Samantha North

emigre

Human-centric AI automated systems that help B2B service businesses save time, save money, and grow faster.

AI Strategy Advisor

Digital Émigré

Advisor

SamanthaNorth.com

Founder

University of Bath School of Management

Exploring the various drivers of tribal political behaviour on social media, including automated activity, media framing and disinformation.

PhD Candidate

Brandwatch

Content Marketer

GoCardless

Managing content creation and strategy for the UK's leading Direct Debit provider, with clients including the Guardian, Sage, TripAdvisor, the Financial Times and Thomas Cook

Content Manager

Most founders sit in the messy middle: you’ve tried ChatGPT, grabbed a few quick wins…and now everything feels stuck. 

Tools don’t talk to each other, the team isn’t sure when, or why, to use them, and the gap between “interesting experiment” and “a business that runs on AI” just keeps widening.

emigre helps you bridge that gap.

With PhD-level research skills in data science, plus the scars (and wins) of first-hand business experience, emigre partners with founder-led service businesses to future-proof their operations. 

We start by mapping how your work really happens, then designing a tight set of AI moves that clear bottlenecks, multiply your best content, and come with clear ROI numbers that often surprise.

Those same founders say they’re tired of:
• Feeling overwhelmed by half-baked AI experiments with no clear next step
• Watching their teams struggle to choose the right tool for the job
• Wondering how to measure success or where to invest after that first “wow” moment

The AI Transformation Sprint finishes with a simple playbook the team can run, plus a short list of shiny ideas to ignore so you focus only on what moves the needle. 

If you’d like hands-on help, we can also implement and manage the new workflows for you, or you can run with the playbook in-house – it's your call.

Results clients see: 40+ staff hours freed each month, articles and videos repurposed automatically across channels, and capacity that doubles without new hires. 

emigre has worked with brands like BVNK, Brandwatch, GoCardless, Paddle, and ComplyExpress, on SEO, content, and early-stage AI projects – always keeping their voice and standards intact.

Ready to move from random ChatGPT experiments to an AI-first business?

Book a free strategy call here: https://cal.com/emigre-systems/strategy-call

Bojan Maric

Content Distribution 

We help VC backed startups leverage SEO to build massive audiences that convert into users and customers. 

Learn how drove nearly 100,000 paid customers for an A16z backed startup @ https://contentdistribution.com/seo-case-study

❌ No backlinks
❌ No technical BS
✅ Just GREAT content

Repeatable systems to win again, and again:

✔️ 0 to 47,000 organics/month in 13 months for AnyLeads.com
✔️ 0 to 103,000 organics/month in 13 months for LogicInbound.com
✔️ 0 to 116,000 organics/month in 13 months for Doggypedia.org
✔️ 0 to 119,000 organics/month in 16 months for a subscription DTC
✔️ 0 to 166,000 organics/month in 13 months for CampusReel.org
✔️ 0 to 1,500,000 organics/month in 24 months for DoNotPay.com

Tap a link below to learn how.

Chief Operating Officer

Director of SEO

Workello

Workello is a pre-hire assessment platform helping content teams filter through hundreds of writing candidates to identify and hire the top 1% with pre-hire writing tests. 

1. Signup in 30 seconds
2. Distribute your job ad (LinkedIn, Facebook, Indeed, etc)
3. Watch candidates stream into your hiring dashboard
4. Send pre-hire tests to your most promising
5. Hire the top 1%.

Co-Founder

Fat Graph Content Ops

The largest content ops community on the internet with 3,000+ systems focused content marketers & SEOs.

Join 3,000+ marketers @ fb.com/groups/contentdistributionengine

What to expect:
1. How to find, hire, onboard and manage writers and editors
2. Creating a culture of documentation
3. SOPs, processes, and knowledge bases
4. Examples, templates, and samples
5. Weekly AMAs with marketers from your favorite brands

Administrator

Cross Country Movers

SEO Manager

Widewalls Ltd

Responsibilities:
- devising content strategy
- planning and executing content creation 
- devising and executing the platform’s SEO strategy
- running a team of two Senior Editors and ten content writers / junior editors
- coordinating with the IT team, regarding UX/UI
- performance reporting and regular reporting to CEO
- content management for external clients (including blog building and on-site event coverage)

Responsibilities:
- executing content creation
- developing the platform’s SEO strategy with the CEO
- developing content calendar
- running a team of six content writers / junior editors
- creative and technical editing of writers’ content (app.50 articles per week)

Senior Editor

Responsibilities:
- writing 8 to 14 500-word articles per week, on Contemporary, Urban and Street Art
- on-page editing of articles

Content Writer

Building Workello.com to help teams scale content production.
My career in numbers since 2020:
Organic Visitors Generated -->	30,000,000+
Pages Published -->	12,000+
Content Verticals -->	213
Keywords on Page 1 -->	250,000+
SEOs Using Our SEO Tools -->	3,500+
SEOs in Our Community	--> 7000+
Writers Hired -->	100+

taplio

The Battle

Samantha North

Bojan Maric

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