Samantha North

emigre

Human-centric AI automated systems that help B2B service businesses save time, save money, and grow faster.

AI Strategy Advisor

Digital Émigré

Advisor

SamanthaNorth.com

Founder

University of Bath School of Management

Exploring the various drivers of tribal political behaviour on social media, including automated activity, media framing and disinformation.

PhD Candidate

Brandwatch

Content Marketer

GoCardless

Managing content creation and strategy for the UK's leading Direct Debit provider, with clients including the Guardian, Sage, TripAdvisor, the Financial Times and Thomas Cook

Content Manager

Most founders sit in the messy middle: you’ve tried ChatGPT, grabbed a few quick wins…and now everything feels stuck. 

Tools don’t talk to each other, the team isn’t sure when, or why, to use them, and the gap between “interesting experiment” and “a business that runs on AI” just keeps widening.

emigre helps you bridge that gap.

With PhD-level research skills in data science, plus the scars (and wins) of first-hand business experience, emigre partners with founder-led service businesses to future-proof their operations. 

We start by mapping how your work really happens, then designing a tight set of AI moves that clear bottlenecks, multiply your best content, and come with clear ROI numbers that often surprise.

Those same founders say they’re tired of:
• Feeling overwhelmed by half-baked AI experiments with no clear next step
• Watching their teams struggle to choose the right tool for the job
• Wondering how to measure success or where to invest after that first “wow” moment

The AI Transformation Sprint finishes with a simple playbook the team can run, plus a short list of shiny ideas to ignore so you focus only on what moves the needle. 

If you’d like hands-on help, we can also implement and manage the new workflows for you, or you can run with the playbook in-house – it's your call.

Results clients see: 40+ staff hours freed each month, articles and videos repurposed automatically across channels, and capacity that doubles without new hires. 

emigre has worked with brands like BVNK, Brandwatch, GoCardless, Paddle, and ComplyExpress, on SEO, content, and early-stage AI projects – always keeping their voice and standards intact.

Ready to move from random ChatGPT experiments to an AI-first business?

Book a free strategy call here: https://cal.com/emigre-systems/strategy-call

I published 15 YouTube videos in 60 days. Here's what matters (+ what doesn't) 👇

Everyone obsesses over editing, thumbnails, and gear. I wasted months overthinking all of it. Then I tested what actually moves the needle... 

What doesn't matter:
❌ Fancy editing and transitions
❌ Perfect lighting setups
❌ Being polished or formal
❌ Monetisation through ads (unless you have 100K+ subscribers)

What actually matters:
✅ Clear audio (invest in a decent mic, not a new camera)
✅ 4K footage (phones work great)
✅ Having a script or structure so you don't ramble
✅ Talking to the camera like you're talking to a friend

And the biggest lesson I learned?? YouTube rewards consistency over perfection.

The algorithm doesn't really "get" your audience until you've published regularly for a while. 

I almost quit at video 3. But by video 12, things started clicking.

Here's what actually accelerated my growth:

1) The right software matters more than you think

I used to burn hours in editing hell. Now I just use Tella. When editing becomes easy (and even fun), you publish more. When you publish more, you grow faster.

2) YouTube isn't about ad revenue for most of us

It's about attracting your ideal clients and building your email list. One good client from YouTube beats months of ad revenue.

3) Cross-promotion compounds everything

Every video goes to LinkedIn, my email list, even WhatsApp groups (and I spam my personal contacts with endless videos ). Your network wants to support you - so why not let them?

4) Work with someone who's done it

I've learned more from Salma Jafri in 2 months than I would have in 2 years alone (her YES community is well worth checking out if you're serious about YouTube)

5) AI is a workflow multiplier

I use it for titles, thumbnail concepts, and scripts. My favourite workflow: voice-dictate notes into my phone, ask Claude to structure them into a script, deliver to camera = video done! 

The difference between 0 and 15 videos isn't talent (luckily 😆)
It's removing friction and showing up consistently.

What's your biggest barrier to getting on video?

Samantha North, PhD

AI transformation for B2B | PhD in social data science | On a 2nd passport mission

CreatorX

Generated over 20M views for clients' product.

Content Creator

Megaphone

Helping LinkedIn and X creators build their personal brand with carefully-crafted copy 👩‍💻

Content Writer

Karat Financial

Building Karat's social media presence and newsletter audience. 💎

Content Creator & Newsletter Writer

Girls Talk Money

Growing a money, career, and lifestyle podcast for Gen Z women. 💖

Co-Host

Cleo

TikTok Video Content Creator / UGC Content Creator

TikTok

Documenting my journey to building a life I love, while empowering 100k+ people to do the same.

Think Save Retire

Freelance Personal Finance Content Writer

Coding Nomad

Helped Khris Sar, the Coding Nomad on social media, negotiate and manage brand deals and optimize content and monetization strategy.

Partnerships Manager and Content Strategist

DollarGeek

At DollarGeek, I covered the nitty gritty financial topics, from credit cards, to loans, to money market accounts.

Personal Finance Content Writer

Uprise

Growth Advisor

Personal Finance Content Writer, Marketer, & Content Creator 💸 | UGC Creator | Accepting New Clients

Hey, I’m Grace–a content writer, marketing strategist, and social media content creator.

The work I do connects companies to their ideal audience, while empowering users to gain control of their life and finances. I believe in connecting authentically with your audience, embedding humor and a real human voice in everything I do.


⭐️ I work primarily with startups and founders, but I’ve had my hands in the marketing of several larger fintechs.


⭐️ Results I’ve driven:
- Grew a client’s blog traffic from 19k impressions/month to over 86k impressions/month through an SEO-driven blog strategy
- Wrote high-quality newsletter content that kept readers engaged from 0 to 35k+ subscribers
- Created TikTok content that drove hundreds of new users in the first 90 days


⭐️ I offer:
- Content writing (newsletter and blog writing)
- LinkedIn ghostwriting for personal brand building
- User-generated content (UGC)
- Social media management
- Marketing strategy and consulting


📧 Interested in working together? Shoot me a DM!

Grace Lemire

We hit 500,000 downloads on The Life You Love Podcast 🎙️ today.

Our podcast has been listened to over half a MILLION times (insane).

Transparently, we've made around ~$1,200 from the podcast over the last 2 years. And most of that went to paying our accountants.

But we knew from day 1 that podcasting is a long game.

Now, we're nearing the consumption hours to monetize on Spotify, we're crossing massive milestones like this, and we're growing in listeners week after week.

It's so cool to watch your efforts compound over time and dang is it worth it to stick it out.

Freelance Content Writer & Marketer 👩‍💻 | Social Media Content Creator 🤳🏼 | Sharing my entrepreneurial journey

I sold $5,000 in product for one brand on TikTok Shop…in 1 month.

I started experimenting with TikTok Shop content in October, and here’s what I’ve learned so far.

I ONLY talk about high-quality products I love. No random crap I wouldn’t normally spend my money on.

I started with a Dazzle Dry at-home nail polish kit I’ve been using for almost a year.

In October, I generated $5k in sales on that one product. Around 180 items sold.

99% of this came from one video - a 2 min 33 sec video of me documenting, in real time, how long it takes me to do the manicure (using my iPad to show the real time stamps).

(I put text on screen and in the caption that is searchable to help rank at the top when people search for related keywords on TikTok.)

What fascinates me (and what I’d love to hear from other creators on) is how to improve the click-through and conversion rate.

There doesn’t seem to be any real data on this specifically for TikTok Shop, but for a general TikTok ad, it seems like 1-3% CTR and conversion rate is good?

If anyone has any insight on those benchmarks, I’d love to chat.

taplio

The Battle

Samantha North

Grace Lemire

Followers

Posts

Engagements

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Performance ScoreSamantha North's LinkedIn Performance

Performance ScoreGrace Lemire's LinkedIn Performance

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taplio

The Battle

Samantha North

Grace Lemire

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Samantha North's LinkedIn Performance

Performance ScoreGrace Lemire's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSamantha North's LinkedIn Performance