperately want to fix something that drives them nuts. 

As it turns out – throughout my life and career, a lot of things drove me nuts. 

So nuts that in October 2021, I quit a VP-level job at an ad agency to start my own consultancy – Pitcher – to help small businesses grow.

Because the fact that agencies could rarely find a way to work with companies <$25mm in annual revenue drove me nuts.

Because I believe that small businesses deserve to grow, too. 

In April 2023, I got a call from a friend that I never planned for – with an offer to create something I never considered doing less than two years into being a founder.

A second company.

Because the fact that so many brilliant agencies continuously struggle to grow drove him nuts. 

As it turns out – it drives me nuts, too. 

So nuts that I said yes – and Blood Sweat & Tears was born. 

Yes, born. I have given birth to two human children – and two businesses.

There is not a damn thing women can’t do.

If we've worked together, you know I'm frequently working on matching people up 💞 

I'm not a recruiter - but I have built a really strong network of complementary talent and partners.

And frequently, people need to find each other - and I serve as the conduit for those connections.

With all the layoffs going on, especially in the ad industry (my longtime professional home) - we are in a moment when the right people really need to find each other. 

I am asking for two things here: 

1) If you are unemployed or underemployed and actively looking for a new opportunity - please comment on this post, and share what type of role or work you are looking for. If you are in advertising, please be specific about what agency department/role and level. 

2) If you are an agency, brand or org looking for talent - freelance, project, full-time - please comment here what roles you are looking to fill, and how soon you need the support. 

I have had several connections just in the past day reach out to ask me who they can hire, because they have time-sensitive needs.

The problem? I don't know who is available or looking - because I don't have a recruiter profile on LinkedIn, and therefore can't sort by "open to work" status. 

And, I don't have time during the last few weeks of the year (and my busiest quarter) to do a lot of my typical private matchmaking and introductions. 

So please - help each other! If I can be a conduit for more people to be working when they need it most, you know I'm all about that. 

Picture with my perfect personal and professional match, which I hear increases the reach of these things. Dave and I are always down to help our community. 

We have been where you are, and were helped by many before when we needed it most. Here to pay that forward now.

So let's get connecting, friends!

When your consultancy name is also the name of a 70s band and confuses the hell out of AI... you get bot emails like this. 

The unhinged, Sagittarius season content continues 🔥 

FYI... Blood Sweat & Tears is a growth consultancy for agencies 📈 

Can't really help with the smooth jazz, sorry!

The telltale sign of a successful workshop for a southpaw strategist.

Thanks for the souvenir Hirschfeld team! 🙌

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As a 90s kid, I loved to make collage art.

So I was overly excited to play around this afternoon with Dame Creative's design-your-own holiday card site! 

Kate Black, Susan Betteridge and Meredith Reineck Daca were our very first Clarity workshop participants in December 2023 (thanks to Kate Galecki).

So it was fun to share with Kate today that we just completed our 12th Clarity workshop last week! 

Someone always has to take a risk and go first.

Thank you to the dames of Dame for being one of the first to make a bet on us at Blood Sweat & Tears. True queen behavior 👑 

We appreciate you so much and LOVE this magical little card creator ✨ 

Link in the comments, so you can make and post your own!

My LinkedIn wrap was fun to review, but two pages really stuck out to me.

First - I have been on LinkedIn for almost 20 years! That is wild!

According to my wrapped, I’m in the top 5% of platform users. Not sure if that is cool or possibly sad? It is nerdy for sure 🤓

Second - my first connection on here was Jaime Dray, MA! My first supervisor (even though we were both babies, let’s be real) at my first agency job. 

Jaime and Hollie Geitner, APR are two of my longest-time professional friends (Hollie was my first client at the agency Jaime and I worked at).

It’s amazing how much we have all grown and championed each other over the years. And are still friends to this day!

So really this is a Jaime and Hollie appreciation post. But also, I’m a LinkedIn nerd… and I admit it!

Fun call Fridays are for getting Rickrolled in the waiting room.

Thanks for the laughs this week, Kent Lewis 🤣

AND Jeffrey Mard and .Marilois Snowman. 🇫🇷🥖🥂

A lot of your missed sales aren’t about you at all.

Especially if you have a high-ticket service offer, don’t get discouraged by a low win rate. 

The services I sell are expensive.

Many agencies do not like to spend money on their own brand, marketing or biz dev.

Agency leaders feel they should be able to figure growth out on their own.

When they can’t - they show up to calls feeling frustrated and exhausted by their lack of progress.

Only for me to tell them, you have to do a ton of work to fix the issue - which yes, will take a lot of time and cost a lot of money.

Literally no one likes to hear this.

So most times, I get ghosted for about 6-12 months… 

Until they realize I was right.

I’m not not closing because my offers are not needed - or even that they are too expensive, based on the outcomes I help people achieve.

I’m not closing because people are not ready - mentally, emotionally, financially - to commit to the work and the investment yet.

So I don’t beat myself up about a low close rate. Because what I provide, and know my clients need, is inherently a tough sell.

When indie shops go big, the results are 🔥 🔥 🔥 

So excited to join our friends at RP3 Agency next Thursday to get the behind-the-scenes scoop about how this wildly original idea - getting Kevin Nealon, YouTube hiking influencer (and yes, SNL alum) to challenge Big Dictionary to change the definition of the phrase "take a hike" to support funding for the Appalachian Trail Conservancy - came to life! 

When your client's client is on Kimmel, you do a little happy dance! 💃 

Link in comments to register for this webinar. Particularly non-profits and brands trying to make a big impact on a small budget (or big brands on a smaller budget than ever) - this one is for you 👀

Did you see Kevin Nealon on Jimmy Kimmel Live talking up our latest Appalachian Trail Conservancy campaign last night? Next week, RP3’s CCO Tuesday Poliak and ATC’s CGO Jeri Ward are pulling back the curtain on how we did it — wildly original ideas, small budgets, real results. Save your seat for our December 11 webinar: https://lnkd.in/ggT3pm4Q.

The amount of people (or bots?) sliding into my DMs with notes like this is straight up wild.

I didn’t make agencies and brands $200mm+ as a business developer over the last almost two decades with a “funnel that relies on hope.”

No anonymizing this one. If these are the “vibes” you are dishing out…

Get ready to show up publicly as a case study on How Not To Sell 📉

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Savvy Method

I empower coaches in business for 1-5 years to simplify their systems & strategies so it's easy to consistently achieve $10K+ months using my signature 5-step program “Simply Profitable”.®️

Website: https://www.savvy-method.com

STEP 1: SIMPLIFY YOUR BUSINESS SO YOU CAN BREATHE

AT THE END OF STEP 1, you will have a signature framework for your coaching business. It's time for a business model that gives you the freedom and flexibility you desire. BONUS - consistently hit your $10k+ monthly revenue goal.

STEP 2: STAND OUT WITH A MAGNETIC BRAND 

AT THE END OF STEP 2, you will bring your business to life through branding. First impressions are everything. You will create a brand that represents you while attracting your ideal clients. It’s time for the world to know, like, and trust you.

STEP 3: STABILIZE $10K+ MONTHS WITH EASY CLIENT ACQUISITION 

AT THE END OF STEP 3, you will have an easy client acquisition system that makes hitting your revenue goals a breeze. Say bye-bye to doing all the things and learn to focus on the right things that get results.

STEP 4: STEAL YOUR CLIENT’S HEART WITH AN UNFORGETTABLE EXPERIENCE  

AT THE END OF STEP 4, you’ll curate an experience your clients will be eager to tell the world about. We embrace the simplicity, systems, and strategies that give you more time to WOW your clients.

STEP 5: SUSTAIN YOUR PATH TO FREEDOM 

AT THE END OF STEP 5, you’ve achieved freedom and you’ll have the tools to sustain it. You will be able to stay in your zone of genius and embrace being the CEO of your business while living a life that gives you all you want and more.

Business Coach + Strategist 

The Virtual Workplace For Entrepreneurs

Growing a business can be lonely, can we agree?

Your family may be supportive but they don’t reeeeeeally understand.

Friends from your previous life in corporate think you’re plain nuts for going at it alone.

And when you hit a rough patch (as we all do!) the best thing you can have is the support of someone who really GETS IT.

This is why we created The Virtual Workplace for Entrepreneurs.

Consider this your safe space to share moments of loneliness and doubt, without judgment.

To celebrate your wins, no matter how big or small, with those who are invested in your success.

This is an honest community of like-minded entrepreneurs to hold each other accountable and be a solid source of support when navigating the rocky highs and lows of business life.

It’s a crazy ride.

Currently we offer free live audios that focus on ALL aspects of the business - from money management, productivity, visualization, mindset, branding, and so much more.

Soon, we’re going to offer workshops, co-working sessions, and more. So please stay tuned! 

If you’d like to join or just want to talk with us, just ping me a DM.

We’d love to welcome you into the community.

Co-Founder

Pretty Damn Ambitious

Business Strategist + Coach 

Bennett Corporations 

Co-Founder + Chief Executive Officer

Texas Health Harris Methodist Hospital Southlake

Directed the operational performance and overall management of the business office process at the site level.   Implemented and monitored adherence to company reimbursement polices and procedures.    Organized and led departmental projects to ensure efficient system implementation. Directly supervised business office functions including insurance verification, patient registration, financial counseling, scheduling, charge entry, offsite physical therapy centers, revenue integrity, revenue cycle management, and health information management.  Provided feedback and work directly with site business office to develop and implement action plans for improving business related functions for hospital.  Identified problem payors.  Coordinated Managed Care to develop and implement action plans to resolve AR issues. Directly responsible for managing care functions including strategy development, contract review, budget creation and management, financial analysis negotiation and administration, reporting and payer relations, policy and procedure administration, physician documentation compliance, and department HR functions.  Provided ongoing reports and feedback to the CBO and President regarding overall AR management and business operations related functions at both CBO and practice locations.  Participated in monthly hospital operation meetings and Joint Policy Boards to provide data and feedback to physicians on business related functions and overall AR management. Prepared regular and ad-hoc reports for KPIs.

HIM/Business Office Director

UAMS - University of Arkansas for Medical Sciences

Provided expertise in tactical planning, development and implementation, systems/processes review and analysis to improve the efficiencies of the multiple multi-specialty medical centers’ business processes and profitability and served as a resource to the Center Directors for management issues related to business, finance, human resources, asset utilization and billing regulatory compliance. Directed all business processes and financially related matters for academic Regional Programs Centers in a community based setting in accordance with UAMS policies and procedures. Prepared budgets, financial status reports, oversaw procurement, travel, payroll, information technology and human resource functions, administration of federal and state grants and established contractual arrangements with various partners to help meet overall objectives of the program. Assisted with physician recruitment, onboarding, training, discussed physician performance metrics, and developed plans for improvement. Conducted program leadership in all operational areas. Directly supervised Business Office functions related to: HR/payroll, information technology, travel, contracts, finances, billing, coding, registration, financial counseling, scheduling, administration, clinic operations and purchasing. Monitored the Family Medicine Residency Program to ensure that the Accreditation Council for Graduate Medical Education (ACGME) requirements were met. Ensured all specialty areas such as behavioral health, pediatrics, obstetrics, gynecology, family medicine, radiology, and lab were in compliance. Ensured NCQA accreditation was maintained. Supervised department staff by monitoring activities and production daily and took appropriate action to ensure staff consistently met performance standards. Assumed responsibility of Center Director during his absence.

Assistant Director/Business Manager

Excel Consulting Group

Assisted organizations to solve issues, create value, maximize growth and improve business performance. Carried out research and data collection to understand the organization, conduct analysis, interviewed the client's employees, management team and other stakeholders; ran focus groups and facilitated workshops; prepared business proposals and presentations; identified issues and formed hypotheses and solutions; presented findings and recommendations to clients; implemented recommendations/solutions and ensured the client received the necessary assistance to carry it all out; managed projects and programs; led and managed those within the team, including analysts; liaised with the client to keep them informed of progress and to make relevant decisions.

Business Excellence Consultant 

Saint James Behavioral Health Hospital

Directed day to day operations of two outpatient locations; developed daily billing and patient census; corrected revenue cycle issues; reported weekly and monthly billing totals to administration while ensuring state and federal billing requirements were met while using ICD 9/10, CPT, and medical coding. Initiated monthly budget for outpatient expenses; created expense reports to document spending; directed finances to patient care and office necessities. Implemented multiple new systems to enhance the overall efficiency of outpatient processes.  Performed HR duties such as payroll, terminations, performance evaluations, disciplinary actions, and leave requests. Established policies and procedures. Audited patient charts in correspondence to Medicare and HIPPA requirements.  Created daily transportation schedules for MHTs; supervised outpatient staff daily to ensure their job duties were complete; performed intake assessments on perspective patients; verified insurance and discussed potential admits with Program Director.

Outpatient Office Manager

Department of Corrections Credit Union

Initiated required action for preparation of all types of notes and loan related documents including but not limited to:  promissory notes, financing statements, security agreements, real estate mortgages and disclosures, credit bureau reports, flood certifications, assigned note numbers and processing codes; ensured Creditor Worksheet and all documentation were complete. Proofed loan documents and files received from central processing to ensure accuracy and compliance. Initiated customer transactions on-line or manually, including loan payments, transfers between accounts and related transactions; checked out credit files and made them available for the loan officer, and filed necessary documents in loan files. Developed presentations for lenders using presentation software; prepared reports and spreadsheets utilizing information from bank systems.

Lending Department Assistant

Business Coach for Coaches | 👑 Queen of Simple | 🏆 Awarded Top 15 Coaches in Dallas | I empower coaches in business for 1-5 years to simplify their systems & strategies so it's easy to achieve consistent $10K+ months.

There's nothing worse than starting a coaching business to realize your income doesn't match your impact.  

When you decided to become a coach, 4 desires mattered to you:  

🤸🏽1 - Having freedom and flexibility (your systems & strategies) 
❤️2 - Loving the work you’re doing (your niche + offer) 
💰3 - No cap on your earning potential (consistent revenue) 
☀️4 - Impacting the lives of many (client experience/brand)

Most coaches I speak to are pretty good at taking care of clients (impacting the lives of many) but struggle when it comes to running a successful business (your systems, strategies, niche, and generating consistent revenue).  

And knowing how to run a successful coaching business without doing all the things is what you need if you want to achieve consistent $10K+ months in your coaching business. 

If you can relate, I want you to know you’re not alone. And trust me, you're destined for success you just need the right guidance. 

I created a proven formula that helped me and my clients accomplish all 4 desires listed above. 

I can help you do the same. 

💡WHY IT WORKS: 
Simply Profitable ®️ is a comprehensive 5-step program that helps coaches simplify their systems & strategies so it's easy to achieve consistent $10K+ months. 

Block out the external noise and work with me to create personalized solutions. Say goodbye to general one size fits all information. 

🎙️WHAT OTHERS SAY: 
💚“Working with Valincia is an absolute dream. Her expertise leaves me feeling confident that I am making the best decisions for my business. All of her advice has truly helped me to advance my mindset and scale my business. ” - Erica B. 
💚“She created balance in my life and went above and beyond to ensure my success, health, business, and lifestyle brought joy. This meant new clients, renewed energy, better work/life structure, and developing operational systems that lead to success instead of stress” - Sean K. 
💚“It's tough to put into a few words what this powerhouse woman is capable of doing for your business. Valincia is incredibly insightful and intelligent. She listens carefully, is enthusiastic, and has the skill set to keep any entrepreneur focused, accountable, and successful.” - Randi N. 
💚Read more below in the recommendations section.

LET’S TALK:
👉DM me the word “Simple” to start the conversation
👉Apply for a 30-Minute Discovery Call: https://www.honeybook.com/widget/savvy_method_194885/cf_id/637e5479618441002f120945

Valincia Bennett, Business Strategist

I posted 6 times in the last 30 days

Still signed multiple new clients

I wasn’t burnt out.
I just prioritized life offline.

Flew to California for my cousin’s wedding.
Mapped out my 2026 goals with alignment.
Hosted 12 women at brunch in Dallas with Bianca.
Flew to Florida for my brother’s senior football game.
Had lunch with a former co-worker I haven't seen in years. 
Laughed more. Slept in. Supported every client deeply.

My content slowed down.
My business didn’t.

Because consistency in service > consistency in posts.

If your business needs daily content to survive, it’s time to shift the model.

Want to create a coaching offer that gives you a freedom-first business?

Register here for my live workshop: https://lnkd.in/gXEpzsYB

P.S. Would you be okay posting less if the results stayed strong?

Valincia Bennett

Consistent $10K+ months is simply achievable💸| Business Coach for Coaches | 👑 Empowering coaches in business for 1-5 years to simplify their systems & strategies so it's easy to achieve consistent $10K+ months.

I grew to consistent $30K months with one coaching offer.

Not ten.
Not five.
Just one.

When I first started coaching, I was convinced I needed multiple offers to make real money.

I created:
Complicated options
Custom packages
Extra bonuses
Layered paths

All in the name of “adding more value.”

But every time I added more, I sold less.

Here’s what changed:

I simplified everything into one coaching container.
1:1 + group hybrid support
Same solution
Same transformation
One clear path.

My conversion rate increased to 80%. 

Not because I added more things.
But because the container became more focused and effective.

What shifted wasn’t strategy. It was simplicity.

Simple sells.
Complicated pushes people away.

The right offer doesn’t need volume.
It needs clarity.

It should:
Solve one problem
Deliver one transformation
Be easy to sell and even easier to deliver

That was the moment everything changed for me.

And here’s what nobody tells coaches:

You don’t need multiple offers to scale.
You need one offer people are willing to pay well for.

Simplifying reduced my stress.
Made my revenue predictable.
And gave me a business I could actually scale.

One offer took me to $30K months in 12 months.
Not complexity.
Not “more value.”
Not more products.

Simplicity.

If you’re a coach who wants to build this kind of simple, scalable offer, I’m teaching it step by step in my upcoming workshop:

“Create an Irresistible Offer That Consistently Converts.”

You’ll learn how to turn your expertise into one clear, focused offer that’s easy to sell and sustainable to deliver.

Register today to save your spot here: https://lnkd.in/gXEpzsYB

Lately, I’ve been hearing the same quiet confession from coaches I deeply respect:
 
"𝘐 𝘥𝘰𝘯’𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘤𝘰𝘢𝘤𝘩 𝘢𝘯𝘺𝘮𝘰𝘳𝘦."
 
Not out of failure.
 
Not out of frustration with their clients.
 
But from something deeper… exhaustion.
 
These aren’t beginners.
 
These are coaches who built six-figure coaching businesses.
 
Who know how to get results.
 
Who once loved this work.
 
And yet they’re sitting at their desks wondering:
 
“𝘐𝘴 𝘵𝘩𝘪𝘴 𝘦𝘷𝘦𝘯 𝘸𝘰𝘳𝘵𝘩 𝘪𝘵 𝘢𝘯𝘺𝘮𝘰𝘳𝘦?”
 
Here’s what I’ve learned:
 
Most of them don’t want to quit coaching.  They just don’t recognize the phase of growth they’re in.
 
Because every phase has a breaking point.
 
And if you don’t know what that breaking point is trying to teach you, you’ll mistake evolution for burnout.
 
You’ll start over when you were actually supposed to level up.
 
This week’s newsletter breaks it down:  

• The real reason coaches feel ready to walk away 
• The 4 emotional phases every coach experiences
• And how to tell which one you’re in
 
If you’ve been questioning everything lately…  Read this first.
 
Subscribe here: https://lnkd.in/gTQ3XvZw

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Nora DiNuzzo

Valincia Bennett, Business Strategist

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The Battle

Nora DiNuzzo

Valincia Bennett, Business Strategist

Followers

Posts

Engagements

Likes

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