Samantha North

emigre

Human-centric AI automated systems that help B2B service businesses save time, save money, and grow faster.

AI Strategy Advisor

Digital Émigré

Advisor

SamanthaNorth.com

Founder

University of Bath School of Management

Exploring the various drivers of tribal political behaviour on social media, including automated activity, media framing and disinformation.

PhD Candidate

Brandwatch

Content Marketer

GoCardless

Managing content creation and strategy for the UK's leading Direct Debit provider, with clients including the Guardian, Sage, TripAdvisor, the Financial Times and Thomas Cook

Content Manager

Most founders sit in the messy middle: you’ve tried ChatGPT, grabbed a few quick wins…and now everything feels stuck. 

Tools don’t talk to each other, the team isn’t sure when, or why, to use them, and the gap between “interesting experiment” and “a business that runs on AI” just keeps widening.

emigre helps you bridge that gap.

With PhD-level research skills in data science, plus the scars (and wins) of first-hand business experience, emigre partners with founder-led service businesses to future-proof their operations. 

We start by mapping how your work really happens, then designing a tight set of AI moves that clear bottlenecks, multiply your best content, and come with clear ROI numbers that often surprise.

Those same founders say they’re tired of:
• Feeling overwhelmed by half-baked AI experiments with no clear next step
• Watching their teams struggle to choose the right tool for the job
• Wondering how to measure success or where to invest after that first “wow” moment

The AI Transformation Sprint finishes with a simple playbook the team can run, plus a short list of shiny ideas to ignore so you focus only on what moves the needle. 

If you’d like hands-on help, we can also implement and manage the new workflows for you, or you can run with the playbook in-house – it's your call.

Results clients see: 40+ staff hours freed each month, articles and videos repurposed automatically across channels, and capacity that doubles without new hires. 

emigre has worked with brands like BVNK, Brandwatch, GoCardless, Paddle, and ComplyExpress, on SEO, content, and early-stage AI projects – always keeping their voice and standards intact.

Ready to move from random ChatGPT experiments to an AI-first business?

Book a free strategy call here: https://cal.com/emigre-systems/strategy-call

Emmes Group

Talent Acquisition Manager

Essex, a Veridix AI Company

Primary representative for Essex staffing services and recruitment activities. 
Responsible for management of recruitment process and support of staffing business development initiatives across Essex business units: Management Consulting and Staffing Services.

Recruiting Manager

Coordinate all recruiting activities for Essex Management in addition to driving new business development and the development of sales and marketing materials.

Recruiting Lead

BLC Consulting Group

Served as a recruiter for client contracts and in-house employment opportunities. Recruited and screened new prospects from various sources including but not limited to: online job boards, referrals and cold calls. Worked closely with candidates and clients to identify appropriate opportunities and negotiation of mutually acceptable compensation. Participated in RFP bidding processes, providing documentation and recruitment support.

Recruiter

Bowling Green State University

While pursuing master's degree in Organization Development, worked as a graduate assistant in the College of Business supporting the instruction/grading of undergraduate coursework (Organizational Behavior, Entrepreneurship). Also contributed to research on ethics and morality in business.

Graduate Assistant

As a Talent Acquisition Manager with the Emmes Group, I lead the staffing and recruitment activities for Essex - a biomedical informatics consultancy that delivers robust and scalable technical solutions for clients and partners in precision medicine, bioinformatics, and other regulated industries. 

I have over 17 years of experience in the recruiting field, with a focus on finding and retaining diverse and qualified talent for challenging and rewarding projects.

As a cancer survivor, I'm passionate about connecting people to help cure cancer and improve patients' lives. I leverage my skills and certifications in human resources, recruiting, customer relationship management, and ethical influence to build and maintain strong relationships with candidates and clients, identify and negotiate appropriate opportunities, and support business development and marketing initiatives. 

I am also committed to fostering a culture of inclusion and equity, where our staff are valued as experts and assets.

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The Battle

Samantha North

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