Samantha North

emigre

Human-centric AI automated systems that help B2B service businesses save time, save money, and grow faster.

AI Strategy Advisor

Digital Émigré

Advisor

SamanthaNorth.com

Founder

University of Bath School of Management

Exploring the various drivers of tribal political behaviour on social media, including automated activity, media framing and disinformation.

PhD Candidate

Brandwatch

Content Marketer

GoCardless

Managing content creation and strategy for the UK's leading Direct Debit provider, with clients including the Guardian, Sage, TripAdvisor, the Financial Times and Thomas Cook

Content Manager

Most founders sit in the messy middle: you’ve tried ChatGPT, grabbed a few quick wins…and now everything feels stuck. 

Tools don’t talk to each other, the team isn’t sure when, or why, to use them, and the gap between “interesting experiment” and “a business that runs on AI” just keeps widening.

emigre helps you bridge that gap.

With PhD-level research skills in data science, plus the scars (and wins) of first-hand business experience, emigre partners with founder-led service businesses to future-proof their operations. 

We start by mapping how your work really happens, then designing a tight set of AI moves that clear bottlenecks, multiply your best content, and come with clear ROI numbers that often surprise.

Those same founders say they’re tired of:
• Feeling overwhelmed by half-baked AI experiments with no clear next step
• Watching their teams struggle to choose the right tool for the job
• Wondering how to measure success or where to invest after that first “wow” moment

The AI Transformation Sprint finishes with a simple playbook the team can run, plus a short list of shiny ideas to ignore so you focus only on what moves the needle. 

If you’d like hands-on help, we can also implement and manage the new workflows for you, or you can run with the playbook in-house – it's your call.

Results clients see: 40+ staff hours freed each month, articles and videos repurposed automatically across channels, and capacity that doubles without new hires. 

emigre has worked with brands like BVNK, Brandwatch, GoCardless, Paddle, and ComplyExpress, on SEO, content, and early-stage AI projects – always keeping their voice and standards intact.

Ready to move from random ChatGPT experiments to an AI-first business?

Book a free strategy call here: https://cal.com/emigre-systems/strategy-call

hCaptcha

Sales Manager - META & APAC

Intuition Machines, Inc.

Product Owner

Growth engineer

Sary

Was first to join Sary in the Growth and Marketing team. Self-started negotiation and setting up analytical, tracking, messaging, customer support and customer acquisition SAAS tools within the allocated budget.

Among different tasks I have accomplished, I enjoy to:
●  Design, test and evaluate growth initiatives to improve activation and retention rates and decrease churn under the 10% line MOM.
●  Identify the opportunities in the ecosystem and work with the product and engineering teams to experiment and implement changes to increase demand generation.
●  Plan with the partnerships team to drive high value data-driven offers increasing orders frequency by 50% WOW.
●  Work closely with the content marketing and digital marketing team to guide on targeting, listening and increasing average engagement rate, post link clicks and followers increase in different social profiles.
●  Understand and optimize loyalty by personalizing offers to different customers driving revenue growth on weekends by 20%.
●  Analyze and report growth metrics to the management by building and managing presentations and dashboards to track regional KPIs on a weekly basis.

Growth Hacker

Upwork

● Working with different local and international portfolios to boost sales and generating leads.
● Handling Facebook, Google and LinkedIn ads across different customers portfolios in the Steel, Health and Fitness industry.
● Working with the creative team to run A/B tests for cost optimization.

Sales And Marketing Specialist

Shock Media Group

Planning and optimising on-going Facebook and Google ads across different customers' portfolios in the Health and Fitness industry.

Marketing Specialist

Knawat

Building custom Woocommerce multi-store as the company's main product with support of multiple languages and currencies. Including full-stack development in Wordpress framework: api integrations, authentication, php, JS, CSS etc.

Wordpress Developer

Developing and optimizing WordPress sites for the agency clients as required across different customers' portfolios in the health and fitness industry.

Saipem

Deep Gas Exploration

Conventional Rig #5820 (Saudi Arabia – Saudi Aramco)
Cyber Chair Rig #5917 (Saudi Arabia – Saudi Aramco)

Assistant Driller

ADES - Advanced Energy Systems

Offshore Jackup

Conventional Jack up Rig ADM#6 (Red Sea , Egypt – General
Petroleum Company)
Conventional Jack up Rig ADM#3 (Red Sea , Egypt – General
Petroleum Company)

Special Driller Trainee

EFADCO PETROLEUM SERVICES CO

Rig #111 (El’Alameen , Egypt - Al Hamra Oil Company)

🖥️🗺️ Highly motivated product manager with great experience in start-up, multinational and remote cultures.
🧪📊 Help map customer journey and start working on data-driven weak points across the funnel. 
🛠️🧰 Have the ability to create and maintain full-stack marketing tools to set up a full marketing automation system including a full prototype for A/B testing for AARRR with analytics integrated. 
🧙🔥 Activation & Retention wizard with a deep understanding of E-commerce B2C and B2B optimal digital channels in the MENA and GCC region.
🥰👨🏽‍🚀 Love to lead projects with other teams to reach new Product Management milestones.
📚🐛 Did I mention that I am a bookworm who never stops learning? I had the capacity to switch from a petroleum engineering background with 4 years of field experience to freelancing WordPress developer jobs to working in international companies across 3 different continents in marketing, growth, and product teams.

🔎 SKILLS + TOOLSET:
- Full stack Product Marketing, Product growth & Growth Marketing (Top 5% in Google ads in LinkedIn ⬇️).
- User communication (Onesignal, Unifonic, Twilio, Clevertap, blog posts, in-mobile app).
- Analytics (Adjust, Amplitude, Appsflyer, Google Analytics, PostgreSQL, Hubspot Analytics, Plausible).
- Apps integration for fast testing new tools (Segment).
- Automation (Python, Zappier, AWS lambda).
- Reporting bots (notifications, leads, statistics to Slack).
- Customer support (Zendesk, Intercom).
- CRM, Leads management & Market Research (Hubspot, SalesForce, Typeform).
- Search Engine Optimization (SEO) and Keyword analysis (Ahrefs, SEMrush).
- Landing pages for A/B testing hypothesis leading to Product Development (WordPress, Webflow, Bubble.io).
- Social Media Marketing (Facebook & Instagram, Twitter, Snapchat, Apple search ads, and Tiktok).
- Data prediction & Machine learning (Obviously.ai)

taplio

The Battle

Samantha North

Ayman Shousha

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?