Launch Key

The most direct route off the corporate merry-go-round is you.

 Leverage your experience to launch digital products at any age. 

Join 1000+ execs and late career entrepreneurs reading the Launch Key newsletter as we share modern tools, old school wisdom and free knowledge gleaned from decades of digital innovation.

Founder | Publisher

EnergyXchain

EnergyXchain was awarded a National Science Foundation Small Business Innovation Research (SBIR) Small Business Technology Transfer (STTR) grant to conduct research and development work using blockchain technology for transaction processes in the natural gas industry. The company has a growing IP portfolio and patented technology processes that may also be utilized for energy transaction management via smart contracts, with equal applicability in sectors such as hydrogen, carbon attribution tracking, natural gas and electricity.

CEO, co-founder

Empowered

Empowered grew from one question: What if benefits enrollments were easy? Everyone struggled with insurance. Brokers needed more time with clients, HR managers drowned in paperwork and employees couldn't enroll in a basic medical plan without hassle. We wanted to provide everyone with a simple, transparent enrollment process. A process that made it easy for someone to pick the best benefits for their family.

In 2000, we launched our first consumer-driven healthcare programs, sprinting ahead of the industry by prioritizing people. Today millions of employees trust this platform for their benefits. Empowered is  wholly owned by Aflac.

Chief Innovation Officer, co-founder

Leader of the effort to redesign, develop and deploy EDA’s flagship data product as an online analytics tool. Product launch led to 20% increased sales and returned 100% of the investment in the first year post development.  

With the insight that EDA brings to the table, businesses can make better decisions by identifying trends, exploiting market opportunities, supporting sales service dealer strategies, being informed about regional hot spots, and emerging markets.

If you sell, finance or service capital equipment, EDA offers you the priceless information and timely market intelligence you need to get ahead. www.edadata.com. EDA is a Randall-Reilly company.

VP of Sales and Marketing

Vialogix

Web development company focused on user-based web solutions for internet, intranet and extranet applications.  Solutions included e-commerce, Web-enabled and database applications that enabled clients to reduce business costs or increase sales. The business cultivated long-term relationships with a broad client list that included Fortune 500 level companies Baker & Taylor, Bank of America, First Citizens Bank, National Gypsum, Novant Health, and Wachovia.

Rob Norris Communications

Built technology consulting practice specializing in digital asset management. Apple expertise used for creating networks, managing infrastructure with corporate clients - First Union National Bank, Interstate/Johnson Lane, Royal Insurance, advertising agencies in the Charlotte area. Created multimedia CD-ROM projects, interactive projects and first web based tools in 1994.

President

Coleman Lew & Associates

Recruited advertising and marketing executives for a retained search firm. Interviewed prospects and researched backgrounds. Wrote recommendations, presented candidates, negotiated salaries and benefits with clients.

Executive Recruiter

30+ years of business experience creating and leading innovative technology businesses. From the 90's internet to AI, I've carved out a living explaining and building solutions to solve business problems. 

Expertise in application development has been leveraged across energy, health care, financial services, ecommerce and data analytics businesses. I've sold to both Fortune 500 companies and SMB. I've bootstrapped and won National Science Foundation grants. There have been my fair share of entrepreneurial mistakes but have also published patents and even won a SXSW award. 

I'm not quite finished with technology and can help you avoid a few headaches with your own digital products. I recommend resources, and tools to add to your career portfolio and spin up your dream in weeks - not years. My network includes experts in literally every business function and I will happily recommend people who will level up your startup. Win/Win/Win.

Join the Launch Key newsletter for free: 
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Rob Norris

Happy Thanksgiving 🍁 

And especially to entrepreneurs who have a lot to be thankful for. We never succeed all by ourselves. Take time to show gratitude to customers, employees, partners, mentors, backers but most importantly family. 

This weeks Launch Key ⬇️

Founder | Publisher @ Launch Key 🚀 | Add to your career portfolio with a passion project or side hustle. Join like-minded execs, SMB owners and late-career entrepreneurs reading the Launch Key for digital inspiration.

Open article: Thanksgiving for entrepreneurs by launchkey.beehiiv.com

This week’s Launch Key reminder is that there is no perfect career path. But there are plenty of options to make your own career portfolio far more interesting. 

Just 3 subscriber examples from Dean Otto, Tom Hewitt and Christopher Jones. 

Get in there and read about them for yourself ⬇️

Open article: Career portfolios by launchkey.beehiiv.com

We can't all have a bear steal a chainsaw on camera. 

But if we do, it's a chance to build an audience. Husqvarna social media folks effortlessly joined a funny online conversation and created buzz with humor and product giveaways. 

This week's Launch Key with a little more on the Creator Economy and using your wit. ⬇️

Open article: Creator economy of chainsaw bears by launchkey.beehiiv.com

Growing an audience with humor and experience

Not all products are digital. 

Your late-career side hustle might not always come out of your work knowledge. Christopher Jones created a non-digital Bloody Mary mix while working on his weekend sailing hobby. 

This week's Launch Key 🚀  has the latest. 

Get in there ⬇️

Open article: Not all products are digital by launchkey.beehiiv.com

Turn your passion project into a late-career side hustle

Transcendent Care, Inc.

Transcendent Care, Inc. (TCI) is an AI-based digital health company specializing in point of care diagnostic solutions. TCI applies the power of AI to enable practitioners to share knowledge and rapidly correlate cumulative patient experiences for streamlined assessment and diagnosis to hasten treatment and recovery from back pain.

Co-Founder | CEO

Mariner

Since 2002, Mariner has provided mid-market and Fortune 500 firms alike with AI, IoT advanced analytics, and data science solutions to transform their organizations. Mariner provides manufacturers with technology solutions that leverage IoT, AI and deep learning to improve operational effectiveness, increase quality and gain competitive advantage.

Executive Vice President of Services

MRC Advisors LLC

Provide transitional leadership, assessment, business and IT strategic planning, solutions evaluation, product evaluation, and process improvement services.

Partner | Interim CIO/CTO | VP of IT | Executive Consulting Services

Press Ganey

Directed technology product development and support for clinical quality/core measures and employee/physician engagement business units for healthcare industry leader in patient care experience analytics serving 26,000 US healthcare organizations. Established organization's first enterprise information management, data warehousing, and analytics strategy and practices.

Senior Vice President Information Technology

Morehead Associates

Market leader in healthcare employee engagement solutions supporting 350 integrated US healthcare organizations. Led digital transformation, technology strategy, information management, product development, support and infrastructure initiatives.

CIO/Senior Vice President Information Technology

Red Rock Solutions, LLC

Healthcare IT management consulting firm specializing in interim CIO, IT maturity assessment/effectiveness, systems strategy, project management, system evaluation, and acquisition services. Key client: Novant Health with $5B revenue, 15 medical centers, 1,380 physicians, and 530 locations in NC, SC, VA, and GA. Established Novant Health's project management office (PMO) and managed joint venture supporting formation of a regional outpatient imaging company.

Founder, Sr IT Consultant, Interim CIO/CTO

Consentsys, Inc.

Pioneering healthcare technology provider of web-based multi-specialty electronic medical records. Directed all aspects of product development, financial planning, staffing, quality assurance, and infrastructure operations.

Chief Information Officer

As the Co-Founder and CEO of Transcendent Care, Inc. (TCI), I lead a team of experts in developing and delivering AI-based digital health solutions that enable practitioners to diagnose and treat back pain faster and more effectively. With over 30 years of experience in the technology sector, I have a proven track record of creating innovative products and services that address the needs and challenges of diverse industries and organizations, from startups to Fortune 100 firms.

My mission is to transform the healthcare industry by applying the power of AI to improve patient outcomes, reduce costs, and enhance quality of care. I am passionate about collaborating with stakeholders across the healthcare ecosystem, from providers to payers to patients, to share knowledge and best practices, and to leverage data and analytics to drive informed decisions. I am also a licensed NC real estate broker and an advocate for affordable housing and community development.

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The Battle

Rob Norris

Rob Capozziello

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taplio

The Battle

Rob Norris

Rob Capozziello

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rob Norris's LinkedIn Performance

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Performance ScoreRob Norris's LinkedIn Performance