Samantha North

emigre

Human-centric AI automated systems that help B2B service businesses save time, save money, and grow faster.

AI Strategy Advisor

Digital Émigré

Advisor

SamanthaNorth.com

Founder

University of Bath School of Management

Exploring the various drivers of tribal political behaviour on social media, including automated activity, media framing and disinformation.

PhD Candidate

Brandwatch

Content Marketer

GoCardless

Managing content creation and strategy for the UK's leading Direct Debit provider, with clients including the Guardian, Sage, TripAdvisor, the Financial Times and Thomas Cook

Content Manager

Most founders sit in the messy middle: you’ve tried ChatGPT, grabbed a few quick wins…and now everything feels stuck. 

Tools don’t talk to each other, the team isn’t sure when, or why, to use them, and the gap between “interesting experiment” and “a business that runs on AI” just keeps widening.

emigre helps you bridge that gap.

With PhD-level research skills in data science, plus the scars (and wins) of first-hand business experience, emigre partners with founder-led service businesses to future-proof their operations. 

We start by mapping how your work really happens, then designing a tight set of AI moves that clear bottlenecks, multiply your best content, and come with clear ROI numbers that often surprise.

Those same founders say they’re tired of:
• Feeling overwhelmed by half-baked AI experiments with no clear next step
• Watching their teams struggle to choose the right tool for the job
• Wondering how to measure success or where to invest after that first “wow” moment

The AI Transformation Sprint finishes with a simple playbook the team can run, plus a short list of shiny ideas to ignore so you focus only on what moves the needle. 

If you’d like hands-on help, we can also implement and manage the new workflows for you, or you can run with the playbook in-house – it's your call.

Results clients see: 40+ staff hours freed each month, articles and videos repurposed automatically across channels, and capacity that doubles without new hires. 

emigre has worked with brands like BVNK, Brandwatch, GoCardless, Paddle, and ComplyExpress, on SEO, content, and early-stage AI projects – always keeping their voice and standards intact.

Ready to move from random ChatGPT experiments to an AI-first business?

Book a free strategy call here: https://cal.com/emigre-systems/strategy-call

I published 15 YouTube videos in 60 days. Here's what matters (+ what doesn't) 👇

Everyone obsesses over editing, thumbnails, and gear. I wasted months overthinking all of it. Then I tested what actually moves the needle... 

What doesn't matter:
❌ Fancy editing and transitions
❌ Perfect lighting setups
❌ Being polished or formal
❌ Monetisation through ads (unless you have 100K+ subscribers)

What actually matters:
✅ Clear audio (invest in a decent mic, not a new camera)
✅ 4K footage (phones work great)
✅ Having a script or structure so you don't ramble
✅ Talking to the camera like you're talking to a friend

And the biggest lesson I learned?? YouTube rewards consistency over perfection.

The algorithm doesn't really "get" your audience until you've published regularly for a while. 

I almost quit at video 3. But by video 12, things started clicking.

Here's what actually accelerated my growth:

1) The right software matters more than you think

I used to burn hours in editing hell. Now I just use Tella. When editing becomes easy (and even fun), you publish more. When you publish more, you grow faster.

2) YouTube isn't about ad revenue for most of us

It's about attracting your ideal clients and building your email list. One good client from YouTube beats months of ad revenue.

3) Cross-promotion compounds everything

Every video goes to LinkedIn, my email list, even WhatsApp groups (and I spam my personal contacts with endless videos ). Your network wants to support you - so why not let them?

4) Work with someone who's done it

I've learned more from Salma Jafri in 2 months than I would have in 2 years alone (her YES community is well worth checking out if you're serious about YouTube)

5) AI is a workflow multiplier

I use it for titles, thumbnail concepts, and scripts. My favourite workflow: voice-dictate notes into my phone, ask Claude to structure them into a script, deliver to camera = video done! 

The difference between 0 and 15 videos isn't talent (luckily 😆)
It's removing friction and showing up consistently.

What's your biggest barrier to getting on video?

Samantha North, PhD

AI transformation for B2B | PhD in social data science | On a 2nd passport mission

Self Employed

Search Engine Optimization Copywriter

𝐇𝐨𝐥𝐚👋
𝐖𝐞𝐥𝐜𝐨𝐦𝐞 𝐭𝐨 𝐦𝐲 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐒𝐩𝐚𝐜𝐞!

Are you running an online business any SEO Agency and making a website to get worthy readers for better ranking in search engines and turn them into loyal customers by generating leads??
Furthermore👇

𝐖𝐚𝐧𝐭 𝐚 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭 𝐟𝐨𝐫𝐦 𝐨𝐟 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮𝐫 𝐥𝐨𝐲𝐚𝐥 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬?
𝐀𝐭𝐭𝐫𝐚𝐜𝐭 𝐦𝐨𝐫𝐞 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐯𝐢𝐬𝐢𝐭𝐨𝐫𝐬 𝐚𝐧𝐝 𝐛𝐨𝐨𝐬𝐭 𝐎𝐫𝐠𝐚𝐧𝐢𝐜 𝐭𝐫𝐚𝐟𝐟𝐢𝐜?
𝐍𝐞𝐞𝐝 𝐚𝐧𝐝 𝐬𝐞𝐞𝐤 𝐡𝐞𝐥𝐩𝐟𝐮𝐥 𝐟𝐞𝐞𝐝𝐛𝐚𝐜𝐤 𝐨𝐧 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐨𝐫 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬?

Then there should be a strong loop between you and your prospects to existing ones and to find new ones for your brand's permanent game🤑


𝐓𝐡𝐞𝐫𝐞 𝐚𝐫𝐞 𝐨𝐯𝐞𝐫  𝐛𝐢𝐥𝐥𝐢𝐨𝐧 𝐰𝐞𝐛𝐬𝐢𝐭𝐞𝐬 𝐨𝐮𝐭 𝐭𝐡𝐞𝐫𝐞, 𝐛𝐮𝐭 𝐲𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐲 𝐢𝐬 𝐰𝐡𝐚𝐭’𝐬 𝐠𝐨𝐢𝐧𝐠 𝐭𝐨 𝐬𝐞𝐩𝐚𝐫𝐚𝐭𝐞 𝐭𝐡𝐢𝐬 𝐨𝐧𝐞 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐫𝐞𝐬𝐭.

𝑯𝒂𝒗𝒊𝒏𝒈 𝑺𝑬𝑶 𝑭𝒓𝒊𝒆𝒏𝒅𝒍𝒚, 𝒆𝒏𝒈𝒂𝒈𝒊𝒏𝒈, 𝒖𝒏𝒊𝒒𝒖𝒆 & 𝒔𝒐𝒍𝒖𝒕𝒊𝒐𝒏-𝒐𝒓𝒊𝒆𝒏𝒕𝒆𝒅  𝒄𝒐𝒏𝒕𝒆𝒏𝒕 𝒐𝒏 𝒚𝒐𝒖𝒓 𝒘𝒆𝒃𝒔𝒊𝒕𝒆 𝒊𝒔 𝒄𝒓𝒖𝒄𝒊𝒂𝒍 𝒇𝒐𝒓:
👉lead generation
👉establishes your business as a thought leader in your industry. 
👉build trust and credibility
👉regularly updating your content can improve your search engine rankings.

The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. 

Your goal should be to make it feel right now. 

Later will take care of itself. It always does. 


🤝𝐋𝐚𝐬𝐞𝐫 𝐓𝐚𝐫𝐠𝐞𝐭 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐚𝐧𝐝 𝐐𝐮𝐚𝐥𝐢𝐭𝐲 𝐢𝐬 𝐦𝐲 𝐛𝐞𝐬𝐭 𝐅𝐫𝐢𝐞𝐧𝐝.
🤝𝐀𝐟𝐭𝐞𝐫 𝐜𝐫𝐚𝐟𝐭𝐢𝐧𝐠 𝐡𝐮𝐧𝐝𝐫𝐞𝐝𝐬 𝐨𝐟 𝐒𝐄𝐎 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐩𝐢𝐞𝐜𝐞𝐬. 𝐈 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐭𝐡𝐞 𝐩𝐨𝐰𝐞𝐫 𝐨𝐟 𝐰𝐨𝐫𝐝𝐬 𝐚𝐧𝐝 𝐮𝐬𝐞 𝐞𝐦𝐨𝐭𝐢𝐨𝐧𝐚𝐥 𝐥𝐚𝐧𝐠𝐮𝐚𝐠𝐞 𝐭𝐨 𝐦𝐨𝐭𝐢𝐯𝐚𝐭𝐞 𝐫𝐞𝐚𝐝𝐞𝐫𝐬 𝐭𝐨 𝐭𝐚𝐤𝐞 𝐚𝐜𝐭𝐢𝐨𝐧.

If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

𝐉𝐨𝐢𝐧 𝐦𝐞 𝐢𝐟 𝐲𝐨𝐮 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐚𝐬:
👉I never sell the poor guarantee end results, never conduct fake promises but craft what your audience is looking for right now!

Let's work together to make your business stand out online and achieve success.

taplio

The Battle

Samantha North

Rimsha Saeed

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taplio

The Battle

Samantha North

Rimsha Saeed

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Samantha North's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSamantha North's LinkedIn Performance