Samantha North

emigre

Human-centric AI automated systems that help B2B service businesses save time, save money, and grow faster.

AI Strategy Advisor

Digital Émigré

Advisor

SamanthaNorth.com

Founder

University of Bath School of Management

Exploring the various drivers of tribal political behaviour on social media, including automated activity, media framing and disinformation.

PhD Candidate

Brandwatch

Content Marketer

GoCardless

Managing content creation and strategy for the UK's leading Direct Debit provider, with clients including the Guardian, Sage, TripAdvisor, the Financial Times and Thomas Cook

Content Manager

Most founders sit in the messy middle: you’ve tried ChatGPT, grabbed a few quick wins…and now everything feels stuck. 

Tools don’t talk to each other, the team isn’t sure when, or why, to use them, and the gap between “interesting experiment” and “a business that runs on AI” just keeps widening.

emigre helps you bridge that gap.

With PhD-level research skills in data science, plus the scars (and wins) of first-hand business experience, emigre partners with founder-led service businesses to future-proof their operations. 

We start by mapping how your work really happens, then designing a tight set of AI moves that clear bottlenecks, multiply your best content, and come with clear ROI numbers that often surprise.

Those same founders say they’re tired of:
• Feeling overwhelmed by half-baked AI experiments with no clear next step
• Watching their teams struggle to choose the right tool for the job
• Wondering how to measure success or where to invest after that first “wow” moment

The AI Transformation Sprint finishes with a simple playbook the team can run, plus a short list of shiny ideas to ignore so you focus only on what moves the needle. 

If you’d like hands-on help, we can also implement and manage the new workflows for you, or you can run with the playbook in-house – it's your call.

Results clients see: 40+ staff hours freed each month, articles and videos repurposed automatically across channels, and capacity that doubles without new hires. 

emigre has worked with brands like BVNK, Brandwatch, GoCardless, Paddle, and ComplyExpress, on SEO, content, and early-stage AI projects – always keeping their voice and standards intact.

Ready to move from random ChatGPT experiments to an AI-first business?

Book a free strategy call here: https://cal.com/emigre-systems/strategy-call

Sunbelt Business Brokers of Greater Boston, MA & RI

Trusted advisor facilitating the sale of all types of businesses.

Business Broker | Advisor

SWIPEBY

Consultative sales and account management.

Account Executive

BFR Advisors

Consultant for IT operations, program and project management, software delivery, and business process design and optimization.

Operations Consultant

Axon Communications Inc.

Responsible for all technical operations.

VP, Head of Technology

Biogen

Built and managed application development and delivery operations for a portfolio of 100+ web and mobile applications. Successfully executed full-lifecycle global delivery projects for Commercial, R&D, and Corporate business units.

Head of Digital Delivery

Fidelity Investments

Managed marketing technology initiatives with a focus on Enterprise Content Management (CMS), Marketing Automation, and Analytics.

Marketing Technology Lead

Putnam Investments

Led application development and content teams. Architected and built Putnam's first mobile application.

Technical Team Lead

Publicis Sapient

Built world-class web applications for top brands.

Senior Software Engineer

Operations & Technology Management

I guide business owners through every step of selling or acquiring a business. 

As the world's largest business brokerage firm, Sunbelt is the place to go to buy or sell a business.

taplio

The Battle

Samantha North

Brian Rattigan, Jr.

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