Samantha North

emigre

Human-centric AI automated systems that help B2B service businesses save time, save money, and grow faster.

AI Strategy Advisor

Digital Émigré

Advisor

SamanthaNorth.com

Founder

University of Bath School of Management

Exploring the various drivers of tribal political behaviour on social media, including automated activity, media framing and disinformation.

PhD Candidate

Brandwatch

Content Marketer

GoCardless

Managing content creation and strategy for the UK's leading Direct Debit provider, with clients including the Guardian, Sage, TripAdvisor, the Financial Times and Thomas Cook

Content Manager

Most founders sit in the messy middle: you’ve tried ChatGPT, grabbed a few quick wins…and now everything feels stuck. 

Tools don’t talk to each other, the team isn’t sure when, or why, to use them, and the gap between “interesting experiment” and “a business that runs on AI” just keeps widening.

emigre helps you bridge that gap.

With PhD-level research skills in data science, plus the scars (and wins) of first-hand business experience, emigre partners with founder-led service businesses to future-proof their operations. 

We start by mapping how your work really happens, then designing a tight set of AI moves that clear bottlenecks, multiply your best content, and come with clear ROI numbers that often surprise.

Those same founders say they’re tired of:
• Feeling overwhelmed by half-baked AI experiments with no clear next step
• Watching their teams struggle to choose the right tool for the job
• Wondering how to measure success or where to invest after that first “wow” moment

The AI Transformation Sprint finishes with a simple playbook the team can run, plus a short list of shiny ideas to ignore so you focus only on what moves the needle. 

If you’d like hands-on help, we can also implement and manage the new workflows for you, or you can run with the playbook in-house – it's your call.

Results clients see: 40+ staff hours freed each month, articles and videos repurposed automatically across channels, and capacity that doubles without new hires. 

emigre has worked with brands like BVNK, Brandwatch, GoCardless, Paddle, and ComplyExpress, on SEO, content, and early-stage AI projects – always keeping their voice and standards intact.

Ready to move from random ChatGPT experiments to an AI-first business?

Book a free strategy call here: https://cal.com/emigre-systems/strategy-call

Zhenya Zerkalenkov

Travel Content Creators

• Reached 1m 39s average article engagement time, 48% engagement rate, and 52% bounce rate
• Secured a consistent top 10 position on Google’s first page of search results for my website
• Developed and implemented an affiliate strategy, generating income within the first month
• Generated 2.66M blog impressions and 42,900 clicks for my cultural travel magazine
• Drove 20M+ content impressions on Pinterest for travel topics (without Ads)
• Conceptualized, wrote, edited, and published all content independently
• Created and managed a a comprehensive digital editorial calendar
• Built and scaled the brand entirely from the ground up on my own
• Achieved an average open rate of 81% for my weekly newsletter
• Created a digital course

Founder & Head of Content

Teacup of Dao

• Achieved an average open rate of 65% for my weekly newsletter
• Built strong, meaningful connections in the community
• Reached 1,000 monthly views within the first month
• Researched and managed strategic partnerships
• Designed and refined the brand's visual identity
• Developed and implemented content strategy
• Conceptualized, wrote, and edited all content
• Created engaging content for partnerships
• Created a digital course

Head of Content, Writer, Digital Editor

ASI Reisen

• Managed and maintained content plan
• Planned and created content for partners
• Planned, created, and sent newsletters to all stakeholders
• Conducted search volume analyses and planned future content
• Supported the development of a new and innovative content strategy
• Wrote SEO-optimized articles and content for landing pages for ASI Reisen
• Crafted strategic resource and cost planning for the upcoming content strategy
• Worked closely with product management team and other stakeholders from CSR & marketing

ASI Reisen develops sustainable experiences for travellers and local communities.

Senior Content Marketing Manager

WeDesignTrips

• Managed and maintained content plan
• Planned and created content for partners
• Planned, created, and sent newsletters to all stakeholders
• Conducted search volume analyses and planned future content
• Supported the development of a new and innovative content strategy
• Wrote SEO-optimized articles and content for landing pages for ASI Reisen
• Crafted strategic resource and cost planning for the upcoming content strategy
• Worked closely with product management team and other stakeholders from CSR & marketing

WeDesignTrips develops tailor-made trips with local experts.

Medium

• I was regularly published by the best Medium publications (altogether 1M+ followers)
• I wrote about topics like: Eastern philosophy, personal development, content marketing, writing

Medium is an online publishing platform. It's one of the most notable internet platforms developed by Evan Williams, the co-founder of several technology companies like Twitter and Blogger.

As a writer on Medium, my articles get featured by multiple top publications with up to 388,000 readers and have a read ratio of up to 78%.

Contributing Writer

Semrush

• I wrote and edited high-quality content marketing-related articles for Semrush (1M+ monthly readers)

Here's the blog: semrush.com/blog/

Semrush is a leading online visibility management SaaS platform. 

It enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campaigns. And get measurable results from online marketing.

They've been developing their product for 14 years. And have been awarded G2's Top 100 Software Products, Global and US Search Awards 2021, Great Place to Work Certification, Deloitte Technology Fast 500, and many more. In March 2021, Semrush went public and started trading on the NYSE with the SEMR ticker.

10,000,000+ users in America, Europe, Asia, and Australia have already tried Semrush. And over 1,000 people around the world are working on its development.

Freelance Senior Content Writer

Indeed

• I wrote and edited SEO-optimized articles for Indeed's German career guide (3,5M monthly readers)

Freelance Content Writer

Growth Partners Group

• Accompanied rebranding for 2 brands
• Fully overhauled digital marketing strategy
• Searched and coordinated SEA agencies and freelancers
• Created and expanded a digital marketing knowledge base
• Executed multiple company-wide content marketing workshops
• Developed and launched several LinkedIn content and ad campaigns
• Created and maintained a daily digital editorial calendar for 5 companies
• Built all landing pages (opt-in pages + 5 websites), incl. structures, concepts, and texts
• Helped generate 266,984 impressions and 45,594 clicks on LinkedIn in 1 year (with only 1 weekly post)
• Developed and led digital marketing strategy for 5 individual brands under a single holding simultaneously
• Coordinated, supervised, and supported 5 brands in content planning and creation (incl. proofreading & editing)
• Led and trained 6 consultants in content writing, boosting LinkedIn content click-through rate from 4% to 126.29%
• Managed, analyzed, and optimized all online marketing accounts (LinkedIn, Google Analytics, Ubersuggest, Google Ads)
• Cut LinkedIn marketing costs by €120,000 p.a. while increasing organic impressions by 600%, clicks by 34x, and engagement rate by 49%
• Created company-specific content marketing concepts and implemented them on different online marketing channels (LinkedIn, company blog, etc.)

Digital Marketing Manager

Thrive Global

As a Contributing Writer, my articles were featured on Thrive Global.

Thrive Global provides behavior change technology and media to support individuals struggling with stress and burnout. It was named one of The Top 10 NYC Startups to watch in 2017 by Inc. and was named in 2018 in LinkedIn's list of "The 50 most sought-after startups in the US."

Thrive Global was founded by Arianna Huffington, the co-founder of The Huffington Post.

My profile: https://community.thriveglobal.com/author/zhenya-zerkalenkov/

JETSTREAM Marketing GmbH

Exploring the way to an effortless and balanced life. Posts & articles about the process.

With 7+ years of experience as a writer, I’ve had the privilege of collaborating with renowned brands like Semrush and Indeed. My expertise spans blogs, ads, social media, SEO-copywriting, marketing funnels, emails, landing pages, sales pages, and digital products.

Here are some of my key accomplishments:

• Built 4 successful businesses from the ground up
• Achieved a 65% open rate for my weekly newsletter
• Drove 20M+ content impressions on Pinterest—without ads  
• Generated 2.66M blog impressions and 42,900 clicks for my cultural travel magazine
• Published consistently in leading Medium publications with a combined audience of 1M+ followers
• Helped achieve 266,984 LinkedIn impressions and 45,594 clicks in a year with just one weekly post
• Featured in Better Marketing, The Writing Cooperative, Mind Cafe, Better Humans, Curious, The Post-Grad Survival Guide, Ascent Publication, Thrive Global, Japonica Publication

Want to talk? Feel free to drop me a DM.

Founder & Content Writer

We teach travel brands how to create content that will make your readers book a trip.

Feel free to check out our website: https://travelcontentcreators.com

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Samantha North

Zhenya Zerkalenkov

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