PT Saratoga Investama Sedaya Tbk.

Focusing on value creation, transformation, program management, and business development in the healthcare and logistics industries.

Senior Vice President, Portfolio Management

Brawijaya Healthcare Group

As a member of Board of Directors with main focus on aligning and streamlining business strategy and operations to enable sustainable growth.

Director

LeadLeap

Provide mid-career professionals seeking to reignite their potential and emerging leaders focusing on building high-performing teams with support and strategies to transform their aspirations into meaningful progress.

Founder

University of Indonesia

Technopreneurship Subject - Media Production Study Applied Undergraduate Program

Adjunct Lecturer

Sinar Mas

Led group-wide commercial and operations transformation, and spearheaded commercial transformation across multifinance and life insurance subsidiaries.

Group SVP, Operational & Commercial Excellence – Financial Services Holding

PT Sinarmas Multifinance

Led a commercial transformation program, enhancing products, channels, sales effectiveness, and analytics. Strengthened the Commercial Excellence directorate and spearheaded key strategic initiatives like agency and dealer loyalty programs and strategic dashboards.

Chief Commercial Excellence

GoTo Group

Streamlined and implemented GoTo's first annual OKRs, conducted the first top leadership strategy sessions, and led the PMO in delivering synergy initiatives across Gojek, Tokopedia, and GoTo Financial, including GoMart & TokoNOW integration.

Head of Post-Merger Integration & PMO

MPM Group (PT Mitra Pinasthika Mustika Tbk)

Directly reported to the Group CEO, leading a group-wide digital transformation across insurance, rental, used car dealer, and auction companies. Developed and streamlined digital roadmaps, resulting in improved NPS, halved insurance claim processing time, cost savings, and increased auction profitability.

Group Head of Digital Transformation

Supported strategy and operations improvement for car rental and insurance subsidiaries, turning around one to profitability through a transformation program, and developed and implemented a digital transformation roadmap.

Advisor – Strategy & Operations

PT Saratoga Investama Sedaya Tbk

Developed strategic recommendations, turning around two portfolio companies to profitability, initiated synergies and digital transformation across the group, and executed six investment deals, including the first direct investment in the tech sector.

Vice President, Portfolio & Business Development

Skystar Capital

Supported portfolio monitoring and evaluation for subsequent funding rounds, managing P2P fintech lenders, e-commerce, and big data enablers.

Venture Capital

With over 18 years of diverse industry experience, I am a pragmatic executive dedicated to driving business transformation and fostering growth. Having worked across Southeast Asia, the Middle East, and the UK, my global perspective enables me to adapt and excel in various business environments.

As a seasoned transformation leader, I utilize structured problem-solving, collaboration, and empathetic leadership to tackle complex challenges and unlock new opportunities. My versatile background in PEVC, consulting, tech, and field operations equips me with the ability to develop optimal solutions considering factors such as strategy, operations, and investment.

I hold an MBA from the University of Oxford with Distinction and as a Dean's List Prize recipient (top 3%). My lifelong learning and growth mindset is demonstrated by completion of project and product management professional certifications (PMP®, AH-MC, PSM I, PSPO I), Lean Six Sigma Green Belt, CFA Level I, and ongoing pursuit of Doctoral Degree in Management.

I regularly share my insights, experiences, and strategies to empower others navigating the dynamic world of business and leadership.

My industry exposure includes:
- Digital: e-commerce, ride-hailing, fintech
- Consumer: automotive, healthcare, fresh produce, fashion & apparel retail
- Financial services: insurance, multifinance
- Energy & materials: fossil fuels, renewables, and metals

Feel free to reach out, and let's explore how we can drive positive change in the business landscape.

Norman Yanuar

I support organizations in achieving their strategic goals through digital and people led transformation. 

I partner with leaders and teams to foster a culture of innovation, collaboration, and continuous improvement.

I lead the Service Operations practice for South East Asia, delivering impactful solutions for clients across various sectors and markets.

I also have a passion for sustainability and a vision for creating positive social and environmental impact. 


Surya Sharma

Everything takes effort. Even this post.

But discipline doesn’t come from expertise alone, it comes from discipline itself. And often, purpose is what quietly powers that engine.

Showing up, today, tomorrow, and the day after, counts more than being the smartest person in the room. 

Reliability compounds.

At a recent conference, someone walked up and said, “I follow your posts, I really like your writing.”

For an introvert, that’s a big moment. (Also mildly terrifying.)

But the intent was never visibility. It’s always been about sharing what I’ve seen, the wins, the misses, the pivots, across a fairly non-linear path.

If even one person finds something useful in it, that’s enough ROI for me.

#Discipline #Purpose #Leadership #Mindset
-------------------
I write regularly on People | Leadership | Transformation | Sustainability. 
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Associate Partner at McKinsey & Company | Top Voice 2024 2025 | Leadership | Sustainability | Transformation

Maybe I’m old-school, but nothing replaces an in-person conversation. 

The tone, the pauses, the expressions, that’s where the real meaning lives.

The energy is the message.

Everything else feels like a compromise.

#Communication

I was leading an intense project recently, the kind that demands continuous oversight and fast decisions.

One of the team members came to me hesitantly to say they needed a few days off. They started explaining why, and I stopped them.

Cos you don’t owe me a reason.
You don’t need to justify taking care of your life.

You’ve planned your deliverables.
You’ve ensured coverage.

That’s what accountability looks like, the rest is your prerogative.

A healthy culture doesn’t make people negotiate for personal time.
It doesn’t create guilt around rest.
It treats adults like adults,with trust, autonomy, and clear expectations.

When people know they’re trusted, they don’t drop the ball.
They rise to it.
Consistently.

To me, that’s the real intersection of leadership, accountability, and freedom.
And that’s the culture worth building.

#Leadership #mindset
-------------------
I write regularly on People | Leadership | Transformation | Sustainability. 
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When I first stepped on a stage, in school, I froze. 
Not a word came out.

Since then, I’ve survived many more stage moments. Not because I suddenly became a natural. But because the cost of not showing up was higher than the embarrassment of stumbling through it.

Over time I realised: you don’t always perform because you want to.
Sometimes you do it because the moment requires it.
Because the team needs it.
Because the work demands it.

And in those “have to” moments, you quietly build the muscle for the ones you want to do.
#Leadership #Mindset
-------------------
I write regularly on People | Leadership | Transformation | Sustainability. 
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Absolutely brilliant .... almost ridiculous.

That’s what a client once said. And, true to form, I responded with something modest and self-deprecating, probably along the lines of,
 “Oh, just doing my job.”

It struck me later how often we, especially in consulting, struggle to accept praise.

In consulting, you’ll never run out of people telling you what could’ve been tighter or smarter. We’re trained to dissect problems, refine every slide, challenge every assumption, rarely to pause and acknowledge what went right.

Humility is essential, yes. But there’s a fine line between being humble and quietly dismissing your own effort.

When you’ve done good work and someone recognizes it, it’s not arrogance to accept it.

It’s respect, for the craft, for the team, and for the process that made it possible.

A simple “thank you, I appreciate that” carries more leadership weight than we think.

#Leadership #Mindset
-------------------
I write regularly on People | Leadership | Transformation | Sustainability. 
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I once worked with a brilliant consultant, deep domain knowledge, strong technical chops, and he built an insight engine the client absolutely loved. 

They raved about it in every meeting.

Then one day, after a disagreement, he was reassigned. Just like that.

Did anything change for the client? A few questions, maybe, but they trusted what senior leaders told them and moved on.

Did anything change for the team? Not really. In consulting, exceptional people rotate in and out all the time.

Why it matter? Cos no one is truly indispensable.

Everyone can be replaced, the only difference is the degree of difficulty.

And that’s why playing your cards right matters. Don’t overplay. Don’t underplay.

A few things that help you do that well:

↳ Continuously test where you stand → reality beats assumptions.
↳ Keep an eye on power dynamics → not to play politics, but to stay aware.
↳ Prepare for the worst-case scenario → once you’ve covered it, nothing scares you.
↳ Make yourself valuable, not irreplaceable → focus on impact, not heroics.
↳ Build breadth, not just depth → range protects you when roles shift.
↳ Strengthen relationships across levels → influence travels faster than talent.
↳ Document and democratize your work → transparency signals confidence.
↳ Know when to push and when to step back → timing is an underrated skill.
↳ Stay emotionally un-attached to roles → attachment blinds judgment.
↳ Keep your professional identity portable → your reputation should travel even if you don’t.

If you can do these consistently, you don’t need to be indispensable, you just need to be steady, self-aware, and ready for whatever the system throws at you.

#Leadership #Mindset
-------------------
I write regularly on People | Leadership | Transformation | Sustainability. 
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We throw around the word "Operating Model" far too casually.

Most people picture boxes, lines, and reporting layers and assume that’s the whole story.

But an organization is so much more than its org chart.

As per McKinsey & Company, an operating model is the backbone of how a company creates value: purpose, processes, leadership, governance, talent, behaviors, tech, partnerships, twelve interconnected elements that work as a system, not a structure. 

When these elements align, companies close the strategy-to-execution gap, move faster, build stronger teams, and unlock real performance. When they don’t, even the best strategy struggles to lift off.

Why it's important? 

Cos even top-performing companies achieve only about 70 percent of their strategies’ full potential, due in no small part to shortcomings in their operating models.

In today’s environment, redesigning your operating model isn’t an exercise in reorgs, it’s an exercise in clarity, speed, and commitment.

Lines and boxes don’t transform an organization. Alignment does.

Read this insightful explainer!

#Leadership #Mindset
-------------------
I write regularly on People | Leadership | Transformation | Sustainability. 
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Operating Model

A few years ago, I presented a difficult set of findings to an executive team. When I finished, the room went completely still. No questions. No reactions. Just tight shoulders and silence.

My instinct was to jump in, to fill the space, soften the blow, “clarify” what I had just said.
But something told me to wait.

Fifteen seconds later, the CFO leaned forward and said quietly, “I needed that moment. Now I see what this really means for us.”

That one pause shifted the entire tone of the meeting, from defensive to constructive.

And since then, I’ve understood silence differently.

Research actually backs this up.
→ Communication studies show that when people get even a few extra seconds of “wait time,” their responses become deeper, sharper, and more honest.
→ Teams think better collectively.
→ People process more clearly.
→ And conversations move from reaction to reflection.

It's not cure for all but silence only works when it’s intentional. It’s not absence , it’s space.
→ Space to think.
→ Space to feel.
→ Space to finish a thought instead of rushing to the next one.

A few small habits I try to practice:
↳ Name the pause: “I’ll hold for a moment.”
↳ Count to five: long enough for someone to breathe, gather, and speak.
↳ Let the next words come from the room, not from me.

Consulting teaches frameworks, timelines, and crisp answers, but sometimes the most impactful thing you can contribute is simply not speaking.

→ Silence isn’t awkward.
→ Silence is respect.
→ Silence is depth.
→ Silence is where clarity lands.

And often, the real conversation only begins after the quiet.
#Leadership #Mindset
-------------------
I write regularly on People | Leadership | Transformation | Sustainability. 
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We hate tough conversations.
We run away from them.
We treat them like taboo.

In consulting, that instinct shows up everywhere, with clients, with teams, even with ourselves.

In reality, the toughest conversations are almost always the right ones.

I’ve tried avoiding them before, hoping the issue would fade, resolve itself, disappear quietly.
But the only thing that ever disappears is time.

And time is the one thing every client, every team, every project is already short on.

We delay these conversations thinking we’re being considerate or keeping the peace.
↳Telling a client their pet project isn’t viable.
↳Telling a team member they’re slipping.
↳ Admitting to myself that a model, a plan, a promise, we made, needs to change.

But deep down, we already know the answer.
We just don’t want to accept it.

Every time I’ve postponed the truth, the problem returned bigger, louder, and harder to solve.

Whether we agree now or later but this is what it means.....Tough conversations don’t break trust, avoiding them does.

In this line of work, clarity is not harsh.
Clarity is respect.

#Leadership #Mindset
-------------------
I write regularly on People | Leadership | Transformation | Sustainability. 
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What is that one thing that can change the course of a project, a career, or even a life?

We love to believe we can identify it upfront, one decision, one moment, one bet that will flip everything.

But if it were that simple, we’d all be walking around with perfectly optimised careers, flawless projects, and life scripts that never go off-track.

Reality?

↳ You almost never know the “one thing” when you’re in it.
↳ Sometimes it’s a conversation you didn’t plan.
↳ Sometimes it’s a risk you didn’t overthink.
↳ Sometimes it’s a failure that quietly shifts how you show up.

And sometimes it’s simply showing up, again and again, long enough for the right moment to find you.

As Rilke said, “Have patience with everything unresolved in your heart… try to love the questions themselves.”

We can’t predict the inflection points. We can only stay in motion so they have a chance to happen.

#Leadership #Mindset
-------------------
I write regularly on People | Leadership | Transformation | Sustainability. 
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Not everything is for everyone.
And that’s exactly the point.
Not every role.
Not every path.
Not every ambition.
Not every pace.

I’ve learned this the hard way, in teams and in my own career. 

Some people thrive in chaos, others in structure. 
Some want the climb, others want the craft. 
And that’s perfectly fine.

The real win is putting people where they naturally excel or let them decide where they want to be. 

When that happens, you don’t need to push them.
They just move.

#Leadership #Mindset
-------------------
I write regularly on People | Leadership | Transformation | Sustainability. 
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It’s funny how even a one-hour time zone shift can throw your whole system off.
You don’t notice it at first, but your body does.

In consulting, we get used to moving fast, adjusting, powering through. New city, new hotel, new schedule… repeat. But over time I’ve realised something simple and uncomfortable:

Your body doesn't overlook, never forgets and always keeps score.

That’s why I’ve become almost protective of my routines. I now pack my gym gear for every single trip, no matter how short. It’s my little anchor. Even 30 minutes of a workout helps my mind find its footing again. 

And I try, genuinely try, to keep my sleep timing steady, because the days I don’t… I feel it. In my energy. In my patience. In my work.

These aren’t productivity hacks, They’re survival habits.

Consulting can be incredibly rewarding, but it also takes a toll, quietly, gradually, and often you only notice when it’s already accumulated. 

If you’re one of thosem constantly traveling, constantly switching gears, constantly adjusting…

Be kind to yourself.

Hold on to the routines that keep you grounded. And treat your health with the same respect you give your clients.

Because at the end of the day, the work will always be there. But you need to be there too.

#Leadership #Mindset #Consulting
-------------------
I write regularly on People | Leadership | Transformation | Sustainability. 
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A few years ago, I walked into a project review thinking we had everything figured out, the analysis was tight, the business case solid, the client aligned.

Then one question about a scenario changed the entire conversation.

Not because we’d missed something technical, but because the context had shifted, politics, timing, sentiment, all the things the model couldn’t capture.

Then you realize that the more you know, the more you realize how much you don’t. And sometimes, or maybe always, ignorance is simpler.

It's always humbling!

With time, you start to see patterns in this work:
↳ Confidence: when frameworks and facts seem to explain everything.
↳ Complexity: when you realize execution lives in the gray.
↳ Perspective: when you start connecting business logic with human behavior.
↳ Acceptance: when you stop chasing certainty and focus on judgment, timing, and influence.

At senior levels, clarity rarely comes from knowing more, it comes from seeing clearer.

Because leadership isn’t about having the answers. It’s about staying grounded when you realize how many answers don’t exist.

#Leadership #Mindset

“Random” isn’t always random. At least not for me.

Every time I travel, there’s a moment I’ve come to expect.

I’ll be walking toward security, minding my own business, and, without fail, I get that tap on the shoulder.

“Sir, random screening.”
“Sir, this line is for Business Class, are you sure you’re in the right queue?”
“Sir, could you step aside for a quick check?”

After years of this, I’ve realised: maybe randomness has a personal bias against me. 😄
Or maybe it’s just part of the invisible stories we all carry.

What used to annoy me has now turned into a quiet reminder.
👉 You don’t control how the world perceives you.
👉 But you do control how you show up, in every line, every queue, every “random” moment.
👉 And sometimes, the best response is a smile and a calm “Yes, I’m supposed to be here.”

#Mindset #Travel

“The essence of leadership is essentially taking the responsibility of trying to interpret the future to the present.”

– Paul Keating

You see it every day, a grand transformation launch event.
Big lights, big speeches, everyone buzzing with excitement.
And then… the real work starts.

Slowly the energy dies down, the buzz fades, and what’s left is the part no one talks about: the boring stuff.

Don’t get me wrong, that initial splash matters. You need it to grab attention, signal intent, and rally people.
But it’s never the splash that makes a transformation succeed.

What really moves the needle is everything that comes after, the routines that aren’t glamorous at all:
→ A weekly check-in that people actually show up prepared for
→ Leaders showing up consistently, not just on “big days”
→ Teams choosing steady follow-through over dramatic heroics
→ Processes that run even when nobody is pushing

The transformations I remember, the ones that truly worked, didn’t rely on fireworks.
They relied on rhythm.

I’m starting to appreciate that real change isn’t a moment.
It’s a habit.

The splash gets attention.
The routine gets results.

#Leadership #Mindset #Transformation
-------------------
I write regularly on People | Leadership | Transformation | Sustainability. 
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A good consultant never assumes which way is “up.”

Consultants aren’t magicians.

On Day 1 of a big engagement, one of client leaders looked at our team and, half-joking, asked: “So… when does the magic start?”

We smiled, it was clearly a joke. But the expectations were as real as it gets. Rightfully so, they were paying for a future they couldn’t yet see, and that weight sat in the room like a quiet question.

For the first few weeks we ran the usual playbook: workshops, interviews, slides. Nothing felt magical. 

What changed was human, small, and stubbornly ordinary.
↳ Someone on their team stayed late to show us an Excel nobody else knew existed.
↳ A junior analyst on our side refused to accept a timid answer and kept digging.
↳ A week of awkward, honest conversations where people admitted what they didn’t know shifted the tone from polite theatre to shared urgency.
↳ Slowly, “my task” became “our outcome.”
↳ The work stopped being a transaction and became companionship — messy, vulnerable, relentless.

That’s when the outcome stopped feeling like luck and started feeling like craft. Not because we pulled a rabbit out of a hat, but because both sides chose to trust the process and each other.

But you know what real magic looks like?

→ When someone who was silent in every meeting suddenly steps up and owns the toughest part of the problem.
→ When a client leader defends a decision we co-created, as if it was always theirs.
→ When two teams stop arguing about roles and start finishing each other’s sentences.
→ When the breakthrough looks so obvious in hindsight that no one remembers how hard it was to get there.

Consultants aren’t magicians. But when trust meets steady effort, when people drop their guard and lean in…

That’s the closest thing to magic I’ve ever seen.

Video: America's Got Talent
#ConsultingLife #Leadership #Mindset
-------------------
I write regularly on People | Leadership | Transformation | Sustainability. 
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Norman Yanuar

Surya Sharma

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The Battle

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Surya Sharma

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Surya Sharma's LinkedIn Performance

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