PT Saratoga Investama Sedaya Tbk.

Focusing on value creation, transformation, program management, and business development in the healthcare and logistics industries.

Senior Vice President, Portfolio Management

Brawijaya Healthcare Group

As a member of Board of Directors with main focus on aligning and streamlining business strategy and operations to enable sustainable growth.

Director

LeadLeap

Provide mid-career professionals seeking to reignite their potential and emerging leaders focusing on building high-performing teams with support and strategies to transform their aspirations into meaningful progress.

Founder

University of Indonesia

Technopreneurship Subject - Media Production Study Applied Undergraduate Program

Adjunct Lecturer

Sinar Mas

Led group-wide commercial and operations transformation, and spearheaded commercial transformation across multifinance and life insurance subsidiaries.

Group SVP, Operational & Commercial Excellence – Financial Services Holding

PT Sinarmas Multifinance

Led a commercial transformation program, enhancing products, channels, sales effectiveness, and analytics. Strengthened the Commercial Excellence directorate and spearheaded key strategic initiatives like agency and dealer loyalty programs and strategic dashboards.

Chief Commercial Excellence

GoTo Group

Streamlined and implemented GoTo's first annual OKRs, conducted the first top leadership strategy sessions, and led the PMO in delivering synergy initiatives across Gojek, Tokopedia, and GoTo Financial, including GoMart & TokoNOW integration.

Head of Post-Merger Integration & PMO

MPM Group (PT Mitra Pinasthika Mustika Tbk)

Directly reported to the Group CEO, leading a group-wide digital transformation across insurance, rental, used car dealer, and auction companies. Developed and streamlined digital roadmaps, resulting in improved NPS, halved insurance claim processing time, cost savings, and increased auction profitability.

Group Head of Digital Transformation

Supported strategy and operations improvement for car rental and insurance subsidiaries, turning around one to profitability through a transformation program, and developed and implemented a digital transformation roadmap.

Advisor – Strategy & Operations

PT Saratoga Investama Sedaya Tbk

Developed strategic recommendations, turning around two portfolio companies to profitability, initiated synergies and digital transformation across the group, and executed six investment deals, including the first direct investment in the tech sector.

Vice President, Portfolio & Business Development

Skystar Capital

Supported portfolio monitoring and evaluation for subsequent funding rounds, managing P2P fintech lenders, e-commerce, and big data enablers.

Venture Capital

With over 18 years of diverse industry experience, I am a pragmatic executive dedicated to driving business transformation and fostering growth. Having worked across Southeast Asia, the Middle East, and the UK, my global perspective enables me to adapt and excel in various business environments.

As a seasoned transformation leader, I utilize structured problem-solving, collaboration, and empathetic leadership to tackle complex challenges and unlock new opportunities. My versatile background in PEVC, consulting, tech, and field operations equips me with the ability to develop optimal solutions considering factors such as strategy, operations, and investment.

I hold an MBA from the University of Oxford with Distinction and as a Dean's List Prize recipient (top 3%). My lifelong learning and growth mindset is demonstrated by completion of project and product management professional certifications (PMP®, AH-MC, PSM I, PSPO I), Lean Six Sigma Green Belt, CFA Level I, and ongoing pursuit of Doctoral Degree in Management.

I regularly share my insights, experiences, and strategies to empower others navigating the dynamic world of business and leadership.

My industry exposure includes:
- Digital: e-commerce, ride-hailing, fintech
- Consumer: automotive, healthcare, fresh produce, fashion & apparel retail
- Financial services: insurance, multifinance
- Energy & materials: fossil fuels, renewables, and metals

Feel free to reach out, and let's explore how we can drive positive change in the business landscape.

Norman Yanuar

Stanford Seed

The  Business Transformation Advisor (BTA) will deliver advising and tools necessary to transform business leaders and their companies. The BTA enables growth and scale by providing practical, insightful, and inspirational guidance to small and medium-sized business leaders and their management teams.  This position reports to the Regional Director.

Business Transformation Advisor

NexGenCFO

I specialize in providing financial planning, analysis, and management services to small and medium businesses in a more affordable cost compare to having a full time internal CFO. My expertise in the field enables me to effectively guide businesses in the areas of cash flow and budgeting, profitability analysis, cost control, credit management, and mergers and acquisitions.

Fractional CFO

PT Frosty Boga Radhika

Company Profile
PT Frosty Boga Radika is a consumer-packaged goods company with focus in frozen food branded products. Our product categories ranging from sausages, meatballs, dory, and smoked beef during initial launching stage. Later we plan to expand the product categories based on how we see the market opportunity.  

Main role and Responsibilities:
•	Strategic business planning and modeling 
•	Process and Organizational building and continuous development
•	Operations executions and monitoring

Co-Founder

PT Indogal Agro Trading

Company Profile
PT Indogal Agro Trading an Importer and distributor of frozen meat products. Indogal has started its full commercial operation in 2019 and has since then experiencing exponential business volume growth hence continued increase in market share. 

Key Achievement:
•	Full Odoo ERP implementation with relevant business processes covering core company processes from Procure to pay and Order to Collection.
•	Obtain new bank loan of IDR 56 billion with better structure composition to support company growth fund requirement
•	Develop company financial foundation that encompass people, process and system to sustain the growth

Chief Financial Officer

PT Kreasi Pangan Madani Indonesia

PT Kreasi Pangan Madani Indonesia (KPMI Food) is a start up company that focus in food ingredient business. KPMI Food was founded by 3 people that have solid knowledge in technical competencies along with good business senses in food related business. At the same time all 3 founders have same passion in helping others to suceed. 
Our mission is to help small business owner in ready to eat food sector to produce a better quality product but still affordable to their customers. We believe we can do business and at the same time contribute to small business society to help them upscale their business.

PT. Agro Boga Utama

Company Profile
PT Agro Boga Utama (ABU) is an importer and distributor of frozen meat products with area of operation across Indonesia. Currently ABU operates through head office and main distribution hub in Jakarta, and 10 branches plus 2 sales offices across Indonesia with total 700 employees. 

Key Achievement:
- Obtain new financing facility of IDR 300 billion to support capital requirement for company to grow its business
- Turn around its financial performance by improving profitability that bring company retain earning back into positive figure within 1.5 years.
- Lead business process improvement initiative that help to improve internal control and operation efficiency

Chief Executive Officer

PT Liga Indonesia Baru

This position reports to the President Director.
Key Achievements:
•	Implementation of ERP MS dynamic 365 and related business processes
•	Perform initial set up of company legal structure

PT Belanja Digital Nusantara

Co Founder and Commissioner

PT Mega Mahadana Hadiya (Mahadya Group)

Company Profile
PT Mega Mahadana Hadiya (Mahadya) is an operating holding company within MahaDasha group with main objective is to become prominent multi brand retail company. Currently Mahadya is divided into two mainstream i.e. retail FMCG businesses (LOKA an affordable premium supermarket chain) and Food and Beverage businesses (Carl’s Jr, Wingstop, Bakerhood, Hadiya Catering and Caribou) with total 36 combined stores as of July 2016 and operates through 4 subsidiaries with approximately 1200 employees.
Key Achievements:
•	Develop and launch own brand LOKA, an affordable premium lifestyle supermarket
•	Launch Wingstop brand, a chicken wings franchise concept from USA 
•	Secure franchise agreement on Coffee house concept from USA, Caribou
•	Successful penetration of Carl’s jr into Surabaya as new market development initiative

President Director

PT Mahadana Dasha Utama

PT Mahadana Dasha Utama (MahaDasha) is an investment holding company within Tiara Marga Trakindo Group with portfolio of diversified businesses. Currently its investment portfolio consist of IT company, Truck dealership company, Heavy equipment tyre solution company, property management/investment company, multi finance company and retail company (FMCG and F&B). Its long term objective is to continuously seek for new investment opportunities within GDP related sectors in order to provide a balance investment profile for TMT Group.

Key Achievement: 
•Lead a successful acquisition of 3 HA land in Rasuna Epicentrum Kuningan with relevant financial structuring 
•Co Lead a successful acquistion of PT HD Finance Tbk and subsequently perform mandatory tender offer in line with OJK requirement
•Lead a successful acquisition of Carl's jr franchise operation in Indonesia
•Set up of JV with Sonton Holdings from Japan that subsequently run a bread jam factory in Cikarang area

Corporate Strategy Director

PT Mahadana Dasha Utama (MahaDasha) is a sub holding company which also an investment holding company within Tiara Marga Trakindo Group with portfolio of diversified business. Currently its investment portfolio consist of IT company, Truck dealership company, Heavy equipment tyre solution company, and property management/investment company. Its long term objective is to continuously seek for new investment in industry out of mining and energy field in order to provide a balance investment profile for TMT Group.

This position reports to the President Director.
Main role and Responsibilities:
•Regulatory reporting, compliance and disclosure
•Planning, budgeting and forecasting
•Financial risk management
•Working capital, asset and tax management
•Financial process and internal control optimization
•Business intelligence and enterprise performance improvement

Director/CFO

Helping SMEs and Startups Thrive Through Optimum Cash Flow Management and Strategic Transformation

As a seasoned financial leader with 26 years of experience, I am passionate about helping small and medium-sized enterprises (SMEs) and startups unlock their full potential through optimized cash flow management and strategic transformation. My mission is to empower businesses to achieve sustainable growth, both in my role as a Fractional CFO and as a Business Transformation Advisor at Stanford Seed.

Throughout my career, I've had the privilege of holding various C-level executive positions, including Chief Financial Officer, Chief Strategy Officer, and Chief Executive Officer, over the last 11 years. This journey has equipped me with a unique blend of financial acumen, strategic vision, and operational insight that I bring to every engagement.

What I Bring to the Table:

✨ Cash Flow Optimization: I specialize in creating customized cash flow strategies that provide businesses with the financial stability they need to weather economic fluctuations and seize growth opportunities.

💼 Fractional CFO Expertise: As a Fractional CFO, I offer a flexible, cost-effective solution for SMEs and startups that need top-tier financial guidance without the commitment of a full-time executive.

🌱 Sustainable Growth: My approach is always focused on achieving sustainable growth. I work closely with my clients to develop long-term financial strategies that align with their business goals and values.

🔍 Hands-On Experience: Having walked the path from CFO to CEO, I understand the intricacies of financial management from both a strategic and operational perspective, which allows me to deliver holistic solutions.

🌟 Business Transformation Advisor: At Stanford Seed, I support entrepreneurs in Indonesia to build thriving enterprises and make a positive impact in their communities. My work involves guiding businesses through transformative strategies to achieve their growth potential.

Ready to Transform Your Business?

Are you ready to take your SME or startup to the next level? Let's connect and explore how we can work together to optimize your cash flow, drive sustainable growth, and transform your financial future.

📧 irzan.pulungan@gmail.com
📧 ihp1709@stanford.edu

#FractionalCFO #BusinessTransformation #FinancialManagement #SME #Startup #CashFlowOptimization #SustainableGrowth #FinancialStrategy

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Norman Yanuar

Irzan Pulungan.

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