Samantha North

emigre

Human-centric AI automated systems that help B2B service businesses save time, save money, and grow faster.

AI Strategy Advisor

Digital Émigré

Advisor

SamanthaNorth.com

Founder

University of Bath School of Management

Exploring the various drivers of tribal political behaviour on social media, including automated activity, media framing and disinformation.

PhD Candidate

Brandwatch

Content Marketer

GoCardless

Managing content creation and strategy for the UK's leading Direct Debit provider, with clients including the Guardian, Sage, TripAdvisor, the Financial Times and Thomas Cook

Content Manager

Most founders sit in the messy middle: you’ve tried ChatGPT, grabbed a few quick wins…and now everything feels stuck. 

Tools don’t talk to each other, the team isn’t sure when, or why, to use them, and the gap between “interesting experiment” and “a business that runs on AI” just keeps widening.

emigre helps you bridge that gap.

With PhD-level research skills in data science, plus the scars (and wins) of first-hand business experience, emigre partners with founder-led service businesses to future-proof their operations. 

We start by mapping how your work really happens, then designing a tight set of AI moves that clear bottlenecks, multiply your best content, and come with clear ROI numbers that often surprise.

Those same founders say they’re tired of:
• Feeling overwhelmed by half-baked AI experiments with no clear next step
• Watching their teams struggle to choose the right tool for the job
• Wondering how to measure success or where to invest after that first “wow” moment

The AI Transformation Sprint finishes with a simple playbook the team can run, plus a short list of shiny ideas to ignore so you focus only on what moves the needle. 

If you’d like hands-on help, we can also implement and manage the new workflows for you, or you can run with the playbook in-house – it's your call.

Results clients see: 40+ staff hours freed each month, articles and videos repurposed automatically across channels, and capacity that doubles without new hires. 

emigre has worked with brands like BVNK, Brandwatch, GoCardless, Paddle, and ComplyExpress, on SEO, content, and early-stage AI projects – always keeping their voice and standards intact.

Ready to move from random ChatGPT experiments to an AI-first business?

Book a free strategy call here: https://cal.com/emigre-systems/strategy-call

University of Arizona

Associate Professor, Immunobiology

INSiGENe

Telethon Kids Institute

Group Leader, Systems Immunology

Founder & Systems Biology Lead, INSiGENe Pty Ltd.

My academic laboratory at the University of Arizona combines expert domain knowledge in immunobiology with the powerful tools of systems biology to obtain mechanistic insight into the role of the immune system in the pathogenesis of asthma. The long-term goal of this work is to unlock the molecular secrets that govern the early origins of asthma and develop new approaches to predict disease development and avoid disease transition. 

My NCBI profile: https://tinyurl.com/m78kjeu8 

My Data Science startup INSiGENe Pty Ltd specializes in the GENesis of actionable INSights to unlock disease and novel therapies. Our Bioinformatics as a Service (BaaS) platform enables medical researchers to extract disease biology and mechanistic insights from omics data. Guided by principles of biological organization, BaaS combines expert domain knowledge and preclinical insights with the powerful tools of systems biology. Please visit our website for more details: 

Website: https://insigene.com/

Anthony Bosco

taplio

The Battle

Samantha North

Anthony Bosco

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